Claire Lockey - Business Development & Content Strategy Coach

02/12/2024

Offer 1 of my 12 offer advent.

Join Rise & Thrive for 2025 and receive £700 of bonuses!

🔥One month free of charge (saving £250)
🔥2 additional 60 min 1:1 calls (worth £450)

Rise & Thrive is my 12-month group coaching and mentoring programme for ambitious VAs who are ready to unlock new levels of confidence, profit and success in 2025.

This is for you if you’re a VA who:

❌ Knows you are so much more than ‘just the admin’
❌ Is over-delivering and undercharging for your skills and expertise
❌ Wants to stop selling your time for money and charging by the hour
❌ Doesn’t know what to say and finds it hard to create content that gets noticed, let alone converts
❌ Struggles with self-doubt and being visible
❌ Is fed up of working with demanding clients who expect everything for nothing leaving you feeling undervalued and resentful.

And instead is ready to:

✅ Create more consistent leads and sales
✅ Earn more and work less to find better balance
✅ Get clear on your packages and services
✅ Find your niche/specialism and build your reputation
✅ Feel more confident across the board – in yourself, your skills, how you show up and in making sales.
✅ Be challenged, supported and held accountable with a community of incredible women.

What’s included in your 12 months of support:

👉 Bi weekly group coaching and mentoring sessions
👉 Weekly copy and content review and feedback
👉 Weekly co-working sessions
👉 Monthly goal setting sessions
👉 Quarterly content planning sessions
👉 Ticket to an in person VIP day
👉 Incredible Slack community
👉 2 x 1:1 calls (4 in total with your bonus!)

Your investment:

⚡£230 a month / £2750 annually (including your free month discount – usually £250 per month / £3000).

We start in January!

ONE space available to claim this advent bonus of one month free PLUS 2 additional 1:1 calls.

DM or comment RISE & THRIVE below to claim.

04/11/2024

November isn't the time to slow down.

It isn't the time to think it's too late; I'll wait until the new year.

It isn't the time to give up and count down the days until you get to 'try again' next year.

November is the time to get intentional about:

⚡ Ending the year strong and;
⚡ Setting up for success in 2025

Because, the action you take in the next 6 week could change the course of your business AND profit in 2025.

And I'm offering you the chance to spend four of them with me, completely free of charge, inside my 2025 Upgrade Experience.

Throughout November, we're going to work on upgrading four key areas of your business so you can move into 2025 with:

🔥 A new fire, drive and excitement about your business
🔥 Clarity and confidence in what you do and the impact you make
🔥 A clear plan of action to make 2025 an EPIC year.

✅ Week one: Upgrade your ENERGY

✅ Week two: Upgrade your VISIBILITY

✅ Week three: Upgrade your PROFIT

✅ Week four: Upgrade your PLAN

Four weeks together of training, personalised feedback and support, practical tasks, coaching and mentoring support and an incredible community of other done-for-you providers who are also ready to claim their free upgrade for 2025.

We kick off on Wednesday, 6th November at 12pm with Upgrade your Energy.

https://courses.clairelockey.co.uk/the-2025-upgrade

29/10/2024

You can’t make a cake with only flour.

So why do you think there is only ONE ingredient to your success in business?

The bottom line is that no ONE thing will transform your business and take it from where it is to where you want it to be.

👉 Because it doesn’t matter how on-point your messaging is if your offers and services aren’t aligned.

👉 It doesn’t matter how good your energy and mindset are—those alone will not carry you.

👉 It doesn’t matter if you’re the best-kept secret and INCREDIBLE at what you do if you can’t tell anyone about it and market yourself.

👉 It doesn’t matter how good you are at sales if you’re trading time for money and constantly limiting your business's growth and profit.

So the bad news is there isn’t one, but the good news is there are only FOUR.

🔥 Your Energy (this is important - it all starts with you; your beliefs, attitudes, and responses all contribute to your success).

🔥 Your Visibility (including your marketing, messaging and content)

🔥 Your Profit (your offers, services, pricing and how you make money in your business)

🔥 Your Plan (because you need to know what you’re doing, where you’re going and what you’re working towards)

And I will help you with ALL of them inside The Upgrade Experience 2025, a free four-part coaching and mentoring experience for service-based women who want to create change and success in 2025.

Each session has been designed to help you understand, optimise, and upgrade these areas of your business so you can show up in 2025 more aligned, effective, and equipped to attract fantastic clients AND make the money you want, need, and deserve.

❌ Stop leaving the money you want to make to chance.

❌ Stop focusing on quick fixes and hacks.

❌ Stop going around in circles and wasting energy.

Join me in November to learn how to set your business up for success that lasts.

It isn’t sexy, but it’s important.

Click below to join the committed women gathering inside this free experience.

They are ready to make change and money in 2025 - are you?

https://courses.clairelockey.co.uk/the-2025-upgrade

20/10/2024

If it hurts, you’re doing it wrong…

That’s what the NCT lady told me when we had our ‘breastfeeding session’ in preparation for our babies making it earthside.

Then the baby came, I tried to breastfeed and guess what… it f**cking hurt.

So my initial reaction was obviously, what am I doing wrong?

But after several weeks of perseverance, lots of tears, sheer stubbornness from me because I didn’t want to give up, me ignoring the opinions and judgement of those around me and finally, getting the proper support, we got sorted and, I continued to breastfeed my son until he was 20 months old. 

And I was thinking about this recently when having a conversation with someone about business. 👇

❌ About how black and white it can all be sometimes.

❌ How we’re led to believe that if something is difficult, we’re doing it wrong when there are SO many variables to consider (just like with breastfeeding).

And I’m all for selling the dream, the inspiration and how you can support people to make their journey easier.

❤️ But let’s stop pretending that business isn’t hard sometimes.

❤️ Let’s stop feeding the narrative that makes women feel inadequate - the narrative that makes us believe that if something feels hard, it isn’t normal or that we're doing it wrong.  

Because sometimes, things are hard, but hard doesn’t always mean something isn’t worth doing.🔥

Sometimes things that feel hard are EXACTLY the things you need to keep working towards. 

That’s why, with my clients, we normalise the messy middle. We acknowledge the growth and discomfort. We celebrate the trying, the courage, and the resilience they are building each day.

So they keep trying. They keep striving and they keep achieving.

Don't forget :

👉 So much of what you see is just the headlines. 
👉 So much of what you see is carefully curated. 
👉 So much of what you see isn't always the truth. 

If sometimes business feels hard I see you. It's normal.

I see you showing up. I see your courage. I see your strength. You're doing brilliantly.

Don't forget THAT today. 

17/10/2024

Change is an inevitable part of running a business.

But it doesn’t always have to be a bad thing - even if it does feel scary.

Change can be a HUGE opportunity for those willing to take it.

And getting the right support to make that change is KEY.

Like my clients - the amazing women who sent me these messages.

The women who:

🔥 Changed their pricing
🔥 Changed their offer and services
🔥 Changed the way they showed up
🔥Changed their content
🔥 Changed their mindset

As a result were able to:

⚡ Position themselves with more authority
⚡ Be more confident in their expertise
⚡ Cut through the noise and get noticed
⚡ Sign better quality ideal clients
⚡ Increase their prices and get paid more

All because they were willing to create change.

The reality is, if the things you are doing and trying aren’t getting you the results you want…

Then change is not only important but NECESSARY.

Remember, nothing changes if nothing changes.

What are you going to do to change your results in 2025?

First, sign up for my four-week 2025 Upgrade Experience and spend November with me completely FREE.

With four incredible trainings, practical tasks and access to personalised feedback and mentoring to support YOU to create change.

Link in my bio or comment UPGRADE below to get registered.

16/10/2024

I started my business eight years ago as a Virtual Assistant, charging £12 an hour.

👉 I know how it feels to struggle and feel the pressure of not knowing where your next client is coming from.

👉 Being terrified of talking about pricing, being told ‘it’s too much’ (even when you KNOW it’s not enough) and having to take on work I didn’t want to do for clients that were less than ideal out of fear.

👉 Blindly trying new strategies to find something that sticks and feeling suffocated by imposter syndrome.

👉 Feeling so inadequate when I compared myself to those around me and utterly lost with who I was and how to show up.

Fast-forward eight years, and I now own and run two businesses.

✅ I have multiple income streams
✅ Get to support incredible women doing work I love
✅ Finish work at 3 p.m. each day to collect my son from school (and take 10-12 weeks off a year)

This year, I've won a £56k funded learning contract, taken on my first staff member, and had a £19k cash month.

So how did I get from there to here?

By upgrading four key areas of my business:

🔥 My energy and mindset
🔥 My services and profit
🔥 My reputation and visibility
🔥 My plan, goals and vision

These are also the four areas in which I've supported
hundreds of clients as a coach and mentor over the past five years.

And, that's why I'm going to help YOU with them inside The FREE 2025 Upgrade Experience.

Let’s spend four weeks together upgrading your ENERGY, VISIBILITY, PROFITS & PLAN.

Because, I want you to be able to change your story, too.

Do you?

Comment UPGRADE below or sign up via the link in my bio.

13/10/2024

You may have noticed, but the game has changed in the online space.

It's time to start showing up boldly, proudly and with confidence.

It's time to stop hiding behind Canva graphics, editing your voice and getting lost in the noise.

It's time to UPGRADE.

In November, I'm hosting a FREE 4 week experience where I'm going to support you to upgrade your:

🔥 ENERGY
🔥 VISIBILITY
🔥 PROFIT
🔥 PLAN

So instead of 2025 being a year of uncertainty, feeling stagnant and worry...

You go into it with a solid plan to make 2025 your most powerful, profitable, fulfilled year in business.

Four incredible trainings, practical exercises and amazing community, accountability and mentoring support awaits!

Did I mention it's FREE?

Register here 👇👇

https://courses.clairelockey.co.uk/the-2025-upgrade

09/10/2024

A few weeks ago, I saw a conversation in a FB group that supports everything I’ve been consistently saying on my social media and to my clients for the past 12 months.

And it’s this - The VA world is changing. The online service industry is changing. 

In the conversation, the poster said she had requested support from a Virtual Assistant and received over 3000 comments and applications.

THREE THOUSAND!!

How do you even compete with this?

The answer is YOU DON’T.

I genuinely believe the people who are going to stand out in 2025 and survive the obvious changes happening out there are the people who are going to OWN IT and focus on:

🔥 Finding their niche or areas of specialism and stop trying to be everything to everyone
🔥 Building genuine, authentic relationships and focus on QUALITY over numbers.
🔥 Starting conversations and who stops hiding behind poorly generated AI content and Canva graphics.
🔥 Letting people in to get to know you because YOU will be the reason they want to work with you.

People are looking to connect with REAL people.

In a world where they have information at their fingertips with Google and Chat GPT, they aren’t looking for more tips; they are looking to see why YOU are their person.

👉 Times are changing. I know you feel it - the question is - what are you going to do about it?

The first thing you can do is join me for the whole of November inside my free 2025 Upgrade Experience.

This is EXACTLY what I’m going to be supporting you with.

Comment UPGRADE below if you’d like more info - you don’t want to miss this.

30/09/2024

Coaching and mentoring isn’t just about helping your clients get the big wins and the big money.

It isn’t for me anyway. Because sometimes I have to have tough conversations with my clients to support them (even if it doesn’t feel that way sometimes!).

That’s what they pay me for!

They don’t invest in my support to agree with everything they say or every idea they have.

They invest in my support, yes, to encourage them, cheerlead them, lift them up and inspire them, but also:

✅ To hold them accountable.
✅ To help them see where they might be going wrong.
✅ To help them see where changes can be made to improve results.

And sometimes, that means challenging them:

🔥 Asking them to hold the mirror up and see when they are making excuses.
🔥 Pushing them to expand their comfort zone.
🔥 Encouraging them to be aware of what’s happening in their business.
🔥 Supporting them to realise where their boundaries are being crossed.
🔥 Helping them to see where they are wasting time and effort in their business.
🔥 Identifying where they might be spinning the wheels.

Because THAT is where real progress is made.

Here are five tough love conversations I've had with clients this week.

Perhaps you need to hear them too? ❤️😁

growth mindset

29/09/2024

I’ve got endless screenshots of comments, reviews and wins from the girls inside Rise and Thrive over the last three years.

And the fact that some of the girls have been in the space with me for THREE years speaks volumes about how much they love and value it.

Not only the support, accountability and mentorship they get from me but the value they find in the community. 

Being together with a group of likeminded women sharing the same journey as you, supporting you, cheering you on - it’s honestly priceless.

Take a look and see for yourself. They can give you an insight into how special and valuable this space is far better than I can because they are the ones experiencing it.

There are just TWO spaces available to join us before January with the BEST offer I’ve ever created (join for 2025 and get Q4 support completely free!!

That means we can be working together NEXT WEEK!!

I created this offer because I don’t want us to wait until 2025 to start making positive change in your business. SO much can change between now and December - believe me!

👉 If you’re a VA or done for you provider and you’re fed up with doing this alone.

👉 Frustrated at being invisible and getting seen by your ideal clients.

👉 Feeling the pressure of not hitting your financial goals and making ends meet.

This offer is for YOU. 

DM me now to chat about the extended 15 month payment plan BEFORE Monday when this offer ends.

16/09/2024

Today, I ran a session inside my Skills Bootcamp on Growing and building a service-based business on mindset and limiting beliefs.

✅ We spent some time exploring the beliefs that keep us stuck
✅ The negative thoughts and assumptions that prevent us from achieving our goals or living life to the fullest.
✅ The beliefs that determine our thoughts and emotions that go on to influence our actions

And I shared one of biggest limiting beliefs - that I’m not likeable or that people don’t really like me.

It felt vulnerable to share it because it’s a limiting belief that I’ve held for a long time and stems from being badly bullied as a teenager.

😔 It’s a belief that makes it hard for me to trust people.
😔 It’s a belief that has made me self-isolate in the past and close myself off.
😔 It’s a belief that allows me to make fun of myself because it hurts less if I make the joke first.

As a result of this belief, I’ll often overcompensate, people please and let boundaries slip - all because, at the heart of it, 13-year-old Claire just wants to be liked.

It’s a belief that sometimes stops me from showing up and being my whole self in fear of rejection.

I work on my limiting beliefs all the time.

Over the years, I’ve become far more self-aware of how they manifest or when they get triggered. I’ve learnt to reshape the beliefs and look for the evidence when they crop back up. I’ve learnt to act and take action regardless of that limiting belief because I think deep down, I know it isn't true.

There’s so much evidence contrary to our limiting beliefs - if only we choose to see it ❤️

What limiting beliefs hold you back and how do you work to reframe it? I'd love to know 👇

09/09/2024

I've had the idea and vision for Skills Blueprint Ltd for years. 

Two years ago, I registered the business and secured the trademark, but it wasn't until earlier this year that I decided to stop talking about building a training company and start doing it.

Because talking about it wouldn’t make things happen, DOING was.

👉I started asking people for meetings.
👉I started getting out there in person.

Then, in February, at my first networking event in over five years, I met someone who presented me with my first opportunity—to write and deliver a 16-week L3 Digital Marketing Bootcamp. 

A couple of weeks into it, I found there was a new round of funding available, so I applied to run my own bootcamp.

😜 With a business with no logo, website, or completed accounts. 

I had every reason not to. I didn't think I'd stand a chance.

But I did it anyway.

Because what I DID know is:

✅ I could design a brilliant, unique curriculum that helped them to meet their requirements

✅ I have fantastic knowledge and skills to share

✅ I have the qualifications and experience to do the job

✅ I have the social proof of hundreds of happy clients 

✅ I could learn what I didn’t know and was open and honest about that

✅ Fortune favours the brave - you have to be in it to win it.

So, I let myself be led by what I DID know and the value I could add, and I successfully won a £56k contract to run my bootcamp for 20 learners.

Business isn’t always about being ready because, a lot of the time, you won’t feel ready. 

⭐ You will always find reasons and excuses not to.

⭐ You will always look for validation from others instead of giving it to yourself.

⭐ It’s easy to be more led by fear of failure or things not working instead of what you have to gain.

But if you want to do amazing things staying inside your comfort zone isn't an option. 

So instead of waiting to feel ready and making excuses for why you can’t, take action with what you know what you have and TRUST that - the rest, you can figure out as you go! 🔥

07/09/2024

Yesterday was a special day for me.

My first in person day under my own training company The Skills Blueprint Ltd® where I'm running a funded learning Skills Bootcamp in building and growing a service based business.

Standing in the same room where, a couple of years ago, I did my Masters Degree and told my class and tutor about my big vision and on how I was going to grow my business and make an impact.

The same university I was employed at in 2017 as a Careers and employability advisor and, where I started my business as a VA charging £12 an hour - a move that allowed me to take control of my career and honestly, change the trajectory of our lives.

A full circle moment and a reminder of how far I've come after 7.5 years in business and now, I'm running two businesses.

What I've learned in that time:

❤️ Don't stop taking action that moves you towards your goals - however small you think it might be.

❤️ Don't worry about any other timelines than your own.

❤️ Stay true to your values and your version of success - you'll be happier.

❤️ Do what you love at and, what you're great at - it really helps!

❤️ Don't give up - at times it will be hard, you'll doubt yourself, you'll get imposter syndrome, you'll get it wrong, things won't work - but you have to remember why you're doing it and what lives on the other side of that fear.

❤️ As well as working on your business, work on yourself. Work on your resilience, your capacity for navigating uncertainty, your mindset - it matters.

What BIG vision and dream are you working toward?

27/08/2024

I’d known Natalie for around 18 months prior to her joining me inside Amplify.

We’d connected on IG, been chatting on and off and she was someone that I really wanted to work with.

Why? Because after our first chat I knew:

✅ She was an incredible lady with so much wonderful experience under her belt
✅ That was underselling herself and undervaluing her skills and experience by positioning herself as a VA
✅Her biggest challenge was working out exactly what she did, how to stop trading time for money, create packaged offers and how to position herself in the online space so the right people took notice

And, I could help her fix that!

So when Amplify came along it was the perfect solution because this three month programme addresses these exact three things.

✔️Your offers, packages and pricing
✔️ How you position yourself, your content, messaging and marketing
✔️ Your lead generation and sales strategy

In three months we took Natalie from Generalist to Specialist.

She’s gone from positioning herself as a VA to stepping into her title as a Business Growth and Funnel Strategist. A title that allows her to use her wealth of knowledge, skills and experience in a range of different ways to support her clients.

👉 Natalie now has clarity on who she wants to support and is positioning herself in a way that they are going to take notice of her.

👉 She has a brand new suite of packaged services so she can get away from trading time for money and support her clients in achieving the outcomes they desire, in a profitable way.

👉 We’ve nailed her messaging and her content has been on 🔥.

I’m super proud of you .business.support ❤️.

Think Amplify could be the solution for you? I’m running a new group starting October and there are summer offers available to claim including 10% off, extended payments plans and bonus 1:1s. Comment CLAIM below for the details.

24/08/2024

THREE offers on three LIVE ways we can work together in Q4 and 2025.

Things are changing around here in 2025.

🔥 Prices are going up across the board
🔥 Some ways of working with me are going
🔥 Courses and programmes are being re-developed
🔥 New projects are being worked on

I know 2025 will be a MASSIVE year for me—a year of growth, and I want to take you with me.

That's why, if you've been thinking about working with me this year, THESE are the offers to jump on.

If you haven't been thinking about working with me and you're a service-based woman in business who wants top-quality support to grow your business, confidence, and profit in Q4/2025, then THESE are still the offers you want to take advantage of.

👉 Amplify - a three-month group mentoring programme for online service pros who want to go from generalist to specialist and grow their business to consistent £4-6k months and beyond.

✅ Save £400 when you join AMPLIFY (plus bonuses)
✅ Save £900 when you join AMPLIFY plus AMPLIFIED Mastermind (plus bonuses).

6 SPACES AVAILABLE - The offer ends at the end of August.

👉 Rise & Thrive - a 12-month group coaching and mentoring programme for ambitious virtual assistants and service pros ready to gain confidence with their content, attract more ideal clients and make more sales.

✅ Sign up for 2025 and get Q4 support FREE (worth £750)
✅ Join our in-person day in October or claim a bonus 60 min 1:1 (worth £250)

3 SPACES AVAILABLE ON THIS OFFER - Offer ends at the end of September

👉 In-person, VIP DAY, or Package Parlour In a Day: Spend six dedicated hours together working on your business—in-depth, personalised support focusing on critical areas for growth and development.

✅ VIP DAY (Save £250)
✅ Package Parlour In a Day (Save £350)

3 SPACES AVAILABLE - Offer ends at the end of September.

Which will you choose?

Payment plans are available on ALL offers. DM me for details or comment below.

23/08/2024

Values, the things that matter even when people aren’t looking.

Because the thing is, when it comes to values, I believe that actions speak louder than words.

I see people talking about their values all the time.

👉 Lovely lists of words on their website
👉 Talking about what’s important to them in stories and in posts
👉 Even building their reputation based on certain values they claim to have

❌ But what I don’t always see is those values in action.

❌ Behaviours that don’t always match up to the claims.

❌ Even worse, contradictory behaviour happening behind the scenes when they aren’t in the limelight.

And the other thing about values is, they can be very subjective.

Take integrity, for example (everyone’s favourite value in the online space, apparently!)

It can mean different things to different people.

I see people talk about this value a lot, but sometimes, their behaviours and attitudes completely contradict MY understanding and belief of what integrity means.

✅ Your values are YOUR Northstar.

✅ They need to be the things that matter to you even when people aren’t looking.

✅ Not values for show, but actual things that matter to you.

✅ Shared beliefs that bring people together or push them apart.

✅ Why someone might choose to work with you or not.

And that’s why one-word values listed on your website aren’t enough.

🔥 Ask yourself how you LIVE your values through your business?
🔥 How are you displaying those values through your actions, behaviours, the way you work and not just your words?
🔥 When talking about your values, give context and explain what that value means to you.

That is what will help you attract your people, build trust and why people will choose to work with you.

What values matter to you even when no-one's watching? I’d love to know!

14/08/2024

12/08/2024

After being in business for 7.5 years and making multiple six-figures in sales, I’ve learnt that success in a service-based business comes down to getting three things right:

🌟 WHAT you sell - in terms of the services you offer, how you offer them, the different ways people can work with you and your pricing.

🌟 HOW you market yourself - in terms of your content and messaging, how you attract people to you, how you build your following, how you talk about your offers, position yourself as an authority and build trust in your skills.

🌟 WHEN you sell - in terms of consistently having people to sell to and making sales all the time instead of only when you need a customer.

You can introduce all the fancy strategies you like, but THESE three things are the fundamentals to have in place.

That's why that's the framework inside Amplify, my three-month group training and mentorship program.

👉 Because I want to help you build a business you can grow. Where you understand HOW to create success that's repeatable.

👉 So you can hit new financial targets and stay there.

👉 So you can feel less like you're winging it and stop worrying that each sale might be your last.

In Amplify we spend a whole month working on each part of your business. We start the month with a 90 minute training outlining the strategies and so you understand what you're doing and why (rather than just doing it because I said).

Then we have weekly mentoring calls where we'll tailor it to your business. You'll get guaranteed time each call with me and you'll have the benefit of listening in to the other ladies on the call being supported to. The shared experience and insight in the room is priceless.

❤️ Amplify is for service providers ready to go from generalist to specialist.

❤️ Women ready to stop hiding behind a wall of general services, fluffy messaging and charging by the hour.

✅ We start in October
✅ Small intimate group (6 women)
✅ High touch support
✅ Summer offers available

DM or comment AMPLIFY for full details.