How can your care homes be noticed everywhere?!
By storytelling.
What are the outlets for those amazing stories coming from your care homes? 🤔
✅ press coverage
✅ online
✅ radio
✅ television
Care homes - want to make sure your stories make the regional press?
Increase your success rate in pitching to the media by familiarising yourself with the editorial policies of the media in your target area.
Your story may have to be particularly strong 💪 to get the coverage if policies are strict.
This video is from my webinar “How Many Times Per Year Can Your Care Homes Get Positive Press Coverage?”
Want to watch the full webinar?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Want to showcase your care homes to increase their profile and amplify their word of mouth reputation among private families to increase occupancy faster?
Get a PR strategy!
Care homes! Switch on Google Pay-Per-Click Ads to guarantee more enquiries from private families.
When families call 📞 your care home after finding you via Google Pay Per Click, Facebook, Bing or other online referral sites, they’ll come to your website and find your phone number.
Tracking telephone enquiries from families can tell you exactly where the telephone call came from.
You can use Mediahawk to record 🎤 the call coming in.
Seamless tracking.
Do you track your calls?
Care home Facebook Ads interrupt prospective families when they’re having fun scrolling through their timeline!🎉
Facebook has its own algorithms and data telling you what Facebook Ads work best to capture the attention of prospective family members 👨👩👧👧.
This video is from my webinar “Will Facebook Ads Or Google Ads Get Your Care Provider More Enquiries?”
Want to watch the full webinar?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Care home Facebook ads attract the attention of prospective families who want to explore the possibility of a care home.
📞 You need to phone the leads you get from Facebook ad - and find out:
⏩ Who they are.
⏩ What care they might be interested in.
⏩ Is care for them, or a loved one?
Facebook “Leads” are different from Google Pay-Per-Click “Enquiries” where families are “knocking at your door” wanting more information from your care homes.
Care providers - want more enquiries and leads from private families to increase occupancy faster?
One difference between Google Ads and Facebook Ads is the work required on the leads or enquiries you get.
Broadly…
Google Ads get you enquiries via email ✉️, live chat 💬 or phone calls.
Facebook Ads get you leads
And with Facebook leads you will have to email ✉️, phone📱and text much more….
This video is from my webinar Will Facebook Ads Or Google Ads Get Your Care Provider More Enquiries?
Want to watch the full webinar?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
This EXCLUSIVE live chat reveals how one care home has a meaningful conversation with a prospective family.
Website Live Chat can be:
➡️ quicker and easier for a family than a phone call or email
🌟 Our data shows people use Live Chat a lot! 🌟
This video is from my “How Care Homes Use Live Chat To Have Meaningful Conversations With Prospective Families” video.
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Care Homes ⭐IMPORTANT⭐
If you want to assess how well your Google-Pay-Per-Click adverts are performing, you need to know every time someone is making a genuine admission-related enquiry via your live chat system.
I’ve put together a video on the 12 vital metrics you must know when running Google Ads for your care provider to help get more enquiries from families.
Here’s the 3rd metric:
* The cost per admissions-related live-chat enquiry.
If you’d like to know the other 11 metrics when using Google Ads to help get more enquiries from families, just say “yes” in comments and I will post the full video.
Hey Care Homes - Live Chat is a superb way of communicating with prospective families 👨👩👧👧 - and it works particularly well with Google Pay-Per-Click.
And it's best a REAL PERSON 🙋 (i.e. not bots) handles any pricing or admissions related enquiries.
This video is from my “How Care Homes Use Live Chat To Have Meaningful Conversations With Prospective Families” video.
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Care homes - do you track bed enquiries generated by Google Pay-Per-Click and Facebook Ads?
You can also track the telephone calls your receive via Google Pay-Per-Click
You can use this for ongoing call handling training in your care home.
If you are serious about doing digital marketing and doing it well - then you have to do the tracking!
Care Providers! Every time someone interacts with your Google Ad this is a conversion. You can track these engagements using Google-Pay-Per-Click metrics.
The lower ⏬ the cost per conversion, the greater ⏫ your Google Ad is performing.
I’ve put together 12 vital metrics you must know when running Google Ads for your care provider to help get more enquiries from families.
Here’s the 2nd metric you must know:
The cost per conversion.
If you’d like to know the other 11 metrics you MUST have a handle on when using Google Ads to help get more enquiries from families, just say “yes” in comments below.
Care Providers! Get more families to 👀 view 👀 your Google-Pay-Per-Click Ads. 🖱
I’ve put together 12 vital metrics you must know when running Google Ads for your care provider to help get more enquiries from families.
Here’s 1 metric you must know:
The cost per click to your website.
If you’d like to know the other 11 metrics you MUST have a handle on when using Google Ads to help get more enquiries from families, just say “yes” in comments below.
If your care homes set up Google Ads properly with good tracking you will get more ⬆️ enquiries from self-funding families.
Guaranteed!
And Google Ads with tracking means you can assess your ROI on your ad spend budget.
This video is from the Care Leaders Network podcast “Dramatically increasing occupancy using digital marketing”
Want to watch the full interview?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
How can your care home website (when combined with Google Ads) help generate more enquiries?
Answer = get good website landing pages!
And your landing pages should reflect the content of your Google Ads.
Plus make sure your website includes:
⭐ Brochure downloads
⭐ Live chat
⭐ Quality images of your care home
⭐ A photo of your manager (personalisation really helps)
Care homes! Get leads from private prospective families within 8️⃣ hours if you do your Facebook Ads right!
Reach 10,000+ in your catchment area with targeted Ads.
Remember…you have to work HARDER with leads generated from Facebook Ads.
How can your care home website (when combined with Google Ads) help generate more enquiries?
Answer = get good website landing pages!
And your landing pages should reflect the content of your Google Ads.
Plus make sure your website includes:
⭐ Brochure downloads
⭐ Live chat
⭐ Quality images of your care home
⭐ A photo of your manager (personalisation really helps)
Families do massively use “Live Chat” on care home websites to make that first initial enquiry.
The data proves this.
63.4% of care home bed enquiries come via an online digital platform!
This is an excerpt from my “Care Home Bed Enquiries” video where I share the top ways families make an initial enquiry about a care home, as per data from a TrustedCare.co.uk report.
Want the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
