Coca-Cola's new AI generated Christmas ad, featuring a futuristic new look and a more diverse crowd of townspeople, has scored well with consumers according to System1 research. Read more: https://www.lbbonline.com/n
Coca-Cola's new AI generated Christmas ad, featuring a futuristic new look and a more diverse crowd of townspeople, has scored well with consumers according to System1 research.
Read more: https://hubs.la/Q02YlypX0
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JD Sports, the leading retailer for youth fashion and sportswear brands, unveils its highly anticipated 2024 Christmas campaign from Uncommon Creative Studio,‘Family’, a true documentation of the different forms of family that make the festive season
JD Sports, the leading retailer for youth fashion and sportswear brands, unveils its highly anticipated 2024 Christmas campaign from Uncommon Creative Studio,‘Family’, a true documentation of the different forms of family that make the festive season special for communities around the country.
Popular figures from the world of British sport and culture are featured throughout. Central Cee is joined by three lifelong friends that have been there for him since day one, while Maya Jama and her two younger brothers Che and Omar are battling it out for the front seat of their mum Sadie’s car. Paddy the Baddy’s Christmas is a little different, as he, his wife Laura and their twin daughters, Margot and Betsy, enjoy a family feast at his favourite Chinese restaurant in Liverpool.
The film was directed by Elliot Power and Samaneh Aminzadeh through Love Song. The film was mostly shot on the lens used for Clockwork Orange, The Shining and Fallen Angels. The oldest, widest vintage lens - specially rehoused to make it compatible for the modern era. The film will be played across TV, Cinema and online from 15th November.
🎄 To find out more, click here: https://hubs.la/Q02Ykm5g0
Tesco is set to help get people feeling festive through the winter months with its 2024 Christmas campaign, ‘Helping Feed Your Christmas Spirit’. Created by BBH London, this year’s campaign follows the story of Gary and taps into the key moments of
Tesco is set to help get people feeling festive through the winter months with its 2024 Christmas campaign, ‘Helping Feed Your Christmas Spirit’.
Created by BBH London, this year’s campaign follows the story of Gary and taps into the key moments of the season, exploring the things that top up, or feed, our Christmas spirit, as well as the things that might see it start to waver, ultimately offering a message of togetherness, nostalgia and festive joy.
Read more: https://hubs.la/Q02Y1GTn0
Disney’s 2024 Christmas ad has just been released and it’s a surprisingly heartwarming tale of an octopus and his human friend, guaranteed to get you in the festive spirit. Directed by none other than Thor: Ragnarok’s Taika Waititi, edited by Final
Disney’s 2024 Christmas ad has just been released and it’s a surprisingly heartwarming tale of an octopus and his human friend, guaranteed to get you in the festive spirit.
Directed by none other than Thor: Ragnarok’s Taika Waititi, edited by Final Cut devised by the team at the home of the cosy Christmas ad tradition, adam&eveDDB, the spot sees an impossibly adorable octopus (brought to life by the team at Untold Studios) make friends with a young boy.
Disney’s Tim Pennoyer chats to LBB’s Laura Swinton about shooting in Mallorca, Taika’s enthusiastic directing style and how to create a super cute cephalopod.
View the film and interview, 100% paywall-free, here: https://hubs.la/Q02XY5nT0
Change is on the horizon – with agencies increasingly prioritising consumer values, putting sustainability high on the agenda and passing menopausal and parental leave policies. At the LBB & Friends Beach during Cannes Lions this year, three CEOs and tw
Change is on the horizon – with agencies increasingly prioritising consumer values, putting sustainability high on the agenda and passing menopausal and parental leave policies. At the LBB & Friends Beach during Cannes Lions this year, three CEOs and two marketing leaders – Sir Martin Sorrell, Tyler Turnbull, Devika Bulchandani, Jennifer English and Jennifer Murillo – gathered to discuss the importance of embedding humanity in business and why it was vital for getting through volatile times.
🔗Watch the full panel. 100% paywall-free, here: https://hubs.la/Q02H6KD10
CEO and founder of LBB, Matt Cooper, led the discussion as moderator, exploring how marketers prepare for rapid change while striving to maintain trust and build client relationships. "How we look after our people," Matt put it.
With thanks to our content sponsor, MurphyCobb.
Leading market experts explored how they can retain brand and consumer engagement in an ever-changing market at @murphy.cobb.associates' 'The Business of Creativity' panel on Thursday. Here, Sir John Hegarty talks about how agencies need to differentiate
Leading market experts explored how they can retain brand and consumer engagement in an ever-changing market at @murphy.cobb.associates' 'The Business of Creativity' panel on Thursday. Here, Sir John Hegarty talks about how agencies need to differentiate their own brands.
🔗Keep up with our Cannes Content here: https://hubs.la/Q02CNdWr0
Josh Campo, CEO, Razorfish, discusses identifying the risks of AI at our 'Meet Your AI Maker' panel yesterday, in partnership with MurphyCobb. 🔗Read our write-up of the panel, 100% paywall-free, here: https://www.lb
Josh Campo, CEO, Razorfish, discusses identifying the risks of AI at our 'Meet Your AI Maker' panel yesterday, in partnership with MurphyCobb.
🔗Read our write-up of the panel, 100% paywall-free, here: https://hubs.la/Q02CrkkJ0
On the LBB Beach yesterday we heard from three CEOs and two marketing leaders – Sir Martin Sorrell, Tyler Turnbull, Devika Bulchandani, Jennifer English and Jennifer Murillo – about how the humanity in their businesses is guiding them through volatile
On the LBB Beach yesterday we heard from three CEOs and two marketing leaders – Sir Martin Sorrell, Tyler Turnbull, Devika Bulchandani, Jennifer English and Jennifer Murillo – about how the humanity in their businesses is guiding them through volatile times.
CEO and founder of LBB, Matt Cooper, led the discussion as moderator, exploring how marketers prepare for rapid change while striving to maintain trust and build client relationships. "How we look after our people," Matt put it.
🔗Read our write-up, 100% paywall-free, here: https://hubs.la/Q02Cd5mC0
Today, Tango launches ‘Warden’, a new integrated campaign created by agency of record, VCCP London and its content creation studio Girl&Bear. ‘Warden’ is the latest campaign from Tango as the brand continues on its j
Today, Tango launches ‘Warden’, a new integrated campaign created by agency of record, VCCP London and its content creation studio Girl&Bear.
‘Warden’ is the latest campaign from Tango as the brand continues on its journey to return to its iconic heritage: Tango’s bold adverts of the '90s and 2000s.
May 3rd is #WorldPressFreedomDay, a United Nations day of observance to raise awareness of the importance of freedom of the press and remind governments of their duty to respect and uphold the right to freedom of expression. Today, we’re sharing a curat
May 3rd is #WorldPressFreedomDay, a United Nations day of observance to raise awareness of the importance of freedom of the press and remind governments of their duty to respect and uphold the right to freedom of expression.
Today, we’re sharing a curated selection of campaigns and creative activations that have demonstrated the power of the press over the years. Whether it’s poignant depictions of the change that good journalism can bring about or comic quips at the expense of fake news peddlers, all the creativity in this collection will inspire you to consider press freedom’s value to society.
Watch the 100% paywall-free collection here: https://hubs.ly/Q02v_N-d0
Lacoste is reaching new heights with its larger-than-life brand campaign, 'Play Big' created with BETC featuring Novak Djokovic, Venus Williams and Pierre Niney.
Lacoste is reaching new heights with its larger-than-life brand campaign, 'Play Big' created with BETC featuring Novak Djokovic, Venus Williams and Pierre Niney.
The Immortal Awards has today launched its call for entries for 2024’s competition. The entry system is now open to all Little Black Book members, who can make their submissions here until the final deadline on Thursday 5th September 2024. Entry into th
The Immortal Awards has today launched its call for entries for 2024’s competition. The entry system is now open to all Little Black Book members, who can make their submissions here until the final deadline on Thursday 5th September 2024.
Entry into the competition is free for all Little Black Book members, with each member office able to submit up to five projects into the show.
Find out more: https://hubs.la/Q02tVm_z0
