31/08/2026
šØ INFLUENCERS MUST ALSO TAKE RESPONSIBILITY!
Letās have an honest conversation.
When a visa agent or travel company allegedly scams people, we are quick to blame the agent. But what about the influencers who used their platforms to promote that company and encouraged thousands of people to trust them?
For example, Prophet Rolex reportedly secured an ambassadorial deal with TMT Travels and subsequently used his platform to encourage his followers to patronise the company. His followers trusted the recommendation partly because it came from someone they followed, respected and believed in.
That is the power of influence.
If someone uses their credibility to convince people that a company is trustworthy, they cannot simply disappear when things go wrong and say, āI was only an ambassador.ā
You may not have personally collected the money. You may not have processed a single visa application. But if your influence helped convince people to hand over their hard-earned money, you have a moral responsibility to answer questions when those people allegedly suffer losses.
This is why influencers need to stop treating ambassadorial deals as ordinary adverts.
Before telling your followers āGo and patronise this company,ā do your due diligence. Your followers are not just numbers, likes and engagement statistics. They are real people trusting your judgment.
And when things go wrong, donāt just protect the brand deal. Stand with the people who trusted you.
Influence comes with responsibility.
If your platform can make people trust a business, your platform should also be used to demand answers when that trust is allegedly betrayed.
