The Runway Media

29/11/2022

I celebrated my 40th birthday 🎂by buying my first NFT, an AllBright Rare Sister that provides me with lifetime membership to the Allbright community.
I've written a blog to explain why and what Web3 tokens mean for the future of business. Link in bio ⬆️

Have you bought any NFTs yet and why/why not?!

24/11/2022

What advice do I wish people had given me when I launched my business?
It’s been three years since I stepped away from an established corporate career and hurtled headfirst into launching my own Media Agency, The Runway Media.

As we begin to experience increased economic upheaval, many employees will be pondering launching their own gig.

I thought I should distill 3 years into 10 handy lessons to help anyone considering the decision. Let me know if you think I've forgotten anything :)

https://lnkd.in/exXeANha

08/09/2022

Rest In Peace HRH Queen Elizabeth II. Thank you for your service.

24/03/2022

The Digital Leading Ladies Group consists of 200 of the most senior women in the Digital Marketing Industry.
The founders foster a culture of inclusivity and it has been an enormous support and sounding board for as we’ve steered a fledgling business through lockdown.
The DLL have now partnered with The Drum to launch their first live event. It's next Tuesday and EVERYONE'S INVITED. Please RSVP (link in bio) to listen to panelists (including 🤓) discuss the new digital trends, learn about Crypto and network with some old (and new) faces. See you there! 👋🏻

08/03/2022

Happy International Women’s Day! In the UK, the 2022 gender pay gap is still at 15.4% which is as unbelievable as it is offensive.
If you’re a business owner or in a management position, I implore you to forgo pretty Instagram posts and celebratory IWD meetings to instead check your books, identify where this is still an issue in your business and MAKE SOME CHANGES. To all the women out there, talk about what you earn with your colleagues who are at the same level and smoke out any discrepancies. There is no change without action.

23/12/2021

As we close our laptops for Christmas, we’d like to say a huge thank you to all of our partners and clients for another great year with us.

Have a very happy and healthy , wherever you are and we look forward to 2022.

Katie & Kirstine x

05/11/2021

Exciting news for Altitude Gin with the launch of their new branding capturing the experiences, sensations and spirit you only find in the mountains!

And that’s not all! The long awaited pink gin has landed 🍓!

Brilliant teamwork

03/11/2021

Our founder is panelling at ATS London today, talking about levelling up the mobile ecosystem post ATT 🤓 If you’re around at 12.15 come on over and say hi 👋🏻

18/10/2021

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐭𝐚𝐤𝐢𝐧𝐠 𝐨𝐧 𝐂𝐡𝐢𝐧𝐚? 🇨🇳

Chinese consumers are the engine of worldwide luxury spend growth. With the onset of the pandemic and abolishment of tax-free shopping, accelerated change in brand strategies for China have quickly become a must.

Do you need to accelerate your Chinese sales before 2021 comes to a close? The answer lies in the biggest retail opportunity on the planet - Singles’ Day (a holiday celebrated by unmarried people in China on November 11), which has grown +949,000% in 11 years!

Some amazing stats… 😲😲

1. Online sales during China's 24-hour Singles’ Day have now surpassed the total value of America's Black Friday and Cyber Monday retail frenzy, with Alibaba raking in more than $115 billion in sales last year! 💰
2. During peak activity, brands were handling 583,000 orders per second
Taobao Live saw 2020 pre-sales exceed 2019’s entire first day of pre-sales - in just the first 10 minutes! 🛍
3. For brands on the rise, Singles’ Day can make up as much as 25% of yearly sales. Top-selling categories include electronics, cosmetics, and fashion 📈

Current market conditions have meant that luxury brands have to recalibrate their strategies to compete in a future market. product uses Chinese Technology and Chinese data to reach Chinese Audiences. We have boots on the ground in China and traders all over the world, so brands can be serviced in their own time zone.

📲Talk to us about Singles Day and how you can accelerate your Chinese sales across this period and Christmas 🎄💰

06/08/2021

🔥Great to see the UK ad industry getting back on it’s feet with a forecasted +18.2% growth in 2021 🔥
This equates to the entire £1.8Bn decline of 2020 with further growth expected in 2022 🙌🏾 when the market is expected to be worth an eye watering £30Bn 😳📈

Figures launched in the most recent Advertising Association / WARC Expenditure Report suggest that all media are expected to record growth this year through online formats - now 70% of the market total - will lead the change. Online display, inclusive of social media and online video, is set to see growth accelerate this year (+17.2%), as is the case for paid search (+19.7%).

So what does this mean for performance advertisers? CPMS in traditional performance channels are set to rise and we recommend testing activity outside of the usual suspects to see where the most efficient revenue gains can be achieved 💪
📧Drop us a line if you want to understand the bigger picture

05/08/2021

Good morning hive mind of social media! I’m on the look out for a new inspirational business podcast 👀
So far I’ve been listening to;
📍
📍
📍
📍 and of course, good old

What have I missed?! 🎧

26/07/2021

💸 Exciting News.......who wants to invest in THE gin of the ?

📈 launched their first major investment campaign last week, to accelerate global expansion of the award-winning Altitude Gin, develop a portfolio, build a new distillery in Chamonix-Mont-Blanc, whilst raising awareness of the effect of climate change in the Alps. ✔️

A number of media industry folk have already invested in this brilliant brand - they’re almost halfway there already - we’re not at all surprised!
Best of luck Team Altitude! 🤙🏽

Click link to read the full investor presentation. 🍸

https://invest.altitudegin.com/

26/07/2021

Congratulations to all medal winners and in particular to on achieving a gold medal in his 4th Olympics giving us all a lesson in resilience and tenacity. Come on 💪🇬🇧🥇

23/07/2021

One of the first face-to-face events of the year hosted by the brilliant - what a year you’ve had! Super proud to be part of your journey.
…

05/05/2021

How do you send the elevator back down? 🛗

, we are proud members of , a professional network for women in communications that prides itself on its mentoring program.

Mentoring is one of those things that you know is valuable, but it’s very difficult to know HOW to do it right and not just become a friend/coach/recruiter ☺️

gave us some great training which we thought you may find useful too 👌🏾

💫 Mentoring is not a friendship. There should be clear boundaries set through a mutual contract, in any professional relationship (Time/ Scope/KPIS)
💫 There should be an expectation of growth, on both sides. The mentor is expected to ask challenging questions
💫 Each session should have an objective, set by the mentee

Do you have any other tips on mentoring?🤝

📷

04/05/2021

The world as we know it has changed forever ☄️and luxury brands are amongst those feeling the most disruption 🆘🤯
With a large proportion of UK luxury shoppers now staying at home in China (where the economy has already rebounded) they have been forced to consider new ways of reaching this valuable (and stylish 🕶) audience
🇨🇳 Runway Media partner Kirstine Newton knows a thing or do about luxury 💁🏻‍♀️ and has been sharing her advice with the readers of
⬆️ Link in bio ⬆️

27/04/2021

🥇CONGRATULATIONS!🥇 to our client beating hundreds of gins around the world to win 𝗚𝗢𝗟𝗗 in the San Francisco World Spirits Competition 2021.... 🇺🇸 ....the largest and most prestigious Spirit showcase in the world.

So excited to be a part of this journey with you guys. It is too early for an Altitude & Tonic to celebrate?!🍸🎉

🦾🦾

📸

18/04/2021

Time to recalibrate digital strategies to reach the all-important Chinese luxury consumer 🛍

https://www.linkedin.com/posts/kirstine-newton-4779b81b_luxury-brands-should-embrace-the-next-normal-activity-6785175270476410880-Jwg5

Our cooped-up world will be desperate to explore life’s richness again - luxury brands should exploit this and recalibrate strategies for post-pandemic...

06/04/2021

Our cooped-up world will be desperate to explore life’s richness again - luxury brands should exploit this and recalibrate strategies for post-pandemic China. The Runway Media has a product which uses Chinese Technology and Chinese data to engage with this hard-to-reach audience. Come and have a chat if you're interested to hear more.



https://www.linkedin.com/posts/kirstine-newton-4779b81b_luxury-brands-should-embrace-the-next-normal-activity-6785175270476410880-Jwg5

Our cooped-up world will be desperate to explore life’s richness again - luxury brands should exploit this and recalibrate strategies for post-pandemic...

08/03/2021

⚡️Out of the (home) Office for International Women’s Day⚡️
Not really, I’m just making a point.
Today, women across the industry are pressing pause to highlight the devastating impact of the Coronavirus on women’s creative careers.|

Research from the TUC reveals that across the board working mothers need greater support; 90% said their stress levels had increased during this lockdown, 71% who asked for furlough were denied, while almost half (48%) were worried about being treated negatively at work because of childcare.

Believe women or risk burning them out.

UN Women’s rese shows that, since the outbreak of the coronavirus, women in the UK are doing on average 30 hours of childcare a week, compared with 24 hours by men (a figure lower than the 26 hours women were doing pre-pandemic).

So, if women are burning out what are we going to do about it?

That’s why I’ve switched on my Out Of Office.

This is to raise awareness of the disproportionate impact of this crisis on women and to highlight that if we don’t act to support the women in our industry we risk sleepwalking into the biggest crisis in gender equality in a generation. This applies to all our sisters, especially those more disportionately impacted: Black women, Multi-Ethnic women, LGBTQIA+ women, women with disabilities, women over 40 and all intersections. We see you.

If like us at DLL, you think it’s time something changed, you can join in by copying this message and switching on your Out of Office too and share what you are doing to reclaim your time and reflect on those with their careers ‘on pause’ on social media using the hashtag:


PS. To , hire a returner at creativeequals.org

01/03/2021

Do you need another excuse to spend money on Amazon?! 🤦🏻‍♀️

Amazon will open its first in a tranche of contactless grocery stores in the UK this week.
The first UK branch of Amazon Go will make its debut in Ealing, west London.
The arrival of the format in the UK has been much anticipated. Amazon Go stores allow customers to shop and leave without queuing. In-store cameras and sensors track what they take from the shelves and they are then charged using the Amazon mobile app.
Source

27/02/2021

Runway Media Partner, Kirstine Newton brought to the world alongside her cofounders, in 2018, with a vision for Altitude Gin to not only be the world’s leading mountain gin ON the planet, but also FOR the . 🌏

With a 360° ethos and passion for the , the team give back to what inspired the delicious alpine dry gin in the first place, donating funds and collaborating with a non-profit scientific and educational organisation which carries out research into the impact of in the .
The primary objective is to provide students, citizens, land managers, decision-makers, politicians, businesses and media with the scientific information and sense of curiosity and wonder that will allow us together to preserve the amazing around us.

Brand purpose is really important for your products, services, or advertising campaigns. Successful should to have an inspiring , bring a strong point of view, and take to make a positive impact in the world. 💫

Remember that businesses build products, but brands build relationships. 🌝

25/02/2021

This weeks inspirational quote isn’t from or but a lady from who lived in a caravan in a shed for two years renovating a 17th century mill by hand so she definitely knows a thing or two about resilience! What’s the best motivational quote you’ve heard recently?!

23/02/2021

🆘 Sign This Government Petition (link in bio) to Reinstate Gender Pay Gap Reporting
🆘 Gender pay gap reporting was suspended in the UK in 2020
👫 The UK gender pay gap is 15.5% for the same jobs at the same levels
🛑 Accountability prompts action
📈 Companies with a lower gender pay gap have higher profitability
⚡️”In countries where it remains mandatory, there is strong evidence to prove mandatory GPG reporting works: a study in Denmark not only found a statistically significant increase in the total number of companies reporting and a narrowing of the Gender Pay Gap, it also showed that profitability in those firms remained unaffected by the legislation, likely because it led to increased productivity. In fact a recent UK (GEO, 2019) study of 900 employers who reported their Gender Pay Gap found the majority were more likely as a consequence of GPG reporting to put the kind of robust diversity & inclusion strategies in place that are proven to enhance performance.”

22/02/2021

🏋🏽‍♀️🧘🏻🤸🏻‍♀️Happy to see our client getting the recognition they deserve in 💪
Did you know that the current UK lockdown rules allow you to work out outdoors with a Personal Trainer so no gyms = no excuses ☺️🏋🏽‍♀️🤸🏻‍♀️🧘🏻

22/02/2021

💫A recent UK treasury report estimated that female owned businesses have the potential to add £250Bn ( )
⬇️ With Pandemic redundancies hitting women 1.8x harder than men (more on this later 🤬 ) and UK schools starting back on March 8th is it time to consider whether you should do the same?
🌵Rather than using a stock photo of a in bed on a laptop surrounded by succulents (really? Who actually works like that?!) we thought we should feature our very own who left corporate to work for herself 5 years ago (dreams ➡️ goals).
👩🏻‍💻 If you’re considering this move, we’ll be publishing some content to get you started...📈

22/02/2021

💫A recent UK treasury report estimated that female owned businesses have the potential to add £250Bn ( )
⬇️ With Pandemic redundancies hitting women 1.8x harder than men (more on this later 🤬 ) and UK schools starting back on March 8th is it time to consider whether you should do the same?
🌵Rather than using a stock photo of a in bed on a laptop surrounded by succulents (really? Who actually works like that?!) we thought we should feature our very own who left corporate to work for herself 5 years ago (dreams ➡️ goals).
👩🏻‍💻 If you’re considering this move, we’ll be publishing some content to get you started... watch this space 📈

08/02/2021

Have you tried clubhouse yet?👂
💥Here are some facts about the newest social network in town.
Who doesn’t like a bit of healthy competition? 😃
🎧With crediting podcast growth for a 24% increase in subscribers, there’s never been a better time to launch a new audio social network 📈
🎧Despite the platform being in beta, it still has 2M users (Feb 2021) 🙉
🎧You can moderate a room, just listen or put your hand up and ask a question 🙋🏻‍♀️
🎧It doesn’t take paid advertising *yet* ⏱
🎧On Saturday night, there were over 2k people in the singles room 💕 it could be suggested that when Gen X and Y have such ubiquitous online imagery, maybe the only thing missing is audio?! 💘