Cross Productions

Cross Productions Cross Productions enables businesses to grow through strategic marketing, planning and implementatio Media Publishing Company
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15/11/2024

🚫 Avoid These Common PR Mistakes! 📢

Effective public relations can elevate your brand, but many businesses fall into traps that hinder their success. Here are some common PR missteps and how to remedy them:

1️⃣ Neglecting the Target Audience: Failing to identify and understand your audience can lead to irrelevant messaging. Solution: Conduct thorough audience research to tailor your communication strategies effectively.

2️⃣ Inconsistent Messaging: Mixed messages can confuse your audience and damage your brand’s reputation. Solution: Establish a clear brand voice and guidelines to ensure consistency across all channels.

3️⃣ Ignoring Media Relationships: Many businesses overlook the importance of building relationships with journalists and media outlets. Solution: Engage with media professionals, offer valuable content, and maintain ongoing communication.

4️⃣ Overloading with Information: Bombarding your audience with too much information can be overwhelming. Solution: Focus on key messages, and keep your content clear and concise to maintain engagement.

5️⃣ Lack of Crisis Management Planning: Not having a crisis plan can lead to chaos during emergencies. Solution: Develop a crisis communication plan in advance so your team knows how to respond quickly and effectively.

Avoid these pitfalls to strengthen your PR strategy and build lasting relationships with your audience! Need help refining your approach? We're here to assist! 🚀

🎯 Unlock the Power of Audience Segmentation for Your Email Campaigns! ✉️Not all customers are the same, so why treat the...
13/11/2024

🎯 Unlock the Power of Audience Segmentation for Your Email Campaigns! ✉️

Not all customers are the same, so why treat them like they are? Audience segmentation helps you divide your email list into targeted groups based on behaviour, preferences, demographics, and more. Here’s why it’s a game-changer:

1️⃣ Personalised Content: Send relevant emails that speak directly to each audience segment's interests and needs.

2️⃣ Higher Engagement: Tailored content leads to better open rates, click-throughs, and conversions!

3️⃣ Better Timing: Send emails when your audience is most likely to engage, maximising impact.

4️⃣ Improved ROI: Focusing on specific groups boosts effectiveness and helps you get the most out of your email marketing budget.

Ready to take your email campaigns to the next level? Start segmenting your audience today and watch your results soar! 🚀

This Remembrance Day, we pause to honour the brave men and women who made the ultimate sacrifice for our freedom. Their ...
11/11/2024

This Remembrance Day, we pause to honour the brave men and women who made the ultimate sacrifice for our freedom. Their courage and dedication have shaped the world we live in today, and it’s our duty to remember and reflect on their legacy.

As we wear our poppies and observe a moment of silence, let’s show gratitude not only through words but also through our actions, fostering peace and unity in all that we do.

At Cross Productions, we proudly support and remember those who’ve given everything. 🌺

🎄 November is here, and it’s time to start implementing your Christmas marketing campaigns! 🎅🏼 If you’re not ready yet, ...
07/11/2024

🎄 November is here, and it’s time to start implementing your Christmas marketing campaigns! 🎅🏼

If you’re not ready yet, this is your last chance to get your festive strategy in place before the holiday rush begins. Don’t worry, though - Cross Productions is here to help you find quick, effective, and last-minute campaign ideas that will make an impact.

Here are a few ways to get started:

🎁 Holiday-Themed Content: Engage your audience with festive blog posts, videos, or interactive social media polls that spread holiday cheer while promoting your brand.

🎄 Exclusive Offers: Early bird discounts or limited-time bundles can still draw attention and boost holiday sales.

🎅🏼 Interactive Giveaways: Host a quick contest or holiday giveaway to build engagement and create a buzz around your brand.

✨ Social Media Campaigns: Start a countdown or run daily holiday tips to keep your audience engaged throughout the season.

It’s not too late to get your Christmas marketing on track - let us help you stand out! 🎅✨

🎆 Spark your marketing strategy this Bonfire Night with Cross Productions!🎇 Just like fireworks, marketing has the power...
05/11/2024

🎆 Spark your marketing strategy this Bonfire Night with Cross Productions!🎇

Just like fireworks, marketing has the power to make a big impact – but it all depends on how and where it’s seen. 🌟

The same display can wow one crowd while missing the mark with another, and that's why it's crucial to tailor your approach for maximum impact. Whether it's through eye-catching visuals, the perfect messaging, or targeting the right audience, we know how to create campaigns that dazzle and deliver results. ✨

Let’s light up your brand and ensure it shines for the right audience! 🔥

🎃 Happy Halloween from Cross Productions! 👻Today isn’t just about ghosts and goblins—it’s also a spooktacular day for ma...
31/10/2024

🎃 Happy Halloween from Cross Productions! 👻

Today isn’t just about ghosts and goblins—it’s also a spooktacular day for marketing magic! Did you know:

📊 74% of consumers are influenced by holiday-themed promotions? 🕸️ This means Halloween is a good opportunity to boost engagement and sales through seasonal content!

🛍️ £687 million was spent on Halloween in 2022 alone! Consumers are ready to spend, so don’t miss out on capturing their attention with creative, themed campaigns.

🎯 Brands that use Halloween in their marketing often see higher engagement across social media. Think contests, spooky visuals, and limited-time offers to draw in your audience!

Wishing you a day full of treats, creative marketing tricks, and success in all your campaigns. 🕷️

🎙️Influencer marketing: What is it and can it boost your business?🚀Influencer marketing is all about partnering with ind...
30/10/2024

🎙️Influencer marketing: What is it and can it boost your business?🚀
Influencer marketing is all about partnering with individuals who have a dedicated audience on social media to promote your brand. It’s an effective way to build trust, awareness, and engagement by leveraging the influence of those who people already follow and admire.

Here are the 4 most common types of influencer marketing you should know:

1️⃣ Mega Influencers: These are celebrities or well-known personalities with millions of followers. They offer massive reach but are typically more expensive and can be less personal. Best for global brands looking for broad awareness.

2️⃣ Macro Influencers: With 100K to 1M followers, macro-influencers have a large audience but are more accessible than mega influencers. They offer a mix of reach and engagement, great for both awareness and credibility.

3️⃣ Micro-Influencers: These influencers have 10K to 100K followers and are known for having close, authentic relationships with their audience. Micro-influencers are perfect for niche markets and often drive higher engagement.

4️⃣ Nano Influencers: With fewer than 10K followers, nano influencers have the smallest reach but offer hyper-engaged communities. They’re ideal for brands looking to make a big impact in local or specific interest areas.

If you are a business-to-business service influencers are often a total waste of time. BUT what about business influencers? Generating marketing campaigns that encourage your best customers to become your biggest cheerleaders will inevitably be more successful than stand-alone marketing campaigns.
Whether you're targeting mass exposure, niche engagement or want to create brand ambassadors, there’s an influencer type for every brand and goal! 🎯

Want to learn more about the value of influencer marketing? Read our guide:
https://crossproductions.co.uk/the-value-of-influencer-marketing-from-hollywood-glamour-to-micro-influencers/

If you’re not visible, you’re invisible!If you're not actively marketing, you're not just missing opportunities - you’re...
29/10/2024

If you’re not visible, you’re invisible!

If you're not actively marketing, you're not just missing opportunities - you’re handing them to your competitors on a silver platter. Your potential clients are already looking for solutions!

Don’t wait until it’s too late - get your marketing sorted, or risk being forgotten.

Get in touch with Cross Productions and boost your visibility today:
📞 0116 271 2573
📨 [email protected]

🎃 Boost Your Marketing This Halloween with Spooktacular Campaigns! 👻Halloween is a prime opportunity to get creative wit...
24/10/2024

🎃 Boost Your Marketing This Halloween with Spooktacular Campaigns! 👻

Halloween is a prime opportunity to get creative with your marketing and engage your audience in a fun, seasonal way! Here are a few tips to make your Halloween campaign stand out:

🧛‍♂️ Spooky Storytelling: Tap into the spirit of Halloween by creating compelling stories around your products or services. A haunting backstory, mysterious teasers, or eerie visuals can capture attention!

🎁 Frighteningly Good Offers: People love seasonal deals! Create Halloween-themed promotions, discounts, or limited-time offers that tie into the season’s excitement.

👻 Interactive Content: Use fun, engaging content like polls (“Trick or Treat?”), costume contests, or spooky quizzes to increase participation and get your audience involved.

🎨 Festive Design: Incorporate Halloween colours, designs, and themes into your branding for the month. Update your social media headers, email campaigns, and website for a spooky makeover!

🎬 Themed Videos: Get creative with Halloween-themed video content—whether it's product demos, behind-the-scenes, or funny skits, videos are a powerful way to grab attention.

Halloween isn’t just about candy—it’s a great chance to connect with your audience in a fun and memorable way. Let’s make sure your campaign stands out this season! 🎃

💡 Why Influencer Marketing is a Game-Changer for Brands 💡In today’s digital landscape, influencer marketing is one of th...
23/10/2024

💡 Why Influencer Marketing is a Game-Changer for Brands 💡

In today’s digital landscape, influencer marketing is one of the most powerful ways to connect with your audience. An influencer isn’t just a famous person, it could well be business professionals within your network or just outside of your network who hold the trust and respect of the businesses you’re trying to target. Here’s why it’s a must-have in your marketing strategy:

✅ Authentic Reach: Influencers have built trusted relationships with their followers. When they promote your product, it feels like a genuine recommendation, not just another ad.

✅ Targeted Audience: With the right influencers, you can tap into a niche audience that aligns with your brand, ensuring your message reaches the right people.

✅ Boosts Brand Credibility: Partnering with respected influencers can give your brand a credibility boost. Their endorsement can establish trust and increase brand loyalty.

✅ Engagement: Influencers drive engagement! Their followers are highly active, and with creative campaigns, your brand can spark conversations, shares, and high interaction rates.

✅ Cost-Effective: Compared to traditional advertising, influencer marketing often delivers a higher ROI. Micro-influencers especially offer great results at a lower cost.

15/10/2024

How much of your content is totally irrelevant to your target audience?

You may have been founded well over 30 years ago. You may have won a variety of honours and awards - but people tend to buy a product or service because it’s either so amazing they just want it OR they are facing a problem, feeling a pain that they can’t take anymore, so your awards or how long you have been founded are not a priority.

Your content needs to address the issues they are facing. How can you take the pain away? How can you help them? Yes there’s a place for this additional information as it does verify you but it should not be the main focus.

Talk about your customers' needs. It’s all about them, not you!

✂️Cut out any unnecessary information and focus on what truly matters:

✅ How you solve their problems
✅ The quality of your work
✅ Real-life success stories

Showcase the solution they’ve been searching for! 🌟

Need help with your marketing strategy? Get in touch at [email protected] or call 0116 271 2573.

Don’t let your marketing spook you this Halloween👻We’ve got the top tricks to help your brand stand out a treat. Our tea...
09/10/2024

Don’t let your marketing spook you this Halloween👻

We’ve got the top tricks to help your brand stand out a treat. Our team will whip up a custom marketing strategy tailored just for you, ensuring you get the most out of your efforts this spooky season.

Not sure where to begin? Book a free consultation with one of our marketing experts, Jenny Cross or Sally Smith, and discover how we can elevate your business this Halloween. 🎃

Ready to take your marketing efforts to the next level? Get in touch at [email protected] or call 0116 271 2573.

Engagement is the lifeblood of social media success, but what does it really mean when someone interacts with your conte...
07/10/2024

Engagement is the lifeblood of social media success, but what does it really mean when someone interacts with your content? Let’s break down the key elements of engagement and what they signify for your brand:

1. Likes/Reactions:
A like or reaction is the simplest form of engagement. It indicates that your content resonates on some level with your audience, whether it’s entertaining, inspiring, or informative. While likes are great, they’re just the tip of the iceberg when it comes to engagement.

2. Comments:
When someone takes the time to comment on your post, it’s a sign that your content has sparked a thought, emotion, or conversation. Comments provide valuable insights into your audience’s opinions and needs, and they give you an opportunity to engage directly, building stronger relationships.

3. Shares:
Shares are a powerful indicator that your content has struck a chord. When someone shares your post, they’re telling their own network, “This is worth seeing.” This not only amplifies your reach but also boosts your credibility, as shared content is often seen as more trustworthy.

4. Saves:
When a user saves your content, it means they find it valuable enough to revisit later. This is a strong indicator of the content’s relevance and usefulness. If your posts are frequently being saved, it suggests that you’re delivering information or inspiration that resonates deeply with your audience.

5. Clicks:
Click-throughs are direct indicators of interest and intent. If someone clicks on a link in your post, they’re actively seeking more information. This is particularly important for driving traffic to your website, landing pages, or other content hubs where conversions can happen.

6. Mentions/Tags:
When users mention or tag others in your posts, they’re bringing your content into their own conversations. This not only increases visibility but also shows that your content is relevant to their network, further expanding your reach and influence.

7. Direct Messages (DMs):
Receiving a DM in response to your content indicates a high level of interest. It’s a signal that your audience wants to engage in a more personal, private way, which can lead to deeper connections and even sales opportunities.

Understanding these different types of engagement helps you gauge how well your content is performing and how deeply it resonates with your audience. Remember, the more engaged your audience is, the more likely they are to become loyal customers and advocates for your brand. Focus on creating content that not only attracts attention but also invites interaction - that’s where the real power of social media lies.

04/10/2024

Why do we believe that the success of our clients starts with the personal growth and development of our team?

From industry certifications to workshops and mentorship programs, we ensure our team is always learning, evolving, and staying ahead of the latest trends. This commitment to development isn’t just about building skills—it’s about fostering creativity, innovation, and strategic thinking.

When our team thrives, so do our clients. With a highly skilled and motivated team, we can deliver cutting-edge strategies, fresh perspectives, and outstanding results that drive our clients' success. By investing in our people, we’re investing in the future of our clients’ businesses.

At the end of the day, a stronger team means stronger campaigns, better results, and more value for every client we serve.

At Cross Productions, we invest heavily in the training and ongoing development of our team because we know that a knowledgeable, up-to-date team is the key to delivering exceptional results for our clients. Marketing is an ever-evolving field, with trends, tools, and strategies changing rapidly. What worked last year - or even last month - might not work today.

By continuously investing in our team’s growth, we ensure that they’re always on top of the latest trends, data, and technologies. This means our clients benefit from cutting-edge strategies that drive real results. Our commitment to learning and development empowers our team to be innovative, proactive, and ready to tackle any challenge our clients face.

For businesses with an in-house marketing team, we pose a critical question: What are you doing to ensure your team stays ahead of the curve? In a landscape that shifts so quickly, the knowledge and skills your team has today can become outdated fast. Without the right support, training, and opportunities for growth, it’s easy to fall behind.

Whether you’re partnering with an agency or managing an internal team, investing in their development isn’t just important - it’s essential. The success of your marketing depends on it.

It’s International Coffee Day! ☕Just like a great cup of coffee, the perfect marketing strategy has the power to energis...
01/10/2024

It’s International Coffee Day! ☕

Just like a great cup of coffee, the perfect marketing strategy has the power to energise, inspire, and awaken your brand to new possibilities. Whether you're a latte lover or a black coffee purist, there's something about that first sip - just as there's something about a campaign that hits all the right spots.

Here's to the rich aroma of creativity, the bold taste of innovation, and the sweet success that comes from blending the perfect mix of ideas. Today, we celebrate not just our favourite brew, but also the blend of passion and strategy that fuels our marketing efforts every day.

So, grab your favourite mug and let's raise a toast to the perfect partnership: coffee and marketing. Because when you mix the right ingredients you see a return on your investment!

30/09/2024

The most important thing you will ever do with social media marketing… Engagement

When it comes to social media marketing, many businesses focus on metrics like follower count or impressions. While those numbers have their place, the real key to success is engagement.

Engagement is the metric that shows how well your content is resonating with your audience. It's about the likes, comments, shares, and conversations that happen as a result of your posts. High engagement means your audience is not just seeing your content - they're interacting with it, which indicates a deeper connection with your brand.

Why is this so important? Because engaged followers are more likely to become loyal customers. They’re the ones who will advocate for your brand, share your message, and drive organic growth. Plus, most social media algorithms favour content with higher engagement, giving your posts more visibility.

At Cross Productions, we believe that engagement is the heartbeat of a successful social media strategy. By focusing on creating content that sparks interaction, you're not just building a following - you're building a community.

So, the next time you review your social media metrics, don’t just look at how many people saw your posts. Pay close attention to how many people engaged. That’s where the real value lies.

🎨 🖌️Good design is more than just aesthetics; it’s the foundation of a strong brand identity. 🎨 🖌️Whether online or offl...
25/09/2024

🎨 🖌️Good design is more than just aesthetics; it’s the foundation of a strong brand identity. 🎨 🖌️

Whether online or offline, across your website, social media, advertisements, or print materials, consistent and thoughtful design is crucial to creating a lasting impression.

Every element of design - from colours and fonts to imagery and layout should work together to tell your brand’s story. This consistency builds trust, reinforces brand recognition, and ensures that your message is clear, no matter where your audience encounters it.

⁉️Don’t know where to start?

We suggest you create a well-defined set of brand guidelines. 📋

A comprehensive brand guideline acts as a blueprint, ensuring that every design decision aligns with your brand's core values and visual identity. It dictates everything from the colour palette and typography to logo usage and tone of voice, making sure your brand remains cohesive across all channels.

In a crowded marketplace, good design isn’t just an advantage - it’s a necessity. It differentiates your brand, drives engagement, and ultimately contributes to your bottom line. Don’t leave your brand’s visual identity to chance; make sure it’s as strong and consistent as the message you want to convey.

Want to chat with us about your brand guidelines? Get in touch at [email protected] or call 0116 271 2573

You wouldn’t see a farmer sow his seeds and expect a crop the next day. 🚜 🌻 Let’s relate it to your marketing. 🌱 It take...
20/09/2024

You wouldn’t see a farmer sow his seeds and expect a crop the next day. 🚜 🌻

Let’s relate it to your marketing.

🌱 It takes time to grow and nurture the right relationships. In essence, you are ploughing the field and sewing the seeds ready for your sales team to clean up when the crop is ready!

Don’t forget: Just as a farmer will have to adapt to different weathers, you too must adapt according to what your data tells you. It’s an ongoing process of measurement and adaptation. 📈

Effective marketing requires flexibility and a willingness to refine your approach to better align with your goals and audience needs. 🚀

Address

17 Mandervell Road, Oadby
Leicester
LE25LR

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

+441162712573

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