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TradeTrend Socials

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TradeTrend Socials

Social media marketing management 📱
Building your digital presence in construction🛠️
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21/11/2023

Here is the truth – your content sucks…

1. You are not using an enticing hook – an attention-grabbing hook is essential to reel people in. It is so easy to scroll past posts on social media, so give people a reason to stay!

2. Lack of originality – It is great to take inspiration from others, but copying kills your content’s personality.

3. Ignoring your analytics – If you ignore analytics you are posting blind. Analyse what is working and what is not to tweak your content.

4. Inconsistent branding – Having consistent branding creates a brand identity and makes you recognisable! Without this it's hard to build trust.

5. Too much text – Too much text is boring to read, and people have short attention spans. Keep it short and sweet.

Follow for more tips to level up your content!

17/11/2023

You are never going to grow on social media if you don’t create monthly analytic reports! 📊

Social media is constantly changing, so what worked for you a couple of months ago may not work well anymore. This is where your analytics come in! 🤓

Analyse which posts performed best, and which failed. Look at what type of content performed best too 📈

Look at posts that had the most reach, the most engagement and brought in the most leads. Analyse your audience demographics and behaviours 👥

Using this information, create a plan for the next month to boost your social strategy with more of what works, and cut out what doesn’t 🚫

On top of all this, it helps you keep track of where you are with your goals, and helps set new ones🎯

Not sure where to start? We can help! Send us a DM today to get started ✉️

11/11/2023

Posting Daily: is it hurting your reach?!👩‍💻

This may come as a surprise, but posting every day is hurting your reach 🚫

Why? Because the quality of your content slips if you’re trying to create too much, meaning your engagement suffers 😓

Posting every day can lead to burnout 🥱

Instead, finding a consistent schedule that works for you will be much more effective to keep consistent and create great quality content 📆

Need help creating that schedule? Send us a DM! ✉️

07/11/2023

Search engine optimisation – what on earth does this mean?! 😫
We see a lot of posts about the importance of using SEO, but what does this mean, and how do you use it?⁉️

SEO is the process of optimising your website and social media pages to boost your content’s visibility in organic search results. Instagram and TikTok are now being used more often as search engines than ever before!👩‍💻

But how do you do this?🤨
Here are a few steps you can take to master SEO:

1. Optimise your name and bio by including relevant keywords, for example, we have "social media management" in our name and bio to show our expertise.
2. Add descriptive alt text to your posts on Instagram.
3. If you are posting a reel, make sure you add topics to reach the right audience.
4. Ensure you use keywords in every caption.
5. Use your hashtags strategically to boost your SEO.

The more niche-specific keywords you use, the more likely you are to be put in front of your target audience!🎯

TikTok tip – write keywords on your screen, make them small, then move them off the screen for an added boost🚀

Save for later if you found this helpful! 📌
Still not sure where to start? Send us a DM for more information on how we can help you master SEO 💬

03/11/2023

Why are you obsessing over Vanity Metrics?!
Likes and follows ≠equal sales… 🙅‍♀️

Sure, vanity metrics look good, but these numbers don’t mean much by themselves. Fluctuations in likes and follows do not indicate success or failure! 📈

Instead, focus on actionable metrics that show ROI and engagement:
🔗 Link Clicks
🔄 Shares
💾 Saves
💱 Conversion Rates

It's about quality over quantity! Having 500 genuinely interested followers beats 5,000 indifferent ones ✨

Unsure where to start? We can help! DM to book a discovery call today 📱

31/10/2023

Optimise your Instagram layout for a powerful first impression! 🚀

Your Instagram layout is your digital storefront! Make every element count to leave a lasting first impression. Proper wording and layout are essential not only for aesthetics but also for SEO! 📈

✨Optimisation tips✨
Name - Use keywords to convey who you are and what you do.
Bio – Clearly state your services and who they help, your location and a clear call to action.
Stories – Use engaging content to broaden your reach, for example, interactive polls.
Link to website – direct traffic to your website for bookings and more information.
Highlights – Organise essential information in your highlights for easy access.
Content mix - Utilise reels, carousels and grids for variety and engagement.

Is this helpful? Follow more tips and tricks! ☺️

26/10/2023

Our colour palette – why does this matter? 🎨

A colour palette ensures consistency over your social media platforms, and creates a cohesive and visually appealing brand identity– leading to brand recognition! It helps you stand out from competitors and makes you much more memorable! 💭

A colour palette for your business is not just aesthetic – it's strategic! 📊

20/10/2023

Consistency is KEY! 🔑

If you don’t post and engage consistently, don’t expect to see growth. Long-term, sustained consistency is the name of the game, and we're not just talking a few weeks…

Why does it matter? 🤨
It builds trust with your audience and keeps them hooked, increases your brand awareness and loyalty, and improves the algorithms performance – the algorithm favours active profiles! 🎯

How do you maintain consistency? Share your tips below👇

🔑

18/10/2023

Ready to level up your hashtag game?!
Check out these 5 hashtag types you NEED to use to boost your reach! 📈

🏗️Industry: Attract your target audience by using industry-relevant hashtags like

📊Trending: Embrace the buzz of trending and popular hashtags to increase your reach! Be strategic and choose hashtags that are popular but not overly saturated. with 37 million tags? No good - Be unique!

👩‍💻Branded: Create unique, custom hashtags to invite user-generated content, run contests, and promote campaigns, amplifying your brand's visibility and engagement. Our branded hashtag would be

📍Location: Don’t forget to put your business on the map using location-based hashtags to connect with your local audience, like

📱Topic: Make sure to focus your message with relevant hashtags to the topic of your post, for example,

Always use the golden rule: MIX IT UP! Combine niche and popular hashtags for the best impact! 🚀
Follow for more social media growth tips and tricks!🛠️

15/10/2023

What does a social media manager ACTUALLY do?

Social media marketing is about strategically using platforms to connect with your audience, build brand awareness, drive website traffic, and achieve your business goals. Think of social media as your virtual storefront to showcase your products/services and engage with potential clients!

A social media manager crafts and executes a social media strategy tailored to your business objectives. Some of the services TrendTrend socials provide include:
✍️ Content and Copy Creation
🎯 Crafting an Effective Social Media Strategy
🤝 Engaging with Your Target Audience and Prospective Clients
🖥️ Account Management
📆 Post Scheduling
📈 Staying Up-to-Date on the Latest Trends
🌟 Creating Brand Awareness
📊 Analytics and Insights
#️⃣Hashtag research and more!

DM us a “🛠️” for more information on how we can help your business!

14/10/2023

5 reasons you NEED a social media manager!👩‍💻

⏰Save time: Why waste time trying to compete on social media when it would be better invested in the aspects of your business you have the most knowledge on? A Social Media Manager (SMM) expertly handles your online presence, allowing you to focus on core operations.

🎨Creativity and content: When you have a business to manage it's hard to stay creative. An SMM can batch-create engaging content that aligns with your target audience.

🏆Competitive edge: Hiring an SMM will help utilise social media to its full potential. Tailored strategies, a compelling brand image, and trend-savvy approaches ensure your business not only stands out but resonates with your target audience.

📊Data-driven growth: An SMM regularly analyses your performance metrics to understand what works and what doesn’t. Data-backed strategies ensure your business adapts, grows, and outperforms competitors by aligning with your audience’s preferences.

🤝Engagement: Engagement is CRUCIAL for growth. An SMM will engage with your target audience, build relationships and increase brand awareness and loyalty. Authentic engagement builds trust, fostering a thriving online community and turning followers into fans.

12/10/2023

Hello everyone! I’m Sydney, the founder of TradeTrend. I’ve decided to delve into the world of social media management, as I am passionate about helping businesses grow their online presence! 👋

A little bit about me: I’m 24 years old, originally from Yorkshire, and now living in Kidderminster with my partner Connor and my rescue stray cat Taffy 🐱
I work as a dedicated Registered Veterinary Nurse in a busy referral hospital, eager to run social media channels alongside this 👩‍💻

My work in veterinary has given me a keen eye for detail – a quality I carry into building your brand's unique narrative. I love being creative, so bringing my creativity to work with businesses that need that boost is a passion of mine! Let's embark on this exciting journey together to create successful campaigns and digital success stories! 📈

Click that follow button for insights, tips, and a sprinkle of creativity as we navigate the evolving landscape of social media marketing in the construction world 🛠️✨

09/10/2023

TradeTrend socials is official!🚀

Welcome to TradeTrend, a social media management agency here to revolutionise the way the construction industry crosses into the world of social media!📱

Our mission: To combine construction with creativity by helping businesses uniquely build their social media presence 🛠️
We understand the hustle of running a construction business. So, let us handle the online stuff while you focus on what you do best!

Hit the follow button to learn in the next couple of weeks about who we are and what we can do to help YOU! 🫵

Our DMs are open for questions ✉️

Address

Kidderminster

Website

facebook.com

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