Orisel Limited

28/11/2021

What were your reservations when it came to the digital marketing side of things?

Whatever is holding you back from implementing digital marketing into your own business strategy, think of it this way:

According to the UK's Office for National Statistics, an average of 46.6 million people across the UK use the internet on an average day.

And so where do you think that leaves businesses who are lagging behind when it comes to the digital side of things?

To cut to the chase, it leaves them in the dust, because as more and more people become adept with the digital side of things and new technologies are introduced, it’s better to get up to date with the latest in tech now rather than later.

So, ask yourself, as a business owner looking to get your name out there and make money, how are you planning on connecting with the right target audience out of all those millions?

20/11/2021

Do you run a B2B company and you're wondering how to connect with the right business professionals?

We get it - ensuring that your targeting is on point is ESSENTIAL to getting the most out of your marketing budget and getting a great ROI.

That's why we have something to help you on your way:
https://bit.ly/30Femii

13/11/2021

Email automation software is an easy-to-use email marketing program that can be set up to work on autopilot, meaning that you:

1. Can be confident that prospective customers are getting tailored emails at key moments in the customer lifecycle.

2. Have less admin work on your plate so you can dedicate real-time to those high priority tasks (and give productivity a nice little boost!)

3. Are eliminating repetitive tasks - i.e. manually sending individual emails to people who've signed up to your newsletter (saving you loads of time and energy!)

Active Campaign is just one example of great email automation software that can make your life easier, so ask yourself this:

When was the last time you turned something down when it was virtually guaranteed to make day-to-day business simpler?

06/11/2021

What is the most impactful Call-To-Action you’ve ever seen?

CTA stands for call to action, and it's the part of a story, webpage, advertisement, or piece of content that encourages the audience to do something.

Whenever you see something online, whether it’s a general post or an advertisement, 9 times out of 10 it’s driving you towards doing something - whether it’s liking, sharing or clicking through.

In marketing, CTAs help a business convert a viewer, visitor, or reader into a lead for the sales team and it likely impacts you on a daily basis.

Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.

31/10/2021

Happy Halloween!

Out of all the things we can think of, there’s most definitely one thing you shouldn’t find scary…

Digital marketing!

For one, it offers great potential for you to connect with anyone, virtually anywhere in the world.

Not just that, it can also offer you incredible opportunities to help your business grow!

If you’ve decided that you’re willing to push through the spooky season and try something new, then why not get the experts in to help?

P.S. - We can help with that ;)

24/10/2021

Do you want to create a scalable email nurture sequence?

Automation is the key to creating an effective and efficient email nurture sequence.

It’s not just about sending emails, it’s about understanding your audience and what they need from you at each stage of their journey.

Software like Active Campaign can help you do this by allowing you to automate your emails to suit the different phases of the customer lifecycle.

You can set up automated email campaigns that will send out emails based on specific actions taken by prospects in your funnel, such as visiting certain pages or downloading certain pieces of content.

This allows you to speak directly to them through personalised messages that are relevant and timely for each individual person.

The result is more qualified leads who have been nurtured through pivotal points in their journey with your business so they feel confident moving forward with a purchase decision when the time comes.

17/10/2021

There are many ways to attract the right people and encourage them to become customers.

One of the best ways is through relevant content.

Think about what your customers really care about, why it's relevant and important to them.

Once you identify what they're trying to resolve - i.e. achieving their dreams, soothing their fears or breaking through barriers, you are one step closer to providing your business and the content you create as a viable solution.

10/10/2021

How do you know your marketing is reaching the right people? Before you start splurging your ad spend to try and connect with prospective customers, it’s important that you first pinpoint who your IDEAL customer is.

First of all - identify their characteristics - what are their interests? What forms of media are they interested in? What could be holding them back from buying from you?

Then it’s about focusing on a platform where your prospective customers are active and willing to interact with your business - so sometimes it can be better to focus in on a few select platforms rather than a whole host.

Once you understand things like this, you have a better understanding of your ideal customer’s mindset and how you can provide your business’s product/service as a solution, you have an incredible opportunity to help your business grow.

02/10/2021

When it comes to digital marketing, it is important to keep in mind the true range of potential that you have available to you. Regardless of where people are in the world, if they have access to the internet, then your message does have the potential to reach them...
..But is this what you really want?

Even though connecting with millions of people can initially sound like a great idea, your ideal customer market is only a specific selection out of these countless people.

With this in mind, wouldn't it make more sense to focus on those people, the ones who do have an interest or a need for what you can provide?

Narrowing down your targeting doesn't mean your business's growth is restricted, but instead hyper-focused on a key audience. This means you have the potential to achieve greater results instead of trying to spread yourself thin and unloading a generic message to as many people as you can.

To give you a clearer picture of what we’re talking about, check out our blog post on supercharging your market and locking down on your ideal customers.
https://bit.ly/3cfJsP5

It's common knowledge in the marketing world that if you know who you're marketing to then your efforts are much more effective. The problem is, the majority of businesses don't bother! Instead…

24/09/2021

How do you give your customers peace of mind?

One of the key reasons why your business would benefit from offering a guarantee is that it enables you to build trust with potential customers.

This is because a consumer-oriented guarantee shows that you stand behind your product and believe in its quality, which encourages consumers to buy from you.

So now is the time to think - what guarantees are on offer in your industry, and what type of guarantee are you willing to offer?

17/09/2021

When it comes to nurturing prospective customers it is important you know the best ways to do that, which is why we've compiled a little list...

1. You can nurture people using emails, giving you a way to continuously engage and remind them to visit your site.

2. Nurture with content - one of the best ways to nurture prospective customers is not by sending them salesy content. Instead, you can send them blog posts or helpful videos which will be of use to them.

3. Being responsive - if people contact you for information, respond to them quickly. Not only will this show them that you're a reputable company but it can also encourage positive word of mouth advertisement.

4. Offer incentives - connect with prospective customers by giving them freebies or discounts if they buy from you, in return for their contact details so you can reach out and continue to nurture them in the future.

10/09/2021

Social advertising is a great way to reach your target audience on social media for the following reasons and more:

1. You can use it to promote your business, product, or service - i.e. with the options for different campaigns to suit the stage of the customer journey cycle.

2. It’s an effective marketing strategy that will get you more customers and increase brand awareness - i.e. by being able to niche down and focus on specific groups.

3. With social advertising, you can easily find the right people for your campaign by targeting specific demographics and interests with ads across a range of platforms - i.e. Facebook, Instagram and LinkedIn to a name few!

03/09/2021

Digital marketing is the most cost-effective way to reach your target customers.

Through websites, social media pages, blogs, email newsletters and more you can connect with your audience on a personal level.

Think of it this way, a digital presence can be established for far less than traditional advertising methods like TV or print media!

Online marketing offers customer service opportunities never seen before such as direct contact with consumers through social media or email newsletters.

It also allows businesses to establish their brand in an authentic manner which can really help to humanise your business and its message.

27/08/2021

Why is PPC a good place to start with digital marketing?

Well, first of all, PPC ads are an impactful and cost-effective digital marketing tool that will allow you to target the audience most likely interested in what you have offered.

You can also effectively niche down your targeting by focusing on prospective customer location, demographics, keywords, and more with PPC.

It's also not as expensive as traditional media like print ads or TV commercials and gives you control over your bidding strategies.

Instead, PPC Advertising campaigns are measurable, so you'll know how much money was spent and how many conversions were made - making it easy to see what strategies are proving fruitful and which ones need to be improved.

20/08/2021

Do you know the impact Conversion Rate Optimisation (CRO) would have on your website?

Conversion rate optimisation is the process of improving conversion rates on your site.

It’s an investment in your company's future success and it takes time and effort to design a conversion-rate optimised site, but it will be worth it.

CRO helps you achieve your goals by making sure that customers are more likely to take action when they visit your site.

There are a number of strategies you can implement to give your conversion rates the boost that they need and to help you along the way, here are some ideas:

1. Add credibility to your business - i.e. reviews can be the perfect way to do this.

2. A/B test different elements of your webpages - i.e. pick an element to change such as a CTA and see what impact (if any) it has on conversion rates.

3. Experiment or refine your current offer - what are you trying to get people to do when they land on your website - is there anything you can simplify or add to your web pages to encourage this?

14/08/2021

Do you want to save time and money?

With marketing automation, your company can send out emails in a timely manner without having to spend hours at the computer.

It’s easy for marketing automation software to track customer data and use it as a way to provide better service.

Marketing automation saves time and money by automating repetitive tasks that might take up too much valuable time.

The ability for marketing automation software to segment customers into different groups is useful because it allows you to target specific demographics with more personalised messages.

Marketing automation makes it possible for companies like yours to grow their business exponentially while saving resources on things like email campaigns or social media posts.

07/08/2021

As we’re well over halfway into 2021, we wanted to showcase some of the projects we’d been working on through recent months!

And to compile all of that into a simple to view format, we released a series of case studies about some of our newest projects, longest-standing business relationships and plans for the future.

If you want to find out more about the website builds, funnel set-ups and rigorous digital marketing strategies we employ to get our clients results, then look no further, it’s all here…
https://bit.ly/3gTemPA

30/07/2021

A sales funnel is important for businesses of all shapes and sizes because it creates a path of communication between prospective buyers and your business.

So what does this mean exactly?

A sales funnel helps to guide users through a relationship with your business - rather than immediately trying to make a sale from the get-go, instead, you start providing them with value and then you can start building towards a purchase and developing customer loyalty.

In the first stages, you just need to find a way to capture their attention - something that draws them in and gives your business a way to contact them in the future - i.e. access to a free guide in return for their email address.

Once you have set this plan in motion, you have a way to consistently keep in touch with potential customers and as time goes by these people become more familiar with your brand, so when the time does come to buy, your business is going to be one of the first businesses that come to mind!

23/07/2021

Marketing automation saves time - meaning you can spend more time on other aspects of your business.

Staying in touch with customers can be a time-consuming process for marketers; from collecting customer information, breaking the data into various segmentation schemes and then creating custom emails and sending them on a regular basis.

Meanwhile, the businesses taking advantage of automated email marketing can set their emails up to go out at specific times of the day, boosting open rates and conversions - all without having to lift a finger.

Automation itself doesn't have to come across as generic, with the right set-up, you can personalise and segment your email campaigns based on actions completed by the user - i.e. what type of email marketing they sign up for, or whether they have made a purchase from your business before.

The beauty of automated email campaigns is that, as they continue to send out at scheduled times, they require little maintenance from you.

This translates into more time for other tasks such as managing social media accounts or working on creative projects for the future of your business!

16/07/2021

The power of advertising on Facebook is that you get to prospects BEFORE they're ready to buy.

There's incredible potential in social media advertising because it can allow you to really niche down on your targeting, and so connect with people who have a high interest in your industry area and who are a part of your target audience.

So when these prospects are finally ready to buy, your business is a name they're already familiar with and you've already provided them with value in the past, so they already know your business is a good business to buy from.

09/07/2021

Marketing emails are a great way for you to connect with your ideal customers on a personal level.

And your emails landing in their inbox can be a reminder that you're still on hand to help and add value :)

Think of it this way, emails can be viewed anywhere on practically any device - so no matter where your customers are, you can reach them.

All you've got to do is know them well enough to come up with a catchy subject line to get them to open it...

03/07/2021

Traditional marketing is one-way communication between your business and your target audience - i.e. you can communicate your message to your dream buyers but there's no way for them to directly engage back.

Take a TV ad, for example, it's a way for you to broadcast your message, but typically people can't directly respond to it while sitting on their sofa, right?

VS

Social media marketing allows for 2-way communication between your business and your ideal customers.

When you post an ad on social media, people have the opportunity to comment or share it with their friends, helping to get more eyes on your offer and raise awareness of your business!

Not only does this mean you can start to create genuine relationships with your buyers, but it also means that your advert or message will be seen by a wider audience, as your buyers share it with their network.

25/06/2021

Digital marketing is a huge part of any business.

It's vital to helping you get the most out of your marketing strategy and connect with your ideal customers, all of this is key towards helping you maximise on profit.

With digital marketing, it's easier than ever to reach out and engage with potential customers in an effective way that will lead them down the path to purchase.

You can't afford not to have a strong online presence these days!

And we're here to help make sure that happens for you.

We'll work closely with you every step of the way to get you the best results possible from every aspect of your marketing strategy!

19/06/2021

How many avenues of marketing does your business delve into?

Are you more for the traditional side of things, using flyers and leaflets to connect with people more locally?

Or do you recognise the potential in digital marketing whether it be Google Ads, Facebook Ads or a whole array of others?

Whatever your opinion is, there is one thing we can all agree on.

And that is, that 2 billion people is A LOT.

Facebook is one of the largest social media websites in the world, and with over 2 billion users (that’s more than a quarter of the global population!) it's easy to see how big of an audience you can connect with through a single platform.

All it takes for you to connect with your ideal customers in that sea of people is the right approach to your Facebook Ads and follow-up… we can help with that :)

11/06/2021

“Why does my business need digital marketing?”

It’s a fair enough question.

Marketing strategies existed before the digital age, and those strategies worked just fine, right?

Well here’s the problem with taking that mindset into the 21st century.

Businesses get left behind.

Just because you or your team might not think the digital side of things isn’t all that important, because you have loyal repeat customers, doesn’t mean that things will always be that way.

People can move away, meaning they have to cut ties with businesses that rely on these close-knit communities to keep them afloat.

But it’s not just that, your competition may view the digital side of things as a great opportunity to diversify and grow.

And (not to sound biased) they’re right.

Keeping in touch is moving towards the digital side of things, whether it’s video calls, live chats on websites or DMs through social media.

This is why now is the time to make sure that you’re doing everything you can to keep in touch with your ideal clients.

Finding out where your ideal prospects are hanging out online takes research and a willingness to dedicate time to providing them with real value over time rather than immediately pushing for a sale.

Because like the clients you’ve met face-to-face, it’s important to build up a relationship with your customers, to give them a reason to come back, all achievable with the right digital marketing strategy!

04/06/2021

How well do you connect with your ideal prospects?

When it comes to trying to market to people, it is important to make sure that you recognise what drives people to make a purchase and what factors they consider when they are deciding which company is able to provide them with what they need.

But the reality of the situation is that only about 3% of the market is ready to buy NOW, and trying to grab these people's attention is an extremely competitive market.

Meanwhile, the other 97% aren't being met with the same marketing approach, while there is an incredible opportunity to connect with these people and provide them with real value before they start to make a buying decision.

When the time comes for them to make a buying decision, your company is a name that will come to mind as a result of the value you've provided previously!

28/05/2021

Did you know…
“49% of users say they use Google to discover or find a new item or product.” (Think With Google, 2019)

But it’s not only organic results that you will see in the SERPs.

There are also paid Google Ads that appear right at the top of those search results, meaning that you’re in a prime position to catch the eye of potential customers.

When people input a search into Google, they already know what they are looking for, and all it takes is for you to connect with them is the perfect keyword.

When it comes to your Google Ads, not just any keyword will do, it’s about finding the relevant one to your business with a high enough search volume to really get you results.

21/05/2021

Think that email marketing is irrelevant?

Think again...

“The number of global email users is set to grow to 4.48 billion users in 2024.” (Statista, 2019)

Email marketing is your way into your dream buyer's life, whether it be when they pick up their phone or scroll through social media on their tablet at night, there’s always a chance your email will catch their eye.

But… of course, there are things you need to do to ensure this.

For one you need to give people a REASON to open up your emails, there needs to be a driving force behind them taking action, because if you don’t give them value, then why would they open your email?

Nurturing people with email content has a certain art to it - i.e. if you want people to take action, then you have to go about it in the right way.

Recognising the tone you need to use in your emails as well as what your target audience best responds to is key for keeping up with the growth and potential in email marketing.