🎬 Back on set with Protein Works 🎬
In June, we teamed up with @proteinworks for their latest social content series, Indulge Your Taste Buds, and this one’s all about flavour and texture! 🍫🍓
To capture the luxurious details, we used slow-motion effects, a probe lens, and a creative fish tank setup, giving every shot that mouth-watering, immersive feel.
Filmed in a sleek, modern kitchen that perfectly aligns with Protein Works’ vibe, the shoot was all about indulging the senses 🌞👩🏾🍳
We were also excited to have Gabriela Rolande on board after her appearance in Soundtrack to Your Summer.
The Ferrari of Sewing Machines🪡🧵
To promote the launch of Brother’s most innovative sewing, embroidery, and quilting machine to date, we created this 90-second high-fashion ad showcasing the new machine and it’s features.
While this was a product video, it was also a statement piece, showcasing Brother as innovators in the Sewing/Embroidery niche.
Our goal was to target affluent women aged 50+, with a strong focus on quality, craftsmanship, and innovation. Our challenge was to position ‘Aveneer’ as more than a tool, but rather a partner in artistic expression.
We delivered this 90-second ad, plus social media clips to amplify the launch across platforms, as well as a comprehensive photography package containing over 200 lifestyle and product images.
Produced by McGill Productions
Client: Brother Sewing UK
Director of Photography: Freek Zonderland
Gaffer: Chris Vingerhoeds
HMUA: Carlijn Van Den Boogaard
Wardrobe: Tess Van Zalinge
Talent: Jasmijn Bronkhorst and Gabi Scherer
BTS Videographer: Falco Doebler
Location: Westerpark Studio
Indulge Your Taste Buds
At McGill Productions, we specialise in crafting visually stunning, mouth-watering videos that don’t just catch attention, they make your audience crave what they see.
Whether it’s the silky smooth pour of a milky protein shake or the refreshing splash of a green smoothie, our video content is designed to make viewers salivate, driving them from desire to purchase.
We’re proud to collaborate with brands like Protein Works , where our creative direction makes their food and products irresistible to viewers.
From eye-catching ads to powerful brand stories, we know that beautifully crafted visuals not only elevate your brand but also create a deeper connection that turns viewers into customers.
Our work with major clients like Manchester United , Expedia , Brother Sewing UK , and Protein Works proves we can deliver impactful, high-quality videos across any industry.
We’re storytellers who understand how to blend creativity and business sense to produce videos that don’t just look good, they deliver results.
It’s been six weeks since we were in Amsterdam filming our most ambitious project yet for @brothersewingeurope. While we can’t reveal too much yet, we’re excited to share some behind-the-scenes moments with you.
Our shoot embraced an editorial style, with the minimalist set design perfectly contrasting the model’s intricate garments. We focused on lighting to create depth and add colour, highlighting the creativity that defines every step of crafting with a Brother machine.
A huge thank you to the incredible team that helped bring our vision to life:
Client: @brothersewingcraft
Production: @mcgillproductions
Director of Photography: @freekfilms
Gaffer: Chris Vingerhoeds
HMUA: @carlijnvdboogaard
Wardrobe: @tessvanzalinge
Talent: @jasmijn_bronkhorst and @gabischerermodel
BTS Videographer: @falcodoebler
Location: @westerparkstudio
Our top 3 pro tips for conducting great interviews 👇🏼
1. Make Your Interviewee Feel at Ease
While focusing on getting answers, remember you’re speaking with someone who is sharing a personal experience. Create a comfortable and welcoming environment with approachable body language and allow space for pauses. This will foster better dialogue and openness.
2. Ask Open-Ended Questions
Storytelling is at the heart of every great video and interview. Though you’re gathering information, it’s more impactful when conveyed engagingly. Ask open-ended questions like, “Can you tell me more about your experience with that?” and “What were the motivations behind that decision?”
3. Plan the Structure
Have a clear outline of the structure and themes for the interview. This will guide your questions and keep the conversation on track, ensuring all important topics are covered even if the discussion diverges.
#videoproduction #creative #filmmaker #videography #shotonred
