LR, or Latent's Records, is an independent record label based in London, England. LR is a platform for the roster to record, release and promote their music. We create albums, singles, instrumentals, podcasts, music videos, tutorials, blogs, websites and a unique social media presence to give our artists the full package for a presence in the industry. Founded and fuelled by Latent, Sly Loris and
Will-Powerz, LR focuses on real music for real fans, crossing genres to reflect the range of musical tastes among the label's founders. Now operating as a multimedia company, UK artists are welcome to submit their interest in joining the movement. For artists, we offer world class music production, graphic design services, video production, PR and marketing, songwriting and opportunities for live performance. For fans, we offer every avenue available for you to enjoy everything we produce, with regular content and updates to keep your appetite sated. If you want to be entertained, and your tastes are a cut above the rest, then LR has you covered.