🚨 Black Friday at Cross Productions – The deals you’ve been waiting for! 🚨
We’re bringing the ultimate Black Friday offers to help business owners and marketing managers refresh their marketing and hit the ground running. Whether you’re looking to upskill, strategize, or give your content a well-deserved glow-up, we’ve got you covered!
Here’s what’s on offer:
✨ LinkedIn Masterclass – Get a 3-hour online session for just £99 + VAT (normally £250 + VAT). Perfect for boosting your LinkedIn game and turning connections into opportunities!
✨ Full Page Advert – Be seen in the next issue of Leicestershire Law Society Magazine for just £175 + VAT (normally £250 + VAT). A premium spot at a not-so-premium price.
✨ Social Media Plan – Let us write, design, and deliver a tailored plan for just £200 + VAT (normally £500 + VAT). Because winning on socials shouldn’t be a guessing game.
✨ SEO Blogs – High-quality, SEO-researched blogs for just £150 + VAT each (normally £250 + VAT). Fresh content that’s ready to impress your audience and search engines.
This is your chance to step into 2024 with sharper tools, smarter strategies, and content that’s ready to take your brand to the next level.
⏳ But act fast – these deals won’t hang around!
💬 Click the link below to bag yourself a bargain:
https://forms.monday.com/forms/af0c1ca7d7e720aa973cc1ece9d5f24b?r=use1
*Offers available until midnight on Friday
Let’s make your marketing magic happen. ✨
#BlackFridayDeals #BlackFriday #MarketingMagic #ChristmasShopping #SEO #LinkedInMasterclass
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📰 Want to write the perfect press release, but not sure how?✨
A great press release grabs attention and gets your message out there, but what makes it effective? Here are the must-haves:
1️⃣ Catchy Headline: Make it bold, clear, and to the point - your headline should hook readers instantly.
2️⃣ Strong Opening: Start with the most important info! Include the who, what, where, when, and why right at the top.
3️⃣ Compelling Story: Go beyond just the facts - share the "why it matters" aspect. Make it newsworthy by focusing on impact and relevance.
4️⃣ Quotes: Include meaningful quotes from key stakeholders to add a human touch and credibility.
5️⃣ Clear Call to Action: Make it easy for readers to take the next step, whether it’s visiting your website, contacting you, or attending an event.
6️⃣ Contact Info: Always provide clear details on how to reach you for further information or inquiries.
7️⃣ Multimedia: Enhance your press release with images, videos, or links to relevant content to make it more engaging and shareable.
Crafting a press release that checks all these boxes will make it stand out to media outlets and your audience alike! 🎯
#PressReleaseTips #MediaRelations #MarketingEssentials #ContentMarketing #PublicRelations #PRStrategy #CrossProductions #Storytelling #BrandAwareness #DigitalMarketing
🚫 Avoid These Common PR Mistakes! 📢
Effective public relations can elevate your brand, but many businesses fall into traps that hinder their success. Here are some common PR missteps and how to remedy them:
1️⃣ Neglecting the Target Audience: Failing to identify and understand your audience can lead to irrelevant messaging. Solution: Conduct thorough audience research to tailor your communication strategies effectively.
2️⃣ Inconsistent Messaging: Mixed messages can confuse your audience and damage your brand’s reputation. Solution: Establish a clear brand voice and guidelines to ensure consistency across all channels.
3️⃣ Ignoring Media Relationships: Many businesses overlook the importance of building relationships with journalists and media outlets. Solution: Engage with media professionals, offer valuable content, and maintain ongoing communication.
4️⃣ Overloading with Information: Bombarding your audience with too much information can be overwhelming. Solution: Focus on key messages, and keep your content clear and concise to maintain engagement.
5️⃣ Lack of Crisis Management Planning: Not having a crisis plan can lead to chaos during emergencies. Solution: Develop a crisis communication plan in advance so your team knows how to respond quickly and effectively.
Avoid these pitfalls to strengthen your PR strategy and build lasting relationships with your audience! Need help refining your approach? We're here to assist! 🚀
#PublicRelations #PRMistakes #BrandReputation #CommunicationStrategy #CrossProductions #CrisisManagement #MediaRelations #AudienceEngagement #PRTips #MarketingStrategy
How much of your content is totally irrelevant to your target audience?
You may have been founded well over 30 years ago. You may have won a variety of honours and awards - but people tend to buy a product or service because it’s either so amazing they just want it OR they are facing a problem, feeling a pain that they can’t take anymore, so your awards or how long you have been founded are not a priority.
Your content needs to address the issues they are facing. How can you take the pain away? How can you help them? Yes there’s a place for this additional information as it does verify you but it should not be the main focus.
Talk about your customers' needs. It’s all about them, not you!
✂️Cut out any unnecessary information and focus on what truly matters:
✅ How you solve their problems
✅ The quality of your work
✅ Real-life success stories
Showcase the solution they’ve been searching for! 🌟
Need help with your marketing strategy? Get in touch at [email protected] or call 0116 271 2573.
#CustomerFirst #BusinessTips #MarketingStrategy #CustomerSatisfaction #ValueOverHistory
Why do we believe that the success of our clients starts with the personal growth and development of our team?
From industry certifications to workshops and mentorship programs, we ensure our team is always learning, evolving, and staying ahead of the latest trends. This commitment to development isn’t just about building skills—it’s about fostering creativity, innovation, and strategic thinking.
When our team thrives, so do our clients. With a highly skilled and motivated team, we can deliver cutting-edge strategies, fresh perspectives, and outstanding results that drive our clients' success. By investing in our people, we’re investing in the future of our clients’ businesses.
At the end of the day, a stronger team means stronger campaigns, better results, and more value for every client we serve.
At Cross Productions, we invest heavily in the training and ongoing development of our team because we know that a knowledgeable, up-to-date team is the key to delivering exceptional results for our clients. Marketing is an ever-evolving field, with trends, tools, and strategies changing rapidly. What worked last year - or even last month - might not work today.
By continuously investing in our team’s growth, we ensure that they’re always on top of the latest trends, data, and technologies. This means our clients benefit from cutting-edge strategies that drive real results. Our commitment to learning and development empowers our team to be innovative, proactive, and ready to tackle any challenge our clients face.
For businesses with an in-house marketing team, we pose a critical question: What are you doing to ensure your team stays ahead of the curve? In a landscape that shifts so quickly, the knowledge and skills your team has today can become outdated fast. Without the right support, training, and opportunities for growth, it’s easy to fall behind.
Whether you’re partnering with an agency or managing an internal team, investing in their develo
The most important thing you will ever do with social media marketing… Engagement
When it comes to social media marketing, many businesses focus on metrics like follower count or impressions. While those numbers have their place, the real key to success is engagement.
Engagement is the metric that shows how well your content is resonating with your audience. It's about the likes, comments, shares, and conversations that happen as a result of your posts. High engagement means your audience is not just seeing your content - they're interacting with it, which indicates a deeper connection with your brand.
Why is this so important? Because engaged followers are more likely to become loyal customers. They’re the ones who will advocate for your brand, share your message, and drive organic growth. Plus, most social media algorithms favour content with higher engagement, giving your posts more visibility.
At Cross Productions, we believe that engagement is the heartbeat of a successful social media strategy. By focusing on creating content that sparks interaction, you're not just building a following - you're building a community.
So, the next time you review your social media metrics, don’t just look at how many people saw your posts. Pay close attention to how many people engaged. That’s where the real value lies.
Why do you need to be consistent in your messaging?
Consistent messaging across all channels builds trust and recognition. Whether it’s social media, your website, or email campaigns, make sure your messaging is coherent and reflects your brand’s values.
Consistency not only strengthens your brand but also prepares your audience for a seamless decision-making process.
Fancy a FREE marketing audit? Drop us an email at [email protected] or give us a call on 0116 271 2573
#BrandConsistency #MarketingSuccess
🚀 Take Your Business to New Heights with PR! 🚀
PR is one of the most cost-effective ways to increase your brand's visibility and credibility. Would you like some help to leverage this powerful tool to stay ahead of the competition?
Let's start a conversation today!
📞 Call 0116 2712573
📧 Email [email protected]
📅 Book a meeting: https://bit.ly/3Ymrp3W
#PRServices #MarketingStrategy #BusinessDevelopment #CrossProductions
Why PR is a Game-Changer for Your Business 🔍
92% of consumers trust earned media, such as PR, more than any other form of advertising.
We specialise in creating compelling PR campaigns that build your brand's credibility and visibility.
Ready to elevate your business? Contact us today!
📞 Call 0116 2712573
📧 Email [email protected]
📅 Book a meeting: https://bit.ly/3Ymrp3W
#PR #Marketing #BusinessGrowth #CrossProductions
How often should you send out a press release?
As a business, maintaining visibility is crucial, but how often should you be sending out press releases? Here’s our expert advice:
1. Quality over quantity: Focus on sending out meaningful and newsworthy releases rather than frequent but trivial ones.
2. Monthly updates: For most businesses, a monthly press release is ideal to keep the media and your audience engaged without overwhelming them.
3. Event-based: Send press releases for major events, product launches, significant partnerships, and other impactful news.
4. Seasonal announcements: Align press releases with seasonal trends or industry-specific events.
Remember, the key is to remain relevant and consistent without becoming repetitive.
Need help crafting the perfect press release strategy? Contact us at Cross Productions! 📞 0116 271 2573
📧 [email protected]
#PressRelease #PRStrategy #CrossProductions #BusinessVisibility #MediaEngagement
What is good PR?
Good PR is all about creating a positive image and strong relationships with your audience. Here’s what it takes:
1. Authentic storytelling
2. Consistent messaging
3. Strong media relations
4. Crisis management
5. Community engagement
It’s not just about making headlines; it’s about building trust and lasting impressions.
Elevate your PR with Cross Productions!
📞 0116 271 2573
📧 [email protected]
#GoodPR #PublicRelations #CrossProductions #Storytelling #MediaRelations #CommunityEngagement
📈 5 Common Marketing Mistakes Businesses Make 📉
Watch the video below to see each mistake and how to fix it 👇
1. Lack of Clear Strategy
🎯 Develop a detailed marketing plan outlining your goals, target audience, and key tactics.
2. Ignoring Data and Analytics
📊 Regularly review your marketing data to understand what’s working and what’s not. Make data-driven decisions.
3. Inconsistent Branding
🌐 Ensure your brand messaging and visuals are consistent across all platforms for a unified brand image.
4. Neglecting SEO
🔍 Optimise your website and content for search engines to increase visibility and attract more organic traffic.
5. Overlooking Social Media Engagement
💬 Actively engage with your audience on social media. Respond to comments, participate in discussions, and build a community.
Avoid these pitfalls to elevate your marketing game! Need help? Contact us on 0116 2712573 or email [email protected]
#MarketingMistakes #BusinessGrowth #MarketingTips #DigitalMarketing #BrandStrategy
