Untold Fable

Nike Run Club: It's Still Better Outside Playlist Yes, it’s cold out there in winter months. So in November, we wanted to motivate Members to simply try their best - to lean in, just as far as they can. To celebrate that every winter win is as an act of playful defiance. Because truly, it’s still better outside. The creative for the playlist was developed in-house for the EMEA campaign 'it's still better outside'. We filmed the content out in France, using a snow machine and post production magic to add in the element of the elements ❄️ Credit List Production: Untold Fable Producer: Ben Londesbrough Junior Producer: Kyle Campbell-Pope Head of Creative & Editorial: Lex Di Benedetto Head of Client Services: Rosie Robertson Head of Production: Wendy Ponting Videographer / Photographer: Hadrien Picard Camera Assistant: Jolan Perry Fixer: Simon Van Gorcum Sound Recordist: Willem De Wijs Production Assistant: Hugo De Groot Audio Mix: Alexander Wells & Remote Post Audio

Nike Run Club: Feel The Shift Playlist with coach Manni and Dora. We work with Nike to find new ways to keep runners running. Winter is a particularly challenging time so we needed to create more activity on the app, when usually we see a dip. Working with AnalogFolk strategists we developed insights on how runners really feel in the cold season to tailor the content we create. The result? A playlist that addresses the emotions felt during seasonal shifts. Credits Production: Untold Fable Head of Client Services: Rosie Robertson Head of Creative: Lex Di Benedetto Junior Producer: Kyle Campbell-Pope Assistant Producer: Geraldine Cabanero Strategist: Sofia Bodger Editor: Alexandre Fantie-James Studio Videographer: Olly Bharat B-Roll Videographer: Tim Nathan Gaffer: Daniel Temple Spark: Tamas Mark Szabo Photographer: Ellie Ramsden Audio Mixer: Alexander Wells

For the past few months, we’ve been creating an always-on content strategy for Bayer Miralax. It’s been a big success, we can feel it in our gut 😏 Influencer content, life hacks, and fact checks from Aunt Mira herself - a huge variety of content, in multiple locations, all made possible through our diverse talent network.

Social content doesn’t always need a big crew. With the right creative approach and social first filmmakers, we brought great ideas to life on this Costa Coffee campaign - and had a lot of fun in the process too! Credits Production: Untold Fable Head of Production: Becci Ride Head of Client Services: Rosie Robertson Producer / Editor: Ben Londesbrough Videographer / Editor: Annie Kruntcheva Prod Co. BTS & Marketing: Fida Khalid⁣ Prod Co. BTS Editor: Alex Fantie-James Agency: AnalogFolk Executive Producer: Rosie Flood Associate Creative Director: Matt Mitchell Junior Creative: Phoebe Attridge Senior Creative: Alex Wood Account Director: Louis Wood Production Assistant: Rianne Rowe Associate Strategy Director: Cordeilia Diamond Junior Strategist: Shruti Mishra

Our perfectly imperfect campaign for Flintstones Vitamins campaign! Leading end-to-end asset creation for our latest partnership with AF, we tapped into our global talent network to enlist award-winning filmmaker Matthew Pollack. Respected for his expertise working with children, he directed The ‘Perfect’ Script. Our team in New York organised a photoshoot with local talent, cast and crew to capture genuine, candid moments that reflect the joyful chaos of parenting. Credits Client: Bayer Flintstones™ Vitamins Agency: AnalogFolk Agency Partner: Megan Murray Group Creative Director: Tobias Snäll Executive Creative Director: Colin Byrne Copywriter: Eoin Tierney Art Director: Cian O'Connell Designer: Darren Custance-Jones, Billy Dupée Strategy Director: Ellen Silva Associate Client Partner: Emily Walsh Agency Producer: Ken Nakamura Head of Production: Becci Ride Producers: Anna Janowsky, Geraldine Cabanero Production Company: Untold Fable Editor: Simon Rodgers Director: Matthew Pollock Photographer: Vanessa Rees

Ease, Squeeze, Relax and Repeat. That's all it takes to build your pelvic floor with Elvie Trainer. Created in partnership with Elvie's in-house creative team, this social-first content is a reflection of our commitment to diversity and inclusivity. Our production team consisted of over 70% females and 40% BIPOC individuals, ensuring representation behind the lens. Credits: Client: Elvie Production Company: Untold Fable Director: Emily Anderson Producer: Geraldine Cabanero Head of Production: Becci Ride Head of Creative (UF): Morag Bruce Head of Client Services: Rosie Robertson Senior Creative: Kate Hollowood Creative Lead: Ben Cridland Senior Creative: Tessa Cartledge Senior Brand Manager: Mimi Williams Art Director: Catalina Costa Marketing Executive: Charlie Harlow Marketing Operations Executive: Samantha Bailey Senior Marketing Operations Manager: Paige Simms 1st A.D: Laura Prast DOP: Laura Seward Focus Puller: Alex Tan 2nd AC: Tom Rowe Gaffer: Cullum Ross Sparks: Chantal Richardson, Lauren Jones, Ella Robinson Photographer: Holly Wren Photographer Assistant: Hannah Farmery Hair & Make Up Artist: Ruth Campbell Costume Designer: Laura Parkes @lauraparkesstyling_ Costume Intern: Mehad Mohammed Production Designer: Sarah Asmail Art Assistants: Tasneem Elnayal, Jade Rache Lederer, Jimmy Van Twest Runners: Marlon Cang, Kieran Quach BTS/UGC: Annie Kruntcheva Grip: Maja Jensen Cast: Marlene Copeland @marlscopeland, Amber-Rose Walters, Elena Bishton Animator: Berenice Goldman Compositor: Patryck Enerlich Editor: Natalie Meziani

"The Truth, Undressed" has received 11 awards and counting, including prestigious accolades such as the Clio, Campaign Purpose, Webby, and Creative Review. As the production company, we take immense pride in our work, capturing authentic images of vulvas with an all-female crew, an intimacy coordinator, and a meticulously designed set tailored to handle the sensitive content. In our commitment to diversity, we cast vulvas from women, men, and the trans community, ensuring an inclusive representation.

“Success Stories” that began from Bumble We met up with real couples across the US and Canada and uncovered the most heartwarming love stories that all started with Bumble! Producing six docu-style films across two weeks to create a campaign that celebrates the authentic, sweet, and touching moments that can kickstart romance. Credits Client: Bumble Production: Untold Fable Producer: Gabriel Noble Line Producer: Marjan Tehrani Cinematographer: Kyle Repka Head of Production: Becci Ride Head of Client Services: Rosie Robertson Bumble Creative Lead: Chantal Strasburger Bumble Producer: Olivia Ford Bumble Creative copywriter: Georgia Healey

Exploring some 'Good Ideas' with Meta We teamed up with AnalogFolk to produce these playful and quirky mixed-media films. Using a combination of SFX and VFX, we were able to puppeteer real-life props and paint out the hands of the puppeteers and the rigs, giving the props a life of their own... Credits Client: Meta Agency: AnalogFolk Production: Untold Fable Producer: Natalie Dobbin Head of production: Stuart Pearman Director: Simon Willows Executive creative director: Simon Richings Creative director at Meta: Ilka F. Mourão Creatives: Dani Brown and Alex Wood Strategy: Cordelia Diamond Associate client partner: Simon Haithwaite

Sip along to Costa Coffee's 'FrappeLists' We produced the FrappéLists video series directed by celebrated music video director Jake Jelicich. This three-month tasty, foamy, and refreshing social-first activation featured five rising UK music artists creating exclusive music playlists inspired by the new Frappé range. Client: Costa Coffee Agency: AnalogFolk Production: Untold Fable Producer: Geraldine Cabanero Director: Jake Jelicech Photographer: Johnny Jordan Creative director: Amandine Fabian Copywriter: Alex Wood Art Director: Dani Brown Designers: Dan Saxton, Gabriella Renka, Margarita Iosif Strategist: Cordelia Diamond Associate client partner: Simon Haithwaite Agency producer: Bryan Johnson Executive producer: Andrew Cave Media buying agency: EssenceMedia Media planner: Dominic Carter Editor: Margarita Iosif, Gabriella Renka Audio & Post production: AnalogFolk

Nike Run Club “Spring Forward” Run Playlist featuring Coach Andi directed by Tim Kalkkuhl for Untold Fable. We love creating content for @nike Nike Run Club app, finding new ways every month to motivate and inspire runners everywhere. The "Spring Forward" Run Playlist, with films shot in Berlin and London, is a mini masterclass led by Nike Coaches, setting runners up for the next season. We're definitely following @the_andi_g's advice – slowwwwww down. Credits Client: Nike Run Club Agency: Untold Fable Coach: Andi Goceva Video: Tim Kalkkuhl Photo: Lilly Merck Producer: Ben Londesbrough