Mariana Cogan Hook Teaser.mp4
✨ Meet our guest, Mariana Cogan! ✨
Her beginnings…
- Mariana was born in Mexico City and attended a Japanese school.
- She later moved to Japan to study finance and began her career in finance and investment banking.
- After taking a break, she transitioned into marketing.
As a CMO…
- Mariana is known for leveraging marketing technology and data to enhance performance.
- Also, she is very adamant on the importance of understanding customer behavior.
- She believes in the "humanization of the brand" to connect with customers on an emotional level.
For career development…
- Mariana actively seeks mentors and sponsors and believes in paying it forward by mentoring others.
- She emphasizes the importance of building a supportive network for professional growth.
Bonus!
- Book recommendation: Crossing the Chasm by Geoffrey Moore
- Podcast recommendation: Freakonomics with Stephen Dubner
Don’t miss Mariana’s episode, dropping on Friday, May 24th!
#B2BMarketing #Sales #TheGrowthCastPodcast
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