05/05/2022
What's the difference between Instagram and TikTok? They both have short-form video, Stories, lots of influencers and you can get noticed using a great hashtag.
It might get harder to tell them apart in the future. Tucked away in Mark Zuckerberg's Q1 financial statement (haven't seen that trending anywhere 🤣) was an indication that the Instagram algorithm is going to change. This is what determines what you see when you visit the platform. Feeds will no longer be made up mostly of people you follow and engage with, rather it will contain images and videos which AI learning suspects you might like. So as on TikTok you'll start to see more content from accounts you never knew about.
So it's probably time to stop worrying quite so much about those follower numbers and start planning out a good content strategy which is going to really inspire, entertain or teach people.
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