Through the Lens Photography by Adam Winfield

Through the Lens Photography by Adam Winfield Marketer - creating marketing plans through to content creation. Also teacher of photography through Lincolnshire Photo Training

Digital, visual & story based marketing make powerful connections with customers and I help businesses achieve that connection, consistently, sustainably & valuably, whatever size & shape. Commercial photography serving a wide range of customers specialising in property related photography including elevated photography.

There was a focus and determination across the team today from warm up to finish line.Plan prepared and delivered with a...
23/03/2025

There was a focus and determination across the team today from warm up to finish line.
Plan prepared and delivered with aplomb 💥
Most were surprised to see approach the line alone, I wasn’t.
This team looks something else this season, still think the best is yet to come.

Composition or nearly missed the shot?
20/02/2025

Composition or nearly missed the shot?

🚴‍♀️ in the mountains.I think I’m a landscape photographer at heart, that’s certainly where my professional photography ...
19/02/2025

🚴‍♀️ in the mountains.

I think I’m a landscape photographer at heart, that’s certainly where my professional photography career began.
It was a lot of fun to think of the team as part of the landscape, almost lost in the mountain landscape. With plenty of opportunity to grab distant views and open up the wide vistas, almost losing the riders to the scale of the backdrop.

Proud and very happy to see using a number of my images created on the team’s camp in their online advertising right no...
17/02/2025

Proud and very happy to see using a number of my images created on the team’s camp in their online advertising right now.
My sponsorship and support of the Smurfit Westrock Cycling Team continues into our third season together and we all can’t wait to begin the season, exciting times ahead.
For now though, those bikes, that kit and the whole team look awesome 🤩
Looking forward to seeing what else and can produce throughout 2025.

Did you know we sell top quality used cameras?Most are serviced, refurbished, tested and ready to go.Follow the link in ...
17/02/2025

Did you know we sell top quality used cameras?
Most are serviced, refurbished, tested and ready to go.
Follow the link in our profile.

Here we go - presenting the 2025 Smurfit Westrock Cycling Team.Let’s go!
07/02/2025

Here we go - presenting the 2025 Smurfit Westrock Cycling Team.

Let’s go!

I see you 👍
06/02/2025

I see you 👍

Focus
06/02/2025

Focus

These roads 😍 🇪🇸
06/02/2025

These roads 😍

🇪🇸

A postcard from Calpe
05/02/2025

A postcard from Calpe

Rolling into day 4 🚴‍♀️🚴‍♀️🚴‍♀️🚴‍♀️ 🇪🇸
04/02/2025

Rolling into day 4 🚴‍♀️🚴‍♀️🚴‍♀️🚴‍♀️

🇪🇸

Cyclists, just doing what they do 🚴‍♀️Well into training camp now in Calpe Spain 🇪🇸 building the portfolio for and taki...
02/02/2025

Cyclists, just doing what they do 🚴‍♀️

Well into training camp now in Calpe Spain 🇪🇸 building the portfolio for and taking the opportunities as I find them.

Training camp day 1 ☀️🚴📷A great day in the bag, already a bulging portfolio for team, sponsors and riders, with lots mo...
01/02/2025

Training camp day 1 ☀️🚴📷
A great day in the bag, already a bulging portfolio for team, sponsors and riders, with lots more to come.

Final preparations for 2025’s training camp 🚴‍♀️Pre-season camp fires the starting pistol for the 2025 season and a grea...
28/01/2025

Final preparations for 2025’s training camp 🚴‍♀️

Pre-season camp fires the starting pistol for the 2025 season and a great (unique) opportunity to bank media for the Team and their sponsors.
All the riders together, new sponsors, new kit (can’t wait to share some bikebike shots!) and 🤞 some sunshine and great roads to shoot in.
New kit shots will also showcase our logo’s promotion up the jersey!
Being such a unique opportunity means it’s a busy week, formal and on-the-fly stills, videos, drone…. ready for all eventualities 📷 🎥 🚁, might even sneak some film in too, what do you think? 🤔
We’ll be sharing lots on social media over the week and watch out for updates and exclusive media on the team’s website - smurfitwestrockcyclingteam.co.uk (link in bio).

New website launch 🚀 delighted to have produced and launched Smurfit Westrock Cycling Team’s brand new website for 2025...
02/01/2025

New website launch 🚀

delighted to have produced and launched Smurfit Westrock Cycling Team’s brand new website for 2025.
New look, new sponsors, new riders and lots of news, media and information to follow.
The new website provides the team with an online home for all their information, team, race schedule, sponsorship and support, and of course all the latest news, photos and video from the coming season.
Designed and produced with updated info, riders and sponsors for 2025, launched on New Year’s Day 🗓️

Bookmark www.smurfitwestrockcyclingteam.co.uk for all the latest.

Delighted to be planning another year working with Pro-Noctis 200 Degrees Coffee Hargreaves Contracting Women’s Cyclin...
27/12/2024

Delighted to be planning another year working with Pro-Noctis 200 Degrees Coffee Hargreaves Contracting Women’s Cycling Team but before we press start on those plans, a look back at 2024, the images and moments of a momentous year.
Look back at 2024 via the link in the bio and stay tuned for the new website.

Mathieu van der Poel 🍾A bucket list location to watch cycling has always been the Kwaremont, on Ronde Day, and let’s fac...
16/04/2024

Mathieu van der Poel 🍾

A bucket list location to watch cycling has always been the Kwaremont, on Ronde Day, and let’s face it, Mathieu Van der Poel is 👑 of the

With my little Olympus 35 EC2 and a roll of black and white, Ilford HP5 film, we sat all day watching the racing unfold. For one lap I pushed to the front of the crowd, knowing that the limitations of the camera might just be exposed (close focus, auto exposure in poor light), but prepared to take a chance, because that’s what shooting on vintage film cameras is all about.
I managed to barge enough space to pan across with the riders and knew the background would work beautifully for me. Mathieu being all alone made the perfect subject and thankfully, this wonderful, old, outdated camera did the rest.
Opening up my scanned frames is always a nervous moment, there’s always risks compared to shooting digital, but this is all the reward I need!

Thanks to everyone who liked and commented on the story preview, thought you deserved to see the shot properly 👍

Half the mystery is you don’t know what settings the camera used, within its range, probably f2.8 at about 1/50 sec, ISO400 HP5+ film.

Can’t recommend Analogue Wonderland enough for their great service.

Full gallery to follow.

🇳🇱

Next up in the analogue files - pro basketball 🏀🎞️📷Bringing an old school look to Leicester Riders Basketball with my 19...
09/04/2024

Next up in the analogue files - pro basketball 🏀🎞️📷

Bringing an old school look to Leicester Riders Basketball with my 1975 Olympus Trip and a roll of Ilford HP5+
Since picking up an analogue camera again, I’ve learned to appreciate the delay, the anticipation, and the risks of analogue.
So how would a 70’s era point and shoot, with limited control, cope under the lights of a Leicester Riders game?

Producing some great motion blur, sharp contrast and deep black shadows, thanks to the combination of the and

Now to explore adding some colour to my sports with the help of what’s your favourite film?

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What We Do

Through the Lens are expert visual marketers, telling your business’ story in the most effective and impactful manner. A picture tells a thousand words & we create those pictures to grab your customers attention, make you stand out from your competition and sell more.

We specialise in working with property based businesses, estate agents, builders & developers and hospitality businesses, hotels, guest houses, B&Bs, AirBnBs etc to market them to the widest audience.

We don’t just produce the very best commercial photographs, we market businesses by developing great websites, producing powerful social media content and developing realistic marketing strategies.


  • Commercial Photography