Local media, BDaily and InYourArea all have value and can help to 💥 propel 💥 the good news stories about your care homes above bad news stories on Google News.
This is an excerpt from my "Help! Families Find Awful News About My Care Home On Google" video where I share tips on how to improve your listings on Google News.
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Care Homes! Make sure your online reputation is strong 💪🏻
Families are discerning when searching for care homes and will find your news stories online 🧐 GOOD and BAD.
This is an excerpt from my "Help! Families Find Awful News About My Care Home On Google" video where I share tips on how to improve your listings on Google News.
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Be proactive, and schedule time regularly to find your care home stories that can be pitched to the press.
This is an excerpt from my “How 1 Care Home Got Positive Press Coverage Every 2 Months For 7 Years” video.
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Digital marketing helped 1 care increase occupancy dramatically….
But what else was vital?
Answer =
⭐ Ongoing positive PR
⭐ Complete commitment from exec level down to make the strategy work
⭐ Excellent system for following up enquiries
Want more enquiries to your care homes?
Use “Live Chat” alongside your Google Ads campaigns!
👉 Care Home Exclusive! 🏡
How an “inadequate” care home got 7 bed enquiries over 2 months.
When it was previously getting ZERO.
Moreover…
👉 ALL enquiries came through a Google PPC/Live Chat strategy.
Having a digital marketing strategy such as this is as close as you’ll get to a “secret sauce” for generating more care home bed enquiries!
This is from my video “How I got an (inadequate) care home more bed enquiries!”
Want to watch the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
A care home rated ‘inadequate’ was getting zero word-of-mouth enquiries from families.
😳 No surprise! 😳
So how can digital marketing get such a home enquiries?
This is from my video “How I got an (inadequate) care home more bed enquiries!”
Want to watch the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Care Homes - want families to know so much more about you to help get referrals and enquiries?
Have an ongoing digital PR strategy to showcase your care home stories!
This is an excerpt from my “3 reasons your care homes must prioritise PR video.”
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Care homes… discover what happened when local authority commissioners spotted a positive press story for a care home in Manchester.
This is an excerpt from my “3 reasons your care homes must prioritise PR video.”
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Care Homes! Don’t underestimate the power of local TV and radio!
Get radio or TV coverage and you could be reaching 250,000 people.
Learn how you can best use regional media to impress potential families 🧐
94% of families 👨👩👧👧 go online when looking 👀 for a care home 🏠.
If they have intent when looking for a care home they will go to Google and show their intent by searching.
You can gauge intent via Google.
There are 100s of 🗝️ key words or 🪙 golden words demonstrating intent from prospective families!
Care Providers! Every time someone interacts with your Google Ad this is a conversion. You can track these engagements using Google-Pay-Per-Click metrics.
The lower ⏬ the cost per conversion, the greater ⏫ your Google Ad is performing.
I’ve put together 12 vital metrics you must know when running Google Ads for your care provider to help get more enquiries from families.
Here’s the 2nd metric you must know: The cost per conversion.
If you’d like to know the other 11 metrics you MUST have a handle on when using Google Ads to help get more enquiries from families, just say “yes” in comments below.
