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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

ENDVR

Endvr - Media & Comms Agency

15/02/2024

Delighted to see our first magazine campaign go live for the wonderful team at Suns Lifestyle.

12/12/2023

Comprehensive comprehension and precision…

Introverts bring a distinctive strength: precision problem-solving coupled with an unswerving attention to detail.

The skill of problem-solving takes on a new dimension under the guidance of introverted leaders. Armed with minds wired for intricate focus and analytical thinking, introverts exhibit exceptional proficiency in dissecting challenges. This unique trait fosters not only creativity but also strategic risk management and a comprehensive understanding of complex issues.

Their methodical approach to problem-solving is akin to a finely tuned instrument, where each facet matters. This meticulous thinking empowers them to unearth innovative solutions, approaching problems from all angles. Through their rigorous examination, introverted leaders adeptly navigate complexity, transforming hurdles into stepping stones.

In a industry that often seeks quick fixes, introverted leaders champion thorough exploration. Their knack for decoding intricate problems nurtures an environment that fosters ingenuity, manages risks with precision, and tackles challenges comprehensively.

Join our group: https://bit.ly/3Yq8ceJ

Sources: https://bit.ly/3P3L3fZ https://bit.ly/3E6ExPi

07/12/2023

The Quiet Leaders.

How introverts excel in business leadership.

👂 Excellent Listening Skills with an Empathetic Side: Introverts excel at active listening, absorbing information, and responding thoughtfully. Their ability to focus on what's being said without imposing their opinions fosters deep connections. This skill enhances communication in both personal and professional settings, creating a supportive environment for growth.

🔍 Problem-Solving with an Eye for Details: Attention to detail and problem-solving are hidden gems in an introvert's skill set. Their brains are finely tuned for complex focus and critical thinking, driving creativity and risk management. Through this lens, introverted leaders pave the way for innovative solutions and well-informed decisions.

💡 Well-Prepared Deep Thinking with Solid Judgment: Introverts' brains process information through a distinct path, enabling deep thought and meticulous preparation. They meticulously examine various angles and possibilities, equipping them with thorough insights. This power helps introverted leaders anticipate future scenarios, enabling them to reshape strategies and make informed choices, steering clear of impulsive decisions.

✨ Embrace the Power of Introverted Leadership: In a world that often celebrates
extroversion, introverted leaders bring a unique edge to the table. Their strengths in active listening, problem-solving, and deep thinking make them pivotal figures in the business landscape. Let's celebrate and harness the brilliance of introverted leaders! 🚀🌟

Join our group: https://bit.ly/3Yq8ceJ

Sources: https://bit.ly/3P3L3fZ https://bit.ly/3E6ExPi

30/11/2023

Navigating Chaos with Ease.

Steadfast and sure…

Calm Amidst Chaos: Harnessing the Introvert Advantage

In the midst of chaos, introverts emerge as natural leaders, possessing an innate ability to lead with serene composure. Their unique skill of stepping back, evaluating, and offering thoughtful reassurance shines as a beacon of stability for those around them. Introverts, firmly rooted within themselves, radiate a calming aura that provides solace in the most demanding situations. 🌿 This steadfast presence makes them adept operators and leaders, particularly when a calming touch is required to navigate turbulent waters.

Introverts excel in roles that call for a composed demeanour amidst stormy scenarios. From mediation to leadership, they excel as peacemakers, drawing from their inherent ability to infuse calmness into the atmosphere.

Join our group: https://bit.ly/3Yq8ceJ

Sources: https://bit.ly/3P3L3fZ https://bit.ly/3E6ExPi

23/11/2023

Navigating Chaos with Ease.

Steadfast and sure…

Calm Amidst Chaos: Harnessing the Introvert Advantage

In the midst of chaos, introverts emerge as natural leaders, possessing an innate ability to lead with serene composure. 🌊 Their unique skill of stepping back, evaluating, and offering thoughtful reassurance shines as a beacon of stability for those around them. Introverts, firmly rooted within themselves, radiate a calming aura that provides solace in the most demanding situations. 🌿 This steadfast presence makes them adept operators and leaders, particularly when a calming touch is required to navigate turbulent waters.

Introverts excel in roles that call for a composed demeanour amidst stormy scenarios. From mediation to leadership, they excel as peacemakers, drawing from their inherent ability to infuse calmness into the atmosphere.

Join our group: https://bit.ly/3Yq8ceJ

Sources: https://bit.ly/3P3L3fZ https://bit.ly/3E6ExPi

15/11/2023

It’s tough to be a marketing director these days.

Which is probably why the average marketing director is only in post for 2 years…

For many, it almost feels like the don’t have any power or control over their brands anymore.

❎A finance team looking to take back budget
❎A Board that thinks they ‘get’ marketing
❎Sales and operations don’t think marketing is doing anything
❎New AI sound great but isn’t making the job any easier

The solution isn’t to suck it up. It’s not time to bury your head in the sand or look for a new role.

We’re not going to give you any cliched nonsense.

We know this is tough….that’s why we named our business ENDVR.

We know how to make a difference. If you’re interested….

13/11/2023

Still waiting for me to respond…

Sorry….

I can be slow to respond to messaging and email. I put so much effort in to saying the right thing, I often don’t say anything at all...

I listen and process better than I talk. Give me time to process and what you’ll get back will be worth the wait (mostly).

I build relationships slowly but strongly.

Join our group: https://bit.ly/3Yq8ceJ

11/11/2023

We will remember them…

10/11/2023

Some gave all, all gave something.

09/11/2023

If you’re taking any flak this week, here’s a valuable lesson…

During the second World War, Allied Air Forces wanted to reduce the casualty rates of their aircraft and crew. A study was carried out that analysed the aircraft after each mission and found that the aircraft came back riddled with bullet holes in three main areas: the fuselage, the outer wings, and the tail.

With such clear data a simple deduction was made: reinforce those areas (improve the armour).

But the attrition rate didn’t change.

Enter Abraham Wald. Wald was a Hungarian mathematician working with the US Air Force who, rightly, identified a flaw in the conclusion that had been reached from the data.

Wald demonstrated that it was the aircraft with the bullet holes in the fuselage, outer wings, and tails on the aircraft that survived and returned. That meant that being shot there wasn't very dangerous to the planes and didn’t need further armour. That also meant that the aircraft that didn't make it back likely had bullet holes in other areas, and it was those areas that required reinforcement.

Concentrating on proof-points that passed a selection process while ignoring those that did not is known as Survivor Bias. This term may be overly dramatic for most marketers and planners, but it is an envalubale lesson to remember when drawing conclusions from research findings, digital media, or consumer purchase signals.

Sources:
https://zcu.io/aSCl
https://zcu.io/o9sF_

07/11/2023

You’ve only got one hour….

“If I had only one hour to save the world, I would spend 55 minutes defining the problem, and only five minutes finding the solution.” – Albert Einstein.

The importance of analysis, research and planning before action. Sounds obvious, right?

If your client/agency conversations are about the action not the analysis.

If the media plan refers to PSL’s not your campaign goals.

If the media schedules arrives without a detailed strategy and planning document.

You need to speak to us.

If you can fill the unforgiving minute, with sixty seconds’ worth of great media advice.

You just did.

Sources:
Einstein and Kipling 😁

18/10/2023

Your marketing team has all the potential in the world but…

Your team are stretched..

✅Your people have so much potential but need guidance
✅They spend too much time on admin tasks
✅You’re always on but still can’t get everything done
✅You get pulled in different directions and can’t give the team the time they require

Sound familiar?

The answer may be more obvious that you thought.

Could your team benefit from more senior input?

Could an agency do more of the heavy lifting?

17/10/2023

Is the man in the mirror asking you to change your ways?

MJ references aside the Unity Principle from behavioural psychologist Prof Robert Cialdini states that the more we identify ourselves with others, the more we are influenced by these others.

Marketers and planners can use this to nudge consumers through social media, celebrity endorsements, reviews, and product placement.

Source: https://zcu.io/Av3e

11/10/2023

Big brand, small team?

It’s common in most firms these days that teams are becoming smaller and you are expected to do more.

Your brand has all the potential in the world but…your team spend too much time on admin tasks and that means…

❎There’s not enough time being spent on innovation – the key to campaign success
❎There’s not enough focus on finding new routes to market – the key to growing your customer base
❎There’s not enough analysis of results meaning lessons aren’t being learned – the key to fast growth

Sound familiar?

The answer may be more obvious that you thought.

We know it’s tough being a Marketing Director these days,but we also know how to make a difference.

10/10/2023

This isn't my strength.

But it is my truth.

I’m poor at small talk because, to me, it feels inauthentic and I don’t want to disrespect you.

Join our group: https://lnkd.in/eCAeqJ36

28/09/2023

Navigating Chaos with Ease.

Steadfast and sure…

Calm Amidst Chaos: Harnessing the Introvert Advantage

In the midst of chaos, introverts emerge as natural leaders, possessing an innate ability to lead with serene composure. 🌊 Their unique skill of stepping back, evaluating, and offering thoughtful reassurance shines as a beacon of stability for those around them. Introverts, firmly rooted within themselves, radiate a calming aura that provides solace in the most demanding situations. 🌿 This steadfast presence makes them adept operators and leaders, particularly when a calming touch is required to navigate turbulent waters.

Introverts excel in roles that call for a composed demeanour amidst stormy scenarios. From mediation to leadership, they excel as peacemakers, drawing from their inherent ability to infuse calmness into the atmosphere.

Join our group: https://bit.ly/3Yq8ceJ

Sources: https://bit.ly/3P3L3fZ https://bit.ly/3E6ExPi

27/09/2023

Learn to say no.

Learn to say yes.

I won’t say yes to something unless I agree with you…

If I don’t agree with you – we’re still friends and colleagues. We’ve had an enriching discussion and both learned from it. Great.

If I don’t agree with you – I won’t give you a obsequious response that demeans both of us.

When I do agree, I’m all in. 110%. An evangelist for you and your cause.

Join our group: https://bit.ly/3Yq8ceJ

26/09/2023

Diminishing Returns – what every marketer and planner should focus on now.

The law of diminishing returns states at a certain point the gains a brand has made (market share, revenue, sales, ROI/ROMI) cease to rise, plateau and then decline.

This is a natural process and traditional media thinking dictates that once you’ve reached the plateau (point A), investment should be moved to a new channel - the theory being that the last £1m spent in a channel is not as effective as the first £1m spent in a new channel. In my experience this is often true when measured through econometrics/media mix modelling where the decline is measured as an ROI/ROMI ratio. In this instance point B will result in a lower ROI ratio that point A.

However, that knowledge comes with a risk and a caveat.

The risk is that the new channel may not work as hard as the existing channel and therefore not produce better results at all. But it’s not the risk that marketers and media planners should be thinking about, it’s the caveat.

The caveat is that, at the point of diminishing returns, the brand is still selling product, generating revenue and gaining market share. Even on the decline curve (point B) the brand is still selling product and gaining share at volumes far greater than it was at almost all points prior on the curve.

Why is this important now? With a recession looming marketers and media planners have an obligation to maximize campaign performance. Counter-intuitively that may mean sacrificing ROI ratio’s for revenue volume – in other words it’s not about being the most efficient, it’s about being the most effective. To further support this approach bear in mind that one of the reasons that advertising during a recession works is because you gain share while your non-advertising competitors lose market share. Fast forward to the end of the recession your market share, now significantly higher, drives revenue.

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WC2A2JR

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://endvr.co.uk/

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Videos

Great to see our first OOH campaign go live for the amazing team Belvoir Farm

Brave little soldier…. Have we lost our creative bravery? Out of the 1000’s of adverts and commercial messages seen every day your ad needs to cut through. If it doesn’t cut through it can’t have any impact. If it doesn’t have any impact it won’t deliver results. To cut through you need to be brave. The majority of ad campaigns are instantly forgettable. Prizes aren’t given out for the safest campaign, results don’t come from vanilla work. Don’t hold back. Be brave. #marketingandadvertising #roas #mediabuying #marketing #advertising

Complexity leads to simplification. The more complex the more we nned to simplify. Professor Robert Cialdini wrote 6 Principles of Influence (see post on 30th September), how does this apply to your campaign? Here’s a few starters… Social proof: Partner with trusted brands e.g. partnerships, sponsorships, co-promotions Scarcity: Limited edition. ‘buy now’, ‘ends this week’, ‘last few remaining’…you get the gist. Reciprocation Free trial. Collect points (Nectar, Club Card). Free gift. Commitment and consistency Use a product or sales ladder: ‘Prices from’ Liking Comedy, music, sport as a way of connecting. Use aspirational settings or actors. Authority Celebrity endorsement, product placement, ad funded programming. Source: https://lnkd.in/ev6SRqZx

Nothing to see here. Create brave and fearless campaigns. Bravery delivers cut-through, cut-through delivers impact, impact drives results. #marketingandadvertising #roas #mediabuying #marketing #advertising

Complexity leads to simplification. The more complex the more we need to simplify. Professor Robert Cialdini wrote 6 Principles of Influence (see post on 30th September), how does this apply to your campaign? Here’s a few starters… Social proof: Partner with trusted brands e.g. partnerships, sponsorships, co-promotions Scarcity: Limited edition. ‘buy now’, ‘ends this week’, ‘last few remaining’…you get the gist. Reciprocation Free trial. Collect points (Nectar, Club Card). Free gift. Commitment and consistency Use a product or sales ladder: ‘Prices from’ Liking Comedy, music, sport as a way of connecting. Use aspirational settings or actors. Authority Celebrity endorsement, product placement, ad funded programming. Source: https://lnkd.in/ev6SRqZx