Alight Media

04/11/2024

Christmas Advertising: A Golden Opportunity for Small Businesses

With 85% of Brits starting their Christmas shopping in October, now is the time to ramp up your advertising efforts! Consumers spend 29% more in December, and small businesses can make a big impact with the right festive campaign. 🎁🎅

Want to cut through the Christmas clutter? We’ve just put together a new article for small businesses to up their advertising game this Christmas. It will help you:

✨ Boost brand visibility
🎯 Drive urgency and sales
💫 Create emotional connections with customers

From festive billboards to local partnerships, we dive into creative advertising ideas designed to maximise your holiday reach.

🔗 Read more: https://alightmedia.com/news/christmas-advertising-campaign-ideas-for-small-businesses

Get in touch to make the most of this seasons advertising.

Christmas advertising campaign ideas for small businesses

01/11/2024

Campaign highlights from October 👻

EE's location-based ads played across our MiXR screens to announce new store openings, providing an ideal way to inform pub and bar customers that EE would soon be arriving in their area.

Comfort played across our digital 6-sheet screens, all located within proximity to supermarkets and retailers that stock Comfort, whilst also being supported by a national campaign.

Warner Bros. Entertainment's ‘Joker’ playing across our digital billboards.

Ferrero advertising Kinder Joy in areas where there’s a high concentration of families.

23/10/2024

Justdiggit has been our international charity partner for the last three years and we are proud to help them make a difference in cooling down the planet by regreening degraded land and bringing back vegetation.

Recently, two of our green team representatives, Dave Huckerby, our Co-founder and Mila Johnson, our Development and Operations Coordinator, visited Nairobi and Kimana in Kenya to gain a deeper understanding and experience first-hand the brilliant work they are doing.

Read more about it here: https://alightmedia.com/news/our-inspirational-justdiggit-trip-to-kenya

04/10/2024

We've just posted our blog '5 essential steps for crafting a high-impact billboard campaign strategy'.

This includes, how to:
📢set clear goals for your campaign
📍 choose the right location
📜 craft engaging messages
✨design a successful ad
✅ track your campaign effectively

Check it out here👉https://alightmedia.com/news/5-essential-steps-for-crafting-a-high-impact-billboard-campaign-strategy

5 essential steps for crafting a high-impact billboard campaign strategy

27/09/2024

September campaign highlights across our digital billboard network 🍂

BBC promoting their new show, 'Nightsleeper'. The campaign initially focused on targeting commuters and residents in Glasgow (where it was filmed). It then expanded to key northern regions, ensuring widespread visibility.
Tesco supporting the promotion of Tesco Clubcard and how you can save more versus competitors.
ITV promoting their new TV show ‘My Mum, Your Dad’, where parents look to find love with support from their kids.
Forestry England displaying their autumn walking campaign, encouraging people to stay active and explore the beauty of nature this season.

Kinetic

24/09/2024

One of our company values is nurture, which involves supporting and giving back to our communities.

We're delighted to have launched our ‘Together We Give’ initiative where our teams select a local charity to support.

So far these have included:
- Gloucester foodbank supported by Trussell
- Soup Kitchen Whitefield Charity SK Corporation
- Maggs

Read more about the time our teams spent supporting these incredible causes: https://alightmedia.com/news/giving-back-to-communities-with-our-together-we-give-initiative

06/09/2024

Kantar released their 2024 Media Reactions and there’s some good news for out-of-home, here are a couple of takeaways:

- People have been consistently more positive towards ads in recent years (the average % has increased year on year - in 2016 there was an average of 19%, this years average is 40%).
- Preferred channels for advertising include out-of-home, cinema and newspapers (see below).

05/09/2024

August campaign highlights across our digital billboards ✨

Aqua Pura - Posterscope Total Media
Beetlejuice Warner Bros - Kinetic
Dundee Ford Centre - Your Ford Centre
Strongbow - dentsu

02/09/2024

Last Thursday, we took our company award winners to the Paris Paralympics, to watch the cycling at the velodrome.

We really enjoyed celebrating their brilliant year as champions of our culture and values (Aspire, Blaze, Collaborate, Celebrate, Nurture)!

Stewart Carden, Hannah Cobb, Alexander Dixon, Cassie Elliott, Fionn Haran, Mila Johnson, Faye McLaren, Andrew Pratt, Melissa Spence, Grace Stanton, Simon Wright

29/08/2024

Get ready for some divine chaos! Catch the Kaos ad starring Jeff Goldblum on our MiXR screens in pubs and bars across the UK. Grab a drink at your local Stonegate pub or bar and see if this modern mythological series takes your fancy.



Netflix dentsu

15/08/2024

Sky launched their new Sky Sports+ service with a series of localised out-of-home ads. The ambitious campaign uses engaging creative alongside local EFL and Super League team identities to connect with sports fans across the UK and generate buzz for the new service.

Sky Sports Rapport EssenceMediacom

15/08/2024

Out-of-home advertising supercharges social media’s ability to drive mental availability, and in turn move brands and their messages to peoples’ long-term memory.

OOH

13/08/2024

Out-of-home advertising (public media) builds trust (vs private media) through costly signalling.

The broadcast nature of out-of-home increases the desirability of products through cultural imprinting.

OOH

07/08/2024

From eye-catching billboards to dynamic digital displays, out-of-home ads can significantly enhance your marketing strategy. 🌟

Key benefits include:
🔹 High reach & frequency in high-footfall areas
🔹 Cost-effectiveness with lower CPM than many digital channels
🔹 High trust & credibility among audiences
🔹 Proven ability to drive real-world results and engagement

At Alight, we help you integrate OOH seamlessly into your multi-channel campaigns, ensuring your brand stands out and connects meaningfully with your target audience.

Discover more about the strategic use of OOH in our latest blog: https://alightmedia.com/news/maximising-your-brand-impact-with-ooh-media-in-the-uk

Maximise your brand's reach and impact with OOH media in the UK. Learn the benefits, strategies, and integration of OOH ads in your marketing mix.

05/08/2024

Some campaign highlights from the last couple of months ✨

- Sports Direct playing across our MiXR screens over the Euros period.
- Primal Instincts driving important awareness for male mental health.
- The Gallery Season 4: Eri Maeda's artwork 'Diversitile' showcasing varied female forms and critiquing societal beauty ideals.
- Burns Pet Nutrition ran their annual summer campaign in proximity to stockists across our digital network.

Global Specialist Works Orchard Media and Events Group Artichoke

23/07/2024

Out-of-home advertising delivers long-term business results, doubles the chance of brand-fame, and has been proven to increase customer acquisition, profits & market-share.

OOH

15/07/2024

We are delighted to announce the fourth year of partnership with Artichoke on The Gallery campaign, allowing us to help amplify artworks to the masses via our digital network.

Curated by , Season 4 of The Gallery features 11 artworks – two directly commissioned and nine selected from almost 900 open call submissions. The exhibition presents a multiplicity of bold responses to the theme ‘A Real Woman’, addressing potent and contested ideas, such as gender identity, health disparity, the domestic realm, and feminism.

To view and find out more about the artworks, click here: https://thegallery.org.uk/

To read more about the campaign, see below:

https://alightmedia.com/news/alight-amplifies-a-real-woman-campaign-by-artichoke-trust-for-season-4-of-the-gallery

Alight amplifies ‘A Real Woman’ campaign by Artichoke Trust

08/07/2024

Digital billboards are a super booster for brand visibility, reaching over 70% of UK adults every week (that's more than 44 million per month!)

Whether you are a local business targeting people in your neighbourhood, or a national brand running a cross platform campaign, including digital billboards in your marketing plan is a fantastic way to get your company noticed and remembered.

So, are you ready to elevate your advertising game - get in touch today!