INIT Creative

19/02/2025

17/02/2025

🚀 World Premiere: ‘The Robot and the Kitten’ 🎬Here it is—the debut of our latest AI-powered short film, The Robot and the Kitten! 🐱🤖Not only is it incredible to see how rapidly AI is evolving, but we’re also evolving with it—getting better at prompting, and pushing the creative boundaries of these tools. Every project teaches us something new, even small ones like this.Where will this tech take us next? 🎥✨

16/02/2025

⭐️ 6 days to go!

Step into a virtual world of wonder where alchemy and magic collide, thanks to the magical team at INIT Creative ! Experiment with bubbling cauldrons, interact with a talking skull and unleash your inner wizard in an immersive virtual reality (VR) adventure! 🔮💀

This activity is just one of the many enchanting experiences awaiting you at our Grown Ups' Wizarding Night, which will be held on Sat 22nd Feb at Hull Central Library, 5 - 8:15pm. Secure your ticket now using the link in the comments below!

09/02/2025

EVANS REGAINS BELGIAN CROWN! 🏆🇧🇪

England's Reanne Evans has defeated Mink Nutcharut 4-3 to win the Belgian Women's Open in Bruges.

The victory is her second ranking title of the season and her second in Belgium (2019).

07/02/2025

Had a fantastic time filming Mike Horton and Lynn Yates from Cleverclogs Multimedia in the studio for a testimonial video on the University of Hull's Creative Growth course! 🎥📢

These two are absolute legends—passionate, creative, and building something truly special with Cleverclogs Multimedia. It’s been brilliant to see how the course has helped them level up their already awesome business. 💡🔥

Huge thanks to University of Hull and the Creative Growth course for giving creative businesses like Cleverclogs the tools to thrive! Can’t wait to share the video soon! 🎓👏

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06/02/2025

📸✨ More of our family photos from the archives—upscaled and brought to life with AI video!

It’s incredible to see these moments from nearly a century ago, reimagined with such detail and movement. AI continues to push the boundaries of what’s possible, and the results just keep getting better!

This technology is evolving fast, and we can’t wait to see where it goes next. Amazing to witness the past come to life in a whole new way!

04/02/2025

As we draw to an end of our Roots project gratefully funded by The National Lottery Community Fund and Arts Council England I just want to say its been amazing. We've worked with some amazing artists shining light on the underground hiphop, afro beats and RnB stars of the future. Roots The Mixtape drops on all major platforms on 7 March 2025 with music videos and documentaries to follow. Its been such a cool project to see these artist develop and grow. Thanks to the tutors, mentors and our creative digital partners INIT Creative Heres to the future - big up the team

04/02/2025

Great meeting with Lucy Blackley from Bombiix! We discussed creating some awesome video content to showcase their innovative solutions.

Bombiix is transforming product development with tools like PLM, Digital Product Passports, PIM, and DAM—making collaboration seamless and efficient. Their Digital Asset Management system is a fantastic for teams, streamlining workflows and speeding up time to market.

Excited to bring their story to life! 🚀

03/02/2025

What a Weekend in the Studio! 🎬🎤🔥

This weekend was something special—filming music videos with Beats Bus Records’ uber-talented new cohort of music superstars! The energy, the talent, and the sheer passion in that studio were unreal.

We saw an incredible mix of styles, from hard-hitting hip-hop to soulful melodies and everything in between. Each artist brought something unique to the table, and it’s clear that they all have massive futures ahead of them.

And when it comes to mentors, you couldn’t ask for better than the legendary Beats Bus team—Dave Okwesia, Steve Arnott, and Nigel Taylor—guiding these creatives with wisdom, experience, and pure love for the craft.

So much fun, so much talent, and so much to look forward to! Can’t wait for everyone to see what we captured. 🎥✨

Hull Beats Bus

02/02/2025

GAO YANG IS THE WSF CHAMPION 🏆

Gao Yang 🇨🇳 has defeated Brian Cini 🇲🇹 5-3 to win the 2025 WSF Championship!

He makes history as the first player to win both the WSF Open and Junior titles and earns a two-year WST tour card 👏

31/01/2025

We had the pleasure of mentoring Dan Heaford the director of Proper Creative Ltd as part of the incredible Creative Growth Programme run by the University of Hull.

Proper Creative work with some of the biggest brands out there—including KitKat, Ribena, and many more. They are experts on all things packaging and it’s been fantastic to dive into ideas with Dan and see where they’re headed next.

Big thanks to the University of Hull running such an awesome programme, helping creatives and businesses level up. And of course to the amazing Christina Colmer McHugh (She/Her) for leading it and bringing everything together. 👏 🚀

27/01/2025

Thrilled to see our graphic for the WPBSA (the World Governing body for snooker and billiards) on display at the WSF Championship 2025 in Morocco! 🌍🎱

It’s incredible to know that millions around the world are seeing our work showcased on such a prestigious international stage. The WPBSA is an outstanding organisation, dedicated to the growth and development of snooker globally, and we’re so proud to play a small part in their journey.

Moments like these remind us why we do what we do. Here's to more milestones ahead! 🙌

World Professional Billiards and Snooker Association

25/01/2025

🏆 A winning start for the 2020 WSF champion Ashley Hugill as he defeats Arsenii Korolev 3-0 with breaks of 7⃣6⃣ and 1⃣0⃣4⃣

Next up on table one is Umut Dikme 🇩🇪 against Stuart Watson 🏴󠁧󠁢󠁥󠁮󠁧󠁿 which can be watched live on Facebook or YouTube 👇

https://www.youtube.com/watch?v=F3Q80ZciHvI

24/01/2025

Bringing the Past to Life with AI! 🕰️✨

We've taken a journey back in time and breathed new life into some of our old family photos from the 1930s, 40s, and 50s. Using AI video technology, we’ve upscaled and enhanced these nearly 100 year old photographs, adding vibrant details and motion to bring our ancestors’ stories to life.

It’s been amazing to see these once-static memories transformed into living, moving snapshots of history.

❤️📸

23/01/2025

🎉 Had a fantastic evening celebrating the next cohort of Creative Growth learners at the incredible Federation of Sports venue! The Federation of Sports is a fantastic new space for Hull – modern, vibrant, and perfect for events like this. We had a great time doing everything from F1 simulations to virtual golf. Didn’t want to leave!If you haven’t been yet, I highly recommend checking it out! 🏟️✨

Creative Growth is such a brilliant course, providing invaluable opportunities for aspiring creatives to develop their skills, network with industry professionals, and take their passions to the next level. It’s amazing to see the talent and dedication this program nurtures, and the impact it’s having on our creative community.

A huge thank you to everyone involved for making it such a memorable night! 🌟👏

22/01/2025

🎙️ Had a great meeting today with radio legend and Hull 107FM owner, Pete Mills! 🚀

We went through some fantastic project collaboration ideas and we are super excited about what’s coming up. Can’t give too much away just yet, but it’s going to be something special!

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21/01/2025

We’re over the moon to share that Reel Creative has been awarded the KCOM Digital Inclusion Grant! 🎉💻✨

This incredible support will allow us to continue transforming lives across Hull, empowering young people and communities through the power of digital skills, VR, and creative tech. 🚀🎨🎥

Thanks to KCOM we can expand our reach, provide access to cutting-edge technology, and create more opportunities for those who need it most. 💙🙌 Together, we’re bridging the digital divide and building a brighter future for our city. 🌍🌟

A massive thank you to everyone who supports our journey—the best is yet to come! 🥳💪