As Publicis Groupe ends the year in pole position to be the largest holding company in the industry, Snoop Dogg takes over the Wishes and gives his commentary on the race. With a French ad company on track to take the #1 spot for the first time ever, who
As Publicis Groupe ends the year in pole position to be the largest holding company in the industry, Snoop Dogg takes over the Wishes and gives his commentary on the race.
With a French ad company on track to take the #1 spot for the first time ever, who better than Le Snoop, official Olympic hype man - and Maurice’s favourite rapper – to congratulate the teams on achieving a personal best in a record-breaking year?
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42 pieces of work from every region of the world have survived local and regional rounds of judging to make it onto the Immortal Awards’ 2024 shortlist. Watch the works, 100% paywall-free, here: https://www.lbbonline.com/news/immortal-awards-2024-global
42 pieces of work from every region of the world have survived local and regional rounds of judging to make it onto the Immortal Awards’ 2024 shortlist.
Watch the works, 100% paywall-free, here: https://hubs.la/Q02-8Z8D0
Tiger Beer together with lead agency partner LePub Singapore has unveiled its latest epic brand evolution with the launch of ‘You Never Roar Alone’, a campaign that aims to ignite a social movement by reminding everyone that progress is not a solo act
Tiger Beer together with lead agency partner LePub Singapore has unveiled its latest epic brand evolution with the launch of ‘You Never Roar Alone’, a campaign that aims to ignite a social movement by reminding everyone that progress is not a solo act – having the courage to succeed comes from the support of those around you.
The ‘You Never Roar Alone’ campaign kicks off with a film about a street vendor who dreams of growing his fledgling enterprise into something much bigger, so much so, he even keeps a sketch of his dreams permanently pinned to his cart. Slowly but surely, his vision becomes a reality as friends, family – even strangers – help him through tropical storms, epic climbs, long nights and bumps in the road.
“We loved the challenge of bringing Tiger’s brand evolution to life with a story about the collective spirit that fuels progress. More than a film, we are igniting a movement, reminding everyone that we are stronger when we support one another,” says Stephan Schwarz, executive creative director, APAC at LePub Singapore.
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To celebrate their long-awaited return to the BBC this Christmas Day in new film Vengeance Most Fowl, Wallace & Gromit will be taking over the BBC this December with specially-commissioned Christmas idents from {{facebook_mention(441749362685644|Aardman)
To celebrate their long-awaited return to the BBC this Christmas Day in new film Vengeance Most Fowl, Wallace & Gromit will be taking over the BBC this December with specially-commissioned Christmas idents from Aardman exclusively for the BBC.
Read more: https://hubs.la/Q02ZXKPJ0
Vodafone has today launched its new Christmas advertising campaign, celebrating 40 years of Christmas on The Nation’s Network. The campaign showcases the connections that bring family and friends together during the festive season and draws on Vodafone
Vodafone has today launched its new Christmas advertising campaign, celebrating 40 years of Christmas on The Nation’s Network. The campaign showcases the connections that bring family and friends together during the festive season and draws on Vodafone’s heritage and innovation as the first mobile phone company in the UK, highlighting its role as the brand connecting the people of this nation to the things they love.
Serving the nation since 1984, Vodafone has played a vital part in keeping the nation connected to their loved ones during the festive season. The first-ever mobile phone call was made on 1st January 1985, and the first-ever text message was sent on 3rd December 1992, which read ‘Merry Christmas’ - both were powered by the Vodafone network.
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Apple has launched its anticipated holiday ad with an emotional film that follows the journey of a father living with mild-moderate hearing loss. Created by TBWA\Media Arts Lab LA and directed by SMUGGLER's Henry-Alex Rubin, 'Heartstrings' showcases how
Apple has launched its anticipated holiday ad with an emotional film that follows the journey of a father living with mild-moderate hearing loss.
Created by TBWA\Media Arts Lab LA and directed by SMUGGLER's Henry-Alex Rubin, 'Heartstrings' showcases how Apple's latest innovation – the ground-breaking clinical grade Hearing Aid feature on AirPods Pro 2 — has the potential to deepen our connection to life’s most precious moments. Additionally, global research shows hearing loss often goes untreated, and has also identified links between hearing loss and impact on a person’s overall wellbeing, including dementia and social isolation.
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Waitrose & Partners has unveiled the second instalment of its Christmas advert - Sweet Suspicion, A Waitrose Mystery from Saatchi & Saatchi UK. Tonight, the nation’s curiosity will finally be satisfied as they reveal who
Waitrose & Partners has unveiled the second instalment of its Christmas advert - Sweet Suspicion, A Waitrose Mystery from Saatchi & Saatchi UK. Tonight, the nation’s curiosity will finally be satisfied as they reveal who stole the No.1 Red Velvet Bauble Dessert.
Read more: https://hubs.la/Q02ZG8lW0
In a beautiful new film from Wieden + Kennedy, Nike celebrates Rafael Nadal as one of the game’s all-time greats. The piece is narrated by Nike co-founder and chairman emeritus Phil Knight. “Rafa has been the perfect rep
In a beautiful new film from Wieden + Kennedy, Nike celebrates Rafael Nadal as one of the game’s all-time greats. The piece is narrated by Nike co-founder and chairman emeritus Phil Knight.
“Rafa has been the perfect representative for the brand,” Phil says. “He’s embodied our mentality to never give up and is maybe the most ferocious competitor that’s ever lived.”
Rafa’s statistics speak for themselves: He’s won two Olympic gold medals and 22 Grand Slams, with a record 14 in Paris, forever crowning him as the King of Clay.
The Spaniard has emerged victorious in nearly 1,100 singles matches over the course of his 23-year pro career, earning 92 titles, and has notched nearly 150 additional wins and 11 titles on the doubles circuit. A Nike athlete since he was 13 years old, his signature Raging Bull symbol has long been synonymous with tennis greatness. Further, he's worked closely with Nike product teams over the course of his career to create custom footwear and iconic apparel that reflect the evolution in his game and style.
Waitrose & Partners' hugely popular whodunnit festive ad starring Successions Matthew Macfadyen as Detective, and Fig the cat as an (un)likely suspect, is about to launch the next phase of its accompanying social campaig
Waitrose & Partners' hugely popular whodunnit festive ad starring Successions Matthew Macfadyen as Detective, and Fig the cat as an (un)likely suspect, is about to launch the next phase of its accompanying social campaign, continuing to drive conversation online around this year’s biggest Christmas mystery – who stole the Christmas -No.1 red velvet bauble- dessert?
Created by Wonderhood Makers, the social-first content arm of Wonderhood Studios, the new social instalment will follow their first iteration which featured one of the nation’s most-loved detective duos, Vicky McClure and Martin Compston.
Read here: https://hubs.la/Q02ZwmHs0
Smirnoff, the Diageo vodka brand, has announced a multi-year partnership with GRAMMY-nominated pop artist Troye Sivan, who will serve as its chief vibes OFFicer (CVO). The collaboration will integrate Sivan into the brand’s ‘WE DO WE’ campaign, firs
Smirnoff, the Diageo vodka brand, has announced a multi-year partnership with GRAMMY-nominated pop artist Troye Sivan, who will serve as its chief vibes OFFicer (CVO). The collaboration will integrate Sivan into the brand’s ‘WE DO WE’ campaign, first launched in 2023, which focuses on celebrating collective experiences and connections.
The partnership launched with a video featuring Troye in a press conference-style announcement of his new role. It also includes Smirnoff’s sponsorship of Troye’s Australia and New Zealand tour, with plans for exclusive after-parties in Sydney and Melbourne. Smirnoff will further showcase Troye embodying the ‘Go OFF’ message through social media, out-of-home, digital content, in-store displays, and event activations in over 20 countries, including the UK, Brazil, Australia and India.
The campaign involves a creative collective including Dazed Studio, director Hannah Lux Davis, and stylist Marc Forne, who has worked with Troye on previous projects. This initiative is part of Diageo’s broader strategy to position its brands within significant cultural moments such as music, fashion, sports and food.
LBB’s Alex Reeves asked Diageo’s SVP for global vodkas Stephanie Jacoby on why Troye is the perfect CVO for Smirnoff. To read the piece, 100% paywall-free, click here: https://hubs.la/Q02Z3h2h0
Stonegate Group, the UK’s largest pub company, and HEINEKEN UK, the nation’s leading brewer and cider maker, have joined forces to launch the 'Pub Alone' campaign for the festive season. The campaign was conceived and created by Pitch and delivered in
Stonegate Group, the UK’s largest pub company, and HEINEKEN UK, the nation’s leading brewer and cider maker, have joined forces to launch the 'Pub Alone' campaign for the festive season. The campaign was conceived and created by Pitch and delivered in partnership with Hungry Man Productions.
‘Pub Alone’ aims to spark meaningful conversations on loneliness and encourage people to connect and build new relationships in safe, welcoming pub environments over the holiday period. To further support these efforts in venues, Stonegate Group will be donating £75,000 to HEINEKEN UK’s charity partner, Marmalade Trust, the UK’s leading loneliness charity.
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With its just-released Christmas spot, Erste Group invites you to experience up close the birth of the Christmas carol 'Silent Night' - a simple song that still conveys a moving message of hope and togetherness two centuries after it was first performed.
With its just-released Christmas spot, Erste Group invites you to experience up close the birth of the Christmas carol 'Silent Night' - a simple song that still conveys a moving message of hope and togetherness two centuries after it was first performed.
Read more: https://hubs.la/Q02Z16f50
