Powerhouse

Powerhouse We are a specialist production company with 25 years of experience delivering standout photography and film content, at any scale.
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We’re a visual content production house, specialising in scalable, sustainable creative content solutions tailored to the needs of pioneering FMCG brands. We partner with the most exciting brands and agencies in food and beverage, to help them increase sales, build brand awareness, and grow communities. But the reason they come back to us time after time is the very same thing that makes us extrao

rdinary: our people, our work and our ability to scale. In our 20+ years, we’ve mastered how to make creativity, quality and scalability co-exist in harmony. Without ever compromising on brand image.

More work for Furocity, beautifully placing their brand new products into the perfect setting.From a rainforest to a fro...
06/09/2024

More work for Furocity, beautifully placing their brand new products into the perfect setting.

From a rainforest to a frozen lake—curious about how we pulled off these looks?

𝗧𝗿𝗼𝗽𝗶𝗰𝗮𝗹 𝗧𝗵𝘂𝗻𝗱𝗲𝗿 🌴
We crafted a lush tropical rainforest for the can to thrive in, using a blend of bought and foraged plants, moss, and a touch of smoke to create that misty, jungle vibe.

𝗕𝗲𝗿𝗿𝘆 𝗙𝗿𝗲𝗲𝘇𝗲 ❄️
We suspended the can in a polystyrene ice mold, filled with distilled water and froze it solid over 48 hours. Genuinely all done in-camera, no AI or heavy retouch.

What do you think?

Creative: Luke Walters
Photography: Jonny McGilloway, Stevie Wareing, Rufus Davies
Art Direction: Sarra Barker & Malgorzata Tracz
Food Styling: Kerry Livens & Anna Menaul

📽 BTS vs the end result.We were recently briefed to shoot some cool stuff for Furocity's bold rebrand and NPD blitz.🥭 He...
05/09/2024

📽 BTS vs the end result.

We were recently briefed to shoot some cool stuff for Furocity's bold rebrand and NPD blitz.

🥭 Here's 𝗠𝗮𝗻𝗴𝗼 𝗠𝗮𝘆𝗵𝗲𝗺: "A punchy mango mix that’s all about bringing the mayhem, an ideal choice for those looking to maintain high energy levels and mental clarity. This one’s for the warriors out there."

In true Tyson Fury fashion, this had to pack a punch. So... we staged the can in a toy wrestling ring, using virtual production and an AI-generated crowd scene to capture the energy of a live boxing match.

Finally, a little smoke added the perfect touch of intensity and depth 🔥

Creative: Luke Walters
Photography: Jonny McGilloway, Stevie Wareing, Rufus Davies
Art Direction: Sarra Barker & Malgorzata Tracz
Food Styling: Kerry Livens & Anna Menaul

We’re super excited to share a glimpse into our latest project with OLIVER Agency, a film that celebrates local pride an...
04/09/2024

We’re super excited to share a glimpse into our latest project with OLIVER Agency, a film that celebrates local pride and highlights E.ON's sustainable initiatives.

Over three action-packed days, we hit some of Sheffield’s most epic spots 🌳 with a cast of 15+, featuring teens leading a bike tour and others sharing their stories along the way.

We handled everything from pre-production to the shoot—creating storyboards and shooting boards, scouting the perfect locations/talent, and managing all the BTS details like crew, travel, and catering to keep everyone fuelled and ready to roll (you know us, we're big foodies!).

We then sent the rushes over to our friends at OLIVER for the final leg of the race 🏃‍♂️🤝

The film is now live across paid and organic channels.

Client Services: Jack Asquith
Producer: Holly Fitzpatrick
Director: Luke Whiteley
Cam Op: Dave Galloway
Cam Assistant: Ben Mcfarlane
Lighting: Matt Glaz
General Assistant & BTS: Max Wailes

Take a close look at this image... can you tell it's a virtual backdrop? No need for expensive, time-consuming set build...
03/09/2024

Take a close look at this image... can you tell it's a virtual backdrop?

No need for expensive, time-consuming set builds.
No need for a ton of props.

is often misunderstood as spenny and inaccessible, but the reality is quite different. When scaled down to a single volume with a small set, it's surprisingly affordable. We’ve been using it for years, and it’s become an essential tool in our creative arsenal 👌

🤔 Interested in how this could work for your project? Drop our team a line at [email protected].

While we usually keep feedback under wraps (we're not ones to brag), we couldn’t help but sharing this lovely note from ...
28/08/2024

While we usually keep feedback under wraps (we're not ones to brag), we couldn’t help but sharing this lovely note from Matt Duggan, Global Rebrand Manager at MPM.

It's a true testament to what happens when you put your heart into your work, and we’re incredibly proud of that! Since our first project with MPM, we’ve worked together on multiple photo and video shoots across various brands—and along the way, we've become good friends.

🚀 Case study: on-pack photography 🚀Last summer, we took on a full rebrand project for MPM's pet food brand, www.applaws....
27/08/2024

🚀 Case study: on-pack photography 🚀

Last summer, we took on a full rebrand project for MPM's pet food brand, www.applaws.com/uk. The client’s on-pack imagery was inconsistent and desperately needed a refresh.

The challenge? Delivering a shoot for 96 products within a very tight timeline.

Our approach:
⚡ A "style-setter" day to secure approval on the shot direction for all SKUs upfront
⚡ Shoot schedule per product category, enabling a flow-state that improved efficiency
⚡ Single photographer for a unified vision
⚡ Multiple rigs to maximise time and productivity on set
⚡ Dual food stylists to speed up the process
⚡ "Scratch & dust" retouch on set

Every product was shot on the same product plate to maintain brand consistency and allow for recolouring by MPM's in-house artworkers, with studio lighting highlighting natural shadows and showcasing ingredients in proportion to the recipe.

In just 2 shooting days, we delivered 181 assets 🚀 click through to see a bunch of them.

👏 When you prioritise production from the very start of a campaign, you're setting yourself up for success 👏Take our fri...
22/08/2024

👏 When you prioritise production from the very start of a campaign, you're setting yourself up for success 👏

Take our friends, Beronia, as an example. They initially came to us to produce their 2023 Christmas TVC. But what they left with was far more valuable—a rich library of high-quality stills and motion content. From beautiful close-ups to social occasions, these assets continue to serve them well, loooong after the holiday season ended.

Take a peek 👉

Celebrating two years of Nay Mills 🕺Nay joined us in 2022 but it feels like he’s been here forever! He slotted right in ...
14/08/2024

Celebrating two years of Nay Mills 🕺

Nay joined us in 2022 but it feels like he’s been here forever! He slotted right in from day one, quickly proving to be a reliable pair of hands. No job is ever too big for him, and no "problem" is ever truly a problem.

He’s hands down the most organised, calm, reliable, and lovable producer you’ll ever work with (OK, we might be a bit biased, but it’s hard not to be!).

🗨 Now, let's hear it from him...

𝗪𝗵𝗮𝘁 𝗺𝗮𝗱𝗲 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲 𝗶𝗻𝗶𝘁𝗶𝗮𝗹𝗹𝘆?
I was at a stage in my career where I knew I wanted to push myself to the next level and continue to develop my skillset, seeing the work that Powerhouse were producing blew me away and I knew I wanted to be part of that, it’s been the best decision of my career so far!

𝗪𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘁𝘄𝗼 𝘆𝗲𝗮𝗿𝘀?
The recent TV ads I've produced: Majestic Wine and Primula. Both have been incredibly well received and we have been nominated for several National Awards—winning one of them—as a result. Can’t wait for the next one, watch this space 📺

𝗖𝗮𝗻 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝗮𝗻𝘆 𝘁𝗶𝗽𝘀 𝗼𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀 𝗷𝘂𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗿𝗲𝗲𝗿𝘀?
Don't be afraid to get your hands dirty, be transparent with creatives, and never listen to your imposter syndrome! You've got this.

Happy work anniversary, Nay.
Keep smashing it 🎉

Join us behind the scenes as we embrace the S5K Ember with our good pals at OLIVER Agency, capturing some seriously stun...
13/08/2024

Join us behind the scenes as we embrace the S5K Ember with our good pals at OLIVER Agency, capturing some seriously stunning slow-mo footage for Comfort.

The mission? To film a series of texture pours, how-to videos, and lifestyle shots that perfectly bottle the brand’s essence; for use in OOH displays, in-store promos, social media, and more.

Picture this: rotating turntables, flowers and foliage, plenty of mess, beautiful aromas around the studios, a dream team of a crew, and a whooooole lot of fun 🕺💦

Cam Op/DOP: Luke Whiteley
Producer: Nay Mills
CS: Jack Asquith
Assist: Max Wailes
DIT: Thomas Walker
Live edit: George Oliver
Stylist: Claire Lawlor & Emma Metcalfe

We shared the recipes yesterday, so it was only fair to shed light on the models today.Our Account Director, Kim, her li...
30/07/2024

We shared the recipes yesterday, so it was only fair to shed light on the models today.

Our Account Director, Kim, her little girl, and Dr. Oetker's foodie, Ruby, were the stars of the show this time around, with Luke perfectly capturing the fun and warmth of baking together at home 👩‍📸

Visit Dr. Oetker Baking's website to find out how to win a family trip to LEGOLAND® Windsor Resort, including park tickets and a night’s stay at the resort hotel!

Recent work with Dr. Oetker Baking, where we captured five fun kids' baking recipes for their latest paid media campaign...
29/07/2024

Recent work with Dr. Oetker Baking, where we captured five fun kids' baking recipes for their latest paid media campaign, includes an amazing chance to win a family trip to Legoland! Find out how on their website: https://www.oetker.co.uk/inspiration/bake-summer-fun

Dr. Oetker has been loyal clients of ours for over 6 years—it truly feels like they’re part of the family. Our team, particularly our Senior Creative Luke, have developed a deep understanding of their brand and have perfected a signature "Dr. O" style while allowing creativity to flourish on set...

Dream client right here ✨

Throwback to this shoot with Magnet Kitchen, where we highlighted the elegance and versatility of their kitchen cabinet ...
25/07/2024

Throwback to this shoot with Magnet Kitchen, where we highlighted the elegance and versatility of their kitchen cabinet samples.

Simple, yet effective. The ultimate inspiration for pairing and styling their paint-to-order colours: French Clay, Nutmeg, Balmoral, and Coastland ✨

Client Services: Rebecca Jones
Producer: Eleanor Monty
Creative: Silas Collins
Stylist: Claire Lawlor

Last week, we opened our doors to Sixth Form student and Content Creator, Archie, for an exciting week of work experienc...
23/07/2024

Last week, we opened our doors to Sixth Form student and Content Creator, Archie, for an exciting week of work experience.

He had the chance to hear and learn from every area of the biz, soaking up valuable advice on; marketing yourself in your early career, recognising your worth, staying creative and ahead of the curve, and thriving in highly competitive, fast-paced environments.

One of his highlights was diving into the world of . In his words, "VP is a tool I have seen creatives use, but I'd never had the chance to take advantage of it myself! Getting some hands-on experience at Powerhouse has really opened my eyes to what's possible with this tech. Pretty cool!"

If you've been following us, you'll know how much we love spreading knowledge and supporting our communities. This is just another initiative in our mission to nurture and build tomorrow's creatives.

We encourage other businesses to do the same—whether it's internships, hosting workshops, open days, or just providing mentorships, it all counts! 👏

And just like that... England is in the 2024 Euros final!! ⚽️🎉Watching from home on Sunday? Why not try one (or two) of ...
11/07/2024

And just like that... England is in the 2024 Euros final!! ⚽️🎉

Watching from home on Sunday? Why not try one (or two) of Costcutter's summer recipes—perfect for sharing over footy.

👉 https://costcutter.leadfamly.com/summer-recipes

Client Services: Kim Woods
Producer: Laura Holsey
Creative: Luke Whiteley
Set stylist: Andrea Thornton
Food stylist: Paul Dickson

New work for Too Good To Go 📸A comprehensive asset bank to showcase the volume and variety in their convenience bags, he...
11/07/2024

New work for Too Good To Go 📸

A comprehensive asset bank to showcase the volume and variety in their convenience bags, helping new users visualise and reminding loyal ones of the amazing deals you can get from Co-op, Morrisons, SPAR UK, Aldi UK, Toby Carvery, Starbucks, Costa Coffee, and Pret A Manger 🛍

With two rigs running simultaneously over two days—one kitchen shooting lifestyle and one overhead tabletop—we powered through the shot list in half the time 🚀

The results? A complete overhaul of their app, as well as supporting assets for email campaigns, social media, and paid UA content.

Client Services: Jack Asquith
Producer: Molly Martin
Photographer: Victoria Harley & Tony Lendill
Styling: Georgie Hodgson & Samantha Wilson
Set styling: Emma Metcalfe

Working with the lovely bunch at Stone Willys to maintain a cohesive visual style across all media. Colourful and playfu...
04/07/2024

Working with the lovely bunch at Stone Willys to maintain a cohesive visual style across all media. Colourful and playful, putting the product front and centre as the star 🌯⚡

The brand needed an extensive bank of assets featuring their breakfast muffins, wraps and melts, burgers, pizzas and sides to support their numerous marketing activities throughout the year. Click through to see.

Excited to share this recent photography project with our partners and good friends at ZEAL Creative.Zeal's client neede...
02/07/2024

Excited to share this recent photography project with our partners and good friends at ZEAL Creative.

Zeal's client needed a way to showcase their World Beers ─ San Miguel, Poretti, Erdinger and Brooklyn Pilsner ─ in a premium light, highlighting the long, sun-drenched days of summer 🌞

The campaign supports a brilliant GWP offer at Sainsbury's all over the country, where shoppers who buy any of these beers, get a free glass to enjoy your beer all season long.

Click through to see the shots in the wild 🛒
Have you spotted them at your local store yet?

Client Services: Jack Asquith
Producer: Laura Holsey
Creative: Rich White
Food styling: Ann Reynolds

01/07/2024

In case you missed it.... Here's our latest project with the lovely team at Primula Cheese 🧀📺

The 30 second advert is now airing across ITV, ITV Breakfast and ITVX from today, as the brand's new, revamped packs also hit the shelves in supermarkets across the country. The ad will also be supported by 10 second cut downs, print, digital media, POS, social and PR.

The campaign, which we not only produced but also conceptualised in partnership with Creative Coalition, heroes the 'Squeeze’, bringing to life the fun and convenience of Primula cheese, through a series of relatable and engaging characters, scenarios, and usage occasions.

We'd love to hear what you think!

Agency partners: Alchemy Media and Prohibition PR
Producer: Nay Mills
Client Services: Rebecca Jones
Director: Ben G. Brown
AD: Charlotte Rosson
DOP: Matt Gentleman
Camera Assistant: Ben Sansom
Gaffer: Harry Newman
Spark: Louis Jones
Sound: Connor Bennet
Sound Design: BANG YOUR DRUM
Photographer: Tony Lendill
DIT: Thomas Walker
Set Stylist: Kirsty Saxon
Set Stylist Assistant: Charlotte Bertenshaw
Wardrobe: Joolie Collier / Rebecca Goldsworthy
HMU: Jessica Goodall
Food Stylist: James Sargent
Talent: Jamie Roche
Talent: Adele Roche
Talent: Minnie Norton
Talent: Sharon Morrison
Post: Paul Wingfield

Take a BTS look at a recent shoot for our friends at Costcutter, which is their largest and most comprehensive advertisi...
26/06/2024

Take a BTS look at a recent shoot for our friends at Costcutter, which is their largest and most comprehensive advertising campaign of the year.

Celebrating all things Sport – the campaign focuses on coming together with friends and family, enjoying great food and drink, and supporting everyone's favourite events ⚽🏊‍♂️🏅

The result? Hundreds of completely unique stills, which will be used during the Summer months to target shoppers, retailers, and suppliers through their in-store and advertising channels.

PS: What did you think of last night's game?

Calling all sweet tooths. This one's for you! Feast your eyes on this   we did for chocolate giant, Mars Bar 🍫
20/06/2024

Calling all sweet tooths. This one's for you!

Feast your eyes on this we did for chocolate giant, Mars Bar 🍫

🏅 Read all about how we produced Quickline's award-winning campaign, "Don’t settle for second best".Quickline teamed up ...
18/06/2024

🏅 Read all about how we produced Quickline's award-winning campaign, "Don’t settle for second best".

Quickline teamed up with Theodore.ltd, ourselves, Alchemy Media, and Sowden & Sowden for their first-ever above-the-line push.

Featuring Olympic legends Alistair and Jonny Brownlee, this Yorkshire collab aimed to boost brand awareness, drive sales, and establish Quickline as a true community champion.

Well, the campaign didn't disappoint 🤝 delivering on all fronts.

Read the full case study here: https://bit.ly/4bYDbWs

Our Chief Happiness Officer makes an appearance on set 🐾Floki's job description includes providing emotional support dur...
17/06/2024

Our Chief Happiness Officer makes an appearance on set 🐾

Floki's job description includes providing emotional support during stressful meetings, interrupting serious conversations with her squeaky toys and making sure no one eats alone (especially if it's chicken). Finally, her mid-day naps are also a gentle reminder to us all about the importance of taking breaks.

But Floki can also model.

In fact, this isn't her first time in front of the camera; she previously appeared in a Magnet Kitchen TV ad and has now made her return to the studio for our friends at Dr. Oetker Baking!

She’s practically a celebrity around here, and we’re pretty sure she knows it 😹

Want the doggie birthday cake recipe? Click here: https://www.oetker.co.uk/recipes/r/doggie-birthday-cake

Weekend plans sorted by thebar.com  🍸✨What a shoot this was. The team captured 150+ unique, beautifully styled shots of ...
14/06/2024

Weekend plans sorted by thebar.com 🍸✨

What a shoot this was. The team captured 150+ unique, beautifully styled shots of drink bundles and cocktails in just a few days. We had four rigs and four crews running simultaneously across two of our in-house studios.

We appointed a Lead Creative, Luke Whiteley, who oversaw all set ups to keep lighting rigs consistent and could feed into the pre-production creative process to maintain a handle on what each rig needed to achieve 👌

💬 Which one is your favourite shot?

Recipe development and photography work for Birds Eye Green Cuisine for use on retailer websites, social and shopper mar...
12/06/2024

Recipe development and photography work for Birds Eye Green Cuisine for use on retailer websites, social and shopper marketing 🌿

Who said meat-free meals can't be a succulent taste experience?

Our Food Creative, James Sargent, comments:"It's always amazing to work creatively on a project from start to finish. Developing recipes for a shoot means making sure the dishes not only taste incredible but also look it. For these dishes, I aimed for bright and vibrant presentations, using ingredients that complement the flavours of the products while adding pops of colour."

Hungry yet? Scroll through again 🤤👉

Producer: Laura Holsey
Recipe Development: James Sargent
Creative: Victoria Harley
Set Styling: Hannah Warburton

Spicing things up for Marks and Spencer 🌶Capturing small products, perfecting the tiniest of details and making sure eve...
11/06/2024

Spicing things up for Marks and Spencer 🌶

Capturing small products, perfecting the tiniest of details and making sure everything's in its place can be quite the challenge. Luckily, our Food Creative, James Sargent, has got it down to an art 👉

Elevating Hovis' rustic bloomers beyond the ordinary "sarnie" 🥪Beautifully shot and styled by Victoria Harley, Georgie H...
06/06/2024

Elevating Hovis' rustic bloomers beyond the ordinary "sarnie" 🥪

Beautifully shot and styled by Victoria Harley, Georgie Hodgson and James Sargent. In partnership with Initials CX.

More   work, featuring Iceland Foods.Believe us when we say our crew sweats buckets to meet the hefty content demands of...
04/06/2024

More work, featuring Iceland Foods.

Believe us when we say our crew sweats buckets to meet the hefty content demands of your average retailer 🫣

Here's just a glimpse of the thousands of packaging projects we've collaborated on with them over the years 👊

So good to see more of this  Wagyu content being released into the wild, showcasing their BBQ selection in all its juicy...
03/06/2024

So good to see more of this Wagyu content being released into the wild, showcasing their BBQ selection in all its juicy glory!

We're still recovering from the feast we enjoyed during the shoot... But aside from that, we also managed to capture a wide range of photography and stop mo assets that will help the brand stand out during the summer months 🔥

Client Services: Kim Woods
Producer: Molly Martin
Creative: Vic Harley
Food styling: Georgie Hodgson and James Sargent

🎉 Powerhouse turns 25! 🎉As we hit a quarter of a century we'd like to thank our fabulous clients and partners for your s...
28/05/2024

🎉 Powerhouse turns 25! 🎉

As we hit a quarter of a century we'd like to thank our fabulous clients and partners for your support throughout the years.

For us, this anniversary serves as the perfect opportunity to look back on our humble beginnings and reconnect with the reasons we started in the first place.

From our origins as a photography biz, we ventured boldly into the world of film, continuously pushing the boundaries of creativity. Yet in recent years, in the pursuit of growth and innovation, it's safe to say we lost our way a bit, experimenting with more strategic, data-driven and distribution services.

Today's a new day. It marks a pivotal turning point in our narrative. We're hitting the reset button and going back to our roots, realigning our focus on what we're best at: Production 🎥

Read the full story here: https://bit.ly/4bRVQCH

Over the moon to share that Majestic Wine brought home the "Consumer Campaign of the Year" trophy at this year's The Dri...
23/05/2024

Over the moon to share that Majestic Wine brought home the "Consumer Campaign of the Year" trophy at this year's The Drinks Business Awards, for our campaign "There's a story behind every glass".

Huge congratulations and thanks to Nicola Graham and the entire marketing team at Majestic for putting your trust in us and making this project a dream to work on. And of course, to Rebecca Jones, Nay Mills and the rest of the team for pulling out all the stops to deliver something truly special.

Read the full case study here: https://bit.ly/44W78DQ

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Coal Hill Lane, Rodley
Leeds
LS131DJ

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