Enrich Creation Limited

08/02/2023

Tips to increase your reach ➡️➡️➡️

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10/01/2023

With the help of customised, targeted advertising, you can:
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🔹Get followers who will later buy something from you
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🔹Sell goods and services, both yours and your customers, if you are, for example, an SMM specialist or a target manager
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🔹Invite people for webinars and workshops (both paid and free)

🔹Enrol people for various offline events, get leads (customer contacts) so that later they, respectively, buy something

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09/01/2023

Maintain an account yourself or hire a specialist🤔

Maintaining an account is not only fun but also a lot of work.

To do this work efficiently, you need to understand marketing and SMM at least at a primitive level, be able to take cool photos, write convincing texts, and be aware of the latest trends.

If something is missed, it can seriously affect the promotion.

Swipe for more ➡️➡️➡️

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05/01/2023

Working Hour or: how to calculate everything?!

"I am busy"!

The most common pain point of our clients. AND…

That is why we are here; we are with you!

Coming up with content for reels, thinking about warm-ups in stories, following trends and mastering complex video editing programs - well ... it really takes a lot of time for beginners in this business!

It is especially difficult when you are an expert or the owner of your own business and have enough of your own work. It is not related to finding audio tracks or video effects; you need to help people and provide professional services!

And your time is worth much more than delegating things to others.

For example, the story of one of my clients in the carousel ➡️➡️➡️

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30/12/2022

Targeting is one of the marketing mechanisms that allows you to select the target audience from all users on the Internet according to specific criteria

For example:
- Age,
- place of residence, gender
and advertise your product to this audience to achieve the best effect from advertising

Targeted advertising will save your finances from wasteful spending.

Nothing extra.
Only what is attractive to your future customers.

Is it worth saving on target?
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In this case, the desire to save money can go sideways because, for less money, you will not get your target audience but one that is close to your audience in terms of parameters.

22/12/2022

Top 5 Best Unique Selling Deals!

◾️Avis car rental service

"We are number 2. We work harder"

For many years, Avis has been operating in the shadow of a more successful competitor - Hertz, which has positioned itself as No. 1 in the car rental market 🚘

◾️ FedEx delivery service

"When your package absolutely, positively has to get there overnight"

This slogan is no longer used by the company, but it is still cited as the right USP✈️

◾️ M&Ms

"Melts in your mouth, not in your hand"

An example of how a silly USP can attract customers🍬

◾️DeBeers Corporation

"A Diamond is Forever"

This slogan has been used since 1948 to this day; the Advertising Age magazine recognized it as the best slogan of the twentieth century💎

◾️Pizza chain Domino's Pizza

"30 minutes or less pizza delivery guarantee"

This is an example of a good USP, because. contains a guarantee🍕

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13/12/2022

A small part of the results of our SMM specialists promoting and increasing the activity of our clients!

Reports in carousel ➡️➡️➡️

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09/12/2022

10 ideas for posts

Save to avoid losing 📌

🔻 Tell us about yourself
Who are you, what do you do, and how did you come to choose your business?
🔻Write a series of posts
Do you have a history related to your business or just a case of life? Break it down into multiple posts. So you will not only reveal the topic but also bring intrigue
🔻Personal growth
Start with where you started and where you have been so far.
The story of your failure. There are ups and downs along the way to success. Use an instructive sense of how to do or not to do business
🔻 Your memories
How it all began, and how the idea of ​​creating a blog came to mind.
🔻 Lifehacks of your business
This can be presented as a list or as valuable advice
🔻Share your workflow
If you are a blogger, open up a part of your life. If you have a business account, show the production process
🔻The process of creating posts
Maybe you write them in some unusual place, or photos are better obtained at certain times of the day
🔻Tell us about your plans
It could be anything. From a brilliant idea to a trip to the store.
🔻The best find
It can be either a monthly series of posts or a one-time promotion.

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07/12/2022

Ways to increase reach ➡️

There are quite a few of these methods, but here are the main ones:

• Focus on platforms that give you the best results;
• Keep track of algorithm changes on the platforms where you are present;
• Be careful with clickbait;
• Post as much as your audience perceives, but no more;
• Use user-generated content;
• Create thematic communities;
• Use hashtags;
• Post consistently.

And last but not least - do everything from the heart and with quality🤍

01/12/2022

The profile picture is the first where you can start your journey to a beautiful page and blog recognition.

For the correct picture, it is enough to adhere to the following rules:
✅ High-quality photo
✅ Good lighting in the photo
✅ Close-up of the face or medium to the waist
✅ Not a colourful background, better one colour
✅ The picture reflects the theme of the blog and the mood
✅ Suitable for the general vision of the blog

It is not recommended to use profile pictures with the following:⠀
❌ Lots of text
❌ Unreadable font
❌ Both details and text

Salons and stores mostly make these three mistakes:
❌ Poor photo quality.
❌ Photos on the beach, at a party, with carpet in the background
❌ It is not clear who is in the photo⠀

📌 I recommend looking for references and seeing how big brands do it. Then, try to do something similar yourself or find a graphic designer.

Use the above rules and make yourself a beautiful profile picture.

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29/11/2022

REACH AND INTERACTIONS

✨ REACH
Reach is the number of people who saw something in your account (post, story or ad)
Only unique impressions count
If the same person viewed something twice, it will be counted as one view in the statistics

✨ENGAGEMENT AND INTERACTIONS
Likes, comments, saves, reposts, and interactions with content increase the statistics

Reach is about the number of unique users, while engagement is about how interested the audience is.
If there are minimal interactions with a high reach, the account quality is not the highest, and the approach is ineffective.

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23/11/2022

Emotional marketing is a sales strategy influencing a person's emotions. Unexpected but true 🥸

How do emotions influence our decisions? Directly!

Business sharks immediately figured out how to profitably use this human feature.

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20/11/2022

3 MISTAKES IN PROMOTING A PROFILE

1. Underestimating investment

Targeted advertising is not a magic button that will bring you new customers for a penny.

It is a full-fledged part of the business, advertising, that requires a strategy and significant investment.

2. Wait for results in a short period

“My ad has been running for a week, where is my crowd of customers?” - waiting for quick results is a mistake; the cumulative effect works here. You can& #039;t force the public to love a product, especially if it& #039;s a low-demand product, for example, luxury segment furniture. Advertising takes time and "warming up" your target audience.

3. Thinking that employing a social media manager will bring your business guaranteed success. Perhaps the product will have a different spore than we would like, and there is no fault of the specialist.

Follow the account for more helpful information❤️

20/11/2022

BUSINESS DEVELOPMENT STRATEGY!
Why is it so important!?

Strategy is the basis, action plan for businesses and companies in social networks!

Before selling your products/services on social networks, it is not enough to go to stories with a talking head, create a beautiful, catchy visual that reflects your positioning! All this may not work if there is no clear strategy for running and promoting a business! You can waste your time.

SMM strategy starts with a goal!

Goals are:
🔹 short-term (tactical)
🔹 long-term (strategic)

Every business has a goal.
The goals are achieved in different ways since different steps are taken.

The SMART system also helps us in setting goals.
It makes a goal:
- Specific, achievable and with clearly defined deadlines! 📈

Let& #039;s give an example - increase the target audience in the blog by 5% in two months! Such a goal turns out to be specific for us - tells what exactly we want, achievable - we understand that it is real and with clear deadlines - two months is enough to realthe goal.

After determining our goal, we move on to analysis and research.
These steps are necessary for it to work.

An intuitive approach will not work here. Everything is based on analysis, building hypotheses, and on their basis, we develop and implement a strategy. And then we get the result!

Share in the comments if it was useful to learn about the strategy!? And tell us about your experience in developing strategies!? ☺️

20/11/2022

Use these hooks to win the viewer’s attention 🤍

A person must read his pain in the first 2-3 seconds of the reel. If this does not happen, the person will skip to the following video. Namely, it should hook as much as possible.

Top phrases that catch well:

1. The best ways to…
2. Top 5...
3. The fastest way...
4. Did you know...
5. The secret to...
6. Selection of...
7. Myths about...
8. Keep watching if...
9. Reminder:
10. Have you ever...?

And then, you add the pains of your target audience

20/11/2022

ENRICH CREATION - we are here to help you develop your business! 🔥

We help you to attract more customers and grow on social media.

Want to know more? Go to profile!

20/11/2022

FREQUENT MISTAKES IN STORIES

1. Lots of text
If there is a lot of text and it is unreadable, then the person immediately reacts to skipping to the next story. Ideal - 1 story = 1 phrase.

2. Only selling stories
We should always use all kinds of content in our account. This applies not only to posts but also to stories. If there are only selling stories, then this will not work. There should be a working chain of different stories.

3. Image quality
The picture should be taken in good lighting. Unfortunately, many people skip over low-quality photos. There may be important information, but the quality of the image will repel.

4. Not adding captions
Stories where we say something should be covered with captions. 80% of people watch stories without sound. Therefore, this step is mandatory. And there are functions for automatic subtitles.

5. Complex design
Some people add a lot of stickers, dashes, and unreadable fonts, in the hope that stories will become more attractive. But it works in reverse, so ensure you do not overdo it.

6. Lack of personality
People buy from people. That says it all. A blog without a person and soul does not sell.

7. The same type of format
This does not apply to branded fonts, colours and stickers. It’s about formats. Only posting a photo or only a talking head is not interesting to watch. Try to look for different backgrounds and angles for stories.

To get an audit of your profile, for error correction, further recommendation and to build a plan, leave a request for a consultation in DM or WhatsApp 🤍

20/11/2022

CHECKLIST FOR PROFILE PACKAGING (Part 2)

So how do you make your profile perfect?
Visual: photos should be combined and harmoniously located on the grid. To do this, we advise you to plan your feed and see which images are more compatible. The visual concept should consist of colours and photos that harmonise with each other. Pictures should correspond to actual design decisions.

Posts: they should be written interestingly, without “water”, and be sure to follow the paragraphs; otherwise, the text will not be straightforward to read. Here it is worth adding emojis, but do not overdo it.

Hashtags: you need to select relevant hashtags; yes, yes, they also play a role in promoting your account, and completely free promotion!

Leave a like if it was helpful!
We are trying for you.

20/11/2022

Brands influence our subconscious, even from the position of colours in the design; let's see how they do it!

🟡 YELLOW colour causes persistent positive emotions and can compensate for some psychological problems

🟢 The GREEN colour of the brand is associated with freshness and a return to life

🔵 BLUE colour has a pronounced calming effect
• This is the colour of strength and freedom, which many brands use
• Blue colour is a symbol of tranquillity

🟣 PURPLE colour is often chosen by creative people and firms

💗 PINK can be a great complement to the base colour in a brand's corporate identity. In addition, pink is a soothing colour that is associated with hope

⚫️ BLACK is an "influential" colour often associated with power and luxury. Luxury brands today are choosing black and white shades of colours. Suitable for fashion and health.

20/11/2022

CHECKLIST FOR PROFILE PACKAGING
(PART 1)

Main photo: If this is a personal blog, then the picture should have an image that shows your face closely. If this is a commercial account, the profile must have a brand logo or the owner (founder, leading character). The above is all done to increase the awareness of personal and commercial brands.

Profile Header: Emoji lovers are very common. Any emojis should be minimal in the description, as they are confusing and dazzling to the eyes. They either should not be at all or the minimum number. Without them, information about the profile is better absorbed. By the way, about this: you should not describe all your hobbies in the header of your account; otherwise, it becomes not entirely clear what the blog is about. You must choose ONE main focus and expand on that topic in your description. You can show all your hobbies in stories as part of your life. The description should be clear, concise and as straightforward as possible. Contain USP and OFFER.

Highlights: often people ignore them, although this is a big mistake! The highlights section is part of the visual that creates the atmosphere in the profile. They first go there to find out information about you and your company.

To be continued...
Follow and save so you don’t miss the next post
Leave a like if you’re waiting for the second part ❤️

20/11/2022

WE REVEAL THE MAIN SECRETS OF PROMOTION ON INSTAGRAM

Many are under the delusion that it is currently impossible to develop Instagram. Still, the truth is that they do not know the algorithms and fundamental ways to promote this social network.

Should we share practical ways to promote on Instagram?

✅Quality content
Study the pains and fears of your target audience and, based on this, write down posts that interest your audience.

🕐Regular publications
By posting regularly, Instagram algorithms will work for you and show your post to more people. You can post daily at the same time or on selected days of the week.

🔈Only allowed methods of promotion
No need to spoil your reputation with bots/likes, mass following/mass looking/mass liking, spamming, activity chats and other unauthorised methods.

20/11/2022

INSTAGRAM TRENDS ⁣⁣⬇️
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⚡️Natural lifestyle⁣⁣⠀
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With the help of personal stories and real-life examples, you can get followers hooked on your content like a series. Readers’ attention is held not by a show of life through pink glasses but by reality. If you are selling a product or service, show the real-life associated with it. Making cakes to order, knitting hats, working as a photographer — tell us about your first unsuccessful attempts, problematic clients, tricks and life hacks⁣⁣⠀
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⚡️Mental health⁣⁣⠀
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The modern world is full of stress and disasters, so good mental health is a must-have. It is essential to follow it, fully care for and strengthen it, and not just “put on a mask”. Therefore, topics about mental health will be on trend⁣⁣⠀
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People are interested in reading about how to find your “ME”, cope with stress, work productively, build healthy relationships, manage emotions, and develop a sense of self-worth and self-control.⁣⁣

20/11/2022

What is a USP? Why is a USP so important?
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1. A unique selling proposition (USP) is an offer that gives special features of a product or brand.
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2. The reason why the client chooses you.
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3. You can promote your product without marketing if you are doing something exclusive, and no one can compare it with you in scale. But how will your target audience find out about you? How long will you last? No. There will be someone who can produce a similar product only by offering something more than just a thing.

20/11/2022

Every project we work on is managed by one strong team. Thanks to the synergy of skills and experience, we are moving towards achieving our goal

Who is on the team?

• project manager
• designer
• story maker
• copywriter
• target manager

Together they are professionals with burning eyes who do what they love. They know their area of responsibility and will do everything possible to develop your business

1 project team - 1 strategy - 1 STRENGTH 🔥

20/11/2022

WHY WORK WITH THE AGENCY?

Team
Several people with a narrow focus will work on your project: marketers, designers, copywriters, photographers, target managers, and social media management (SMM) specialists. Each person will work to get the best result on social networks.

Speed
The agency quickly responds to changes in the market and maintains feedback with the audience.

Relevance
Agencies are constantly improving and striving for development so they do not tend to fall out of the general flow. They know what is trending and in which direction the development vector should be pointed.

Analytics and reporting
Typically, advertising agencies track the statistics of the profiles they work with and if the client wishes, they can provide him with reports on the work done.

Turnkey project profile promotion
The agency performs a full range of tasks: from coming up with an idea and brand concept to the routine daily publication of stories and posts.

An experience
As a rule, the agency conducts not one project but several. Accordingly, employees work non-stop, and it is challenging to scare them with stressful situations.

Service cost
There is an opinion that the services of a full-time SMM specialist are cheaper than those of a marketing agency. The above is an erroneous opinion; in long-term cooperation, agency services will cost the exact cost.

20/11/2022

https://instagram.com/p/Cks1xBnI1rA/

23/10/2022