23/05/2025
Some of our team had an insightful day at the Food & Drink Trends & Innovation Summit earlier this week, diving into the future of the industry.
Here are some of the key takeaways:
🥂 Premiumisation & indulgence
Consumers are embracing luxury and indulgence, with a genuine willingness to invest in premium experiences. A notable example is the Japanese Crown melon, priced at £150 and available at which flew off the shelves earlier this year 🤯
💰 The value equation
While price still matters, shoppers are increasingly seeking value through quality, convenience and an emotional connection with brands.
🚀 Emerging trends
Valeo Foods tapped into all things trends and flavour combos. From Sweet & Spicy, Global Heat, Extreme Umami, Nostalgic Twists, Botanical & Citrus Infusions, and Maximalist Pairings, expect to see all of these on the rise. Have you tried the Korean Hwachae Fruit Bowl yet? 🥣
⏳ Limited-time offers
Brands like will continue using exclusivity to create urgency and excitement among consumers: think limited-edition sauces, seasonal offerings, and modern complements like beverages.
🥗 Nutrient-rich additions
Incorporating nutrient-dense ingredients into “low-cal, low-fat, low-sugar” products is gaining traction, especially in response to GLP-1 trends and stricter HFSS regulations.
🐟 &
Last but not least, it was great to learn about Quorn’s initiative with the NHS, introducing “Let’s Meat Halfway” across UK hospitals, blending half mince and half Quorn to reduce meat intake, CO₂ emissions and work toward a more sustainable future.
What’s the most exciting change you’re seeing in the F&B industry right now, and how are you evolving your strategy to stay ahead?
