SoCopy

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SoCopy

I help businesses across Northamptonshire to be consistent and grow on social media 🚀
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16/10/2024

✨ Is Your Location Visible on Instagram? ✨

Just because you know where you’re based doesn’t mean your audience does! I see so many profiles without location info; this can make it tricky to turn the casual visitor into a follower, and it means if someone is searching for a new hairdresser, it's not immediately obvious to them that YOUR business might be the one to help THEM!

Here’s how to add your location:-

👉🏻 Go to your profile and click 'Edit Profile'
👉🏻 Under 'Public Business Info,' click 'Contact Options.'
👉🏻 Add your location and make sure it's visible.

Adding your location helps you to get found locally - don’t forget to use location hashtags like , too!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

09/09/2024

When Was the Last Time You Checked Your Analytics?

If you're guessing what your audience wants to see, you're missing valuable insights! Every audience is different, and what works for one business may not work for another. That’s why regularly checking your analytics is so important.

Your analytics will show you:

✅ What type of content truly resonates with your followers
✅ The best times to post for maximum engagement
✅ Which posts drive the most clicks, likes, and conversions

Stop making assumptions about what your audience wants- let the data show you! Reviewing your analytics, you can fine-tune your strategy to create content that connects, increases your reach, and grows your business.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

04/09/2024

When you're trying to capture people's attention - great visuals are the perfect way to do it!

Using branded graphics makes a strong first impression and helps your business stand out in a crowded feed.

Using consistent graphics allows you to make your business both recognisable and memorable, which are both crucial for local companies.

Using well-designed visuals also helps you communicate your message quickly and effectively. Tools like Canva make it easy to create amazing graphics even if you aren't a designer - it allows you to produce professional-looking content that aligns with your brand and goals.

My social media management packages all include branded graphics - if you're interested in finding out more about what these could look like for your business - drop me a message, and I'm happy to mock a couple up for you - let's make the back-end of the year count and start making your social media the lead generating machine it should be!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

02/09/2024

🌟 Why You Need Me in Your Business! 🌟

In today's world, social media isn't optional - it's necessary!

But, managing it effectively requires time, strategy, and expertise. That’s where I come in! Here’s how your business can benefit from using me:-

✅ Save Time - Free up your time by letting me handle the day-to-day management of your social platforms - focus on what you do best while I keep your brand active and engaging online.

✅ Strategic Growth - I don't just post content - I create a tailored strategy that aligns with your business goals, ensuring every post drives real results.

✅ Engage Your Audience - I’ll help build and nurture your online community, turning followers into loyal customers through authentic engagement

Let’s work together to improve your visibility and make your social media presence not just good but great!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

16/08/2024

Are you finding it hard to keep up with the demands of social media?

If managing your online presence is taking time away from running your business, I’m here to help! I’m opening up availability for just two new clients starting in September. Whether you need content creation only or full social media management, I’ve got a package that will work for you.

Let's grow your business on social media so you can focus on what you do best!

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

31/07/2024

It's been a busy few months at SoCopy - it's been great to add so many new local businesses to my social media management packages.

If you're not ready to fully outsource your social media, one of my content-only packages could be just what you need.

With these packages, you receive a month's worth of branded graphics specifically designed for your business and captions to match, so all you need to do is add them to your preferred platform.

One less thing for you to worry about every month!

I've got 3 spaces available for content only, so drop me a message or comment if you're interested in learning more.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

02/04/2024

Something I don't mention enough is my services for business owners who don't want to outsource their social media but want to improve their skills.

Whether you want to brush up on Canva, delve into Facebook Ad Manager, or clarify your content pillars, my social media coaching packages can be tailored to fit your needs and goals.

They are also really affordable! If you want to sharpen your skills, message me, and we can chat.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

29/03/2024

Happy Easter weekend, everyone!

I hope everyone has a fantastic long weekend! I can't believe it's Easter - didn't we just have Christmas!?

14/03/2024

Did you know an inactive social media profile can send the wrong message about your business? It's true! In today's digital age, your online presence is often the first interaction potential customers have with you.

Think about it. When you come across a social media page that hasn't been updated in months (or even years!), it's easy to wonder if they're still in business.

An inactive social media profile could tell potential customers you're out of business. In today's world, consistency on social media isn't just nice to have—it's crucial.

Keep your feed alive. Regular updates show you're open, build credibility, and keep your audience engaged.

Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

07/02/2024

Are you a Northamptonshire-based tradesman?

I've got several trades on my books, and I help get them regular leads from social media - you simply send me photos of your work and give me some information on what you do, and I get on with it!

It's one less thing for you to worry about and lots more time to focus on sending pricing to all those new customers!

I've got a couple of spaces left for social media management - if you know yours isn't performing then drop me a message!

23/01/2024

🌟 Is your business social media feeling like a chore? 🌟

Are you feeling overwhelmed by the ever-changing world of social media? Does crafting that perfect post or decoding the latest algorithm changes sound more frigtening than exciting? You're not alone!

Social media is a powerful tool, but it requires passion, creativity, and constantly keeping up with trends and changes to really make an impact!

So, if you find yourself nodding along but also thinking, "I'd rather focus on what I do best in my business," then maybe it's time we had a chat!

17/01/2024

This week has been the worst I can remember for scam messages - some of my accounts have had 10-12 DM's a day telling them their page will be deleted / has infringed copyright / some other bullsh*t

Conveniently, there is always a handy link in these messages that they want you to click to confirm that you don't want to lose your page.

I know you're not stupid, but I will spell it out to you - DO NOT CLICK THIS LINK....

These are scammers - just chancers trying their luck, and Meta does need to try and get a grip on this, as with so many messages coming through, it's easy to miss ones from genuine customers.

It is possible to run into trouble with Facebook and Instagram, but you will always find any official messages from them in your support inbox under help & support in your main menu ⭐️

13/01/2024

Do you know what the Facebook pixel is?

It's a bit of code (sounds technical - I promise it isn't!) that sits on your website and helps you to reach the right audience and measure the effectiveness of your ads.

Without the pixel, you can't build re-targeting campaigns - you know, those clever ads where it knows which pair of shoes you were looking at the day before? That's the pixel!

If you're running ads without the pixel, you really are missing out on a huge opportunity - is it installed on your website?

11/01/2024

It's been a while since I said hello! 👋

Let me tell you a little bit more about me and my business.

SoCopy is now almost two years old - that time has flown, and it's been my pleasure to help so many of you grow your businesses online.

Like many, the pandemic made me rethink my options, and the opportunity to move into social media management came along, and I've never looked back.

The business continues to grow month on month and I love the variety of clients I get to work with - I focus now on clients in Northamptonshire as I know the area so well - I can either help you with a done-for-you service where I post and engage on social media on your behalf or I can coach you to make this part of your business quicker, easier and more strategic.

My books are almost full for new clients so if you are interested in having a chat, send me a message and we can figure out what is best for you and your business 🧡

02/01/2024

Happy New Year everyone!

I hope you all enjoyed a great festive season and enjoyed some R&R.

If you have growth plans this year, it may be the year to get serious about your socials! I'm always happy to chat with local businesses about their goals and to develop a social media strategy that aligns with these - drop me a DM to organise a time.

Let's make 2024 count!

13/12/2023

Visibility is everything for local businesses!

Even if your followers don't currently need your services, we want to ensure they know exactly who to choose when they do. Here's why visibility matters so much:-

⚡️ It builds trust - by showing up consistently it builds a sense of trust and familiarity.

⚡️You can stay top of mind - life is busy for everyone, and it's easy to forget about things we don't see often - showing up regularly reminds your followers that you are ready for them when they need you.

⚡️It showcases your expertise - by sharing the right content, you are proving to your audience that you can solve their problems.

So, remember, even if someone doesn't need you right now - it's really important that you show up regularly with the right mix of content that means you are the company they message they do!

05/12/2023

Having a strong social media presence is important for local businesses.

As more of us are using social media platforms to search for local businesses and services - being visible is more important than ever before.

It's not about going viral and racking up a huge following. It's about being consistent, building a strong local brand and showcasing your skills to attract the right audience.

Social media gives you a chance to build trust amongst your followers and ensure you are the business they call on when they need you.

30/11/2023

SoCopy has the pleasure of working with a huge range of businesses across Northamptonshire.

From product-based companies to local tradesmen and high street shops, I have witnessed Northamptonshire's business community's incredible talent and hard work.

I'm Northamptonshire born and bred and understand the local area - I'm always looking to expand my client base, so if you or anyone you know needs help with their social media presence, then please drop me a message so we can discuss your requirements and create the best package for you.

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Kettering

Website

http://www.socopy.co.uk/

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Videos

When Was the Last Time You Checked Your Analytics? If you're guessing what your audience wants to see, you're missing valuable insights! Every audience is different, and what works for one business may not work for another. That’s why regularly checking your analytics is so important. Your analytics will show you: ✅ What type of content truly resonates with your followers ✅ The best times to post for maximum engagement ✅ Which posts drive the most clicks, likes, and conversions Stop making assumptions about what your audience wants- let the data show you! Reviewing your analytics, you can fine-tune your strategy to create content that connects, increases your reach, and grows your business. Social media management for Northamptonshire-based businesses | Social media coaching | Currently accepting new clients

SoCopy doesn't just offer static posts - short-form video should now be a key part of any social media strategy - here is a reel I created last week for one of my clients! If you are interested in having a chat about your social media management or would like to learn to make reels like this for your business then please drop me a message.