Lürzer's Archive

Integrated Best of the Week: Loewe’s in-house team in Madrid presents ‘The Whimsical Worlds of Suna Fujita,’ a playful one-take film directed by @josephwallacedirector . Featuring hand-carved marionette puppets and automata, the magical journey takes viewers from the moon to underwater realms and whimsical forests. With cinematography by @malcolmhadley and puppeteering by Ailsa Dalling, Ashleigh Cheadle, and Stan Middleton, this campaign beautifully captures the spirit of Loewe’s luxury fashion. Discover the best of the week for Film and Classic online now. Credits
Production Company: @curatefilms
Director: Joseph Wallace
Cinematographer: Malcolm Hadley
Puppeteers: Ailsa Dalling, Ashleigh Cheadle, Stan Middleton
Model Makers: Sarah Vigars, Jan Zalud, Lisa Ott, Stephen Guy
Music: Lucie Treacher #LürzersArchive #BestOfTheWeek #Loewe #CurateFilms

Film Best of the Week: @specialgroupaus brings a comedic twist to Uber Eats’ latest campaign, ‘Get almost, almost anything: Canned Laughter.’ Starring Jason Alexander, the ad shows how canned laughter doesn’t always hit the mark. Sometimes it’s better not to get what you wish for. Check out this clever campaign and best of the week for Integrated and Classic online. #lurzersarchive #advertising

Integrated Best of the Week: @uncommon.creative.studio London, partners with Ecover for ‘The Rewear Chair,’ a clever reminder of the environmental impact of over-washing clothes. The campaign encourages us to embrace the ‘chair-drobe,’ where clothes aren’t quite clean or dirty. Made from 100% sustainable wind-felled cedar, the chair will be showcased at Dutch Design Week. Explore this campaign and more best of the week online. #lurzersarchive #advertising #Ecover

Film Best of the Week: WoW Studios, Chicago, turns up the charm for KitchenAid in a playful spot featuring Sam Nelson Harris of X Ambassadors. What starts as a casual party transforms into a full-blown R&B music video—complete with rain, choreography, and an unexpected star: the dishwasher. Check out the best of the week for Integrated and Classic online now. Credits Creative Director: Emily Walton, Sarah Uchison, Alaina Africano Art Director: Kristin Cartoney, Lauren Hebig Copywriter: Emily Nickerson #LürzersArchive #BestOfTheWeek #KitchenAid

Our pick for Film best of the week: @cocoguncreative for Palliative Care Queensland with ‘The Cassette’. A poignant animated campaign from Palliative Care Queensland to encourage people to speak about death more openly. A terminally ill father is joined by a rakishly dressed Death while he’s in hospital receiving treatment. Once he puts a mixtape on Death begins to tap along, and before we know it the dad, his daughter and partner, and Death himself, are playing together in a band. Starring felted animated figures. See best of the week for Print and Classic online now. Credits Creative Director: Ant Melder Art Director: Loz Maneschi, Jimmy Williams Copywriter: Lewis Clarke Production Company: Rowdy Director: Catherine Prowse

Pre-order Issue 227 of Lürzer’s Archive now. Lürzer’s Archive 227 has a seasonal freshness, from the green field intervention on the cover to entertaining reviews at the back. Key interviews with three top CCOs – Chris Beresford-Hill, Tim Hawkey and Valerie Madon – each come with their inspiration lists, while our provocative uniting of Sports+Health in the special features a host of expert creative strategy insights. Plus 100+ pages of the latest Archive acquisitions! Shipping Late August. #lurzersarchive #advertising

Our pick for Film Best of The Week: “Winning Isn’t for Everyone” by @wiedenkennedy Portland for Nike. The “Winning Isn’t for Everyone” campaign delves into the obsessive psychology of elite sport, released just in time for the 2024 Paris Olympics. Directed by Kim Gehrig, the film features athletes like LeBron James, Serena Williams, Qinwen Zheng, and Sha’Carri Richardson, with Willem Dafoe’s voiceover provocatively asking, “Am I a bad person?”. See the Best of The Week for Print and Classic online now. Credits: Ad Agency: Wieden + Kennedy, Portland Creative Directors: Pedro Izique, Kevin Steele Art Director: Tola Oseni Copywriters: Andrew Chhour, Courtney Fields Production Company: @somesuchandco Director: Kim Gehrig #advertising #lurzersarchive #olympics #paris2024

Our Film best of the week: @bearmeetseagleonfire for Telstra with ‘Better on a Better Network’. An animated, animal stop-motion campaign, featuring 26 takes on Australian places and characters. Directed by Jeff Low and Tobias Fouracre. See the best of the week for OOH and Classic on Lürzer’s Archive now. Credits Creative Director: Cass Jam, Mark Carbone Production Company: Revolver Films Director: Jeff Low, Tobias Fouracre #lurzersarchive #advertising

Classic Best of the Week: BETC, Paris for Canal+ with "The Bear." Can you believe this gem is 13 years old? A bearskin come to life, directing a movie. And why not indeed? It spent years in front of the television, absorbing the essence of Canal+ films. That's enough education for anyone seeking to understand what truly matters in filmmaking.

Film Best of the Week: Sour, Bangkok for Sabina with 'Make Your Breast Comfortable'. See the best of the week OOH and Classic: https://bit.ly/48KtNTN

Be inspired by just some of the film in issue 225. Lürzer's Archive: Where the big ideas live. Credits Wieden + Kennedy, Tokyo for Nike Lew'LaraTBWA, Sao Paulo for Cruz Vermelha Accenture Song, Milan for WWF Accenture Song, Johannesburg for Allan Gray Voltage, Brussels for Volkswagen Serviceplan, Munich for Penny Markt Havas Worldwide, New York for The Harris Project #lurzersarchive #la225

FOOD+DRINK23: Can we escape red and yellow? Do we all just want to eat beige food? We invited a diverse group of creatives to reflect on the role of color in the field and to speculate on trends that might be affecting it. Read the article: https://bit.ly/3wIvow4 #la225 #lurzersarchive #advertisingcampaign