Ethos magazine

02/10/2026

We may be heading into autumn but - the National Year of Reading - is still in full swing 🍂🎃

(And, honestly, is there anything better than curling up with a cosy book when the dark nights start drawing in?...)

Our latest recommendation is a corker of a read and comes from Ethos 21’s bookshelf - the marvellous million-selling debut novel from Bob Mortimer, The Satsuma Complex.

Bob’s classic and unique wit is woven throughout The Satsuma Complex; a charming ‘noirish fiction’ where Gary has to track down his colleague and a woman he’s instantly fallen in love with through the estates and pie shops of South London, to finally bring some love and excitement into his unremarkable life.

🔗 Find out more about The Satsuma Complex (and so many other titles) on the Ethos bookshelf: https://uk.bookshop.org/p/books/the-satsuma-complex-bob-mortimer/f8f82862a539452d?ean=9781398521230&listref=read-around-our-previous-issue-21&aid=9184&bkshp-astro=t⁠
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(If you buy the books linked to our site, we earn a commission from Bookshop.org whose fees support independent bookshops.)⁠
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30/09/2026

Ethos 25 is all about ideas and how to bring them to life 🤔💭💡

There are some great stories in our upcoming issue that focus on how brands are building trust and communities through storytelling (probably the best way to do it in the online age, we think).

Until then, though, we’ll point you towards Dr. Luca Sabia’s column in Ethos 24, where he talked about how important building a loyal community is to long-term business success.

‘Recent studies suggest that over 70% of young consumers say that belonging to a brand community influences what they buy,’ Luca wrote for our last issue. ‘That number captures a deeper truth: in an era where attention is rare, belonging has become a valuable currency – and the way out is to listen.’

You can read Luca’s thoughts right now, on our website, or by getting your own copy of Ethos 24 here: https://ethos-magazine.com/how-to-build-a-brand-community-that-matters/

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The future of brand building is quietly rewriting itself. And it is powered by community. In an era where attention is rare, belonging has become a valuable currency – and the way out is to listen.

28/09/2026

Ideas are easy. Bringing them to life is the hard part... 🤔💡

That’s the question at the heart of Ethos 25, out mid-October: what happens when an idea leaves the page and enters the real world?

Inside our next issue, we meet the people turning ideas into action; from TEDx and its peer-to-peer model of sharing ideas, to foragers in Finland building knowledge and resilience outside the formal food system; from young people in Gaza using problem-solving to create change, to community-led conservation in Madagascar.

We travel to Hamburg, explore Artek’s belief that good design belongs in everyday life, and talk to Gehl about designing cities around how people actually live. Plus, a closer look at Allbirds’ startling pivot, and what it tells us about changing direction.

Different places. Different people. Different problems. But one idea connects them all: Ideas only matter once someone makes them happen.

🔗 Pre-order your copy of Ethos 25 now: https://ethos-magazine.com/product/ethos-25/

25/09/2026

💌 Have you signed up to our mailing list yet? ⁠💌
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Ethos 25 will be hitting the shelves soon, and our regular emails are one of the best ways to keep up to date with what’s happening in the world of Ethos.⁠
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That includes links to stories from the latest issue of Ethos, the best features and long reads from past issues, book recommendations from the Ethos Bookshelf, stories we love from around the world from ethical businesses doing it better, and so much more.⁠
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🔗 Join the club and sign up to the Ethos newsletter here: https://ethospaper.us11.list-manage.com/subscribe?u=2ce8f346acc27727319891e14&id=f68b5556be
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23/09/2026

“As a B Leader, I’ve supported many brilliant businesses through certification,” Hannah Cox told us in Ethos 23 - our tenth anniversary issue. “But I also share the frustration when fast fashion brands can tick the box while smaller, values-driven businesses get left behind…”

We’re currently halfway through The International Week of Happiness at Work, which is a campaign committed to promoting the movement towards greater work happiness for both organisations and individuals.

You won’t hear any complaints from us! Their website estimates that 27% of employees have one or more bad workdays per week. We imagine that number’s probably higher…

It reminds us of our conversation with Hannah, creator of The Better Business Standard. The BBS is designed to create better ways for businesses to share the good they’re doing - and improve their positive impact, too, for all.

Hannah describes the standard as “more than just a badge. It comes with templates, toolkits, action boxes and a peer community through the Better Business Network,” she says. “It gives SMEs the skills, evidence and support they need to report impact, win contracts and improve over time.”

🔗 Read the full story - Setting the Standard - on our website now, or with your very own copy of Ethos 23 here:

https://ethos-magazine.com/setting-the-standard/

https://ethos-magazine.com/product/ethos-23/

21/09/2026

🚨 Ethos 25 is available to pre-order now! 🚨

Ethos 25 is all about turning ideas into action.

Every issue starts with a question: how do ideas actually get into the world? Not the pitch-deck version – the real one, where someone has to do the unglamorous work of making a concept come to life.

This issue is full of that work. Our cover story, about TEDx, shows how it’s sharing ideas peer-to-peer – not handed down from on high – that spark action. We travel to Finland, where foraging hands knowledge and provision back to individuals and communities, outside the formal food system and in Gaza, young people connected to the Earth Prize are building hope through agency and problem-solving, rather than waiting for it to arrive.

In Madagascar, we learn about community-led conservation work that’s happening in partnership with Chester Zoo and we hit Hamburg for 48 hours, too. Our cover story catch up contemplates a startling pivot from Allbirds while our dive into design plays its role in highlighting patterns and process: Artek’s design philosophy treats good design as a democratic, everyday good – not a luxury abstraction and we talk to Gehl about designing cities around how people actually live – not how planners assume they should.

And whether it’s a brand building trust through story or a citizen shaping the place they live, the same golden thread shimmers through it all: ideas only matter once someone makes them happen.

🔗 Ethos 25 launches mid-October. Find out more and pre-order your copy here: https://ethos-magazine.com/product/ethos-25/

17/09/2026

“At Fritz Hansen we strongly believe that initiatives pointing us and others towards a conscious and sustainable approach to people and planet, are the way forward,” Christian Andresen, creative experience director at Fritz Hansen explained in Ethos 22 🪑

“We believe that good design should last, and that quality and the ability to repair and keep is a future we will continue to work with and expand to other products in our collection."

While sustainability may be on everyone’s lips at Danish design company Fritz Hansen, it’s about more than materials – it’s about making enduring products you’ll want to keep forever.

Nicola Capper found out more when she set foot inside Fritz Hansen’s headquarters, just a 30-minute drive north of central Copenhagen.

🔗 Read all about what she learned from the Danish design legend on our site: https://ethos-magazine.com/a-legacy-to-live-by/

🔗 Or with your very own copy of Ethos 22: https://ethos-magazine.com/product/ethos-22/

15/09/2026

Accessibility isn’t just about compliance. It’s about keeping up with a changing world 🌍

In their column for our tenth anniversary issue, Ethos 23, Lisa Riemers and Matisse Hamel-Nelis - co-writers of Accessible Communications - explore how accessibility is changing the way organisations think about their workplaces, customers and digital spaces.

As remote working and digital communication continue to reshape how we interact with businesses, expectations are changing too. Organisations need to think beyond physical access and consider how inclusive their entire experience is; both online and offline.

From Tokyo to Toronto, London to Melbourne, the way an organisation approaches accessibility says something about its values.

What was once treated as a box to tick is becoming a powerful force for change, influencing consumer expectations, business strategies and the future of inclusion.

Want to know what that future of accessibility could look like?

🔗 Read Lisa and Matisse’s full column on our website: https://ethos-magazine.com/the-role-of-accessibility/

🔗 Or get your own copy of Accessible Communications: https://uk.bookshop.org/p/books/accessible-communications-create-impact-avoid-missteps-and-build-trust-lisa-riemers/c5ec076c5d863022?ean=9781398621848&aid=9184

(If you buy the books linked to our site, we earn a commission from Bookshop.org whose fees support independent bookshops.)⁠

12/09/2026

Keep an eye on our socials; we’re not far off from revealing all about our next issue… 👀🤩

Until then, though, why not treat yourself to our current issue (or something from our back catalogue)?

Ethos 24 - out now - is about sharing. Sharing ideas, stories, skills and things. Things you can borrow, things you didn’t know you needed, and things that make the world a little fairer.

Our cover stars are Divine Chocolate – the only chocolate company in the world part-owned by the farmers who grow its cocoa. We travel to Antarctica with one of 11 young scholars selected to explore the Ross Sea. We visit Utrecht’s remarkable Spectacle of Books, Oslo’s most famous chair designer and a national park in Mozambique that’s become Africa’s greatest restoration project.

Back home, we look at how artists are pushing back against AI, how denim can be made slowly and thoughtfully, and how borrowing might just be the most radical thing you can do in 2026. Sam Conniff shares his toolkit for coping with uncertainty while Wade Jeffree and Leta Sobierajski talk about creativity and the machine. And Dr Claire Kaye offers a Strength Recognition Audit for women who know exactly what they’re capable of.

132 pages. Beautifully designed. Worth reading slowly.

🔗 Get your copy (and more like it) right now on our website: https://ethos-magazine.com/product/ethos-24/

09/09/2026

We’re halfway through Zero Waste Week! ♻️🌱

If you have taken part and have made conscious choices to reduce your waste, we hope Zero Waste Week will be just the start of a new approach for the weeks, months and years to come, too.

If you feel you haven’t made much of an impact though, then don’t worry - those small steps, over time, all add up to real change for ourselves, our communities and the wider environment.

If you aren’t sure where to start either then we’re here to help, too! We set out a full year of green swaps in 2024; a year-long campaign to help people make small changes and swap everyday objects for a greener, cleaner and more sustainable lifestyle.

🔗 All 12 challenges can be found here on our linktree: https://linktr.ee/ethos_mag

What changes have you made in your life so far to take part and be more sustainable? Let us know in the comments below 👇