SoCopy

I help businesses across Northamptonshire to be consistent and grow on social media 🚀

24/12/2024

Merry Christmas from SoCopy!

Wishing all my clients, followers and fellow business owners a fantastic Christmas - may it be filled with lots of love, laughter and way too many calories!

Thank you for your support this year - it really does mean the world. 🧡

Janine x

22/12/2024

Are you ready to sort your socials in 2025?

If you know your social media isn't doing as well as it could, the new year is the perfect time to make a change - I've got some space in January for my Social Media Healthcheck sessions, and even better, they are free!

We'll take a look at what's working and what isn't and figure out how you can get more from your social media strategy.

I only make three of these available every month, so if you want to grab one for January, then pop me a message saying 'I'M IN,' and I'll be in touch in the new year with some dates/times.

20/12/2024

Consistency is the secret sauce to social media success.

Whether you post daily, weekly, or somewhere in between, showing up regularly builds trust, strengthens your brand, and keeps you in the forefront of your audience's minds.

It helps with engagement, lets your audience recognise and connect with your business, and keeps the algorithm happy by increasing your reach and visibility.

Plus, having a consistent schedule keeps you organised and takes the stress of last minute posting.

Remember, it’s not about perfection - it’s about showing up. Start with a realistic goal, even just one quality post a week, and watch the difference it makes.

18/12/2024

Are you wondering what types of businesses I work with? Have a swipe through to see!

Why do they work with me? Because I understand that every business is unique and local businesses need a different kind of strategy - one that focuses on visibility, trust and connection.

From tradesmen like plumbers and builders to fitness studios, funeral directors and bookkeepers - I help businesses (both big and small) create social media strategies that actually work.

Why do they work with me? Because I understand that every business is unique, and local businesses need a different kind of strategy—one that focuses on visibility, trust, and connection.

Whether you’re based in Northamptonshire or anywhere across the UK, if you need help with social media or content planning, let’s organise a chat!

Pop me a message or comment below, and let’s make social media easier for your business.

02/12/2024

🧩 Remember - Social Media Is Only One Part of the Content Puzzle 🧩

It's easy to think of social media as the only way to promote your business, but it's just one part of the bigger picture.

Alongside your socials, your content should include web content (SEO content, blogs, decent web copy), email marketing (one of my favourite ways to keep in touch with your audience!), Public Relations, Google Business posts and even old-school practises like flyers and press advertising.

Think of social media as an amplifier for your business rather than the only place you spend your time.

I can help with all of the above, so if you're looking for help with socials, want more press coverage, monthly blogs, better web copy, or really want to get a regular email out to potential customers, then drop me a DM to find out more 👊

Social media management for Local Businesses | Social media coaching | Currently accepting new clients

21/11/2024

Your social media isn’t just about posting pretty pictures - it’s about getting results for your business. That’s why a monthly report is so important to understand how your strategy (and social media manager) is performing.

Without a report, you’re left guessing if your investment is paying off. A detailed monthly report gives you clarity, direction, and confidence that your spending on a social media manager is returning an investment.

If your current social media manager isn’t providing this - ask why. Or let’s chat about how I can help!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

16/10/2024

✨ Is Your Location Visible on Instagram? ✨

Just because you know where you’re based doesn’t mean your audience does! I see so many profiles without location info; this can make it tricky to turn the casual visitor into a follower, and it means if someone is searching for a new hairdresser, it's not immediately obvious to them that YOUR business might be the one to help THEM!

Here’s how to add your location:-

👉🏻 Go to your profile and click 'Edit Profile'
👉🏻 Under 'Public Business Info,' click 'Contact Options.'
👉🏻 Add your location and make sure it's visible.

Adding your location helps you to get found locally - don’t forget to use location hashtags like , too!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

09/09/2024

When Was the Last Time You Checked Your Analytics?

If you're guessing what your audience wants to see, you're missing valuable insights! Every audience is different, and what works for one business may not work for another. That’s why regularly checking your analytics is so important.

Your analytics will show you:

✅ What type of content truly resonates with your followers
✅ The best times to post for maximum engagement
✅ Which posts drive the most clicks, likes, and conversions

Stop making assumptions about what your audience wants- let the data show you! Reviewing your analytics, you can fine-tune your strategy to create content that connects, increases your reach, and grows your business.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

04/09/2024

When you're trying to capture people's attention - great visuals are the perfect way to do it!

Using branded graphics makes a strong first impression and helps your business stand out in a crowded feed.

Using consistent graphics allows you to make your business both recognisable and memorable, which are both crucial for local companies.

Using well-designed visuals also helps you communicate your message quickly and effectively. Tools like Canva make it easy to create amazing graphics even if you aren't a designer - it allows you to produce professional-looking content that aligns with your brand and goals.

My social media management packages all include branded graphics - if you're interested in finding out more about what these could look like for your business - drop me a message, and I'm happy to mock a couple up for you - let's make the back-end of the year count and start making your social media the lead generating machine it should be!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

02/09/2024

🌟 Why You Need Me in Your Business! 🌟

In today's world, social media isn't optional - it's necessary!

But, managing it effectively requires time, strategy, and expertise. That’s where I come in! Here’s how your business can benefit from using me:-

✅ Save Time - Free up your time by letting me handle the day-to-day management of your social platforms - focus on what you do best while I keep your brand active and engaging online.

✅ Strategic Growth - I don't just post content - I create a tailored strategy that aligns with your business goals, ensuring every post drives real results.

✅ Engage Your Audience - I’ll help build and nurture your online community, turning followers into loyal customers through authentic engagement

Let’s work together to improve your visibility and make your social media presence not just good but great!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

16/08/2024

Are you finding it hard to keep up with the demands of social media?

If managing your online presence is taking time away from running your business, I’m here to help! I’m opening up availability for just two new clients starting in September. Whether you need content creation only or full social media management, I’ve got a package that will work for you.

Let's grow your business on social media so you can focus on what you do best!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

31/07/2024

It's been a busy few months at SoCopy - it's been great to add so many new local businesses to my social media management packages.

If you're not ready to fully outsource your social media, one of my content-only packages could be just what you need.

With these packages, you receive a month's worth of branded graphics specifically designed for your business and captions to match, so all you need to do is add them to your preferred platform.

One less thing for you to worry about every month!

I've got 3 spaces available for content only, so drop me a message or comment if you're interested in learning more.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

02/04/2024

Something I don't mention enough is my services for business owners who don't want to outsource their social media but want to improve their skills.

Whether you want to brush up on Canva, delve into Facebook Ad Manager, or clarify your content pillars, my social media coaching packages can be tailored to fit your needs and goals.

They are also really affordable! If you want to sharpen your skills, message me, and we can chat.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

29/03/2024

Happy Easter weekend, everyone!

I hope everyone has a fantastic long weekend! I can't believe it's Easter - didn't we just have Christmas!?

14/03/2024

Did you know an inactive social media profile can send the wrong message about your business? It's true! In today's digital age, your online presence is often the first interaction potential customers have with you.

Think about it. When you come across a social media page that hasn't been updated in months (or even years!), it's easy to wonder if they're still in business.

An inactive social media profile could tell potential customers you're out of business. In today's world, consistency on social media isn't just nice to have—it's crucial.

Keep your feed alive. Regular updates show you're open, build credibility, and keep your audience engaged.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

07/02/2024

Are you a Northamptonshire-based tradesman?

I've got several trades on my books, and I help get them regular leads from social media - you simply send me photos of your work and give me some information on what you do, and I get on with it!

It's one less thing for you to worry about and lots more time to focus on sending pricing to all those new customers!

I've got a couple of spaces left for social media management - if you know yours isn't performing then drop me a message!

23/01/2024

🌟 Is your business social media feeling like a chore? 🌟

Are you feeling overwhelmed by the ever-changing world of social media? Does crafting that perfect post or decoding the latest algorithm changes sound more frigtening than exciting? You're not alone!

Social media is a powerful tool, but it requires passion, creativity, and constantly keeping up with trends and changes to really make an impact!

So, if you find yourself nodding along but also thinking, "I'd rather focus on what I do best in my business," then maybe it's time we had a chat!

17/01/2024

This week has been the worst I can remember for scam messages - some of my accounts have had 10-12 DM's a day telling them their page will be deleted / has infringed copyright / some other bullsh*t

Conveniently, there is always a handy link in these messages that they want you to click to confirm that you don't want to lose your page.

I know you're not stupid, but I will spell it out to you - DO NOT CLICK THIS LINK....

These are scammers - just chancers trying their luck, and Meta does need to try and get a grip on this, as with so many messages coming through, it's easy to miss ones from genuine customers.

It is possible to run into trouble with Facebook and Instagram, but you will always find any official messages from them in your support inbox under help & support in your main menu ⭐️

Address

Kettering

Website

http://www.socopy.co.uk/

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When Was the Last Time You Checked Your Analytics? If you're guessing what your audience wants to see, you're missing valuable insights! Every audience is different, and what works for one business may not work for another. That’s why regularly checking your analytics is so important. Your analytics will show you: ✅ What type of content truly resonates with your followers ✅ The best times to post for maximum engagement ✅ Which posts drive the most clicks, likes, and conversions Stop making assumptions about what your audience wants- let the data show you! Reviewing your analytics, you can fine-tune your strategy to create content that connects, increases your reach, and grows your business. Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients