Claire Lockey - Business Development & Content Strategy Coach

23/02/2025

I mean... it's not wrong! 😂😍

OMG, babe, let me tell you what you do because it is iconic.

You take these incredible, badass, service-based women—who are, like, drowning in client work, undercharging, and basically too amazing to be this stressed—and you flip their whole business game on its head. You’re like, "Babe, stop selling your time, start selling your expertise," and BOOM—money, confidence, and freedom start flowing.

You’ve got this magical ability to see exactly what’s holding someone back, whether it’s their mindset, pricing, or the fact that they’re spending 1000 hours a week on clients who don’t even appreciate them. And you don’t just tell them what to do—you literally walk them through it, step by step, until they’re out here charging their worth, working half the hours, and living their best lives.

And let’s not forget the spicy content marketing strategy you serve—like, you could sell water to a mermaid with the way you help your clients craft messaging that actually attracts the right people.

Basically, you are a business fairy godmother, a marketing genius, and the friend everyone needs when they’re stuck in the “I can’t charge more” spiral.

You help women earn more, work less, and finally feel like the CEOs they were always meant to be. And if that’s not iconic, I don’t know what is.

What did yours say? I'd love to know!

21/02/2025

We hear it all the time - “You have to step out of your comfort zone if you want to grow.”

But let’s be honest; stepping outside your comfort zone can feel like a leap into the unknown. 'Go big or go home' feels too much and too risky with nothing to catch you should it all go t**s up and you come crashing down.

But here’s the thing…instead of leaping OUT of your comfort zone, what if you could EXPAND the one you already have?

Instead of forcing yourself into situations that feel overwhelming, what if you focused on gently pushing your boundaries instead? What if instead of leaping, you focused on stretching?

✅ Taking on slightly bigger opportunities and trusting that you have the skills to make it work.
✅ Speaking up a little more in spaces that matter.
✅ Charging rates that feel just a little more uncomfortable instead of full-on terrifying.
✅ Getting visible in a way that challenges you but doesn’t paralyse you and send you into a panic spiral.

This is the difference between forcing yourself to “step outside” of what’s comfortable and actively growing what you feel comfortable doing.

💫 When you expand your comfort zone, you build your tolerance.
💫 You increase what feels possible, directly correlating to what IS possible.
💫 You make sustainable progress rather than burning out from a massive jump you can’t sustain.

Growth doesn’t have to be about sudden, dramatic moves. It can be about progressively stretching yourself in manageable ways and increasing your confidence one step at a time.

And before you know it? The things that once felt impossible now feel normal.

19/02/2025

On a call, my client told me she had just put £1000 into her house savings.

For the first time ever.

Not because she was working harder than ever.

But because she finally started making more than just enough to get by.

How?

💡 She stepped into her expertise and stopped calling herself a VA.
💡 She owned her skills, experience and the value she brought her clients
💡 She changed her services and pricing structure.
💡 She sacked clients and stopped saying yes to things she knew were a no
💡 She got intentional about her time and picky about who she worked with (her words

And the result? She makes more money each month than ever before, and for the first time, she can put money away rather than make ends meet.

And THIS is why I do what I do.

It’s not just about hitting six figures or chasing arbitrary milestones. It’s about helping amazing women create real-life, tangible changes in their lives and for their families.

💫 More financial security.
💫 More freedom.
💫 More choice.

Because when you earn more for the work you already do, everything shifts.

This is the ripple effect I love.

I help my clients step into their power, which impacts not only their businesses but their lives. In turn, they do more of what they are incredible at, which impacts THEIR client's lives.

And that means everything.

If you’re ready to shift from just getting by to finally building real financial security, join me for my FREE Undervalued to In Demand Masterclass on the 11th of March.

Comment MASTERCLASS below or DM me if you'd like the link to apply.

The impact is bigger than you even realise.

17/02/2025

If you’re still churning out “5 ways to improve X” or “10 quick tips for Y” content, let’s talk.

Because the clients who are ready to pay premium prices? They don’t need more tips. They need results.

They’re not scrolling social media looking for surface-level advice to get their next sale. They've already got the basics.

They’re looking for someone with the expertise to solve their problems, the authority to guide them, and the track record to prove it.

🚀 They want to work with someone who can shift their business, not just tweak it.
🚀 They value specialists, not generalists.
🚀 They don’t see “cheap” as a selling point - they want the best.

So, if your content is packed with generic advice hot off the Chat GPT press, you might be stuck attracting DIYers, time nit-pickers and low-budget clients instead of those dreamy ideal clients ready to invest and trust you to work your magic.

What should you post instead?

✨ Case studies - Showcase real transformations you've helped create with clients. Seeing the real-life impact the work YOU do has made to others is a powerful motivator.

✨ Your unique methodology - Show why and how your approach gets results. What makes YOU the person they should work with? What experience and insight do you bring to the table?

✨ Bold opinions - Stand out by sharing what YOU think, get off the fence and don’t be afraid to ruffle some feathers. Your content SHOULD repel as well as attract.

This is how you get noticed and build trust. This is how you attract people who want to work with you because you’re great at WHAT you do. Not because you’re cheap, AND you’ll do.

So, be honest with yourself: is your content positioning you as an expert or just another option in the crowd?

Want some help nailing this? DM me or comment with the word INDEMAND for an invitation to my free Undervalued to In Demand workshop in March.

14/02/2025

There's more to creating (and pricing) great packages as a done-for-you provider than plucking a figure out of mid-air and hoping for the best.

Creating great packaged services that sell requires:

👉 Knowing how long things will take you
👉 Getting clear on outcomes
👉 Mitigating the chance of scope creep and ambiguity
👉 Managing expectations
👉 Understanding your ideal client
👉 Considering value
👉 Looking at profitability
👉 Understanding how they fit into your service suite as a whole
👉 Considering tiered options and bolt-ons

I could go on, but you get the point.

Six years ago, I learned how to package my services as a Virtual Assistant, which changed my life (tripling my income and halving my working hours).

Since then, I've coached and mentored hundreds of women to learn how to do the same.

✅ Through 1:1 coaching
✅ My group coaching and mentoring programmes
✅ In my course, The Package Parlour ™

I met Steph at an event just before Christmas, and she told me about her INCREDIBLE plans and ambitions for her business. We chatted about her offers, and she quickly realised that those financial targets she had in mind were just not physically possible when she was charging by the hour.

Having known Steph a while I already knew how amazing and skilled she is at the work she does and so, I told her that learning how to create packaged offers was the key.

She booked an intensive session, and before we knew it, Steph had a brand new, slick suite of packaged services.

🔥 Packages that leverage her skills and position her and her team as the experts they are.
🔥 Packages that are value-based and profitable and will help her smash her monthly income goals whilst working the hours she wants.

So I was super happy to get this lovely feedback and hear that they were already going down brilliantly with her audience.

If you are ready to make your time more profitable as a done-for-you service pro, I'd love to invite you to apply for a FREE space in my Undervalued to In Demand masterclass.

This is one of three topics we'll be looking at together.

Comment below or DM me if you'd like the application!

13/02/2025

📞 Hey! It's your success calling - why aren't you picking up?

You've been playing it safe for a while now.

Undervaluing your skills and watching others take up space while you sit on the sidelines and wonder when it's your turn.

Deep down (even though you feel scared to admit it), you know you're meant for MORE.

You know you're CAPABLE of more.

But here's the thing - you don't have to wait for your TURN.

You've got a skip to the front of the queue ticket waiting for you if you choose to take it.

What if the only thing standing between you and your next level is learning to position yourself as the expert you ALREADY are?

That'e exactly what I am going to help you to do inside the Undervalued to In Demand Workshop on 11th March.

In this FREE workshop, we're going to look at:

✅ How to own your expertise and package it with confidence
✅ How to stop trading time for money and start selling results
✅ How to attract clients who respect your value (and your prices!)

It's time to stop sending your success to voicemail.

🔥 This is for you if you're a service provider who is ready to make moves to make 2025 a year with different results.

🔥 If you've been feeling lost, frustrated or resentful in your business.

🔥 If you're ready to start attracting ideal clients who want to work with you because you're awesome, not cheap.

This incredible masterclass is application only.

Why? Because I want to make sure you're serious about your success and you're ready to take action.

Comment or DM me 'IN DEMAND' for the link to apply.

01/02/2025

Super excited to be delivering a fantastic free 60 minute masterclass for Business Lincolnshire. ⬇️⬇️

Join me for The Art of Authentic Marketing - For Service-Based Business Owners Who Want to Stand Out and Sell with Confidence.

In this session, you’ll learn to move beyond generic marketing strategies and embrace a human-centred approach that connects and converts.

We’ll cover:

➡️ The 3 Pillars of Authentic Marketing – Clarity, Connection, and Conversion, so you can refine your messaging and stand out in your industry.
➡️ The Psychology of Connection in Marketing – Understand why people buy from people and how to craft content that resonates.
➡️ Creating Content That Builds Trust – Explore storytelling, value-driven content, and behind-the-scenes strategies to engage your audience.
➡️ The Content-to-Client Pathway – Learn how to move from posting aimlessly to strategic marketing that drives action.

By the end of this masterclass, you’ll have a clear messaging framework and content strategy that inspires action, attracts the right clients, and increases conversions - without feeling pushy or inauthentic.

Make sure you sign up for your space, 10am on the 5th March 2025.

https://www.eventbrite.co.uk/e/the-art-of-authentic-marketing-create-content-that-connects-and-converts-tickets-1230233624889?aff=oddtdtcreator

Signed up? Let me know below!

For Service-Based Business Owners Who Want to Stand Out and Sell with Confidence

30/01/2025

Do you struggle to OWN your value as a service provider?

And by own, I mean:

👉 Acknowledge the years of experience or specialised knowledge you bring to the table without feeling like you're 'bragging'.

👉 Being able to confidently talk about what you’re GREAT, why people should work with you and what makes you unique without feeling uncomfortable?

👉 Recognising the value in your work and holding a standard in terms of your pricing?

No?

You’re not alone.

So many talented women find themselves stuck, unsure how to communicate what they do or why THEY should be their ideal client's number one choice.

But the thing is, if YOU aren't confident in the value you add, how can anyone else be?

If YOU don't believe that you're worth working with, who will?

If YOU don't believe your skills are worth what you want to charge, how can you expect anyone else to?

It starts with you, my lovely.

You have to go first.

It's not easy, but like anything worth having - it's worth the effort.

Start getting CLEAR on the value you provide, and then, work on OWNING IT.

Here are some tips to get you started.

I'd love to know what's coming up for you with this? Which step feels the hardest when it comes to owning your skills and value?

Recognising them?
Pricing them?
Selling them?

Talk to me and SAVE this post to come back to.⬇️

29/01/2025

“I can’t afford it...”

We’ve all heard it, right? Money is one of the most common barriers stopping clients from investing.

But here’s the truth: Sometimes, it’s not about the cost (even if that’s what your clients tell themselves):

➡️ It’s about how much they trust YOUR support will help them move forward.
➡️ It’s about how safe they feel to invest with YOU.

Clients need to SEE the value before they feel confident investing.

✨ So, how can you show them?

✅ Create opportunities to build trust in you and your services.
Create scaled-down offers like single calls, ebooks, workshops or mini-courses that offer BIG value at a lower price point. This can help people progress and feel secure enough to make bigger investments and commitments with you in the future.

✅ Use testimonials, case studies and data to show the ROI your clients can expect - social proof is powerful!
Where possible, track your data to SHOW the difference you make (open rates, clicks, traffic, % increases, etc - the numbers don’t lie and add a quantifiable element to your social proof)

✅ Be transparent with your pricing and explain precisely what they’ll gain by working with you.
Don’t focus on what they get in your marketing but the difference it will make. (You’ve heard it - sell the benefits, not the features) .Connect the dots for them and make it crystal clear why YOUR services are the solution they need.

Of course, sometimes money is a genuine issue, and if this is the case, consider offering payment plans or group programs to make your expertise more accessible to your clients!

👉 Remember, investing feels less risky when your clients feel confident they’ll see results.

What’s one way you can build trust in the results you create?

28/01/2025

I’m proud of my journey.

It hasn’t been as quick or as flashy as some. It didn’t happen overnight.

But what it has been is CONSISTENT and SUSTAINABLE.

(That's why I already know these figures before April 25!)

❌ My focus hasn’t been on doing more to earn more
❌ My focus hasn’t been on scaling as quickly as possible.
❌ My focus hasn’t been on quick wins.

✅ It has been on earning more and working LESS.
✅ It has been on hitting financial milestones and SUSTAINING them.
✅ It has been on creating financial security by creating REPEATABLE success.
✅ It has been about OPTIMISING and refining what I’m doing.

How did I do it?

👉I got clear on what I’m good at and leveraged it.
👉 I stopped selling my time for money.
👉 I stopped worrying about everyone else and what they were doing.
👉 I focused on quality over quantity.
👉 I got brave.

Hitting six figures in my business this year is amazing and an achievement I’m super proud of. But the reality is it makes no difference.

I was just as good at what I did before I hit six figures as after. Hitting six figures hasn’t been a focus. It’s been a RESULT of the focus I’ve had.

And that’s why I’m super passionate about my work.

🔥 Helping YOU build a happy, profitable and sustainable business you love.
🔥 Helping YOU learn how to earn more and work less.
🔥 Helping YOU hit financial milestones and stay there.

I want to help you learn how to leverage and monetise your skills to create YOUR success - whatever it looks like.

Would you love to start each year with 12 weeks already blocked out in your diary AND still be able to hit your financial goals?

Then talk to me in the comments, and let’s see how we can make it happen.

16/01/2025

It's true, though, isn't it?

How often do you measure or promote the value you add to your clients against the hours you work?

The truth is, your value goes far beyond that.

It’s in how you transform your clients’ businesses, the clarity you bring to their chaos, and the confidence you instil in their decision-making.

For example:

👉 It’s not just the website you designed; it’s the increased visibility that lands them their dream clients.

👉 It’s not just the copy you wrote; it’s the words that made their audience feel seen and ready to buy.

👉 It’s not just the admin you managed; it’s the freedom they felt to focus on growing their business.

But here’s where many women in business get stuck: selling time for money.

When your clients pay for hours instead of outcomes, it becomes harder for them to see the true value of your work.

This can lead to:

🚩 Clients nitpicking over how long tasks take.
🚩 Pressure to constantly justify your time instead of the results you deliver.
🚩 Feeling undervalued despite the transformations you’re creating.

Feel familiar?

What if, instead, you focused on selling the transformation?

✨ The increased revenue their business generates.

✨ The stress you take off their plate.

✨ The newfound freedom to focus on what they love.

When you sell and market the impact of your work, you attract clients who value what you do, not just how long it takes you to do it.

Do you feel you’re charging for the value you add and the outcomes you create?

Or is it time to make a change?

I'd love to know your thoughts on this 👇

10/01/2025

I don’t just want to help you earn more.

I want to help you earn more AND work less.

Why?

Because your time isn’t unlimited, adding time to earn more isn’t a long-term strategy, and I’m not here to provide quick fixes.

Learning how to optimise your time so you can earn more and work less helps you create a sustainable business, has longevity and, most importantly, enables you to build a business with the balance YOU desire.

We all want to earn more money. Of course, we do.

We’re in business, after all.

But, I focus on helping my clients learn how to increase their profits AND decrease the hours they have to work to do it.

Like my client who spent 2024 inside my group coaching and mentoring programme Rise & Thrive.

In 12 months, we:

✅ Increased her average hourly rate by 126.5%
✅ Reduced her working hours by 38.5% (50 hours a MONTH!)
✅ Increased her total monthly income by 39%
✅ Improved her earning efficiency by 226%

And in her own words, “everything changed,” and as a result:

🔥 She was able to take REAL time off from her business
🔥 Treat her kids and family
🔥 Her mental health has improved
🔥 She’s enjoying the work she does
🔥 Her clients are getting incredible results
🔥 Work has been coming in ‘effortlessly.’
🔥 She feels more relaxed, and clients respect her boundaries.

And as amazing as the numbers are - I think THAT is what’s priceless.

Ready to earn more and work less in 2025?

Then it’s YOUR time to join Rise & Thrive so we can create these results for YOU together.

DM me or comment below for the info about spaces opening in March.

02/12/2024

Offer 1 of my 12 offer advent.

Join Rise & Thrive for 2025 and receive £700 of bonuses!

🔥One month free of charge (saving £250)
🔥2 additional 60 min 1:1 calls (worth £450)

Rise & Thrive is my 12-month group coaching and mentoring programme for ambitious VAs who are ready to unlock new levels of confidence, profit and success in 2025.

This is for you if you’re a VA who:

❌ Knows you are so much more than ‘just the admin’
❌ Is over-delivering and undercharging for your skills and expertise
❌ Wants to stop selling your time for money and charging by the hour
❌ Doesn’t know what to say and finds it hard to create content that gets noticed, let alone converts
❌ Struggles with self-doubt and being visible
❌ Is fed up of working with demanding clients who expect everything for nothing leaving you feeling undervalued and resentful.

And instead is ready to:

✅ Create more consistent leads and sales
✅ Earn more and work less to find better balance
✅ Get clear on your packages and services
✅ Find your niche/specialism and build your reputation
✅ Feel more confident across the board – in yourself, your skills, how you show up and in making sales.
✅ Be challenged, supported and held accountable with a community of incredible women.

What’s included in your 12 months of support:

👉 Bi weekly group coaching and mentoring sessions
👉 Weekly copy and content review and feedback
👉 Weekly co-working sessions
👉 Monthly goal setting sessions
👉 Quarterly content planning sessions
👉 Ticket to an in person VIP day
👉 Incredible Slack community
👉 2 x 1:1 calls (4 in total with your bonus!)

Your investment:

⚡£230 a month / £2750 annually (including your free month discount – usually £250 per month / £3000).

We start in January!

ONE space available to claim this advent bonus of one month free PLUS 2 additional 1:1 calls.

DM or comment RISE & THRIVE below to claim.

04/11/2024

November isn't the time to slow down.

It isn't the time to think it's too late; I'll wait until the new year.

It isn't the time to give up and count down the days until you get to 'try again' next year.

November is the time to get intentional about:

⚡ Ending the year strong and;
⚡ Setting up for success in 2025

Because, the action you take in the next 6 week could change the course of your business AND profit in 2025.

And I'm offering you the chance to spend four of them with me, completely free of charge, inside my 2025 Upgrade Experience.

Throughout November, we're going to work on upgrading four key areas of your business so you can move into 2025 with:

🔥 A new fire, drive and excitement about your business
🔥 Clarity and confidence in what you do and the impact you make
🔥 A clear plan of action to make 2025 an EPIC year.

✅ Week one: Upgrade your ENERGY

✅ Week two: Upgrade your VISIBILITY

✅ Week three: Upgrade your PROFIT

✅ Week four: Upgrade your PLAN

Four weeks together of training, personalised feedback and support, practical tasks, coaching and mentoring support and an incredible community of other done-for-you providers who are also ready to claim their free upgrade for 2025.

We kick off on Wednesday, 6th November at 12pm with Upgrade your Energy.

https://courses.clairelockey.co.uk/the-2025-upgrade

29/10/2024

You can’t make a cake with only flour.

So why do you think there is only ONE ingredient to your success in business?

The bottom line is that no ONE thing will transform your business and take it from where it is to where you want it to be.

👉 Because it doesn’t matter how on-point your messaging is if your offers and services aren’t aligned.

👉 It doesn’t matter how good your energy and mindset are—those alone will not carry you.

👉 It doesn’t matter if you’re the best-kept secret and INCREDIBLE at what you do if you can’t tell anyone about it and market yourself.

👉 It doesn’t matter how good you are at sales if you’re trading time for money and constantly limiting your business's growth and profit.

So the bad news is there isn’t one, but the good news is there are only FOUR.

🔥 Your Energy (this is important - it all starts with you; your beliefs, attitudes, and responses all contribute to your success).

🔥 Your Visibility (including your marketing, messaging and content)

🔥 Your Profit (your offers, services, pricing and how you make money in your business)

🔥 Your Plan (because you need to know what you’re doing, where you’re going and what you’re working towards)

And I will help you with ALL of them inside The Upgrade Experience 2025, a free four-part coaching and mentoring experience for service-based women who want to create change and success in 2025.

Each session has been designed to help you understand, optimise, and upgrade these areas of your business so you can show up in 2025 more aligned, effective, and equipped to attract fantastic clients AND make the money you want, need, and deserve.

❌ Stop leaving the money you want to make to chance.

❌ Stop focusing on quick fixes and hacks.

❌ Stop going around in circles and wasting energy.

Join me in November to learn how to set your business up for success that lasts.

It isn’t sexy, but it’s important.

Click below to join the committed women gathering inside this free experience.

They are ready to make change and money in 2025 - are you?

https://courses.clairelockey.co.uk/the-2025-upgrade

20/10/2024

If it hurts, you’re doing it wrong…

That’s what the NCT lady told me when we had our ‘breastfeeding session’ in preparation for our babies making it earthside.

Then the baby came, I tried to breastfeed and guess what… it f**cking hurt.

So my initial reaction was obviously, what am I doing wrong?

But after several weeks of perseverance, lots of tears, sheer stubbornness from me because I didn’t want to give up, me ignoring the opinions and judgement of those around me and finally, getting the proper support, we got sorted and, I continued to breastfeed my son until he was 20 months old. 

And I was thinking about this recently when having a conversation with someone about business. 👇

❌ About how black and white it can all be sometimes.

❌ How we’re led to believe that if something is difficult, we’re doing it wrong when there are SO many variables to consider (just like with breastfeeding).

And I’m all for selling the dream, the inspiration and how you can support people to make their journey easier.

❤️ But let’s stop pretending that business isn’t hard sometimes.

❤️ Let’s stop feeding the narrative that makes women feel inadequate - the narrative that makes us believe that if something feels hard, it isn’t normal or that we're doing it wrong.  

Because sometimes, things are hard, but hard doesn’t always mean something isn’t worth doing.🔥

Sometimes things that feel hard are EXACTLY the things you need to keep working towards. 

That’s why, with my clients, we normalise the messy middle. We acknowledge the growth and discomfort. We celebrate the trying, the courage, and the resilience they are building each day.

So they keep trying. They keep striving and they keep achieving.

Don't forget :

👉 So much of what you see is just the headlines. 
👉 So much of what you see is carefully curated. 
👉 So much of what you see isn't always the truth. 

If sometimes business feels hard I see you. It's normal.

I see you showing up. I see your courage. I see your strength. You're doing brilliantly.

Don't forget THAT today. 

17/10/2024

Change is an inevitable part of running a business.

But it doesn’t always have to be a bad thing - even if it does feel scary.

Change can be a HUGE opportunity for those willing to take it.

And getting the right support to make that change is KEY.

Like my clients - the amazing women who sent me these messages.

The women who:

🔥 Changed their pricing
🔥 Changed their offer and services
🔥 Changed the way they showed up
🔥Changed their content
🔥 Changed their mindset

As a result were able to:

⚡ Position themselves with more authority
⚡ Be more confident in their expertise
⚡ Cut through the noise and get noticed
⚡ Sign better quality ideal clients
⚡ Increase their prices and get paid more

All because they were willing to create change.

The reality is, if the things you are doing and trying aren’t getting you the results you want…

Then change is not only important but NECESSARY.

Remember, nothing changes if nothing changes.

What are you going to do to change your results in 2025?

First, sign up for my four-week 2025 Upgrade Experience and spend November with me completely FREE.

With four incredible trainings, practical tasks and access to personalised feedback and mentoring to support YOU to create change.

Link in my bio or comment UPGRADE below to get registered.