Social Chameleon

10/04/2024

Our Founder made this year’s Forbes 30 Under 30 Media & Marketing list 🕺🏻

Congratulations to - let’s see what else 2024 has in store for us 😉

08/03/2024

Happy to all of our inspiring Chameleons (past and present) 💜

06/09/2023

Our Chameleons are stateside! 🇺🇸

Looking forward to a week of inspiration, networking (& lots of food!)

Next stop… US Office?! 😏

#

11/07/2023

Our super awesome, award-winning agency is HIRING! ⚡️

We're looking for a full-time, mid-weight graphic designer who can work from our Central London office 3 days a week.

Our ideal candidate will:

👉 INSANELY CREATIVE (obvs!)
👉 Proactive and constantly looking for new tools and techniques to create innovative designs.
👉 Ambitious and ready to join a fast-growing agency where drive and determination are valued above all else.

For more information - or to ping us a CV & portfolio - contact [email protected]
Any questions - pop 'em below or slide into our DMs.

07/07/2023

Agency Awards is back for 2023 and this year we’ve been shortlisted for three incredible awards 💃🏻

Thank you to our amazing team for smashing it over the last 12 months 👊

Now, let’s see about those awards 🤞😉

17/03/2023

The struggle is real…😂

08/03/2023

Happy International Women's Day! 🙋‍♀️

Not only is today a day to celebrate the lovely ladies of Social Chameleon (if wasn't out of fashion, we'd totally use it!), but also to uplift all women in marketing. 🙌

Many stereotypically perceive marketing to be a female-oriented profession. However, this hasn't always been the case. Let's journey in time, and explore the past, present and future of women in marketing! 🕰

👉 The Past
If we rewind back even a few decades, it's clear to see that marketing was a male-dominated industry. However, several female pioneers set the path for marketers of the future: from Helen Lansdowne Resor, the first female copywriter, to Mathilde C. Weil, the owner of the first female-owned advertising agency. Thanks to these inspiring ladies, the world of marketing's our oyster!

👉 The Present
We've come so far! Currently, women make up over half of the marketing industry; in fact, there are more women in leadership positions than ever! In particular, there are many digital marketing agencies (such as Social Chameleon 🙋‍♀️) which are founded, directed and facilitated by women.

👉 The Future
We predict that more and more women will take centre stage in the marketing industry - taking up space and making their voices heard. How will you show your support and appreciation for the female marketers in your circle - and beyond? Whether it's a repost on LinkedIn, or even a collaboration on the cards, you should do all that you can to support the social media sisterhood! 🫶

01/03/2023

Hot off the press! 🔥

Instagram has officially launched Instagram Channels: a brand new broadcast feature! 📺

Broadcast channels allow creators and brands to engage with their followers at scale, via a "one-to-many" messaging tool. Imagine: you get a DM pop up from your favourite brand! 🤩

While we may instinctively consider this update as a perk for content creators and influencers alike, our team are excited for the potential this new feature holds for businesses. 💪

Check out some of the key benefits below. 👇

What's your take? Do you think broadcast channels will make you feel more connected to your favourite brands?

28/02/2023

🧪 Experimentation is everything!

At Social Chameleon, being adaptable is in our nature. 🦎 We know that, in every area of marketing, experimentation is key.

So, how can you be experimental with your social media strategy? 👀

👉 Test your hooks

We all know how important it is to instantly capture your audience's attention. You should test the effectiveness of various hooks in your captions, to see which gain the best reaction and the most traction.

👉 Alternate caption length

Did you know that shorter captions can drive CTR if written well? It also pays to mix it up, and diversify the content on your feed.

👉 Check your frequency

You don't want to be posting too much or too little. We would advise alternating between 3-5 posts per week to find the sweet spot. And remember, platforms are changing all the time, which is why it's important to test this frequently!

👉 Go off-piste

Leaving room for the unexpected is vital. You need to be reactive to all that is trending in your industry - and sometimes, the content that strays away from your norm can be your best performing!

23/02/2023

Everybody's talking about AI 👀

Many claim that robots are taking over the world - or, at the very least, our jobs!
However, others view the AI takeover as an opportunity for collaboration; AI may be the partner in crime we all needed! 🦾

Is AI the future of research? 🤔

21/02/2023

🚨BREAKING NEWS! 🚨

Meta has announced the launch of Meta Verified, hot on the heels of Twitter Blue. 🔥

❓ How will Meta Verified benefit content creators?
❓ Will similar subscription services ever extend to business accounts?
❓ And does paid verification render the elusive, exclusive blue tick meaningless?

What's your opinion? Are subscription services the future of social media, or does the 'faux' blue tick give you the ick? 😷

Check out our blog to discover our expert insights. 👇

https://socialchameleon.com/meta-verified-is-paid-subscription-the-future-of-social-media/

Breaking news! You can officially become blue tick verified on Facebook and Instagram, for ¢11.99 (web) or ¢14.99 (iOS) per month. Yep, you heard right: Meta is launching a subscription service for its two social media giants. This revelation has divided public opinion – but what does it mean fo...

14/02/2023

Are you immersed in the Metaverse? 👀

Hot off the press: There are set to be some exciting metaverse developments in 2023! 🔥

👉 Improved realism

Some people complain that the metaverse isn't 'meta' enough! However, the latest developments have led to improved realism and immersion in virtual worlds. This includes the promise of new and improved Quest VR headsets, as well as new VR/AR/MR headsets.

👉 Growth of the virtual economy

Experts predict that, in 2023, the virtual economy and virtual goods market will boom. Not only will more and more users buy virtual products to enhance their digital experience, but the metaverse can also test and prototype real-world products and processes through virtual simulations. Above all else, the metaverse is a safe space to try new things!

👉 A focus on improving avatar technology

Long gone are the OG cartoon avatars! In 2023, we will see the development of lifelike avatars using almost photorealistic technology. This will allow players to immerse themselves in the metaverse, represented by a digital avatar that's almost their double!

👉 Continued emphasis on Haptic Technology

Haptic technology has been patiently waiting in the wings, but we predict that 2023 will be its year to take centre stage. Haptic technology provides users with an enhanced sensory experience

09/02/2023

Pro bono… why now? 🤔

Social Chameleon: Unearthed is our exciting new branch dedicated to pro bono projects. So, why is now the right time to embark on this journey?

Find out on the blog! ⬇️

https://socialchameleon.com/the-need-for-pro-bono-work-in-this-day-and-age/

As we embark upon a new year, it can be cathartic to take a step back and reflect upon the year before, and all we learnt, shared and experienced. In 2023, it wouldn't be surprising if, in fact, you spend significant time reminiscing on the last few years – we've all certainly been through the wri...

23/01/2023

Failing at ads?🫠

Warning: EXPERT ADVICE BELOW🚨👇

Whilst you may be killing it at organic strategy on your socials, paid ads are a crucial part of driving meaningful interactions for your business, helping to increase website traffic, collect leads and increase conversions.💰

Even though more than 3 million businesses used social ads in 2022, very few companies are actually seeing a strong ROAS to justify ongoing ad spend.

Before frittering away hard-earned income, check out our tips below.

Keep it simple - A good ad says a lot by saying very little👌 Ads that mimic organic content (and avoid marketing jargon🤢) will slip through users' subconscious vetting process as they flick through their feeds. As a result, your ads will receive greater engagement and more conversions.

Show, don't tell 🎭 - so, you think your product or service is great? Cool…. But why should we trust you?🤔 Avoid telling users about your product benefits and perks and instead use content that shows what other people think. This could be through influencer marketing or by sharing online testimonials.

Keep refining🤌 - nobody creates a perfect campaign right off the bat. The most talented PPC marketers are constantly refining their strategies, learning what works, testing creatives and narrowing their targeting. Don't expect to set up a campaign and see instant results. Instead, monitor your campaigns and tweak your strategy to drive better results. Once you're happy with your conversions and CPC, then you can consider ramping up your spend (and reaping the benefits!💵)

Put users in the spotlight 🔎- remember, you're trying to ATTRACT users to your business, so focus on THEM. Ad copy and content should show you understand their problems and should highlight how your product or service benefits them. Time and time again, we see businesses focus on the product rather than user benefits, resulting in ads that don't engage or convert.

Find yourself screaming "TELL ME MORE"? Save yourself months of trial and error (and frittered budget along the way!) and organise a quick call with one of our ads professionals.📞

DM us for more info or email [email protected]

16/01/2023

One client we will never ’tire’ of 😆

Another wonderful trip with some of our team members to see BKT Tires at their European office in Milan 🇮🇹

Something we will always value as an agency is working with a client that keeps us busy, trusting us to implement all of their new ideas - whilst also being willing to listen to our crazy ones!

Here’s to another year of collaboration and innovation within the agricultural, industrial and OTR tire space! 💪

BKT Tires

08/07/2022

We are incredibly proud to announce that we are a finalist in the UK Agency Awards 2022, shortlisted in three categories:

🌟 Best New Agency (Under 18 Months Old)
🌟 Social Media Agency of the Year
🌟 Best Small Agency of the Year

A huge pat on the back for the whole team who have been busy behind the scenes, making beautiful things happen 🙌🏻

20/06/2022

What is Digital PR?

Digital PR takes many aspects of a traditional public relations strategy, such as pitching stories to journalists to gain coverage for a brand, but also goes further, combining digital marketing elements such as SEO, link building and influencer marketing to gain the most traction online. Although you may not use all these elements in a single digital PR campaign, these techniques can be used together to increase your brand’s online presence.

Whilst the impressions of a traditional public relations campaign can be difficult to measure, digital PR can have more tangible benefits than just building brand awareness, such as boosting your website’s search ranking and helping more people to find your business online.

Want to learn how to create a successful Digital PR campaign? 💡 Check out our blog!

16/06/2022

Family photo 🏡

Our top team of marketeers are proud to be an extension of your in-house team!

Is your business looking for transformative digital marketing services? Get in touch today to begin your journey with us. 🌟

13/06/2022

Goals to grow your online audience can seem daunting at first, but it is an important step to get yourself known and reach potential customers.

There are a few steps to take before that can likely happen: brand awareness ✔️ and engaging with your audience. ✔️ It is one thing to get your content seen, but another to get online viewers interacting with you.

Discover our step-by-step guide to growing that all-important follower count, via the link in our bio. ⤴️

10/06/2022

💫 What is the metaverse?

Put simply, the metaverse is an online digital world that users can immerse themselves in using virtual reality (VR) or augmented reality (AR). In the metaverse, users create avatars that move through a 3D world where they can interact with others and the environment around them.

💫 How can the metaverse be used in marketing?

Marketers always strive to be up to date with the latest technological advancements, so it’s no wonder that the prospect of metaverse marketing has become a hot topic in the digital marketing world.

As the line between the real and virtual world is increasingly blurred, the metaverse is set to become a place where people spend more of their time, experience brands and even buy virtual products.

Some examples of marketing in the metaverse include:
👉 Creating virtual experiences
👉 Offering in-world purchases
👉 Hosting virtual events.

Stay tuned for more updates on what's in the digital marketing industry!

24/05/2022

🤔 Do you manage your own SEO?
🙃 Are you seeing results?
☠️ No….?
👇 Let’s find out why

Search Engine Optimisation (SEO) was once a poorly understood, niche area of digital marketing that was usually outsourced to someone tech-y (like us). However in today’s world of tutorials and online resources, many businesses are picking up their keyboards and are navigating the world of SEO on their own - and we salute you 🫡

However, whilst resources and general know-how might now be aplenty, competition has grown even more fierce. This means that strategies must be better designed and implemented than ever before to secure meaningful results through SEO. Below we’ve shared some of the most common mistakes we see in SEO strategies.

How many of these mistakes have you been making? 💬

Head on over to our site for the full list of rookie errors via our blog!
https://socialchameleon.co.uk/7-seo-mistakes-you-need-to-fix/

20/05/2022

Welcome to the team, Daniel!

Daniel’s experience in social media spans eight years. Having previously worked with clients in cryptocurrency, healthcare, music & events, he deeply understands the value of a well-executed social media and community strategy across various sectors. Daniel has also worked with brands, helping to develop and establish visual identities, strategies, and collaborative relationships. Daniel is one of our core social media managers, and is an asset to the Social Chameleon team!

Hobby: Anything to do with music, whether it’s DJing, going to a gig or simply playing guess the song with friends!
Secret power: Can usually spot and name a font in seconds.

18/05/2022

Brand awareness is the first stage in the marketing funnel, closely followed by interest and engagement. It’s important to know how to market your business through an effective brand awareness strategy, as this stage is designed to draw those potential consumers closer to the brand and the places they can engage with it - thus, leading to that all-important engagement!

Want to learn more? 💡 Check out our blog, via the link in our bio.

16/05/2022

Welcome to the team, Manisha!

Manisha is a professional and detail-oriented Community Manager with a huge passion for the digital world. She has a diverse background working for two London-based publishers as Web Editor and Sales Manager, then as Content Writer and Social Media Assistant at an award-winning London jewellery company. She loves writing for the web and engaging with people, plus she never misses new trends on Social Media - a born Social Chameleon through and through! Manisha obtained her MA in South Asian Studies from SOAS University of London and a BA in Languages and Cultural Mediation from the University of Modena and Reggio Emilia (Italy).

Favourite hobby: Being a language nerd and reading fiction books
Superpower: Being a good mediator

You can meet the whole team here: https://socialchameleon.co.uk/our-team/

13/05/2022

After countless months of working remotely, our team of UK-based marketeers had a great day meeting at our London office!

It's quite extraordinary how, in this post-pandemic world, it is still possible to create a sense of camaraderie between team members: a feeling of family, even when our daily interactions are managed via Slack huddles and Microsoft Teams meetings.

How do you promote teamwork in your workplace, remote or otherwise?