Brother Sewing x McGill Productions: SKITCh
We are excited to reveal our latest video for Brother Sewing UK , which takes on a different visual style than our previous productions.
The brief for SKITCH called for us to show crafters what the new age of embroidery looks like in a way that is high-energy and exciting.
Aimed at crafters and sewers of all abilities, but primarily Millenials and Gen Z, this video is designed to capture the attention of young creatives.
With the above in mind, we brought in a robotic arm, to help us capture dynamic visuals through smooth and elegant movements.
A key focus for this video was SKITCH being Brother’s first app -controlled machine, as well as the Artspira app itself and the graphics available within the subscription.
To highlight this, we used a vibrant storytelling approach, utilising text overlays and animations to convey functionality and ease-of-use, while also making the screen come to life.
Overall for this video, we focused on sleek, modern aesthetics and sophisticated lighting to position Brother Sewing as an innovative and forward-thinking brand.
#creativeservices #videoproductioncompany #videomarketing
Last month, we worked on an inspiring project with Protein Works, crafting the 'Soundtrack to Your Summer' social campaign. Our challenge was to bring 15 distinct products to life, each through a unique video clip that captivates and refreshes the senses.This campaign reached out to a new audience, those interested in enhancing their health and wellness but new to supplements. Moving away from typical fitness-focused imagery, we crafted short stories within each clip that resonate with a wider audience, focusing on overall well-being.With the energy of summer as our muse, we created custom soundscapes that integrated the natural sounds of each product being used, offering a rhythmic and engaging experience. Our goal was to not just showcase these products, but to create desire, leaving viewers craving more.Follow us for more behind-the-scenes content and to see what’s next in this exciting series with Protein Works.hashtag#socialmediamarketing hashtag#videomarketing hashtag#videostorytelling hashtag#videoproduction
Last year we had the privilege to speak with Nicolas Orellana Olguin, the visionary behind O-Wind and O-INNOVATIONS.
Nicolas reached out to us for something special – to create a story that would launch the O-Wind Turbine into people’s lives through crowdfunding. With high-profile endorsements like those from Sir James Dyson and Dr. Alan Lowdon, the project had credibility but needed a heartbeat.
Understanding that the core of innovation lies in its human story, we set out to craft a video that brought the O-Wind Turbine closer to home.
Our goal was to tell a story that not only highlighted the turbine’s groundbreaking technology but also echoed in the everyday lives of people.
Through a combination of animation and talking heads, we brought to life the impact the O-Wind Turbine could have – on communities, families, and individuals dreaming of a cleaner, more sustainable world.
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#videoproduction #shotonred ##videoediting #videoproductioncompany #videoshoot
Ever wondered what Expedia, Brother, and Manchester United (amongst other brands) have in common? 🤔They all collaborated with us to create impactful, story-driven content that aligned with their company goals.We’re McGill Productions, an award-winning video production company specialising in crafting video content that truly makes a difference. With our expertise in storytelling, innate creativity, and deep understanding of your Ideal Customer Profile (ICP), we bring your vision to life, creating videos which deliver results.Curious to see how we can elevate your brand through compelling visuals? Explore our portfolio on our feed. 🎥.....#videoproduction #videoagency #videography #shotonred #creativeindustry
Roses Tournament 2024 LUSU
As we approach the iconic Roses Tournament, the Lancaster University Students' Union team has graciously chosen us to produce a promotional video that truly reflects the enduring legacy and strong camaraderie that this competition has fostered for decades.
Drawing from our previous successful collaborations with LUSU, we’ve compiled the footage into the video showcased above. Consider this a sneak peek of the more extensive campaign we are excited to roll out with them for 2024.
🏆 Part 1 of 3 🏆
Are you an SME?
If you are a small business and want to maximise the impact of video, there are 3 things you need:
📖 A COMPELLING NARRATIVE:
Craft your story from the customers’ perspective, painting a vivid picture that encompasses their highs and lows. Authenticity is key to resonating with your audience.
💥 OUTRAGEOUS STORIES:
Note: not every story needs to be outrageous*
The most memorable stories often start with unconventional ideas. Embrace the unexpected to make your brand stand out and leave a lasting impression.
🙌🏼 STRONG EMOTIONS:
Identify and tap into the strongest emotions associated with your product or service. Understanding what drives your clients can help create a deeper connection, build trust, and foster long-lasting relationships.
Follow us for expert insights to elevate your video content and accelerate your journey towards achieving your business goals.
Transforming Member Engagement: 3-1-5 Health Club's Social-First Video Content Strategy
In our year-end review with 3-1-5 Health Club , a pivotal truth emerged: the landscape of digital marketing never stands still, and our former strategies were no longer sufficient. This realisation spurred a necessary shift in our content creation approach.
The primary obstacle we faced was addressing the disparity in 3-1-5's membership demographics. With social media recognised as the cornerstone of their marketing efforts, it became clear that our content needed a social-first orientation. This led to the production of three engaging testimonial videos, spotlighting actual 3-1-5 members from distinct target groups. The focus on authenticity was essential, aiming to mirror the evolving preferences of online audiences and ensure a genuine connection with 3-1-5's varied members.
Working in close partnership with the 3-1-5 team allowed us to gain a deep understanding of their members' unique challenges. These insights were instrumental in crafting our interview questions, ensuring they were precisely tailored to address each membership group's specific concerns.
For example, one of our videos specifically targets women new to the fitness community. This video positions 3-1-5 as an inviting and supportive space, deliberately countering the often intimidating perception of fitness environments. It highlights the club's diverse offerings and its commitment to nurturing motivation, illustrating how 3-1-5 transforms the pursuit of health and fitness goals into a rewarding and enjoyable experience.
Exploring the power of connectivity was our mission when Brother Sewing approached us last summer with a challenge. Our task? To craft a promotional video showcasing how Brother's innovative sewing machines can empower small business owners to broaden their offerings, unleash their creativity, and drive business growth.
Our deep understanding of narrative storytelling and the psychology of emotion guided us in embedding elements throughout the video that seamlessly illustrated this theme. We portrayed the evolving synergy between the machines and the burgeoning partnership between Akil Largie and Sarcha Braund, enhancing the story's depth.
The video cleverly hints at this growing bond through meticulous set design (spot the ‘&’ symbol in each scene), strategic costume transitions (from darker to lighter shades symbolising unity), and creative editing techniques like split screens and juxtaposition to enrich the narrative.
Discover the full ‘Connected Creativity’ story on our website 📱(link in the comments below)
Proudly collaborating with:
Client: Brother Sewing Machines Europe GmbH
By: McGill Productions
Production Design: Elizabeth Melinek
Assistants: Nick Wolfenstein & Siri Dawton
HMUA: Terri Grisdale
Featuring: Akil Largie and Sarcha Braund
BTS Photography: Luke Briggs
Venues: The Photocove + Black Milk
Catering by: Taste the Love Manchester
Last month, we travelled back to Leeds to film a fun, creative product promo video for @brothersewingcraft Although we can’t reveal all the details yet, we CAN reveal that we brought the robot arm back in for this one.Having made a similar promo last year, Brother were eager to capture the same feeling for other machines in the family.Our goal was simple: infuse the campaign with the same bright, colourful and fun aesthetic that we had created for the ScanNCut machine.Technology 🤝 creativity
2023 has been another fantastic year for us at McGill Productions!
From continuing and expanding our relationship with industry titans Brother Sewing UK, to reconnecting with past clients Manchester Pride and Matador Network, to working alongside partner companies like Whitcombe James for Marriott Bonvoy, it has been a year filled with a wide variety of new, unique and exciting projects.
We’ve also been fortunate to win four creative awards this year, including ‘Best Consumer Goods’ video at the Brand Film Awards (Campaign Magazine and PRWeek) for our work with Brother.
As we step into 2024, our mission remains unchanged: to create impactful videos that deliver results.
If you are interested in partnering with us next year, or if you are a creative looking to expand your network, drop us a message here. Let’s see what we can create in 2024!
Enjoy our 2023 wrap-up above, which features some of our favourite projects from the year.
For tips on how to improve your video content or to keep up-to-date with our latest creative work, sign up to our newsletter using the link below 👇🏼
https://www.mcgillproductions.co.uk/signup
In some industries, doing the job right is the difference between life or death.
That’s why it’s important to get the message across; to use engaging, cinematic video to tell behaviour-changing stories.
Over the last few years, we’ve worked with companies across industries to emphasise the importance of working safely, to make sure people can go home to their families.
Through cinematic storytelling, we have shown that behaviour change is possible. We can entertain, shock, but also educate and save lives.
Here are some of our favourite shots from those videos. If you want to change behaviour with cinematic, story-driven video, drop us a message!
'Get Creative' Case Study Video
Back for another creative journey with Brother Sewing UK 🪡 This time, we produced a promotional video for their A-series sewing machine range.
From scouting locations to defining customer archetypes, we worked to create a narrative that was dynamic, targeted and people-centric.
If you’re interested in a creative collaboration, drop us a message below 👇🏼
A-Series Case Study Video
Back for another creative journey with Brother Sewing UK 🪡 This time, we produced a promotional video for their A-series sewing machine range.
From scouting locations to defining customer archetypes, we worked to create a narrative that was dynamic, targeted and people-centric.
If you’re interested in a creative collaboration, drop us a message below 👇🏼
This week marked the launch of our latest collaboration with Manchester Pride as part of their 'I Choose Kindness' campaign.
The project tells the story of four Mancunians who, despite being the victims of hate crimes in recent years, stand strong with a message of hope.
The project consisted of four days of filming at the Manchester Pride weekend over the August bank holiday, as well as filming four interviews with the members of the community about their experiences.
While it was important to highlight these stories and tell them in a raw, authentic way, we also wanted the video to stand as a message of hope, noting that attitudes and perceptions towards the LGBTQ+ community have improved in the past ten years since the passing of the Marriage Equality Act.
On top of the seven-minute campaign film, we delivered a range of mobile-native content, shot on mobile phones during the festival, as well as a complete photo album of the weekend to help the charity with content over the next 12 months.
We're proud to continue to support charities like Manchester Pride by telling impactful stories.
Special thanks to all involved in putting this project together.
This is what 15,000 people look like from the sky.
In July, we captured the aerials for Lionel Richie's performance at Lytham Festival, as part of an upcoming Netflix documentary showcasing his remarkable journey.
Our brief was to capture as many beautiful aerial shots as possible, highlighting the crowd's scale and the beautiful setting surrounding the site. We used our Inspire 2, working alongside Centreline Films to supplement the footage captured on the ground at the main stage.
McGill Productions Videography Showreel
It's been a remarkable year at McGill Productions.
We've crafted content for industry leaders like Brother, Delphi Digital, and Debitam, and we're proud to say we've clinched prestigious awards, including the Brand Film Awards.
Our formula? A relentless focus on storytelling that not only looks good but performs.
Now, as we look ahead, we're on the hunt for brands and marketers as passionate about storytelling as we are.
Ready to collaborate on something impactful? Reach out and let's create together.
Shane & Harry
That’s a wrap on Manchester Pride 2023!
Four days of filming across Manchester, capturing the excitement, colour and love in and around the Gay Village.
This was our sixth year at the festival, with the team filming and editing a variety of mobile-native reels and photos over the weekend, as well as capturing everything on our Reds for the official aftermovie, due to be premiered at the end of September.
Thanks to all the team for their hard work over the weekend!
Here are some of our favourite moments captured on our phones 🏳️🌈
When @BrotherSewingUK presented us with a bold brief for their ScanNCut machines, we envisioned a video that would captivate viewers with seamless and dynamic movements beyond the capabilities of human motion. To achieve this ambitious vision, we enlisted the assistance of a Cinebot Robot Arm.
Using the robot arm, we were able to showcase the machine using exciting and creative movements and angles that would help us engage the younger demographic identified in the brief.
Its precision also allowed us to capture multiple takes of the same shot, granting us more control to show the features offered by the machine.
Our work takes us across industries working with all types of businesses.
Last year we worked with CBUK, a charity that offers support and guidance to children and families who have lost someone close to them.
Our brief was to create a 2-minute film, that could be shown at festivals and other fundraising events, to share the positive difference CBUK is making to many lives, and encourage visitors to donate, as well as recruit new volunteers to the team.
It was key to the charity that cheerful interactions be a regular feature in the video, to share hope and positivity with their audience. Here is a clip that does just that.
Not every shot makes the cut. That is the nature of filmmaking. Some shots deserve to be shared even if they don’t make the final video.
During our recent collab with Matador network, we captured a range of beautiful, establishing, and narrative shots that helped sell different locations and activities across the UK. From a beautiful 17th-century castle in the Welsh countryside to a modern, unique art gallery in Essex and everything in between.
While some of those shots didn’t make the final edit, we felt they should be shared. Above are some of our favourite unused shots, with an added grade to envisage what the clips could have looked like in the final edit.
