Ethos magazine

03/07/2025

This one is for all the winter goblins who are begrudgingly awaiting the too-hot summer 🫠

The ones who are imaging a wintry wonderland, with snow capped fells and -28 degree days, daydreaming of an arctic wilderness to get lost inside of 🏔

Well, imagine no more winterfolk. Because it exists. Meet: 🥹

“Writer and witch-of-the-winter, Emily Wilcox catches a modern-day sleigh – known as a Finnair flight – to the Arctic Circle, endeavouring to experience the Finnish wilderness first-hand. There she meets Hanna Kurkkio, an Äkäslompolo local, who shares her frosted-top-tips on embracing her home…”

In our Ethos 22 “48 hours in” feature, we share the magical, the mythical and the most breathtaking corners of this aurora-kissed pocket of northern .

So go grab yourself a copy, goblins, and read all about it on our site through the link below ❄❄

We head to the Arctic Circle, endeavouring to experience the Finnish wilderness first-hand. Join us as we tour Äkäslompolo for Ethos 22.

02/07/2025

If you could subscribe to anything in the world – all your favourite things, delivered regularly to your door – what things would you subscribe to? 🤔

Socks? Flapjacks? Tulips? Washi tape? Cookbooks? Frozen lasagnes? Forest ephemera? Slivers of moonlight? Your best friend’s smile?

Whatever it is, it’d be something you look forward to, something that brightens your day, something that posts a little pocket of goodness through your letterbox 💌

And though you can’t get a subscription of everything you love, you CAN subscribe to Ethos magazine, which will deliver loveliness just like above 👆

🧦 We’re not socks, but we do meet Designer and Red or Dead fashion co-founder Wayne Hemingway in Ethos 12: https://ethos-magazine.com/product/ethos-magazine-issue-12/

🍝 We’re not a frozen lasagne, but we do talk about food reuse with Coop’s new sustainability brand in Ethos 22: https://ethos-magazine.com/product/ethos-22/

🌙 We’re not a sliver of moonlight, but we do share words inspired by moonlight reflecting off the water in Ethos 21: https://ethos-magazine.com/product/ethos-21/

We are that papery pocket of goodness you’ve been looking for. Subscribe to the mag today! 🥰

27/06/2025

Did you know that we’re part of the Better Business Act? 🙌

Our publisher Wordscape is a Better Business Act coalition signatory, along with more than 3,000 other businesses across the UK, that believe there are much better ways to do business - and the time to act is right now.

Ethos is all about good business, after all, alongside stories about people doing good stuff. We signed up because we believe the Better Business Act presents an opportunity for all UK businesses to unite and create a more sustainable and resilient economy that works for us all.

It’s something we’ll always champion, and reminds us of when our editor Fiona Shaw was one of thirty to be chosen to be part of the Better Business Pioneer campaign in 2023, created by Avery & Brown, and hosted in collaboration with The Better Business Network and OPEN Media UK – showcasing the power of positive action.

You too can join the Better Business Act and read about the Better Business Pioneer campaign through the links below!

https://ethos-magazine.com/are-you-a-better-business-pioneer/

https://betterbusinessact.org/

25/06/2025

Ethos readers 🤝 bargain hunters

✨ O U R D I S C O U N T E D M A G S ✨

Did you know that some of our older issues are going for only £3? And others for only £6? All issues up to and including Ethos 15 are half price or LESS! 😱

And they do say less is more – so go buy MORE copies of our vintage mags whilst you still can! 🏃🏃

They might be older, but their stories? TIMELESS 💖

Get your back issues of Ethos here: https://ethos-magazine.com/shop/

23/06/2025

In this digital realm of which we all reside, your email inbox is like your front porch with the letterbox 💌⁠
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You want it to be safe, secure, sturdy. Pretty, too, filled with aesthetic trinkets, wall hangings and a welcoming rug.⁠
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❌ You DON’T want your inbox to be filled with trash ❌⁠
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We get that.⁠
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That’s why, when you subscribe to our Ethos newsletter, we make sure that only good stuff is delivered to your email. No rubbish. No spam. No nonsense (okay, maybe a little nonsense, but the fun kind).⁠
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What you CAN expect from an Ethos newsletter is:⁠
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📦 Inspiring stories from old issues⁠
📖 Brand new stories from the latest issue⁠
🌍 Links to good stories around the globe⁠
✅ Tips, insights and info from people who’ve been there and done that ⁠
👋 Meet the Ethos team⁠
📚 Recommended reads⁠
🏡 What’s happening at home (here in Liverpool)⁠
💡Other things we find interesting, inspiring, insightful⁠
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And more! So sign up to our Ethos newsletter using the link below, safe in the knowledge that we will treat your inbox like home 🥰 ⁠
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https://ethospaper.us11.list-manage.com/subscribe?u=2ce8f346acc27727319891e14&id=f68b5556be

21/06/2025

Happy summer solstice you sunbeam beings! 🌞

It’s the longest day of the year, the mark of midsummer and a chance to celebrate the sun, herself 🎉

💡 Did you know that the summer solstice is not actually a DAY, it’s a MOMENT – 02.42 in the morning, to be exact (GMT). When the hemisphere we’re in is most tilted towards the sun.

So today, tilt your hat up at the light skies in honour of the summer ahead. Make flower crowns. Wear them. Walk barefoot in the grass. Gather herbs. Meditate. Watch the sunrise, when the sun heads to bed after her longest night out of the year. Make the most of the day.

🌻🌿💃🌇

Whatever it is you’re doing today, might it be your brightest one yet – and not just because of the sun 💛💛

🎨 - Denis Carballás Riveiro

18/06/2025

A short post for our Short Bits:

⚽ Want to find out about Mobsta’s partnership with AFC Dunstable?

🎋 Thinking of learning about the successful bamboo businesses in the Pachgaon village?

🏔 Fancy reading up on Snowdonia’s hydroelectric station, Electric Mountain?

Oh good! You can do just that in our Short Bits feature in Ethos 22 - get your copy below! 👇👇

https://ethos-magazine.com/product/ethos-22/

16/06/2025

This is an appreciation post. Specifically, our Ethos illustrator and masterpiece maker, Denis! 👨‍🎨🌯

We’ve already introduced you to our comic-book-loving, musically-minded Spanish scouser, but today, in honour of Denis’s return to Vigo after his time here with Ethos, we thought we’d showcase a selection of his spectacular creativity 🎨

Unlike his menacing namesake, OUR Denis and his delightful designs are a pleasure to behold. He has adorned many an Ethos page with his personality, captured there in his unique and mesmerising style. From posters and logos to banners and graphic designs, Denis has wrangled the most fantastical corners of his mind, and immortalised them in his art ✨

The man, the myth, the “might have two sugars, might have seven, depends on the task at hand,” – thank you for pouring pieces of your soul into Ethos. It would not be what it is without you ☕

So, Ethosfolk and Denis-fans alike (one and the same, really), check out some of the great many makings of our illustrious illustrator below!

13/06/2025

Nice to Save Food is the Swiss retailer, Coop's, sustainable food brand, not just fighting against food waste, but reintroducing it to the shelves ♻

“Faaiza Akbor and Fiona Shaw speak to Simone Jones, Head of Food Solutions at Swiss kitchen stalwart Betty Bossi, on normalising some of the things we might not think of eating – and get some great recipe ideas along the way.”

From vegan bolognese made from brewer’s spent grain to okara, a byproduct of tofu – in this feature, we’re learning how to use food not once, but twice 🍝🤝

If you’re salivating for sustainability and your appetite is whet with wonder, then you can tuck into this story in a copy of Ethos 22 or on our website:

We speak to Simone Jones, Head of Food Solutions at Swiss kitchen stalwart Betty Bossi, on normalising things we might not think of eating.

11/06/2025

All work and no play makes Jack an EXHAUSTED boy 🥱

Thankfully, today is International Day of Play! A day to preserve, promote and prioritise playing, so that everybody – school-aged kids and adult-shaped kids, alike – can stretch out their imaginations like a cat in a sunbeam 😻

“Play is a universal language spoken by people of all ages, transcending national, cultural, and socio-economic boundaries. This shared passion fosters a sense of community and national pride.” – United Nations on the International Day of Play.

The theme for this year is 👉 “Choose Play – Every Day”

Here at Ethos, we’re thinking daisy chains and water fights and making a pretty collage using the pages of an old issue of Ethos. You know, the good stuff 🤷‍♀

And it takes us back to the long read our editor Fiona Shaw wrote for Ethos 14 back in April 2021 - a deep dive into how important play is for adults as much as children, and the role it plays - and could play - in our ever-changing world.

Read Hide or seek? here on the Ethos website:

Why is play important? And what role does it play in our changing world - for both children and adults - asks Fiona Shaw?

09/06/2025

Sefton Park locals have reportedly sighted a wild Ethos magazine roaming the park alongside Ethos illustrator, Denis! 👀👀

Together in their natural habitat; beneath the sun, nature encircling them, a potential muse at every angle, both artist and art are ink-stained and inspirational 🌞

If you, yourself, fancy releasing a copy of the latest Ethos magazine into your local wilderness – after, of course, a sit down and a sizable read of it – then grab yourself a copy of Ethos 22 here: https://ethos-magazine.com/product/ethos-22/

And don’t worry, she doesn’t bite! But she IS full of stories you’ll want to sink your teeth into 😏

06/06/2025

We know what you are: driven, talented, inspiring, brave, an admirer of the moon, kind to pigeons, looks sensational in green… and all the rest 😏

What we DON’T know is: are you an Ethos magazine subscriber?

If you are, then *magazine maker’s kiss* 😘😘

If you’re not, then that’s okay! (😱)

We can add that to your long list of revered titles in no time. All you have to do is follow the link in our bio, where you can sign up for a one year print subscription, or a two year subscription!

But if you’re looking for something free to subscribe to, then make sure you’ve signed up to our Ethos newsletter, where you’ll get archived Ethos stories, recent features, our next issue’s sneak peeks and other good tales from near and far – straight to wherever you are 🤝

You can subscribe right here, right now: https://ethospaper.us11.list-manage.com/subscribe?u=2ce8f346acc27727319891e14&id=f68b5556be

In both cases, the stories you will receive? Priceless ✨✨

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