20/01/2025
Reliance’s takeover of Campa Cola in 2022, with the plan to revive the brand, seems to have paid off. Now, the company plans to expand the brand to the Middle East, directly competing with beverage giants PepsiCo and Coca-Cola.
The timing appears favorable for this move. The region has been boycotting American products following the US’s support for Israel in the ongoing war.
Will this ambitious plan succeed? Disha Acharya investigates. Read at the link in the bio.
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