idea.ltd

08/08/2026

This is the film. IDEA and REEBOK present ‘They Go In The Dark’.

Written and directed by IDEA .ltd
Original music by Soulwax
Director of Photography: Teddy Freeman
Edited and post-produced by Karla Jarvinen
Made possible by

Principally starring:
Arbaz Afzal
Iris Owen

Produced by Academy
Producer: Lexi Kiddo .kiddo
Executive Producer: Simon Cooper
Production Manager: Louis Jones
Photographer: Josh Wilks

Production Designer: Elizabeth El Kadhi
Costume Designer: Katie McGoldrick
Sound Recordist:
1st AD: Jack Meredith .a.d

Also featuring:
Claudia Barba
Connor Jay
Jake Eydmann
Joshua Ford
Lewis Santer
Sackie Osakonor
Tobias Blessing

And further essential crew:
HMU Artist: Courtney Scott
Costume Assistant: Molly Robinson
Props Assistants: Wyndham Harris and Somerset Prew
Art Construction: Rupert Meade
Armourer: Joss Skottowe
2nd AD: Lauren Mooney
Shoot Runner: Antony Dynamou
Gaffer: Alexander Styles
Electricians: Charlie Lodge and Jamie Hitchens
1st AC / Focus Puller: Jade Jenkins
2nd AC: Jojo Bossman
Grip: Beau Williams
DIT: Dan Hurst
Camera Car Driver: Liam Groundwater
Production Runner: Anisa Adan

And finally: Harry Woodcock

IDEA x Reebok Club C 85 super shoes on the link in bio.

06/08/2026

Try This One: They Go In The Dark -

We also spent a good couple of weeks turning an actual IDEA x Reebok shoe box into a SHOEBOX CINEMA! Play the film above - it is pretty cool.  The London premiere of 'They Go In The Dark' is scheduled to take place at Dover Street Market on Saturday 8th August, inside the shoe box!   

06/08/2026

New Shoes Weekly: They Go In The Dark -

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08/05/2026

RSVP: KUTT Party at DSM - Saturday 16th May -