Alight Media

20/01/2025

The sheer reach and impact of billboards make them an affordable and effective option for small businesses to achieve big results with the right approach.

With strategic locations and our support, you can create cost-effective campaigns that truly make an impact.

Discover how to get started with our new guide, designed specifically to help small businesses navigate the process of buying billboard advertising space.

https://alightmedia.com/news/how-to-buy-billboard-advertising-as-a-small-business

Learn how small businesses can maximise billboard advertising for big results with expert guidance from Alight.

14/01/2025

Ready to make your travel agency stand out in 2025?

Combine eye-catching visuals with hyper-local targeting to reach potential travellers where they are. Whether it’s driving wanderlust or showcasing your personalised services, billboards are an effective way to capture attention and boost bookings.

Let us help you create a campaign that’ll take your agency to new heights.

https://alightmedia.com/news/up-your-advertising-game-as-a-travel-agency-in-2025

Learn how travel agencies can boost advertising in 2025 with impactful billboard campaigns that capture attention, inspire wanderlust & drive bookings.

09/01/2025

Ready to grow your gym's membership base in 2025?

Check out our latest article packed with actionable tips and insights, including why billboard advertising is a game-changer for gyms.

Learn about:
✔️ Out-of-home advertising strategies
✔️ How to target the right audience
✔️ Time-sensitive campaigns to convert more members
Get inspired and start planning your 2025 marketing campaigns today!

👉 https://alightmedia.com/news/how-gyms-can-grow-memberships-in-2025

Discover effective gym marketing strategies for 2025, including out-of-home advertising, social media tips, and time-sensitive campaigns to boost…

24/12/2024

What Makes a Great Christmas Ad? 🎄

According to Kantar , people love ads that truly capture the Christmas spirit! This year, expectations for creative holiday campaigns are higher than ever, with positive sentiment towards Christmas ads at an all-time high—59% of people say they love them, up from 51% in 2023.

One standout favourite? Cadbury UK 's Secret Santa. It perfectly embodies Christmas themes like generosity and compassion, paired with humour and top-tier brand engagement. It's also a great example of how to amplify the Christmas spirit with strategic OOH placements to maximise your campaign's reach and impact.

Watch the full ad below and let the festive vibes begin!

What if you could send a free chocolate bar, in secret, to someone special? What if you could do it from a poster? Look out for a Cadbury Postal Service near...

06/12/2024

This month, we’ve witnessed some outstanding MiXR campaigns across a variety of categories, showcasing the platform’s versatility and impact!

Bionic a comparison site specializing in business energy, insurance, and services, used MiXR to target small businesses, driving smart solutions.

Charles Tyrwhitt the official partner of the England Rugby team, reached fans at Twickenham on game days, connecting with their audience during the heart of the action.

Vuse and Velo, British American Tobacco’s v**e brands, planned their national campaign across MiXR UK venues, playing throughout November and December.

04/12/2024

Our November campaign highlights ✨

: The "Stuffing Stacker" campaign appearing on our digital billboards located within 500m of a KFC.

Red funnel Ferry Southampton: Promoting Black Friday ferry offers on digital billboards, strategically positioned within key drive times to ferry terminals and routes.

Tango.me: Showcasing their messaging app on billboards near to Travis Perkins, Howdens, and B&Q.

Tesco : Clubcard prices playing on our digital 6-sheets and billboards nationwide.

03/12/2024

It's LIST season and we love a list at Alight!

UK 's Top 10 Out-of-home for 2024 shows some of the most creative and talked about campaigns from this year. From Burger King , Lidl GB to Specsavers and more, these brands really show how outdoor advertising can really make an impact.

https://zurl.co/l09M

Campaign lists the top 10 out-of-home executions in 2024.

02/12/2024

The world of billboard advertising is transforming, driven by digital innovation and shifting consumer expectations. From hyper-localised targeting to programmatic campaigns and eco-friendly solutions, 2025 promises a new era of out-of-home advertising.

Discover 6 top billboard advertising trends here: https://alightmedia.com/news/billboard-advertising-trends-to-watch-in-2025

Billboard advertising trends to watch in 2025

28/11/2024

Our Director of Data & Technology, Darren McKay, spoke to The Drum recently about the rapid growth of digital out-of-home and emerging formats.

In particular how MiXR Media, our digital screen network in partnership with puts brands at the heart of conversations in pubs, bars and venues.

Read what he had to say here: https://zurl.co/dzmi

Thanks to Maria Greaves and Dot Stafylarakis for working with us on the article.

27/11/2024

As part of our Together We Give initiative, teams across the company have continued to volunteer for some brilliant causes.

Blackpool promenade cleanup to protect marine life 🌊
Supporting SweetTree Farming For All a care farm offering therapy and education 🌳
Helping Pendleside Hospice with garden maintenance and painting 🌸
Sorting donations for Little Village HQ a baby bank supporting families in need 👶

We’re proud to continue giving back and strengthening our communities. Read more about it here: https://alightmedia.com/news/continuing-to-support-communities

27/11/2024

🌟🌟The amazing team at Alight keeps getting better and better!

A big Alight welcome to Katie Tripp who recently joined our National Sales team as Account Director.

Katie brings a wealth of industry experience in previous roles at Global, Manning Gottlieb and Accord Marketing.

Katie has already made a huge impact since joining the team! Her knowledge, can-do attitude and outstanding performance has received fantastic feedback from colleagues and clients alike. We're delighted to have her as part of our team.🌟🌟

20/11/2024

Is it too early to be talking about Christmas? Maybe. But with snow falling yesterday and Tyrrells festive Deck the Bowls campaign lighting up our D48s, we’re officially feeling the holiday spirit!

Time to stock up on something ‘Tyrrellbly, Tyrrellbly Tasty’ for the season. ❄️

04/11/2024

Christmas Advertising: A Golden Opportunity for Small Businesses

With 85% of Brits starting their Christmas shopping in October, now is the time to ramp up your advertising efforts! Consumers spend 29% more in December, and small businesses can make a big impact with the right festive campaign. 🎁🎅

Want to cut through the Christmas clutter? We’ve just put together a new article for small businesses to up their advertising game this Christmas. It will help you:

✨ Boost brand visibility
🎯 Drive urgency and sales
💫 Create emotional connections with customers

From festive billboards to local partnerships, we dive into creative advertising ideas designed to maximise your holiday reach.

🔗 Read more: https://alightmedia.com/news/christmas-advertising-campaign-ideas-for-small-businesses

Get in touch to make the most of this seasons advertising.

Christmas advertising campaign ideas for small businesses

01/11/2024

Campaign highlights from October 👻

EE's location-based ads played across our MiXR screens to announce new store openings, providing an ideal way to inform pub and bar customers that EE would soon be arriving in their area.

Comfort played across our digital 6-sheet screens, all located within proximity to supermarkets and retailers that stock Comfort, whilst also being supported by a national campaign.

Warner Bros. Entertainment's ‘Joker’ playing across our digital billboards.

Ferrero advertising Kinder Joy in areas where there’s a high concentration of families.

23/10/2024

Justdiggit has been our international charity partner for the last three years and we are proud to help them make a difference in cooling down the planet by regreening degraded land and bringing back vegetation.

Recently, two of our green team representatives, Dave Huckerby, our Co-founder and Mila Johnson, our Development and Operations Coordinator, visited Nairobi and Kimana in Kenya to gain a deeper understanding and experience first-hand the brilliant work they are doing.

Read more about it here: https://alightmedia.com/news/our-inspirational-justdiggit-trip-to-kenya

04/10/2024

We've just posted our blog '5 essential steps for crafting a high-impact billboard campaign strategy'.

This includes, how to:
📢set clear goals for your campaign
📍 choose the right location
📜 craft engaging messages
✨design a successful ad
✅ track your campaign effectively

Check it out here👉https://alightmedia.com/news/5-essential-steps-for-crafting-a-high-impact-billboard-campaign-strategy

5 essential steps for crafting a high-impact billboard campaign strategy

27/09/2024

September campaign highlights across our digital billboard network 🍂

BBC promoting their new show, 'Nightsleeper'. The campaign initially focused on targeting commuters and residents in Glasgow (where it was filmed). It then expanded to key northern regions, ensuring widespread visibility.
Tesco supporting the promotion of Tesco Clubcard and how you can save more versus competitors.
ITV promoting their new TV show ‘My Mum, Your Dad’, where parents look to find love with support from their kids.
Forestry England displaying their autumn walking campaign, encouraging people to stay active and explore the beauty of nature this season.

Kinetic

24/09/2024

One of our company values is nurture, which involves supporting and giving back to our communities.

We're delighted to have launched our ‘Together We Give’ initiative where our teams select a local charity to support.

So far these have included:
- Gloucester foodbank supported by Trussell
- Soup Kitchen Whitefield Charity SK Corporation
- Maggs

Read more about the time our teams spent supporting these incredible causes: https://alightmedia.com/news/giving-back-to-communities-with-our-together-we-give-initiative