Digital native insights for entrepreneurs and investors focused on the Media & Entertainment industry
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Great article with Gavin Pullman, CEO of Appollo Media and Producer and Executive Producer of more than a dozen Indie films with more than half a billion dollars of film finance under his belt.
https://mediacsuite.com/just-one-question-gavin-poolman/
In the first of our series, this successful film financier, producer and enduring rock musician answers the one big question facing the industry today.
Netflix just came out with an incredible earnings report. Will Netflix remain the King of Streamers?
https://mediacsuite.com/is-this-the-beginning-of-the-end-in-the-global-streaming-wars/
After 15 years and billions of dollars spent by the world’s largest media companies, Netflix is stronger than ever. So, what now?
5 Billion people use social media. What that does mean for content creators, marketers and advertisers?
https://mediacsuite.com/social-media-apps-have-billions.../
While global social media usership passes the 5 billion mark, Active User figures mask the intricacies of online participation.
The ESports World Cup is underway now in Saudi Arabia with $65 million in prize money.
Drawing crowds of tens of thousands, millions of viewers and hundreds of millions of hours watched, esport tournaments are becoming big business.
This recent article dives into esports as it takes a prominent place within the mainstream Media & Entertainment industry.
https://mediacsuite.com/the-serious-reality-of-esports/
While sport has become the popular buzz word among media execs and private equity investors, video gaming competitions have quietly attracted millions of players and fans, plus seriously competitive sponsorship and advertising dollars.
As much as US$250 billion will be spent on content production around the world this year.
It still won't be enough to keep up with demand, even as the Media Majors throttle distribution of new content.
What are professional investors and media entrepreneurs doing about it?
Be in the Know. Read the Media C-Suite.
https://mediacsuite.com/the-great-production-disconnect/
Global content demand is soaring, and global revenues are rising, so why do many experienced Hollywood creatives fear the future?
Whatever happened to the "metaverse"?
https://mediacsuite.com/meta-versus-media-2/
Everyone seems both enthusiastic and deeply confused by what the metaverse is supposed to be, what it actually is or what it will one day become.
When Frank Herbert wrote the epic story of "Dune" in 1963, he wanted to tell the story of an environment in crisis and a planet on the edge of catastrophe. What he wrote about then, is still very much relevant today.
https://mediacsuite.com/the-influential-power-of-frank.../
How "Dune" became a beacon for the fledgling environmental movement − and a rallying cry for the new science of ecology
The universal question for media entrepreneurs is always, “Where’s the Money?” The answers to that question are found in this article.
https://mediacsuite.com/wheres-the-money-the-rise-of.../
Wealthy families around the world are rapidly becoming a major force within venture and private equity investing in Media & Entertainment.
Esports is becoming a professional sport like football or rugby but it is its global nature that make it particularly interesting for investors and media and entertainment executives alike.
https://mediacsuite.com/the-serious-reality-of-esports/
While sport has become the popular buzz word among media execs and private equity investors, video gaming competitions have quietly attracted millions of players and fans, plus seriously competitive sponsorship and advertising dollars.
How are investors finding opportunity in Media & Entertainment?
They do the reading.
Are you in the Know? Read the Media C-Suite.
https://mediacsuite.com/the-2024-media-investor-survey/
Our inaugural survey of media investors presents crucial insight for both media executives and media entrepreneurs seeking access to smart money.
Tech entrepreneurs learned long ago that professional investors want as much information as possible.
No serious tech entrepreneur today will expect a serious investor to inject time and capital without at least a full business plan that clearly describes what the company owns, what it https://mediacsuite.com/the-professionalisation-of-investing-in-film/does, who its management team is and how they will convert consumers into revenues.
Should media entrepreneurs be expected to do anything less? Knowledge is our industry's stock in trade. So why do so many investment proposals from media entrepreneurs begin and end with only a pitch deck?
Pitching an idea is not the same as proposing an investment opportunity; not to professional investors.
If your business isn't investor-ready, why should any investor be ready to write a check?
Be in the Know. Read the Media C-Suite
https://mediacsuite.com/the-professionalisation-of-investing-in-film/
A growing number of film-maker entrepreneurs are building professionally managed, sustainable businesses with increasing scale and valuations. Professional Investors have taken note.
Billions of dollars in private capital is invested every quarter into the Media & Entertainment industry by Professional Investors.
Why?
Be in the Know. Read the Media C-Suite.
Private capital has always been interested in Entertainment. Now the “Money” is more professional, more private and more stealthy. And there's a lot more of it.
Hipgnosis has led capital strategy for the future of the music industry, offering artists such as Beyoncé, Neil Young, Shakira and Justin Bieber the opportunity to transform their IP into tangible wealth.
Could the Hipgnosis model work for other creatives in the entertainment space? Apollo Global Management, Inc. and Blackstone certainly think so.
Blackstone once supported Hipgnosis' rise and exited when the company went public.
Remember the headlines on billion-dollar investments into Candle Media? Blackstone.
$900 million acquisition of Reece Witherspoons's Hello Sunshine : Blackstone via Candle.
$750 million into Legendary Entertainment: Apollo.
The value in copyright to entertainment content is the foundation of our industry's $2.5 trillion in annual revenues. So far, the big Studios and Labels have managed to keep the vast majority of that by taking the IP at its source.
Hipgnosis has proven that a better system is possible. Now delivery of film, tv shows and live events is catching up to how music is distributed.
Private equity may be working on a strategy to make that more ... well ... equitable.
I think they are on to something. Creatives might begin to take note.
For more on film libraries and music catalogues read this previously published article.
https://mediacsuite.com/why-is-private-equity-betting.../
Private Equity giants such as Blackstone and Apollo have inked headline grabbing deals and are pumping billions into celebrity performers.
It's been a long time coming. But our inaugural survey results were just published.
52 executives at 48 firms managing $82 Billion in AUM.
All active in M&E.
https://mediacsuite.com/the-2024-media-investor-survey/
Our inaugural survey of media investors presents crucial insight for both media executives and media entrepreneurs seeking access to smart money.
Netflix has been the King of the Streamers for the last decade, will this trend continue for the remaining of 2024?
https://mediacsuite.com/is-this-the-beginning-of-the-end.../
After 15 years and billions of dollars spent by the world’s largest media companies, Netflix is stronger than ever. So, what now?
In time of economy uncertainty, what do the largest asset managers buy into? The media and entertainment industry.
https://mediacsuite.com/recession-resistant-investing-in.../
Some of the world's largest investors are hedging their bets on recession and allocating massive capital flows into Media & Entertainment assets.
We've been having a lot conversations lately about direct to consumer distribution models. The cost and technology barriers have dropped dramaticlly enough to offer creatives a seat at the table.
Tayor Swift may be reaping the rewards today, but the opportunity is within reach of so many artists, athletes and actors who have paid their dues (and then some).
Producers and other "above the line" professionals might start thinking about how to assemble management teams and business plans. It's all about the "right". The right to benefit from your own works, by owning the rights to make money from them.
What Taylor Swift demonstrates is that audiences recognise the sincerity behind direct connections to creatives. Building new companies in this space is already happening.
There is a lot of smart money out there waiting for smart media entrepreneurs.
For those who read, this article goes a long way toward setting the right frame of mind.
As our team likes to say:
Be in the Know! Read the Media C-Suite.
https://mediacsuite.com/the-fast-and-the-swift-emerging-media-strategies-shaping-the-future-of-entertainment/
Free Ad-Supported Television (FAST) and creatives like Taylor Swift are helping drive tech-enabled revenue models disrupting the Media Majors.
Billions of dollars in private capital is invested every quarter into the Media & Entertainment industry by Professional Investors.
Why?
Be in the Know. Read the Media C-Suite.
https://mediacsuite.com/private-equitys-inevitable-impact-on-media-and-entertainment/
Private capital has always been interested in Entertainment. Now the “Money” is more professional, more private and more stealthy. And there's a lot more of it.
Remember when Sam Altman was let go of the company he created only to return triumphantly 4 days letter? Here is a recap of what happened.
https://mediacsuite.com/openais-surreal-surrender-of-and.../
Something transformative has happened at OpenAI. Speculation is not enough. The world deserves to know the truth.
Remember when Sam Altman was let go of the company he created only to return triumphantly 4 days letter? Here is a recap of what happened.
https://mediacsuite.com/openais-surreal-surrender-of-and.../
Something transformative has happened at OpenAI. Speculation is not enough. The world deserves to know the truth.
We are growing!
The Media & Entertainment industry is on track to serve a global audience of 5.6 billion people AND surpass $2.5 trillion in global revenues this year.
The Media C-Suite provides strategic insight and actionable intelligence for professional investors, media executives and entrepreneurs alike.
While many investors experience Media & Entertainment through headlines, we go deeper and look behind what is happening to explore why it is happening.
We're pleased to welcome you to the Community.
Be in the Know!
https://mediacsuite.com/
The Media C-Suite is the digital-native publication for media execs, media entrepreneurs and professional investors seeking access to opportunity in the global Media & Entertainment industry.
Is Hollywood leaving LA behind? There has been little material rebound in production in LA since the end of the WGA & SAG-AFTRA strikes.
FilmLA has recently reported that on-location shoots in January were down 26% year-on-year.
Of Disney's 22 live productions underway now, only three are in California. Only one for Warner Bros (out of 7). Sony: 1 of 6. Universal? Zero!
In our coverage of strategy behind last year's strikes, Thomas Kingston wrote:
"Studio bosses are in desperate need to widen production capacity globally and turn the world into Hollywood. The most experienced writers and actors in the world could easily facilitate that. It would mean being willing to travel, perhaps relocate, to teach, and to learn. Instead, conflict may just give those Studio bosses the excuse they need to leave LA where it is."
It pays to understand the strategy behind industry trends and statistics.
Be in the Know. Read the the Media C-Suite.
https://mediacsuite.com/hollywood-scores-own-goal-as.../
The historic strike action of the WGA and SAG-AFTRA highlights the diverging interests of Studio-owning conglomerates and the American-centric unionised talent concentrated within Los Angeles County.
We've been having a lot conversations lately about direct to consumer distribution models. The cost and technology barriers have dropped dramaticlly enough to offer creatives a seat at the table.
Tayor Swift may be reaping the rewards today, but the opportunity is within reach of so many artists, athletes and actors who have paid their dues (and then some).
Producers and other "above the line" professionals might start thinking about how to assemble management teams and business plans. It's all about the "right". The right to benefit from your own works, by owning the rights to make money from them.
What Taylor Swift demonstrates is that audiences recognise the sincerity behind direct connections to creatives. Building new companies in this space is already happening.
There is a lot of smart money out there waiting for smart media entrepreneurs.
For those who read, this article goes a long way toward setting the right frame of mind.
As our team likes to say:
Be in the Know! Read the Media C-Suite.
https://mediacsuite.com/the-fast-and-the-swift-emerging-media-strategies-shaping-the-future-of-entertainment/
Free Ad-Supported Television (FAST) and creatives like Taylor Swift are helping drive tech-enabled revenue models disrupting the Media Majors.
Knowledge is power. What does that make the industry that sells it?
Are you in the Know?
https://mediacsuite.com/for-the-most-impact-invest-in-knowledge-and-how-it-spreads/
Nothing has greater impact on what we know about our past, our present and our future than the story we believe. Nowhere do these interests align more completely than within the global Media & Entertainment industry.
Today in sports the fans, the audience is everything! Read more with sports' agent Philipp Grothe.
https://mediacsuite.com/just-one-question-philipp-grothe/
Building global Football into a multi-billion dollar sport isn't enough for some. The Big Question beckoned.
Words from our Publisher Thomas Kingston.
Over the past year, so many of the essential workers inside the Media & Entertainment industry are being forced to change careers.
Financial insecurity among creatives and production crews, everywhere, is very real.
Clearly, the vast majority of industry revenues from entertainment content are not being received by those who create it.
I hear this every day. It is both heart-breaking and deeply frustrating.
Nearly all of the information we can find on the conditions within the content production segment of our industry is based on anecdotal evidence. In nearly every article or social media post, we experience the anxiety without any mention of solution.
We hear and feel the hope that the Media Majors will begin to help. They won't.
So I thought it would be good to share some hard numbers. Only once we embrace facts can we do something about them.
As a global industry, Media & Entertainment is raking in the money. According to PWC, consumer spending on access to content will reach US$1.7 trillion this year. A rising trend in advertising spend is expected to reach US$1 trillion within the next few years.
Last year, industry spending on content production reached US$250 billion, not including marketing costs.
This is an exceptionally large ratio of revenues to production costs.
The vast majority of that revenue goes to those who distribute and deliver the content to consumer audiences. Today, that means the Media Majors.
Tomorrow it will be exactly the same. Unless creatives decide to go around the Media Majors and take a piece of those revenues for themselves.
"How?" Is the question shouted back to me.
To a creative industry with technology at its fingertips, I can only reply, "Any way you can!"
The only way to change the Media & Entertainment industry for the better is disruption.
Investors of every size are waiting to help.
This is why I started the Media C-Suite.
I hope you will join me.
Tech entrepreneurs learned long ago that professional investors want as much information as possible.
No serious tech entrepreneur today will expect a serious investor to inject time and capital without at least a full business plan that clearly describes what the company owns, what it does, who its management team is and how they will convert consumers into revenues.
Should media entrepreneurs be expected to do anything less? Knowledge is our industry's stock in trade. So why do so many investment proposals from media entrepreneurs begin and end with only a pitch deck?
Pitching an idea is not the same as proposing an investment opportunity; not to professional investors.
If your business isn't investor-ready, why should any investor be ready to write a check?
This article by our Publisher Tom Kingston explains it all so well.
https://mediacsuite.com/the-professionalisation-of-investing-in-film/
A growing number of film-maker entrepreneurs are building professionally managed, sustainable businesses with increasing scale and valuations. Professional Investors have taken note.
How are investors finding opportunity in Media & Entertainment?
They do the reading.
Are you in the Know? Read the Media C-Suite and find out.
https://mediacsuite.com/the-rise-of-shorts/
In Hollywood, brevity has often played second fiddle to long-form and serial narrative. No Longer. Shorts are in.
Investors are searching for great companies. Media entrepreneurs are building them.
Where is the common ground?
Be in the Know. Read the Media C-Suite.
https://mediacsuite.com/the-fast-and-the-swift-emerging.../
Free Ad-Supported Television (FAST) and creatives like Taylor Swift are helping drive tech-enabled revenue models disrupting the Media Majors.
Is women 'sports becoming more popular and lucrative than
men 'sports?
https://mediacsuite.com/the-female-future-of-professional-sport/
Is this the dawn of a new era in women’s sports? If record numbers of fans and television viewers are any indication, yes!
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