Change is on the horizon – with agencies increasingly prioritising consumer values, putting sustainability high on the agenda and passing menopausal and parental leave policies. At the LBB & Friends Beach during Cannes Lions this year, three CEOs and tw
Change is on the horizon – with agencies increasingly prioritising consumer values, putting sustainability high on the agenda and passing menopausal and parental leave policies. At the LBB & Friends Beach during Cannes Lions this year, three CEOs and two marketing leaders – Sir Martin Sorrell, Tyler Turnbull, Devika Bulchandani, Jennifer English and Jennifer Murillo – gathered to discuss the importance of embedding humanity in business and why it was vital for getting through volatile times.
🔗Watch the full panel. 100% paywall-free, here: https://hubs.la/Q02H6KD10
CEO and founder of LBB, Matt Cooper, led the discussion as moderator, exploring how marketers prepare for rapid change while striving to maintain trust and build client relationships. "How we look after our people," Matt put it.
With thanks to our content sponsor, MurphyCobb.
Leading market experts explored how they can retain brand and consumer engagement in an ever-changing market at @murphy.cobb.associates' 'The Business of Creativity' panel on Thursday. Here, Sir John Hegarty talks about how agencies need to differentiate
Leading market experts explored how they can retain brand and consumer engagement in an ever-changing market at @murphy.cobb.associates' 'The Business of Creativity' panel on Thursday. Here, Sir John Hegarty talks about how agencies need to differentiate their own brands.
🔗Keep up with our Cannes Content here: https://hubs.la/Q02CNdWr0
Josh Campo, CEO, Razorfish, discusses identifying the risks of AI at our 'Meet Your AI Maker' panel yesterday, in partnership with MurphyCobb. 🔗Read our write-up of the panel, 100% paywall-free, here: https://www.lb
Josh Campo, CEO, Razorfish, discusses identifying the risks of AI at our 'Meet Your AI Maker' panel yesterday, in partnership with MurphyCobb.
🔗Read our write-up of the panel, 100% paywall-free, here: https://hubs.la/Q02CrkkJ0
On the LBB Beach yesterday we heard from three CEOs and two marketing leaders – Sir Martin Sorrell, Tyler Turnbull, Devika Bulchandani, Jennifer English and Jennifer Murillo – about how the humanity in their businesses is guiding them through volatile
On the LBB Beach yesterday we heard from three CEOs and two marketing leaders – Sir Martin Sorrell, Tyler Turnbull, Devika Bulchandani, Jennifer English and Jennifer Murillo – about how the humanity in their businesses is guiding them through volatile times.
CEO and founder of LBB, Matt Cooper, led the discussion as moderator, exploring how marketers prepare for rapid change while striving to maintain trust and build client relationships. "How we look after our people," Matt put it.
🔗Read our write-up, 100% paywall-free, here: https://hubs.la/Q02Cd5mC0
Today, Tango launches ‘Warden’, a new integrated campaign created by agency of record, VCCP London and its content creation studio Girl&Bear. ‘Warden’ is the latest campaign from Tango as the brand continues on its j
Today, Tango launches ‘Warden’, a new integrated campaign created by agency of record, VCCP London and its content creation studio Girl&Bear.
‘Warden’ is the latest campaign from Tango as the brand continues on its journey to return to its iconic heritage: Tango’s bold adverts of the '90s and 2000s.
May 3rd is #WorldPressFreedomDay, a United Nations day of observance to raise awareness of the importance of freedom of the press and remind governments of their duty to respect and uphold the right to freedom of expression. Today, we’re sharing a curat
May 3rd is #WorldPressFreedomDay, a United Nations day of observance to raise awareness of the importance of freedom of the press and remind governments of their duty to respect and uphold the right to freedom of expression.
Today, we’re sharing a curated selection of campaigns and creative activations that have demonstrated the power of the press over the years. Whether it’s poignant depictions of the change that good journalism can bring about or comic quips at the expense of fake news peddlers, all the creativity in this collection will inspire you to consider press freedom’s value to society.
Watch the 100% paywall-free collection here: https://hubs.ly/Q02v_N-d0
Lacoste is reaching new heights with its larger-than-life brand campaign, 'Play Big' created with BETC featuring Novak Djokovic, Venus Williams and Pierre Niney.
Lacoste is reaching new heights with its larger-than-life brand campaign, 'Play Big' created with BETC featuring Novak Djokovic, Venus Williams and Pierre Niney.
The Immortal Awards has today launched its call for entries for 2024’s competition. The entry system is now open to all Little Black Book members, who can make their submissions here until the final deadline on Thursday 5th September 2024. Entry into th
The Immortal Awards has today launched its call for entries for 2024’s competition. The entry system is now open to all Little Black Book members, who can make their submissions here until the final deadline on Thursday 5th September 2024.
Entry into the competition is free for all Little Black Book members, with each member office able to submit up to five projects into the show.
Find out more: https://hubs.la/Q02tVm_z0
If you're struggling for inspiration this Monday, look no further than our brand-new collection of some of the best creativity from Apple. Check out the paywall-free collection here: https://lbbonline.com/work/collections/67852
If you're struggling for inspiration this Monday, look no further than our brand-new collection of some of the best creativity from Apple.
Check out the paywall-free collection here: https://hubs.la/Q02s0spg0
We're excited to present the second episode of ‘Creative Notes: Conversations on Music,Creativity, and Advertising’, in partnership with Eclectic & Bark Soho. In this video episode - a first for the series, our CEO & founder Matt Cooper and co-host Si
We're excited to present the second episode of ‘Creative Notes: Conversations on Music,Creativity, and Advertising’, in partnership with Eclectic & Bark Soho.
In this video episode - a first for the series, our CEO & founder Matt Cooper and co-host Simon Elms, founding partner of Eclectic & Bark Soho, sit down with esteemed guests Sir John Hegarty, co-founder of Creative Bartle Bogle Hegarty (BBH) and The Garage Entertainment; Carl Addy, multidisciplinary creative director and director; and Pat Murphy, founder and CEO of MurphyCobb Associates (MCA), who share the profound influence of music on their professional journeys and personal lives.
To watch the full episode, click here: https://hubs.la/Q02s0g1b0
Ahead of #St PatricksDay, we share a tasty round of the most creative Guinness commercials. View the paywall-free collection here: https://www.lbbonline.com/work/collections/66647/
Ahead of #StPatricksDay, we're sharing a tasty round of the most creative Guinness commercials.
View the paywall-free collection here: https://hubs.la/Q02pCStF0
This week's creative bundle sees 77 Ventures Creative CCO Galen Bernard pick out some of the less-than-obvious music choices that became the stuff of legend, Rajakovic Electric's
This week's creative bundle sees 77 Ventures Creative CCO Galen Bernard pick out some of the less-than-obvious music choices that became the stuff of legend, Rajakovic Electric's Nicole Rajakovic's selection of work that showcases the power of good storytelling, and Hornet's Ashley Monaghan welcomes you to her brain as she doesn't take things too seriously. Also, Executive producer at The Bear, Elizabeth Spiva, introduces the full-service production company to LBB with a reflection on some of the team's best work and Leo Ding, copywriter at Performance Art Toronto, breaks down a few of the ads that influenced him, getting him - and keeping him - in the biz
View the full bundle, sponsored by ReMake, here:https://hubs.la/Q01Q91fM0
#LBBHighFive
In a week full of spectacular but costly ads, IMPACT BBDO Dubai's Martino Caliendo takes a look at some of the beautifully executed low-budget campaigns, Publicis' Guilherme Nesti shows us how to become part of the conversation in the most natural way po
In a week full of spectacular but costly ads, IMPACT BBDO Dubai's Martino Caliendo takes a look at some of the beautifully executed low-budget campaigns, Publicis' Guilherme Nesti shows us how to become part of the conversation in the most natural way possible, and By Association's Katherine Croft keeps our feet on the ground with five powerful campaigns. Also, group creative director at Jung von Matt Matteo Maggiore, delves into his five favourite ads from this year's big game and André Bueno, senior copywriter at MadeGroup, cuts through the noise with five refreshingly simple works that deserve to be celebrated.
View the full bundle, sponsored by ReMake, here: https://hubs.la/Q01CpPDf0
#LBBHighFive
Production and creative collective Ridley Scott Creative Group is sponsoring LBB’s Uprising channel in ongoing efforts to facilitate opportunities for the next generation of creative talent. “We celebrate talent across
Production and creative collective Ridley Scott Creative Group is sponsoring LBB’s Uprising channel in ongoing efforts to facilitate opportunities for the next generation of creative talent.
“We celebrate talent across the industry,” says Jim Campbell, head of PR and Communications for the Ridley Scott Creative Group (RSCG), “We facilitate many different disciplines and offer artists a place where they can have a whole career.”
Founded by renowned filmmakers Ridley and Tony Scott, the global production collective is made up of multiple divisions -RSA Films, Black Dog Films, Scott Free, RSA Films Photo & Art, and Darling Films at RSA. The diverse creative entities nestled under the RSCG umbrella are responsible for cutting edge creative that covers commercial and social, TV, documentary and non-scripted, photography, feature films, illustration, music videos, development, creative, and next-gen content.
Read more: https://hubs.la/Q01jNGYc0
At LBB, we’ve been working on something pretty amazing and can’t wait to tell you a bit about it. We are rebuilding our Creative Library into the very first free-to-view archive with credits in adland. It’s simple - soon you will be able to view and
At LBB, we’ve been working on something pretty amazing and can’t wait to tell you a bit about it.
We are rebuilding our Creative Library into the very first free-to-view archive with credits in adland.
It’s simple - soon you will be able to view and search for work by company, brand or even individual (plus, you can click their name to see what else they’ve worked on). And all of this will be 100% free to view to the whole creative world.
For our members, your company can rely on one place to keep your best stuff, and we can help you manage this so contact our founder & CEO Matt Cooper today at [email protected] to find out how we can help!
Keep an eye out, we’ll be roaring about this in the upcoming weeks!
TBWA\Dublin's ECD Des Creedon gets frank about the changing landscape of comedy in advertising and why lukewarm humour will always leave a bad taste in consumers’ mouths. https://www.lbbonline.com/news/finding-your-f
TBWA\Dublin's ECD Des Creedon gets frank about the changing landscape of comedy in advertising and why lukewarm humour will always leave a bad taste in consumers’ mouths. https://hubs.ly/Q01fLjB80
Exclusive: Droga5 and director Maceo Frost alley-oop for ‘Game Never Stops’, a creative celebration of Hennessy's NBA partnership, writes LBB’s Laura Swinton. https://www.lbbonli
Exclusive: Droga5 and director Maceo Frost alley-oop for ‘Game Never Stops’, a creative celebration of Hennessy's NBA partnership, writes LBB’s Laura Swinton. https://hubs.la/Q0185N680
#hennessyxNBA
What does a year in creativity really look like? It’s one of those subjects that’s so big you can’t ever truly see it in its entirety. Any attempt to try and sum it up neatly is doomed to failure. Humanity is way too complicated and 2021 looked dras
What does a year in creativity really look like? It’s one of those subjects that’s so big you can’t ever truly see it in its entirety. Any attempt to try and sum it up neatly is doomed to failure. Humanity is way too complicated and 2021 looked drastically different in different parts of the world.
But there are so many great creative moments from around the world and across the year. So in an attempt to spark some potentially useful thoughts, the LBB editorial team will be publishing a series of lists of stories from around the world. But rather than just telling you what we thought was great, we’re trying to be fair. So we’ll draw your attention to the stories that got the most views on LBB in 2021.
Find the articles, sorted by region, on our editorial page: https://hubs.la/Q010ZXC50.
Kasumi Ishikawa, the Japanese table tennis Olympian, picks up a table tennis ball; dramatic music swirls and screens all around her demand answers to questions like ‘Have you lived up to expectations?’, ‘Can you keep climbing?’ and ‘Can Kasumi p
Kasumi Ishikawa, the Japanese table tennis Olympian, picks up a table tennis ball; dramatic music swirls and screens all around her demand answers to questions like ‘Have you lived up to expectations?’, ‘Can you keep climbing?’ and ‘Can Kasumi push forward like she used to?’ VS Pressure, directed by Damian Nenow at Platige Image and Eclectic Music explores the difficulty of climbing to the top, living up to expectations, and persevering despite loud criticisms.
The challenge for the creative team and the director behind the film was in finding ways to externalise something as formless as the concept of pressure for the big screen. “We wanted to look at how we all allow pressure to build into something that takes on a life of its own. Really, for every single film, we wanted to take an internal feeling and delve into its potential to defeat and bring you down, if you let it. That’s not just a sports story, that’s a human story. It’s applicable to everyone in every field,” says Leo Savage, former WPP 'Black Ops' lead creative director.
Read the full interview here: https://hubs.la/H0XsDv40
There are less than two weeks to go before the final deadline of this year’s Immortal Awards on Friday 10th September, with free entry to all LBB members. To find out more about how to enter, read here: https://www.lbbonline.com/news/the-final-immortal-
There are less than two weeks to go before the final deadline of this year’s Immortal Awards on Friday 10th September, with free entry to all LBB members. To find out more about how to enter, read here: https://hubs.la/H0Wh1tk0
