Ethos magazine

24/12/2024

The good tidings have been brought. The figgy pudding is on its way. So all that is left, is for Ethos to say:

🎄🎄 MERRY CHRISTMAS ONE AND ALL🎄🎄

To you Ethos readers, you Green Swaps achievers, you bright and better future believers. To you eco-elves and sustainability Santas. To the reindeers with the green noses and the snowmen made from reclaimed water. To all you festive folk, alike. We adore each of you Christmassively. You are the Nice List, incarnate. May Santa bring you the stars.

Speaking of, don’t forget to leave a copy of Ethos 21 beside his sherry when he shimmies down the chimney! He deserves a gift too 👉 https://ethos-magazine.com/product/ethos-21/

We hope your Christmas is the merriest yet!

19/12/2024

Last week we started sharing the ethos’ of our Ethos contributors. This week, we’re making that a tradition. Here’s the ethos of Future Library’s very own Anne Beate Hovind, chair of the Future Library Trust, who featured on page 76 of Ethos 21. Anne, what’s your ethos?

“It’s creating hope and it’s a choice I make and I decided to make every day to creative practical utopias. I think I totally believe that if we all do that, we can make big changes.”

You can read more about the Future Library – an artwork and ode to both nature and reading, created by Katie Paterson, in which a Norwegian forest is growing a library of 100 books that will be published a century from now – in our Ethos 21 “The hundred year books” feature.

Grab your copy here 👉 https://ethos-magazine.com/product/ethos-21/

18/12/2024

🚜 “You can’t plough a field simply by turning it over in your mind,” said Gordon B. Hinckley, American religious leader.

🌱 “Nature is fuel for the soul. Often, when we feel depleted we reach for a cup of coffee, but research suggests a better way to get energised is to connect with nature.” said Richard Ryan, a psychology professor at The University of Rochester.

🧠 “When your body is busy, your mind is distracted,” said Fiona Shaw, founder of Ethos and writer of our ‘Ethos on: health and wellbeing’ feature in our current issue.

📖 So grab yourself a copy to find out more about the relationship between movement, nature, physical health and mental wellbeing. Backed by science, backed by Mother Nature, backed by us.

🍃 https://ethos-magazine.com/product/ethos-21/ 🤸‍♀️

17/12/2024

Did you know that in 2018, for the first time ever, the number of people over 65 was higher than the number of children under 5? And this gap is widening. By the year 2030, the number of people aged 60 and above will rise globally to 1.4 billion 🤯🤯

🌝 This is the era of the sexagenarians to the centenarians. You know, those old enough to remember the first moon landing.

Which is why, in our latest issue of Ethos, columnist Luca Sabia talks all things silver marketing; with businesses missing a key demographic when they fail to adjust their marketing tactics to an older audience🤦‍♂️

After all, silver foxes are worth their weight in gold 🩶

Grab yourself a copy to find out more about these venerable generations here 👉 https://ethos-magazine.com/product/ethos-21/

13/12/2024

Before founding Caper Illustration, Weitong Mai, Yulong Lli and Yiwei Xu were busy freelance illustrators 🖼✏️🎨

Yet during Covid, the trio discussed a shared realisation: many talented illustrators, particularly in China, were eager to expand their client base – but struggled to secure commissions overseas.

Driven by a shared vision of “bridging that gap [and] connecting them with international clients and opportunities,” they established Caper, Weitong explains.

Committed to showcasing Asian culture via visual arts, Caper Illustration Agency, based in London and Shanghai, connects illustrators, animators and motion graphic designers to international markets.

Design for a Better World - Eastern Promise is featured in the latest issue of Ethos, and is free to read now on our website.

Committed to showcasing Asian culture via visual arts, Caper Illustration connects illustrators, animators and designers to global markets.

12/12/2024

If you’re a long-standing (or sitting) fan of Ethos magazine, then you’ll know in every issue we ask our contributors “What’s your ethos?”. 🤔

And today, we’re sharing the ethos of Jeroen Beekmans from Pop-Up City, an agency for urban transformation based in Amsterdam:

“I believe in the idea that cities are constantly evolving and that this offers unique opportunities for innovation and experimentation – leading to more social and ecologically inclusive spaces.

"I believe the best solutions often come from outside the field. The truly interesting innovations are integral and combine different perspectives and disciplines.”

You can read more about Pop-Up City and The CityChangers Cookbooks – a booklet created in collaboration with Urban Future., outlining 20 practical and concrete ideas that cities can adopt immediately, with little fuss, to promote positive urban change – here 👉 https://ethos-magazine.com/how-to-improve-a-city/?utm_source=Facebook&utm_medium=Post&utm_campaign=Ethos+21+-+How+to+Improve+a+City

11/12/2024

🥣 Ever wondered how compostable foodware products are made by capturing and recycling CO2?

🧲 Or how a magnet can be draped along the sea’s surface to become the world’s most efficient, low cost means of converting wave energy?

🌊 Or how a tube can provide preventative measures against flooding?

💨 How wind turbines can revolutionise energy conversion?

🍄 How mushrooms can break down plastics into sugars?

🎨 How cellulose can become paints, pet foods, inks?

🍃 How a search engine can curate over 1,700 examples of nature prevailing?

🛥️ How a three-element wing design can maximise thrust of marine vessels?

With our Ethos Eights feature in our latest issue of Ethos magazine, you can find out EXACTLY how. Grab your copy here 👉 https://ethos-magazine.com/product/ethos-21/

(Ft. Newlight Technologies, SWEL, Tubebarrier, Vortex Bladeless Wind Energy, BIOHM Ltd, Seprify, AskNature and BAR Technologies.)

10/12/2024

Ho ho whoa! Did you know? Christmas isn’t eco!😮

That’s right – and it’s wrong, the amount of food waste, landfilled presents and excessively bought decorations we churn through each and every year...

But never fear! Our green (and red and gold) swap recommendations are here!

In our latest, and our LAST, set of monthly challenges, we talk you through how you can make your decorations persist, which presents help the planet and ways to season your food with sustainability 🎄🎁🍴

BUT BEFORE YOU GO, WE JUST WANT YOU TO KNOW:

We are so so proud of you. After a year of eco-campaigning with Ethos, it’s no wonder you’ve found yourself on Santa’s nice list. You truly are as stellar as they come (do you reside on top of an evergreen conifer during the Christmas period? Because you are a STAR). Thank you for everything you’ve done in the name of Green Swaps so far.

Here’s to spreading the joy – and the eco-greenery – for many years to come💚

Check out our December Green Swaps here 👉 https://ethos-magazine.com/challenge-12-december-tis-the-season-to-swap/?utm_source=Facebook&utm_medium=Post&utm_campaign=Green+Swaps+12+Dec+2024

05/12/2024

This Christmas, why not treat your friends, family and loved ones to an Ethos subscription? 🎄🎅☃️

It's the gift that keeps on giving! Or, if a subscription isn't for you, then why not gift them a copy of Ethos 21, packed full of good stories about great people and the ways they're changing our world for the better.

Get your physical or digital subscription of Ethos, or your copy of Ethos 21, here: https://ethos-magazine.com/product/1-year-2-issue-print-subscription-nt/

04/12/2024

One of our signature and secret-favourite features of the Ethos magazine is our Ethos Bookstore 📖

Full of all the stories our Ethos contributors have been reading during the creation of our latest issue, it’s our papery palace for bookish recommendations.

And with Christmas on the tinsel-wrapped horizon, we thought we’d share our Ethos 21 Bookstore selection to help inspire any bookish buys you might fancy gifting this festive season.

Books about moonish dragons, fantasy bird catchers, the history of spiritualism, a complex satsuma – and more!

Because books aren't just a purchase. They’re an investment. A return ticket to faraway realms that EasyJet just cannot reach. Books are worlds gifted to those you love most; ones they can adventure through to set their imaginations aflame.

You can find our Ethos 21 bookstore reads here: https://uk.bookshop.org/lists/read-around-our-current-issue-21

(Disclaimer: Please note that our Bookshop page contains affiliate links. While we only recommend products that we believe in, we may benefit financially from any purchases you make, which helps to support our work at Ethos.)

03/12/2024

Ethosians! Green Swappers! Magazine reading eco-campaigners! We’ve almost done it; a whole year of swapping out for green 💚

This is the penultimate month of our Ethos eco-campaign, setting achievable micro-challenges throughout the calendar year to help us all make our daily habits more environmentally-loving. And you’ve been with us since the beginning!

But we’re not done yet. With November’s Green Swaps, we’ve highlighted some of the last eco-events and welfare days of 2024, including:

🛍️ Buy Nothing Day – which actually happened on Black Friday, but can extend deep into this festive period if you so wish. Swapping out excessive consumerism for the gift of gratitude, minimalism and an awareness of what we already have, without needing more.

🌲National Tree Week – last week was the week of the tree, but it’s December now and many of our living rooms have been adorned with a festive tree taking the spotlight. So let’s make it National Tree MONTH whilst we decorate ours with tinsel and baubles and candy canes that are so old many have turned to dust.

🐁 Wildlife Conservation Day – 4th of December. A day to raise awareness for many of the species in the UK, and worldwide, that are sadly leaning towards extinction. But together, we can change that.

🪱 World Soil Day – 5th of December. What better way to celebrate our very Earth than by celebrating the very earth beneath our feet. An ecosystem, abundant with existence, there in the land of the worm.

You’ve made it this far, and we couldn’t be more impressed. Now, you’re on the Homeward Stretch. Check out November’s Green Swaps here 👉

Hello Green Swappers! And goodbye ghoulish, spooky folk who are scuttling back below ground, or clambering back into the loft . . .> Read more

29/11/2024

Named after Neachneohain, a courageous Gaelic fairy queen, Annabel Thomas’ Nc’Nean whisky is fearlessly rewriting the rule book 🥃

At the furthest end of one of northwest Scotland’s remotest peninsulas, a quiet revolution has been unfolding – and it’s one that’s helping to rethink, and reshape, one of the country’s most cherished industries (not to mention pastimes).

For centuries, Scotland’s whisky distillers have, bar a tweak here and there, pretty much done things the way they always have. If it ain’t broke, the prevailing philosophy seemed to imply, why fix it?

For Annabel Thomas who, seven years ago, set up the Nc'nean Distillery in the far west of the Morvern peninsula, change wasn’t just overdue, it was essential if the industry itself was to survive.

“None of the distilleries were thinking about sustainability,” Annabel recalls. “They were doing things the way they’d always done them. They’d done a brilliant job of marketing how and when you should drink it, but when it came to how it was made, the industry was stuck.

“It made sense to me that this change had to come from a new brand,” Annabel says, “and that the story had to start with the place. The whisky had to exist in harmony with the environment it came from.”

David Lloyd cracks open a beautifully-etched bottle with Nc’Nean founder, Annabel Thomas, for Ethos 21 – free to read on our website.

Named after Neachneohain, a courageous Gaelic fairy queen, Annabel Thomas' Nc'Nean whisky distillery is fearlessly rewriting the rule book.

28/11/2024

If you’re a regular reader of Ethos – whether a painstaking page-turner or a swift-handed skimmer – you might have noticed that threaded throughout our tapestry of good business tales, we have several pages asking, “What’s your ethos?”.

We ask every individual, business or endeavour that has featured within the magazine to answer that question, and we share their ethos with all of you.

Why? Because that’s THEIR why. The reason they do what they do.

But today, we’re asking YOU to share yours with US.

👉 What’s your ethos? 👈

What makes you tick? What makes you ache with ambition? What makes you do what you do? What drives you? What moves you forward? What motivates you? What gets you up in a morning? What’s your mission statement? Your purpose? Your why?

We’re nosy and we’re interested, because a good ethos is at the core of every person, every project, every potential.

If you’re looking for a little inspiration, then have a flick through Ethos 21 to take a look at some others: https://ethos-magazine.com/product/ethos-21/

👆 That’s our Ethos – what’s yours? Let us know at: [email protected]

27/11/2024

Facebook has long since been asking us “hey, what’s on your mind?” for the past 20 years. It seems to really be invested in our deepest thoughts.

Well Facebook, we’ve finally answered🙋‍♀️

Climate optimism. Water. And the act of thinking in and of itself. THAT is what has been on the minds of a few of our Ethos team lately 🤔

And if you, too, fancy rooting further into our warm and wet and meta thoughts, then get a copy of our latest issue of Ethos to find out what we’ve been thinking about this month… https://ethos-magazine.com/product/ethos-21/

26/11/2024

☔ Petrichor
🌙 Moonglade
🌊 Spoondrift
🌬️ Whiffle
💨 Williwaw
🌄 Alpenglow
☀️ Apricity
🐣 Primaveral

👆 Want to know what these beautifully enchanting, mother-nature-inspired words mean? Then grab yourself a copy of Ethos 21 and flick to our Ethos Eights spread to find out: https://ethos-magazine.com/product/ethos-21/

22/11/2024

Did you know that the World Health Organisation’s definition of health hasn’t changed since it was adopted in 1948?

“Health is a state of complete physical, mental and social wellbeing and not merely the absence of disease of infirmity,” it says. Which, given we’ve had it for 70 years, is easy to forget. If you’re not ill you’re well, right? Or not…

Our capacity to carry on is astonishing, our publisher and co-founder Fiona Shaw writes, but not always to our own benefit.

In our latest issue, she writes about health and wellbeing; on the benefits of focusing more on our physical, as well as mental selves, and the simple pleasures of getting out more.

Of taking the time to reflect, sucking up fresh air and wild scents. Of making your body move, and looking at new, different things.

Read Fiona’s thoughts on health and wellbeing in Ethos 21. Get your copy now and become a subscriber here 👉 https://ethos-magazine.com/product/ethos-21/

21/11/2024

Have you read this month's Ethos email yet? 📨👀

We're embracing autumn and helping subscribers get cosy in front of the fireplace with November's digital digest which features latest stories from issue 21 alongside older favourites of ours.

The Ethos email also includes practical eco tips such as links to our from throughout the year as well as events happening close to our home.

Throw in some good news highlights, bookshop recommendations and chats with contributors to the magazine (our latest email sees us chatting with designer Holly Carter) and you have the perfect ray of sunshine to battle through these cloudy end-of-year blues.

Read the latest Ethos email and sign up for future updates here: https://mailchi.mp/27bdeb5de430/ethos-in-may-6415947?e=0b3ef6d6fc

20/11/2024

The 5 principles for retail revolution:

❤️ Passion
🗺️ Place
🛍️ Product
🫂 People
🎁 Presence

In our latest issue of Ethos, we talk to raye the store, a London-based series of pop-up spaces specialising in food, drink, wellness and beauty, about how to do retail – the right way.

Grab yourself a copy to find out how 👉 https://ethos-magazine.com/product/ethos-21/