McGill Productions

McGill Productions Award-winning video production for brands that value the power of storytelling.

What a year! 2024 was our biggest year to date, working with new and existing clients all over the world.From immersive ...
20/01/2025

What a year! 2024 was our biggest year to date, working with new and existing clients all over the world.

From immersive social content for (garnering 8.8 million views), to full campaign launches for startups like Almanak (helping them oversubscribe applications by 15x), to a week capturing content at the Paris Olympics with Olympics correspondent to name a few, we worked across sectors and borders to help bring stories and ideas from brands of all sizes to life.

Here is a small selection of the jobs that we were most proud of in 2024 đŸ‘†đŸŒ

If you’re interested in making content that delivers real results in 2025, and are looking for a partner who can get rid of all the production headaches, drop us a message! Let’s see what we can make in 2025 🎬

Earlier in the year, we worked with Brother Sewing UK on the launch of their flagship sewing and embroidery machine, the...
12/11/2024

Earlier in the year, we worked with Brother Sewing UK on the launch of their flagship sewing and embroidery machine, the Aveneer.

Alongside video production, we provided a comprehensive photography package, capturing over 200 lifestyle and product images for Brother to use across web, social and print.

Our goal was to create a bold, sleek campaign that highlighted Brother’s role as innovators in the sewing niche. As such, we chose to shoot in an editorial style with a minimal set, placing the machine and Dutch designer Tess Van Zalinge creations front and centre.

The campaign was all about couture and high-fashion, aiming to show the full range of capabilities of the machine. Here are some of our favourite photos from the campaign 📾

🎉We are excited to share that we’ve been honoured with not one but TWO ! 🏆🌟Our collaboration with Brother Sewing UK f...
24/10/2024

🎉We are excited to share that we’ve been honoured with not one but TWO ! 🏆

🌟Our collaboration with Brother Sewing UK for SKITCH has earned a prestigious Gold Award in the Products & Services category, and our work with Protein Works for Soundtrack to Your Summer secured a Silver Award in the Products & Services Campaign categoryđŸŒžđŸŽ¶

The Davey Awards may shine the spotlight on smaller creative agencies, but these wins are anything but small!đŸŒ±

With judging by industry giants like Disney, Microsoft, Condé Nast, and MTV, these awards celebrate bold ideas and groundbreaking creativity.

This recognition is a testament to our belief that it’s not the size of the budget but the power of the ideas that truly make a differenceđŸ’ĄđŸ’„

We’re proud to pour our passion and creativity into every project, and we’re grateful for this incredible acknowledgement đŸ™ŒđŸŒ

Here’s to more stories that resonate and inspire! 🚀✹

We are happy to share our first project with , a global events company we connected with through In collaboration with...
09/10/2024

We are happy to share our first project with , a global events company we connected with through In collaboration with , we captured an event exploring AI, Blockchain, and consciousness on the historic Magna Carta Island in southern England.

This exclusive gathering of global thought leaders centered on the future of AI and culminated in an unforgettable celebration. We produced an aftermovie and live social content to showcase the anticipation leading up to the event and share founder Weixing’s inspiring vision for the future.

Take a look at some moments from the event, and stay tuned for the full video reveal.

We are happy to share our first project with Wagmi, a global events company we connected with through Delphi Digital In ...
09/10/2024

We are happy to share our first project with Wagmi, a global events company we connected with through Delphi Digital In collaboration with Pink Cactus Productions, we captured ‘Protocols’ an event exploring AI, Blockchain, and consciousness on the historic Magna Carta Island in southern England.

This exclusive gathering of global thought leaders centered on the future of AI and culminated in an unforgettable celebration. We produced an aftermovie and live social content to showcase the anticipation leading up to the event and share founder Weixing’s inspiring vision for the future.

Take a look at some moments from the event, and stay tuned for the full video reveal.

01/10/2024

The Ferrari of Sewing MachinesđŸȘĄđŸ§”

To promote the launch of Brother’s most innovative sewing, embroidery, and quilting machine to date, we created this 90-second high-fashion ad showcasing the new machine and it’s features.

While this was a product video, it was also a statement piece, showcasing Brother as innovators in the Sewing/Embroidery niche.

Our goal was to target affluent women aged 50+, with a strong focus on quality, craftsmanship, and innovation. Our challenge was to position ‘Aveneer’ as more than a tool, but rather a partner in artistic expression.

We delivered this 90-second ad, plus social media clips to amplify the launch across platforms, as well as a comprehensive photography package containing over 200 lifestyle and product images.

Produced by McGill Productions
Client: Brother Sewing UK
Director of Photography: Freek Zonderland
Gaffer: Chris Vingerhoeds
HMUA: Carlijn Van Den Boogaard
Wardrobe: Tess Van Zalinge
Talent: Jasmijn Bronkhorst and Gabi Scherer
BTS Videographer: Falco Doebler
Location: Westerpark Studio

25/09/2024

At McGill Productions, we specialise in crafting visually stunning, mouth-watering videos that don’t just catch attention, they make your audience crave what they see.

Whether it’s the silky smooth pour of a milky protein shake or the refreshing splash of a green smoothie, our video content is designed to make viewers salivate, driving them from desire to purchase.

We’re proud to collaborate with brands like Protein Works , where our creative direction makes their food and products irresistible to viewers.

From eye-catching ads to powerful brand stories, we know that beautifully crafted visuals not only elevate your brand but also create a deeper connection that turns viewers into customers.

Our work with major clients like Manchester United , Expedia , Brother Sewing UK , and Protein Works proves we can deliver impactful, high-quality videos across any industry.

We’re storytellers who understand how to blend creativity and business sense to produce videos that don’t just look good, they deliver results.

August marked a transformative week for us at the 2024 Paris Olympics, where we captured compelling stories alongside co...
03/09/2024

August marked a transformative week for us at the 2024 Paris Olympics, where we captured compelling stories alongside correspondent Raymond Braun.

Throughout the week, we delved into the lives of Olympic athletes like Ariana Ramsey and Chris Nilsen, creating intimate and powerful interviews that explored their mental health challenges and the intense pressures of competing on the world stage. Our mission was to tell stories that not only resonate but also underscore the critical importance of athletes speaking openly about their struggles.

We also immersed ourselves in the Marathon Pour Tous, an extraordinary overnight race with 20,000 participants running the official Olympic course. Here, we captured raw, authentic moments as we interviewed runners about the profound impact of running on their mental well-being.

In March, we proudly announced our collaboration with Lancaster University Students' Union for their 2024 Roses Tourname...
31/07/2024

In March, we proudly announced our collaboration with Lancaster University Students' Union for their 2024 Roses Tournament campaign and unveiled the first of three videos. Our goal was to craft a trilogy of student-centric videos that make viewers feel a sense of unity and celebrate the rich legacy of the Roses Tournament.

Today, we are sharing behind-the-scenes footage from the second teaser in the series, ‘Tug of War’. This video is inspired by the storied rivalry between Lancaster and York, building anticipation for the event.

To create tension, we focused on slow-motion shots and close-ups, capturing the athletes’ expressions and group dynamics in detail.

23/07/2024

Great to see another one of our videos being spotlighted by the Creativepool team đŸ‘đŸŒ

This video is aimed at young creatives, so we used a vibrant storytelling approach and engaging animation to showcase Brother Sewing UK ‘s first app-controlled machine.

01/07/2024

Have you ever made a video before turning on any cameras?

That’s what we did for Brother Sewing UK

We created the entire video for the launch of their latest embroidery machine in pre-production using a 3D scan (bottom video), dialling in camera movements using keyframes.

This process allowed us to flawlessly recreate our shot plan with a robot arm in real life, followed by the addition of graphics in post-production.

This approach not only streamlined our process on-set, but also allowed the client to preview the video before any cameras were switched on, resulting in the video being ready to launch earlier.

Technology đŸ€đŸŒ creativity

23/05/2024

We are excited to reveal our latest video for Brother Sewing UK , which takes on a different visual style than our previous productions.

The brief for SKITCH called for us to show crafters what the new age of embroidery looks like in a way that is high-energy and exciting.

Aimed at crafters and sewers of all abilities, but primarily Millenials and Gen Z, this video is designed to capture the attention of young creatives.

With the above in mind, we brought in a robotic arm, to help us capture dynamic visuals through smooth and elegant movements.

A key focus for this video was SKITCH being Brother’s first app -controlled machine, as well as the Artspira app itself and the graphics available within the subscription.

To highlight this, we used a vibrant storytelling approach, utilising text overlays and animations to convey functionality and ease-of-use, while also making the screen come to life.

Overall for this video, we focused on sleek, modern aesthetics and sophisticated lighting to position Brother Sewing as an innovative and forward-thinking brand.

Thrilled to announce that our ‘Connected Creativity’ video for Brother Sewing UK has been shortlisted for the Prolific N...
17/05/2024

Thrilled to announce that our ‘Connected Creativity’ video for Brother Sewing UK has been shortlisted for the Prolific North Creative Awards in the Video/Film/Ad: Short Form category!

We’re honoured to be in such great company alongside Disney’s ‘There’s a Disney Story in Everyone’ and Transpennine Express’ ‘Where Next?’ 🌟

Our video for Brother Sewing UK ‘Connected Creativity’ has been named a finalist in the Digiday Video and TV Awards, alo...
10/04/2024

Our video for Brother Sewing UK ‘Connected Creativity’ has been named a finalist in the Digiday Video and TV Awards, alongside some great international campaigns.

In outlining its selection process for this year's finalists, Digiday emphasises that “each finalist demonstrates a deep understanding of audience needs to deliver compelling experiences,” underscoring the “dynamic evolution of digital media and its profound impact on brand storytelling and consumer engagement.”

We are proud to once again be up against some notable players in the industry.

Some more great news from McGill Productions to share with you today. Our promotional video for Brother Sewing UK, ‘Conn...
04/04/2024

Some more great news from McGill Productions to share with you today. Our promotional video for Brother Sewing UK, ‘Connected Creativity’, has been named winner of the ‘Video - Consumer Product/Services’ category at the NYX Video Awards 2024.

The NYX Awards are known for celebrating creative and marketing excellence on a global stage. To be recognised amongst such an array of international talent is not just an honour; it’s a reflection of the dedication and creativity that epitomises what our company stands for.

This is not just about the shiny trophy; it's about the long shoot days, the endless brainstorming sessions, and the thought, research, and planning that goes into every decision we make. ‘Connected Creativity’ was a labour of love, and we're so proud to see it being recognised.

A heartfelt thank you to our amazing community and clients. We're inspired to continue crafting impactful stories every day.

We’re grateful for the continued support and appreciation from our valued clients and partners. Hearing kind words like ...
26/03/2024

We’re grateful for the continued support and appreciation from our valued clients and partners.

Hearing kind words like these from our long-term partner Brother Sewing UK truly motivates us to keep pushing creative boundaries.

Their testimonial following our collaboration on the 'Connected Creativity' promo video last year speaks volumes.

We’re excited to reunite with the Brother team in the studio for more inspiring projects in the coming weeks! 🎬

25/03/2024

As we approach the iconic Roses Tournament, the Lancaster University Students' Union team has graciously chosen us to produce a promotional video that truly reflects the enduring legacy and strong camaraderie that this competition has fostered for decades.

Drawing from our previous successful collaborations with LUSU, we’ve compiled the footage into the video showcased above. Consider this a sneak peek of the more extensive campaign we are excited to roll out with them for 2024.

🏆 Part 1 of 3 🏆

21/03/2024

If you are a small business and want to maximise the impact of video, there are 3 things you need:

📖 A COMPELLING NARRATIVE:
Craft your story from the customers’ perspective, painting a vivid picture that encompasses their highs and lows. Authenticity is key to resonating with your audience.

đŸ’„ OUTRAGEOUS STORIES:
Note: not every story needs to be outrageous*

The most memorable stories often start with unconventional ideas. Embrace the unexpected to make your brand stand out and leave a lasting impression.

đŸ™ŒđŸŒ STRONG EMOTIONS:
Identify and tap into the strongest emotions associated with your product or service. Understanding what drives your clients can help create a deeper connection, build trust, and foster long-lasting relationships.

Follow us for expert insights to elevate your video content and accelerate your journey towards achieving your business goals.

Address

Lancaster

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441524907005

Website

Alerts

Be the first to know and let us send you an email when McGill Productions posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to McGill Productions:

Videos

🎬 Back on set with Protein Works 🎬 In June, we teamed up with @proteinworks for their latest social content series, Indulge Your Taste Buds, and this one’s all about flavour and texture! đŸ«đŸ“ To capture the luxurious details, we used slow-motion effects, a probe lens, and a creative fish tank setup, giving every shot that mouth-watering, immersive feel. Filmed in a sleek, modern kitchen that perfectly aligns with Protein Works’ vibe, the shoot was all about indulging the senses đŸŒžđŸ‘©đŸŸâ€đŸł We were also excited to have Gabriela Rolande on board after her appearance in Soundtrack to Your Summer.

The Ferrari of Sewing MachinesđŸȘĄđŸ§” To promote the launch of Brother’s most innovative sewing, embroidery, and quilting machine to date, we created this 90-second high-fashion ad showcasing the new machine and it’s features. While this was a product video, it was also a statement piece, showcasing Brother as innovators in the Sewing/Embroidery niche. Our goal was to target affluent women aged 50+, with a strong focus on quality, craftsmanship, and innovation. Our challenge was to position ‘Aveneer’ as more than a tool, but rather a partner in artistic expression. We delivered this 90-second ad, plus social media clips to amplify the launch across platforms, as well as a comprehensive photography package containing over 200 lifestyle and product images. Produced by McGill Productions Client: Brother Sewing UK Director of Photography: Freek Zonderland Gaffer: Chris Vingerhoeds HMUA: Carlijn Van Den Boogaard Wardrobe: Tess Van Zalinge Talent: Jasmijn Bronkhorst and Gabi Scherer BTS Videographer: Falco Doebler Location: Westerpark Studio

Indulge Your Taste Buds
Indulge Your Taste Buds

At McGill Productions, we specialise in crafting visually stunning, mouth-watering videos that don’t just catch attention, they make your audience crave what they see. Whether it’s the silky smooth pour of a milky protein shake or the refreshing splash of a green smoothie, our video content is designed to make viewers salivate, driving them from desire to purchase. We’re proud to collaborate with brands like Protein Works , where our creative direction makes their food and products irresistible to viewers. From eye-catching ads to powerful brand stories, we know that beautifully crafted visuals not only elevate your brand but also create a deeper connection that turns viewers into customers. Our work with major clients like Manchester United , Expedia , Brother Sewing UK , and Protein Works proves we can deliver impactful, high-quality videos across any industry. We’re storytellers who understand how to blend creativity and business sense to produce videos that don’t just look good, they deliver results.

Shortcuts

Share

Category