Relative Insight

Relative Insight Text analysis platform for analyzing surveys, social listening, CS transcripts and reviews

Relative Insight enables brands to relate to audiences by turning language into data using technology originally created for crime detection. Brands use the platform to quickly surface significance in language at large scale. There are a plethora of technologies telling brands who to talk to – Relative tells them how to interact. Analysing language with Relative Insight uncovers the insights that

couldn’t be searched for, using existing first-party data as well as other unexplored yet high-quality sources such as forums, reviews, and User Generated Content. Built on a 10-year research project in criminal linguistics, the technology was originally designed to detect criminals online by analysing language use. It quickly became clear the platform would have huge benefits for brands too, allowing fast and accurate analysis of the exponential growth in brand and consumer language online created by the social and digital transformations of recent years. Today the Relative Insight platform exposes actionable intelligence for brands, enabling them to determine how to interact with consumers and in what context. Brands can make sense of language at huge scale, faster and more objectively than ever before.

15/01/2025

Want to extract value from your qualitative data, but don't have the time to perform an analysis?

Ching-Wen Hung, Senior Research Analyst at Cibyl, explains how using Relative Insight changed the team's approach to analyzing its surveys with 20,000+ respondents — including the ability to quickly pinpoint key information contained in answers to open questions.

Watch the full case study video: https://eu1.hubs.ly/H0fVpmh0

Instant insights drive immediate action, enabling organizations to make decisions in moments where they'll have the grea...
02/01/2025

Instant insights drive immediate action, enabling organizations to make decisions in moments where they'll have the greatest impact.

While this trend began last year, it's set to become a necessity in 2025 as more businesses unlock this capability.

Ben Hookway, CEO at Relative Insight, shares his thoughts on the impact of instant insights.

Ben Hookway, CEO at Relative Insight, explores the important of delivery and immediate insights in the future of analytics.

Customers' desire for instant gratification requires businesses to make decisions in real time. Therefore, decision make...
23/12/2024

Customers' desire for instant gratification requires businesses to make decisions in real time. Therefore, decision makers need insights to inform these choices within the right timeframe.

This trend for instant insights is set to continue throughout 2025. Ben Hookway, CEO at Relative Insight, explores how delivering insights almost instantaneously is set to shape the future of analytics.

Ben Hookway, CEO at Relative Insight, explores the important of delivery and immediate insights in the future of analytics.

20/12/2024

Do you understand the 'why' behind your NPS fluctuations?

Relative Insight CEO Ben Hookway spoke to Brilliant Experience's AI 4 UX podcast to share how organizations can understand what's making NPS rise, fall or stay the same — and take action to address these changes.

Watch the full interview on YouTube:

🚨 Calling all sports marketers and fan engagement enthusiasts! 🚨Ever wondered how AI-driven insights could transform you...
20/11/2024

🚨 Calling all sports marketers and fan engagement enthusiasts! 🚨

Ever wondered how AI-driven insights could transform your fan experience strategy? We’ve got the perfect webinar lined up for you.

🎙️ Elevating fan experience with analytics
🗓️ Wednesday, 27 November 2024
⏰ 9am EST | 2pm GMT

Join us as Zac Dhanoo from Relative Insight chats with Greg Emmons from ASU, the one of the masterminds behind their stellar fan experience approach. If your goal is to boost attendance, wow fans at every touchpoint, or just stay ahead of the game, you won’t want to miss this.

Register now or catch the recording later!

https://eu1.hubs.ly/H0dL5c70

Relative Insight kicked off its November tour in Amsterdam last week, with Rauri Hadlington and Liv Metcalf heading to U...
12/11/2024

Relative Insight kicked off its November tour in Amsterdam last week, with Rauri Hadlington and Liv Metcalf heading to Unleash Digital CX to share how attendees can extract valuable insights from their customer feedback.

The pair came back inspired, with Rauri excited to share his key takeaways from the show.

Rauri Hadlington, Business Development Director at Relative Insight, shares his observations from Unleash Digital CX.

🚀 Big News at Relative Insight! 🚀We’re excited to welcome John Lord as our new Chairman following a successful funding r...
07/11/2024

🚀 Big News at Relative Insight! 🚀

We’re excited to welcome John Lord as our new Chairman following a successful funding round!

With over 20 years of tech leadership experience, John’s expertise in scaling businesses like GB Group and TruNarrative makes him the perfect fit to guide us through our next phase of growth.

October 2024 — Relative Insight, a leading text analytics platform, is pleased to announce the appointment of John Lord as Chairman of the Board, following a significant funding round that will support the company’s next phase of growth. John’s extensive experience in scaling technology bu...

Were you unable to attend last week's Spotlight Series webinar on customer journey mapping? If you couldn't make it, you...
06/11/2024

Were you unable to attend last week's Spotlight Series webinar on customer journey mapping? If you couldn't make it, you can still catch up on what was discussed.

We've summarized the key points from the webinar in a blog — where you can also access the on-demand recording. Find out how to incorporate analytics into your customer journey maps.

In this webinar, Relative Insight's James Cuthbertson and Sergio Gomes outlined how to build a dynamic customer journey map with analytics.

We’re excited to be part of Unleash Digital CX this November!Meet Liv and Rauri at the event, where Rauri will be talkin...
04/11/2024

We’re excited to be part of Unleash Digital CX this November!

Meet Liv and Rauri at the event, where Rauri will be talking about using text analytics in navigating customer journeys.

Join us to explore how data-driven insights can transform the customer experience.

See you there!

Time is running out to register for our webinar on customer journey mapping!Learn why you must incorporate analytics int...
29/10/2024

Time is running out to register for our webinar on customer journey mapping!

Learn why you must incorporate analytics into your maps to get an up-to-the-minute insights into your customer touchpoints. Register to watch the webinar live or on demand:

https://eu1.hubs.ly/H0dmN9W0

In next Wednesday's webinar, Relative Insight's James Cuthbertson and Sergio Gomes will demonstrate how to enhance your ...
25/10/2024

In next Wednesday's webinar, Relative Insight's James Cuthbertson and Sergio Gomes will demonstrate how to enhance your customer journey mapping with analytics.

Turn your customer journey from a static map to a dynamic GPS by signing up for the session:

https://eu1.hubs.ly/H0dj2nY0

23/10/2024

Want timely insights that drive action? Relative Insight's got you covered.

Ching-Wen Hung, Senior Research Analyst at Cibyl, shares how our platform helped solve a mystery that improved a client's graduate attraction effectiveness.

Find out more: https://eu1.hubs.ly/H0dfWpk0

Are you incorporating analytics into your customer journey mapping? If not, your maps are analogue and won't truly refle...
22/10/2024

Are you incorporating analytics into your customer journey mapping? If not, your maps are analogue and won't truly reflect customers' engagement with your brand.

Our latest ebook explores how you can build analysis of customer data into every touchpoint, ensuring your map truly reflects customers' experiences and enabling you to take data-driven decisions based on watertight insights.

Download the report: https://eu1.hubs.ly/H0dcKz30

Understanding customer sentiment is key to driving satisfaction, loyalty, and retention. But how can you efficiently mak...
16/10/2024

Understanding customer sentiment is key to driving satisfaction, loyalty, and retention. But how can you efficiently make sense of all the customer feedback available?

Our upcoming webinar gives you an in-depth look at how AI-powered text analytics can revolutionize every step of your customer journey mapping — and how your teams can benefit from it.

James Cuthbertson, CRO at Relative Insight, and Sergio Gomes, Senior Researcher at Relative Insight, will demonstrate how AI-powered tools enhance customer journey mapping by analyzing feedback at every touchpoint.

Register now to watch the webinar live or access it on demand.

https://eu1.hubs.ly/H0d4dtS0

15/10/2024

Qualitative data is a rich source of knowledge, but without the right tools it's hard to get to this knowledge in time to act.

Using Relative Insight enables brands to derive insights quickly enough to compel stakeholders to act.

Ching-Wen Hung, Senior Research Analyst at Cibyl, explains how Relative Insight has helped the company open new avenues of analysis that provide vital knowledge for its end clients.

Learn how Cibyl uses Relative Insight to provide critical insights to graduate employers by watching Ching-Wen's full discussion: https://eu1.hubs.ly/H0d1Qkb0

14/10/2024

How does your organization meet the needs of different customer segments?

The first step should be to identify what matters most to each of these groups. But this is easier said than done without the right tools.

In our recent webinar, Deliveroo's Bea Jones discussed how the company used Relative Insight's Accelerator AI to identify that in-app experience was a key driver for students.

Want to see the other ways that the delivery firm is using Accelerator AI? Watch the full on-demand webinar: https://eu1.hubs.ly/H0d0_460

08/10/2024

In last week's Spotlight Series webinar, Deliveroo's Bea Jones shared examples of how the brand has benefited from using Accelerator AI.

This clip from the event highlights how the company has gained a better, faster understanding of the key barriers that impact customers using the app.

Want to find out more? Watch the full on-demand webinar here: https://eu1.hubs.ly/H0cVSx90

🚀We're on the road again! The Relative Insight team is heading to TMRE next week, ready to share how AI transforms how b...
04/10/2024

🚀We're on the road again! The Relative Insight team is heading to TMRE next week, ready to share how AI transforms how businesses analyze unstructured text data. From enhancing customer experience to driving data-driven decision-making, we’re showing you how it’s done! 🌟

Make sure to stop by our BIG green booth to meet our fantastic team: Ben Hookway, James Cuthbertson, Rachel Banks, and Rauri Hadlington. We'd love to chat about how we can help you unlock actionable insights!

See you there!

Address

Relative Insight Ltd, Fraser House, White Cross Business Park
Lancaster
LA14XQ

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