Interpreting Wine

Interpreting Wine Remote podcast production for wine brands worldwide To learn more about podcast production options contact [email protected]

🇺🇸🍷So excited this is happening in just a few short days-Looking forward to reconnecting with the amazing wine community...
31/01/2025

🇺🇸🍷So excited this is happening in just a few short days
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Looking forward to reconnecting with the amazing wine community in Oregon
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See you soon!
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2️⃣0️⃣2️⃣5️⃣ 🔸U🔸P🔸D🔸A🔸T🔸E🔸-I'm looking for up to 5 MW students who are taking exams this Summer-It's for a call to discu...
18/01/2025

2️⃣0️⃣2️⃣5️⃣ 🔸U🔸P🔸D🔸A🔸T🔸E🔸
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I'm looking for up to 5 MW students who are taking exams this Summer
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It's for a call to discuss your approach to preparing for S1 and S2.
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I am exploring how helpful it would be for me to source detailed firsthand audio commentary from industry experts
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The first step is a short questionnaire I'd send you the link 1:1
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⏳I'd like to schedule all calls before the end of January 2025
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💻Conversations held online or over phone in confidence and not for broadcast!
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📩Please DM and I'll send more info (if this sounds like you)
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❤️ If you know anyone you think I should be speaking with please tag them or create a three way chat to introduce us 🙏🏽

💬I'm planning something special in early 2025 I think will be super helpful for current MW students-But I need your help...
13/12/2024

💬I'm planning something special in early 2025 I think will be super helpful for current MW students
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But I need your help!
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I'm looking for a handful of MW students (past our present) who would be open to discussing your approach to researching practical examples from around the world
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🎧Conversations held in confidence and not for broadcast!
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📝Please DM and I'll send more info (if this sounds like you)
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PS. If you know anyone you think I should be speaking with please tag them or create a three way chat to introduce us 🙏🏽

🫣Is Your Post-Event Engagement Strategy Costing You Valuable Opportunities? Find out at interpretingwine.com/rt-📝One big...
10/12/2024

🫣Is Your Post-Event Engagement Strategy Costing You Valuable Opportunities? Find out at interpretingwine.com/rt
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📝One big mistake wine brands make is focusing on gathering attendee feedback and event ratings.
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😭A missed opportunity for deeper engagement and long-term relationships.
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To avoid this, you need a post-event communication plan ready to go.
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🔥🔥🔥With the right stories, in the right channel, at the right time.
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Otherwise all of that time, effort and money quickly gets forgotten.
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👌🏽I’ve got you covered.
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⏳I'm hosting a the last Intro to Wine Storytelling webinar tomorrow. This covers better storytelling, increasing event engagement and activate untapped audiences.
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▶️Head to interpretingwine.com/rt to ensure the engagement from your next event continues months after the last glass is poured.
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💬Good storytelling is about communicating-🥹Reaching someone in language they understand-❌All too often I see barriers be...
10/12/2024

💬Good storytelling is about communicating
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🥹Reaching someone in language they understand
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❌All too often I see barriers being created by jargon and technical language
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✅One of the reasons I created the Six Wine Stories model
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We need to be removing barriers to every rather than creating them
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Wine needs to use its unfair advantage. Connecting the people and place who make the wine with those who consume it
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24/7 converting casual drinkers into brand advocates and wine lovers!
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And each month I offer you the chance to discover how this can work for your brand
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Don't miss the last chance of 2024 to attend my Intro to Wine Storytelling webinar on Wednesday 11 December. Book your place at www.interpretingwine.com/rt
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The only way to truly scale audience engagement is to start with the most relatable elements of your brand's Six Wine St...
10/12/2024

The only way to truly scale audience engagement is to start with the most relatable elements of your brand's Six Wine Stories
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Wine in the last relatable of the Six. But exactly where most brands start. BIG MISTAKE.
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Starting with the PEOPLE story is important for two reasons.
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First it's the most relatable. We're all people after all 😅.
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Second, when you tell the founders origin story it's not going to change.
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Meaning you'll get years of use out of it. Compared with one year at most if you only focus on the wine.
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▶️By the way I'm discussing the Six Wine Stories model and the other two models I'll be presenting at the 2025 Oregon Wine Symposium in my free webinar on Wed 11 Dec
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⏳This is the final session of 2024. Last 6 places bookable at www.interpretingwine.com/rt

⏳Registration for the last Storytelling webinar of 2024 now open at www.interpretingwine.com/rt-It can often feel like e...
05/12/2024

⏳Registration for the last Storytelling webinar of 2024 now open at www.interpretingwine.com/rt
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It can often feel like everyone's saying how important it is to tell your story but without ever sharing any specific advice
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It's one thing knowing that new audiences want to hear authentic stories but this doesn't tell you what to say, when to share or where to post.
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Interpreting Wine has been analysing its top-performing episodes for years and there's a predictable pattern of the three most important elements of storytelling
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Tell Better Stories, Increase Event Engagement and Activate Untapped Audiences
You need all three for this to make a lasting difference.
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Luckily for you I run a webinar each month sharing the exact processes I use with my clients
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The last session of 2024 takes place next week and I'd love to see you there. Let's help you lay a foundation for marketing success in 2025
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▶️Sign-up now at www.interpretingwine.com/rt

🤩New episode live with .wine at www.interpretingwine.com/568-🎙️Loved chatting back in October with fellow podcaster, wri...
04/12/2024

🤩New episode live with .wine at www.interpretingwine.com/568
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🎙️Loved chatting back in October with fellow podcaster, writer and consultant, Amber Gardner
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🍇We got to explore her transition from Enotria to getting her hands dirty in Australia and exploring the practical side of wine
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🇬🇧Return to the UK and experience at
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Before a fascinating exploration of how she's built an independent career in wine and found her place on the internet to share her story
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🇪🇸Of course we also get to talk Spain and recent popup Fire and Wine Club and recent experience at - organised by future guest
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🎧All in all another essential listen in the mosaic of wine series.
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Give Amber a listen at www.interpretingwine.com/568 🔥

A brand new series kicks off today on Interpreting Wine - The Mosaic of Wine-In some ways a return to the industry episo...
25/11/2024

A brand new series kicks off today on Interpreting Wine - The Mosaic of Wine
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In some ways a return to the industry episodes of 2018 and 2019
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But whereas in those days I was focused on London in person interviews, this series will cover a much broader focus
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Today's guest being a great example.
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Giving me an incredible opportunity to virtually travel to South Africa in the company of writer and critic Malu Lambert
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Instinctively I know that South Africa has long outgrown the stereotypes of producing cheap and cheerful wines
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But these perceptions take time to build up. And they take time to replace
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I believe that conversations like today's are the way to speed up that change in perception
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I dare you to listen and not want to explore the current South African wine Zeitgeist. Either by seeking out an interesting bottle or jumping on a plane and exploring!
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Make sure you check out this episode at www.interpretingwine.com/564

📸Scroll to the last pic. Is that wine or water in Anne's bottle?😆-🎙️Myself and  speaking on .fm podcast platform can onl...
22/11/2024

📸Scroll to the last pic. Is that wine or water in Anne's bottle?😆
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🎙️Myself and speaking on .fm podcast platform can only mean one thing
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🔥Yet another podcast episode aimed to help students
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↘️This time Anne guides us through her six common pitfalls for D6 students. Kindly also covering how to avoid each of these!
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🫠Essential listening if you're still yet to submit your D6 research assignment.
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We are also collaborating on additional support for students who are preparing to submit the Virginia assignment in January 2025. In the form of two recorded webclasses with comprehensive additional resources from Anne. And two Interpreting Wine bonuses when you use my affiliate link at www.interpretingwine.com/d6webclass
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🎧Everything you need to know is in the episode. Live now at www.interpretingwine.com/563
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⁉️What do you think is in Anne's bottle?

😍Next up on the podcast, we're going back to Georgia! 🍷🤍🇬🇪-🙈In what is the final part of the Georgia 2024 travel series,...
18/11/2024

😍Next up on the podcast, we're going back to Georgia! 🍷🤍🇬🇪
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🙈In what is the final part of the Georgia 2024 travel series, we discuss life outside of Tbilisi with three amazing guests
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First episode guest is .jei the great guy you see in these pictures. Scroll to pictures 4 and 5 to see his amazing tasting setup at zero Compromise. And brief glimpse of .travel 😆
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Nika's story is fascinating, covering a law career that took him to the Hague to work on high profile humanitarian cases. And a return to his village Kolagi, Kakheti to make natural wine.
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⛰️The village gives its name to his winery
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🍇A huge part of his mission is showing other grape growers and wine makers just what can be achieved. So important in rural communities like this!
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👀His neighbours are all eagerly watching what happens with the project. And the signs are very good so far.
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I was particularly taken with the pet nats which get a mention in the episode
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🎧Make sure you're subscribed to Interpreting Wine to be alerted when episode 562 goes live🍷🇬🇪

➡️➡️➡️SWIPE ACROSS TO MEET WINEMAKER PAUL SCHABL🤠There are some big announcements coming soon from Interpreting Wine. I'...
09/11/2024

➡️➡️➡️SWIPE ACROSS TO MEET WINEMAKER PAUL SCHABL

🤠There are some big announcements coming soon from Interpreting Wine. I'll be sharing them here first so please turn on post notifications so you don't miss out.
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🥳Today, I'm excited to announce the launch of Behind the Bottle, a new series that takes you behind the scenes of your favourite producers. This series will feature exclusive videos with winemakers from around the world, giving you a unique glimpse into their daily lives and winemaking craft.
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🇦🇹The first episode features Paul Schabl of Weingut Schabl, introducing his Roter Veltliner Königsbrunn. Paul shares his passion for this varietal and takes us through the story behind the bottle.
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⏳Perfect timing as in two days I'm looking forward to meeting more winemakers from Neusiedlersee DAC and Niederösterreich at the IWSC x Austrian Wine tasting on 11 November.
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🎙️Interpreting Wine possesses the world's largest source of English-language podcasts on Austrian Wine. And this event is a great opportunity to discover some of the best wines from these regions.
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I'll be sharing more episodes of Behind the Bottle in the coming weeks, so stay tuned for more behind-the-scenes stories from the world of wine.
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Cellar Soundbites empowers wineries to share their unique stories in a compelling and personal way. Through the power of...
01/11/2024

Cellar Soundbites empowers wineries to share their unique stories in a compelling and personal way. Through the power of personalised narratives, each winery can bring its distinctive character to life.

Our innovative approach allows winemakers to craft and tell their own stories, highlighting the aspects of their stories that truly matter to them. These personalised narratives create a deeper connection with audiences, offering insights that go beyond traditional marketing materials.

By giving voice to the individuals behind the wines, Cellar Soundbites creates an immersive experience for listeners. Each recording becomes a window into the passion, expertise, and dedication that shape every bottle.

Embrace the opportunity to share your winery's journey in your own words. Let your personalised narrative resonate with wine enthusiasts and industry professionals alike, creating lasting impressions and fostering genuine appreciation for your craft.

Learn more in the last Wine Storytelling Roundtable of 2024. Join the 2025 waitlist to get an exclusive invitation - visit www.interpretingwine.com/2025waitlist

📈Audience engagement need not only be at the event itself-😇There's a halo effect that exists around your brand in the ti...
26/10/2024

📈Audience engagement need not only be at the event itself
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😇There's a halo effect that exists around your brand in the time between booking and the event itself
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💸Using that time wisely can really pay dividends in the long run
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🔊Sending them content builds familiarity with your brand in advance moves them towards doing business
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🗓️It also increases the chance they'll even turn up at the event, which is often a huge return on investment by itself
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▶️ This is one of the key principles of my Event Optimisation Model
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🔥🔥🔥Just one of three topics I'll be covering on my upcoming Wine Storytelling Roundtable
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🎟️I'd love to invite you to the last session of the year in November
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If you're interested please join the waitlist at www.interpretingwine.com/VIP
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🤔What can wine fairs and events can learn from Netflix?-🎥TV series (much like wine events) take a long time to produce a...
24/10/2024

🤔What can wine fairs and events can learn from Netflix?
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🎥TV series (much like wine events) take a long time to produce and run once per year
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⏳One issue is that in the time it takes to produce the next series, the audience may have moved on
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🎙️Producers have learned that podcasts are a powerful way to keep the audience engaged in between series
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The options are endless. Possibly exploring behind the camera, speaking with the actors, the extras, or even residents of the real or fictional location
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The interesting finding is that this approach engages younger viewers particularly well
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📈And overall 92% of respondents said that listening to podcasts in between series kept them more engaged in the series
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🍷I believe the wine industry should steal the homework of other industries and borrow what's working
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😍I'm ready when you are🎧

Happy to announce that Interpreting Wine is at capacity for the next three months-With new client work availability star...
24/10/2024

Happy to announce that Interpreting Wine is at capacity for the next three months
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With new client work availability starting again from Monday 20 January 2025
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This year we've created $100,000s of client value
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And double digit return on investment
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So thankful for the new relationships made and additional value created for existing clients
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If you're a wine brand who's serious about getting similar results in 2025 I'd love to hear from you
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The 2025 waitlist is now live. And open for a limited time.
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Join today at www.interpretingwine.com/2025waitlist

Sharing some pics from a recent experience exploring  -The presentation showed the abundance of products year round, whi...
23/10/2024

Sharing some pics from a recent experience exploring
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The presentation showed the abundance of products year round, which includes apples, chestnuts and some amazing looking cheese!
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I was of course fascinated by the underground storage cellars for the local wine.
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Interestingly it's also a great place to work off the food and drink. With winter sports and summer hiking on the menu. All with the gorgeous mountain backdrop.
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led a tasting of three wines
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All sparkling. All Chardonnay. With lees ageing of between 15 months and 5 years.
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Vineyards in the area sit between 400 and 1000m altitude.
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The mountain air can definitely be felt in these super fresh, invigorating wines
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Thanks to for the invite

🎧I think this is a game changer-Imagine being able to scale the interaction you get between a winemaker and the trade at...
21/10/2024

🎧I think this is a game changer
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Imagine being able to scale the interaction you get between a winemaker and the trade at a tasting
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Or when winemakers visit the importers customers
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Or when they lead a consumer tasting
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Cellar Soundbites is a one page PDF that packages this experience and much more.
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With background stories and wine descriptions accessible via qr codes
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Branded for the importer or region, always putting the winemakers story front and centre
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Audio first elevates the qr code from just another weblink.
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Into a portal into the winemakers world. On demand
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If you'd like to see a recent version of Cellar Soundbites hop on my Wine Storytelling Roundtable
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Sign up for the next session at www.interpretingwine.com/rt

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Covering drinks & hospitality from London🇬🇧💂 - Producing podcasts for brands worldwide🌎🎙️