Springup PR

17/12/2024

Care homes - here’s stories you can pitch to the press to showcase your homes and your quality of care:

🧍 Long-standing team members

👫 A dementia initiative

❤️ Great examples of personalised care

⭐ Powerful human interest stories

🧒 Intergenerational activities

📖 Reminiscence therapy

🎉 Celebrations

Remember to get permission from residents and families!

9️⃣ times out of 🔟 residents and families are delighted to be involved in media pitches and getting featured in the press!

16/12/2024

Where does £millions of your care home income come from?

Answer = social workers, commissioners, hospital discharge teams, GPs and other healthcare professional who refer residents to you.

Yet it shocks me care homes rarely say thank you.

Not do they routinely keep in touch with their commissioners and healthcare professionals.

Yet it's so easy to stay in touch.

Just put them onto an email list - and send them an email every month or so.

Your emails should just let them know about all the wonderful things happening at your care homes.

I guarantee healthcare professionals and commissioners will open and read your emails.

Moreover, I guarantee none of your competitor homes in your catchment areas are sending such emails!

This means you're routinely setting your care homes apart from others in your catchment areas

And routinely putting your care homes front of minds for healthcare professionals and commissioners.

And one thing's for sure - you want to be front of mind for those people providing you with £millions.

We send dozens of engaging emails out on behalf of care homes.

Want to see examples?

14/12/2024

How can your care homes be noticed everywhere?!

By storytelling.

What are the outlets for those amazing stories coming from your care homes? 🤔

✅ press coverage

✅ online

✅ radio

✅ television

13/12/2024

Want to see your POSITIVE and UPLIFTING care home stories on the front page of your regional paper?

This story on how a group of residents at a care home are on a mission to visit every pub in their region achieved exactly that! (And the full story was on page 2!)

Down Hall Residential Care has been securing positive press coverage like this EVERY 3 months for the last 7 years!

Owners Nimesh and Pritesh say results are “phenomenal”.

Want to secure ongoing positive coverage like this for your care homes to help drive more referrals and enquiries?

Reach out - and I’ll show you how on a 15-min call.

12/12/2024

Storytelling is a vital strategy for raising the profile of your care home to help raise the profile of your home to get more enquiries from self-funding families.

And it’s hugely in your favour that regional media journalists ❤️ good care home stories.

So be willing to celebrate and showcase stories to get positive ongoing press coverage for your care home.

This is an excerpt from my “How 1 Care Home Got Positive Press Coverage Every 2 Months For 7 Years” video.

Want the full video to find out how did they did it?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

11/12/2024

Want to discover where 1 care home got its enquiries and admissions over a 9-month period?

My video reveals real-life data collated by the home.

Of 54 total leads / enquiries, 33% of them came via paid Google PPC and Facebook Ads.

And 15% of all admissions came via Google and Facebook Ads.

There's so much to learn from this (real-life) example...

15% of new care home admissions come via paid ads! This video reveals all!With Adam James of Springup PR.✅ Want to fill care home beds faster with private pa...

09/12/2024

❌ Warning to care homes ❌

Want to DRIVE dozens / hundreds more families looking for care homes in your catchment area to your website?

Then just having a lovely website, pages and online directory listings won’t cut it!

You must use paid digital marketing - specifically

👉 Google Pay Per Click Ads.

08/12/2024

😀 Why I love pitching super care home stories to the press! 😀

When I get a care home full page coverage in a local newspaper or on the TV that’s where the joy comes in!

07/12/2024

🤔 Why should care homes get ongoing positive PR and press coverage?

To…

⭐ Get NOTICED

⭐ PROMOTE their REPUTATION

⭐ Get MORE enquiries and referrals!

06/12/2024

63.4% of care home bed enquiries come via an online digital platform!

This is an excerpt from my “Care Home Bed Enquiries” video where I share the top ways families make an initial enquiry about a care home, as per data from a TrustedCare.co.uk report.

Want the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

05/12/2024

❌ EXCLUSIVE! ❌ Watch how enquiries to this care home are tracked!

👉 6 enquiries in 7 days

👉 All enquiries via Google Ads

👉 All tracked!

Go watch!

This video is from my video “How 1 Care Home Got 6 Bed Enquiries Via Google Ads in 7 Days (A Record)”.

Want the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

03/12/2024

Care home Facebook Ads interrupt prospective families’ fun-time.

Therefor your Ads must GRAB ATTENTION!

Why do Facebook Ads?

⭐ Get leads from private families within 8️⃣ hours

⭐ No other care home is doing them (well)

⭐ Digitally reach 10,000+ families in your catchment area

⭐ They work!!

Facebook Ads do require more work 💪🏻 they are leads.

So you must follow those leads up…

If you’d like to see my full video “How 1 Care Home Used Digital Marketing to Get £1.03m More Revenue, 300% More Enquiries and 53% Increased Occupancy” comment ‘Yes’ below and I’ll share it with you! ⬇️

02/12/2024

Google ads are for families showing INTENT with key care home-related searches on Google.

With Google ads:

⭐ Your care homes get seen under hundreds of GOLDEN online search phrases

⭐ You get your care home top of Google within 6 hours

⭐ You 10x traffic to your website

Plus…

YOU control…

🌍 Geographical area your ads are shown in

💷 Budget

🔍 Search Phrases

01/12/2024

Care homes...do you want to know the difference between Facebook And Google Ads to capture the attention of prospective families? 🧐

Here’s some the key differences…

29/11/2024

You don’t need special activities or events to write a good news story to pitch to the press for your care home.

There is power in bringing out the heart-warming and personalised “human interest” stories of residents, staff and your local community!

28/11/2024

Families do massively use “Live Chat” on care home websites to make that first initial enquiry.

The data proves this.

27/11/2024

Care homes! Leaflets and Facebook ads boost care home enquiries.