Primula's TV ad, 'Squeeze'
In case you missed it.... Here's our latest project with the lovely team at Primula Cheese 🧀📺
The 30 second advert is now airing across ITV, ITV Breakfast and ITVX from today, as the brand's new, revamped packs also hit the shelves in supermarkets across the country. The ad will also be supported by 10 second cut downs, print, digital media, POS, social and PR.
The campaign, which we not only produced but also conceptualised in partnership with Creative Coalition, heroes the 'Squeeze’, bringing to life the fun and convenience of Primula cheese, through a series of relatable and engaging characters, scenarios, and usage occasions.
We'd love to hear what you think!
Agency partners: Alchemy Media and Prohibition PR
Producer: Nay Mills
Client Services: Rebecca Jones
Director: Ben G. Brown
AD: Charlotte Rosson
DOP: Matt Gentleman
Camera Assistant: Ben Sansom
Gaffer: Harry Newman
Spark: Louis Jones
Sound: Connor Bennet
Sound Design: BANG YOUR DRUM
Photographer: Tony Lendill
DIT: Thomas Walker
Set Stylist: Kirsty Saxon
Set Stylist Assistant: Charlotte Bertenshaw
Wardrobe: Joolie Collier / Rebecca Goldsworthy
HMU: Jessica Goodall
Food Stylist: James Sargent
Talent: Jamie Roche
Talent: Adele Roche
Talent: Minnie Norton
Talent: Sharon Morrison
Post: Paul Wingfield
Just another reel from the collection we crafted for Tanqueray 🍸
Different recipe, different setting and different time of day...
Capturing that magical golden hour glow ✨
Producer and Director: Jo Kendall
Cam Op: Tony Lendill
DOP: Silas Collins
Set Stylist: Andrea Thornton
Mixologist: Amy Edgley
Post: Paul Wingfield & Sara Worcester
Majestic Wine: There's a story behind every glass
We're beyond excited to finally be able to share our work with majestic.co.uk. The Christmas advert is now streaming on ITV and Sky and is a true celebration of the season, capturing the essence of what makes Majestic the ultimate destination for festive cheer.
The campaign encompasses a fully integrated, cross-channel strategy including above the line TV and digital content, radio, out of home, social and direct mail, for both national and local audiences.
We truly poured our hearts and souls into the creative, which aims to evoke an emotion that resonates with the audience, and that they can associate with their shopping experience at Majestic... 🍷✨
We'd love to hear what you think of it.
Producer: Nathan Mills
Production Assistant: Molly Martin
Client Services: Rebecca Jones
Creative Director: James Pierechod
Director: Matt McDermott
First Assistant Director: Stevie Fylan
DOP: Dave Galloway
First Assistant Camera: Ben McFarlane
Photographer: Victoria Harley
Photography Assistant: Max Wailes
Gaffer: Owain Wilshaw
Sparky: Matt Glaz
Set Stylist: Claire Lawlor
Assistant Stylist: Emma Metcalfe
Fashion Stylist: Rebecca Goldsworthy
Hair and Make Up: Jessica Goodall
Make Up: Julia Jeckell
Composer: Justin Jones
BTS: Alex Keyte
Editor: Gareth Harrison, Paul Wingfield
Colourist: Josh Borrill
🐾🎥 Something a little different from us!
As we teased yesterday, we had the opportunity to work with MPM, bringing their US brand Reveal to life across various digital platforms. From their website, to Google and Meta channels, we provided comprehensive end-to-end support, from creative concepts to final asset output.
In the US market, customers are unsure of how to feed complementary food and may not fully grasp the associated benefits. Our creative approach aimed at simplifying the process, educating, and emphasising the harmonious and nutritional combination of wet and fry offerings.
We delivered a total of 56 videos and 70 stills, as well as a visual toolkit, that now serves as a style setter guide for Amazon USP tiles and Mik Mak.
Take a look at the launch video below.
Producer: Nathan Mills
Client Services: Ben Martin
Cam Op: Tony Lendill
Cam Assistant: Thomas Walker
Food Styling: James Sargent, Pam Witter
Set Styling: Hannah Warburton
Make Up: Julia Jeckell Hair and Make-up Artist
Post Production: Paul Wingfield, Sarah Worcester
Introducing the new Powerhouse
After 23 years of refining our approach -building bigger, bolder content better than ever before- we're officially ready to reveal the new Powerhouse 🚀💥
A reimagined way of working, visual identity and direction centred on the belief that creativity, quality and scalability can coexist. You should never have to compromise. You should never need to settle for "just OK".
From a team passionate about making life better through innovation, standout results and a community focus, bluntly put...
We give a sh*t.
We're insatiably curious.
We do the right thing.
We put people and planet first.
It's taken a village, and we're incredibly grateful for the drive and dedication of our founders; Rich White, Tony Lendill and Neil Adams, the Powerhouse community for making work feel like home 🥰
And our wider support from Theodore Comms, Richard Gell, Joseph H., Adam Knights & Flaunt Digital; who've managed to infuse the Powerhouse magic into everything you see and read today.
A lot of cooks in the kitchen…
But we made it!
Go check out our brand-new website here:
www.wearepowerhousestudios.com 🔥
#powerhouse #rebrand #brandlaunch #innovation #contentproduction
Happy Halloween! 🎃 Stay tuned for more spooky content coming your way...
Rose and cardamom G&T to celebrate World Gin Day 2021
Happy #WorldGinDay 2021! 🍸 We reckon this perfect rose and cardamom G&T is the best way to celebrate.
Are you planning your branded content for the rest of 2021? Never miss a date with our free guide to the biggest days in food and drink: https://pwrhse.link/f1766
Sun’s out, grills out! We created this brilliant burger stop-motion to provide BBQ-tastic social media content for Morrisons.
Stuck for what to have for lunch? We’ve got you... 🙌🏼 Amazingly tasty bagel ideas from our recent shoot with New York Bakery and Wild Card PR 😍📷 by Luke
It’s so amazing to see our work with New York Bakery and Wild Card PR out there giving us all those lunch time cravings 🙌🏼😍 such a fun shoot! 📷 by Luke