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Ceci Rafi Social Media

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Ceci Rafi Social Media

We help businesses reach their digital marketing objectives.

18/07/2023

Profiles

Something relatively simple and easy often gets overlooked or paid minimal attention to. First impressions are key, whether you like it or not, image is a huge factor for online presence.

Strip it back, would you walk into a shop that's not clean and tidy? Would you shake hands and be willing to do business with someone who turned up to your office un-presented?

Some simple bits can be done to improve your online presence for yourself, staff, and your company.

📱 Use a clear image in relatively formal wear (not one partying in ibiza). Take your photo against a plain back drop or out of focus back ground.
📱 Keep it simple in the header. Try not to bombard this with lots of text. If you wish to use an image, ensure it is positioned for the main focal point, and optimise for the relevant platform. (see previous post for platform optimisation sizes).
📱 Try and keep brand uniformity where possible by being consistent with colour schemes, fonts, and logos. This will improve your brand recognition.
📱 Ensure your contact details are up to date, and external links are not broken.

It may seem like a daunting task, but having a professional profile on platforms such as Linked In are key for your business.

Not got the time? We do.

CR 📱

18/05/2023

Brand Identity

It our opinion it is essential to have a consistent brand image and identity that resonates with people. This should be reflected across all of your marketing platforms, such as print, digital, and social media, to give you an edge over competitors.

Brand consistency can be challenging for businesses, especially when you’re just getting started. But it’s important across channels, and that certainly includes social media. As you are posting, you’ll want to think about:

📱 Brand voice - How you talk to your customers
📱 Posting similar visuals across the various platforms
📱 Focusing on your unique selling point.

Not only will a consistent brand identity make it easier to know what to post, but it can also help increase brand recognition.

Not quite got the eye for detail, or the patience?

Get in touch!

CR 📱

10/05/2023

Image Optimisation 📏

Attention to detail is half the battle of looking professional to potential customers & clients. Optimising your images for the relevant platform is a simple fix, when you know how.

Swipe through to see the exact size of your images for each social media platform and position. Px is the unit of measure used in design and imagery, 1 px equates to 0.26mm.

When uploading images to your profile pictures or banners, ensure you edit these prior to the relevant size or your images may not fit, sections will be cut cut off, and in some cases 'morph'.

Feel free to save this post for future reference, or share with other businesses.

Are we still talking a different language? Give us a shout.

CR 📱

03/05/2023

Blogs

Blogs are an essential part of any website. They are the key to driving traffic and increasing search engine optimisation (SEO) rankings. Blogs also offer a great way to promote your business and create useful content that can be shared on social media.

Not only do they help with SEO, but they also provide great public relations opportunities as well. With blogs, you can showcase your expertise and gain trust from potential customers.

Blog writing is a skill, in order to gain the best out of your blogs they need to be written with SEO in mind.

All a bit too much? We've got you.

CR 📱

01/05/2023

Having a positive online presence is integral for any business today. Having time to do this is another job to add to the forever growing list.

Our most popular package and our personal recommendation for small businesses consists of;

📱 10 Custom Posts
📱 10 Custom Story Posts
📱 10 Creative Blurbs
📱 Relevant hashtag analysis
📱 Schedule for up to 3 platforms
📱 Support & Advice on Social Media & Marketing
📱 Custom Design Piece

How much is your time worth? Enquire about our most common package.

CR 📱

28/04/2023

⭐️⭐️⭐️⭐️⭐️

Sharing positive reviews and testimonials about your business and services is an effective way to build trust with your customers. It's a powerful way to demonstrate the trustworthiness of your business and increase awareness of what you’re offering.

People tend to search for reviews more than anything else when purchasing something online. Positive reviews from other customers create an influence on potential ones, thus making them more likely to purchase from you or use your services in the future.

Sharing customer reviews also helps foster a sense of community and loyalty among existing customers, which leads to customer retention and further referrals.

By actively sharing customer experiences, businesses can create social proof that encourages new customers to take the leap of faith in trying out the products or services they offer.

Need a steer? Drop us a message.

CR 📱

13/04/2023

Data & Analytics 🤓

Do you look at what actually works rather that what you think works? Truth hurts. Especially when you think you know all the answers.

It's easy to get stuck in your ways, even more so with content on social media. What used to work doesn't necessarily work now. Social media is incredibly fast paced, trends last only days, even hours, by the time you've set up your ring light and practised the dance move, people have moved onto the next challenge. 😩

What matters is what your audience wants to see. Not what you want to show. I personally fell into groundhog day with content, trying to be too clean and too cool for school, when in reality my audience wanted to see the memes along with our humour and personality, which grabbed the audience in the first place.

Regardless of what you are trying to achieve, product or a service, your content needs to be what the consumer finds attractive or engage worthy.

Checking your data and analytics can help you with this. A/B test your content. Tailor it to your current audience, or change what you are doing to hit your ideal audience.

Too much hassle? Drop us a message. 👊🏽

CR 📱

22/03/2023

Creativity

We see many businesses putting minimal effort into their social media content. Social media should not be an ad hoc task. In todays world, a high percentage of users first port of call when researching into a company is their social media channels.

Budget for social media creation and exposure should be considered alongside you website and advertising.

Not very creative? Or simply do not have time? Get in touch.

CR 📱

10/03/2023

Layout

Your Instagram layout is an important factor in creating a professional and aesthetically pleasing presence on the platform.

It can be used to create a strong first impression, build a brand identity, and give users an insight into what kind of content they can expect from you.

When creating your Instagram Layout, it is important to pay attention to details such as colour schemes, consistency and attention to detail. Having a consistent aesthetic will help make sure that your followers get the same experience each time they visit your page.

Additionally, being attentive to small details such as spacing between posts or captions will add an extra layer of professionalism and make sure that your followers get the best possible experience when visiting your page.

First impressions are important.

Not got the time or patience? Get in touch.

CR 📱

14/02/2023

Stories

These are a great way to increase brand awareness, and express a slightly different tone of voice in comparison to your main feeds. It's also a great way to interact and engage with your followers and potential customers.

📱 Utilise the space you are given, 1080 x 1920 px
to be exact, people are easily distracted, so fill every part of the screen.

📱 Leave a clear space at the bottom for your CTA (call to action) where the users thumb naturally sit's. 😉

📱 Watermark each story with your logo to increase exposure to your brand or company.

📱Get straight to the point, yes add some text, but there needs to be a main focal point. Eg. 'Buy 2 Get 1 Free' to draw in the attention, more context by way of text or images, followed by your CTA. Imagine your post is segmented into thirds.

📱 Carry branding and colour scheme through out your stories to tie in with your overall theme, creating immediate brand recognition.

People have an attention span of roughly seven seconds, so if you can make your message short enough, you can capture the attention of your audience, get them to engage, leading them to act.

All sound a bit too much? We don't mind it, and aren't that bad either.

CR 📱

31/01/2023

Tiles

Tiles on social media are an effective way to showcase customer reviews and key services of your business. They provide a great visual representation which can help increase exposure and leads for your business.

Tiles are a great way to show off what your business has to offer and give potential customers an insight into the quality of service you provide. They can be used in combination with customer reviews, which will help build trust with potential customers and give them confidence in your product or service.

By using tiles on social media, you can reach more people, generate more leads and ultimately increase sales for your business.

You need to keep your pages looking professional and sleek, social media is your shop front. Keep it clean and inviting, not got time? Talk to us.

CR 📱

29/01/2023

Business Pages

Social media platforms such as Linkedin, Facebook, Instagram, and Tiktok are great for businesses to reach out to their target audience. They provide an effective way of getting more exposure for your company, building relationships with potential customers, and increasing sales.

Business pages on these social media sites are the perfect place to showcase your products and services, interact with customers in real-time, and share content that is relevant to your business. This will help you build trust with potential customers and show them what you have to offer.

Moreover, these platforms also offer useful analytics tools that can help you understand how people are engaging with your content and what kind of leads it is generating. By understanding this data better, businesses can make informed decisions about how they should be marketing their products or services on social media platforms.

If you own a business you need to ensure you have a business profile and not a regular user profile. This will give you the data, analytics, and assets to learn and grow your presence across social media.

Don’t know where to start or don’t have time? Ceci Rafi can help.

CR 📱

21/01/2023

Websites

Does you business need a modern, professional website? Ceci Rafi is here to help.

We can now create you a professional website, either with a single page or multiple pages, so you can stand out from the competition and make an impression.

Start building your business’s online presence now and let us show you the power of a great website for your company.

Get it cheaper else where? Probably, but is your host contactable? Are they in the same time zone? Likely to be an agency? Have a healthy working relationship with them?

Drop us a message for our portfolio, let’s work together.

CR 📱

17/01/2023

Photography

Businesses who use amazing photos in their content hit the jackpot: they stay ahead of the competition, build trust with customers, and create stunning visuals that capture attention.

With Ceci Rafi, you don’t have to accidentally kill your potential with mediocre content. Let us help you create photos that inspire customers to take action.⁣⁣

We can provide photography services which will get the attention of your audience, interest them with great visuals, and desire them to take action!

No environment or style is out of reach, from mountain tops to windy beaches, product placement to lifestyle.

So why wait? Reach out today!⁣⁣

CR 📱

15/01/2023

Collections

Consistency across platforms shows that you have an eye for detail. By paying attention to detail, your companies appearance will give new potential customers an increased confidence in your product or service.

Tedious? Yes. Time consuming? Yes. Frustrating to get right? Yes. Luckily for you this is one of many tasks we can do for you.

Drop us a message to see our packages or to discuss a tailor made package to suit your requirements.

CR📱

13/01/2023

Why?

Why not. Why would you not wish to give your business the best chance of a good first impression, look professional, show that you’re attentive to detail?

Research has shown that you have as little as 7 seconds to hold the attention of a potential customer or client. Along side this challenge are other businesses trying to do the same thing. How do you stand out?

Social media is your store front, you have a poor display in your window, no one’s going to come in. You’ve heard the saying ‘never judge a book by its cover’, well, people do, people judge the worth or value of something from its appearance alone. Use this to your advantage.

Some of the smallest ran businesses perceive that they are huge global corporate companies by spending time on creating that persona through their brand image.

A simple theme can add a professional aesthetic to your social media (window display) which can achieve a cohesive look.

If you create a theme and stick to it, people will associate that with your name, and that is the way your content will become more recognisable. It is about focusing on the overall brand, story and colours.

We do this for you.

CR 📱

11/01/2023

Ceci Rafi Media 📱

What? Why? When? Who? More to follow, but we’ll start with the what.

We look after your socials while you look after your business. Simple. Social media is a box that has to be ticked for todays business, love it or hate it, businesses need to be seen to have a presence, with many platforms to choose from, the more the better, why not?

‘I’ll do it myself’, ‘the wife can do it’, ‘can’t robots do it now!?’, we’ve heard them all. To be honest, all three are credible options, but surely an hour or two a day are better spent working on R & D, accounts, your service/product, growth, you get the idea.

Let’s be open and honest from the start, outsourcing your social media management has its pros and cons, ultimately it’s your decision, we believe the pros outweigh the cons.

Pro: Cheaper than full-time staff
Pro: Faster turnaround
Pro: Specialisation
Pro: Access to more talent
Pro: Can prevent burnout of full-time staff
Con: They don't know your business
Con: Communication challenges
Con: Difficulty with quality control
Con: Can be tough on team morale
Con: Slow response time

The pros speak for them selves, Ceci Rafi’s goal is to turn the cons to pros, and this is how.

They don’t know your business - We learn. Simple. As part of our onboarding process we will deep dive into your company and industry, competitors, audience/customer base. We want to walk the walk, and talk the talk.

Communication Challenges - We are only a phone, email, text, visit away. Ceci Rafi aim to have a small network of companies on board, allowing us to be available at the drop of a hat for any last minute changes.

Difficulty with quality control - Review, check, tech, check, second opinion, check, record for future reference. Our processes are in place.

Can be tough on team morale - We aren’t here to upset the Apple cart. Involve us with your team or keep us in the dark.

Slow response time - We aren’t an agency. You will have direct contact at all times, with full transparency of any down time.

Think about it. We are here. We plan on only onboarding 5 clients within our first 3 months. 2/5 slots are taken. Drop us a message to receive our portfolio.

CR📱

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Lichfield

Website

facebook.com

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