Martha Wood Marketing

28/01/2025

How many of you have responded to a poll on social media lately? 📲

That means you've engaged with interactive content - my Marketing Trend No.7 of 2025!

7. Harness the power of Interactive Content to connect with your audience

The popularity of interactive content with consumers has grown over the years, with the introduction of polls, surveys, quizzes, games etc. Interactive content can help brands with driving awareness, engaging audiences, generating leads, driving sales, and nurturing brand loyalty.

You don’t have to reinvent the wheel here, something as simple as using poll, question and link stickers on your Instagram stories or a poll on your next LinkedIn post can be enough to start a conversation, generate leads and gain feedback.

The key is to create opportunities to talk with audience.

Gaining feedback in this way gives you the power to work with your audience and understand more about what they want from your business.

27/01/2025

Who wants to make life easier for themselves? 🙋‍♀️

With the boom of AI tools and automations there are loads of solutions to help you complete certain tasks better and faster than ever before!

Today we're leaning in to AI with our No. 6 Marketing Trend of 2025.

6. Make the most of smart AI tools to help optimise paid adverts

AI may have limitations when it comes to content creation, but where it CAN really help to boost your business is through paid advert performance.

AI can optimise paid ads on platforms like Google Ads by analysing data in real time to improve targeting, bidding, and ad creatives, often resulting in a higher ROI with less effort. Leaving you and your team free to focus on other tasks that need you!

Utilising these properly could see you get more out of your advertising budget, fine-tune your ads strategy to hit your goals and save you time. Although it's important to get things right at the set up stage and work with an expert to get the very best results.

26/01/2025

So excited to be launching this campaign with the amazing Ragtag Arts & Community Scrapstore 🙏 a fantastic local C.I.C. who support people with learning difficulties to get hands on work experience. If you’d like to contribute to a more inclusive society this isn’t a faceless campaign - funds will genuinely change the lives of around 30 volunteers each year 🙏

Our ReMake Appeal has officially launched 🚀

We're looking for 30 - 40 amazing businesses & individuals to sponsor our ReMake Vounteer Scheme, giving back to the community and supporting individuals in Cumbria with learning difficulties to gain workplace skills, confidence and a sense of community.

Read the full article below > https://cumbriacrack.com/2025/01/22/30000-appeal-launches-to-save-vital-south-cumbria-scheme/

(Please not we’re a C.I.C. not a charity)

Or get in touch with us to see how you can get involved 🫶

[email protected] or call 01539 232552
https://www.ragtagarts.co.uk/remake-appeal/

24/01/2025

Sustainability and ethical marketing is ALWAYS on trend. Full. Stop.

In my eyes, it is always on trend to care, as an individual but also as a business, and consumers in 2025 are more socially and environmentally conscious than ever before.

Put more simply, if the audience doesn’t like who you are as a business, they are unlikely to buy from you.

Some brands have obvious sustainability credentials – think locally grown vegetables and sustainable florists – others have to flex a little more to build sustainability into their content strategy.

But remember, posting about something you care about showcases your brand values, even if it doesn’t directly relate to your product.

If anything, it feels more genuine because you’re not talking about something you make or sell.
It’s selling without selling. 🙌

If you need support with this I can highly recommend reaching out to Dave & Karen Future Fixers who work with businesses and charities to look beyond profit, to purpose. 🫶

23/01/2025

Marketing Trend No. 4 - The boom of Voice Search 🗣️

As voice-activated devices become commonplace in homes and workplaces, voice search will emerge as a critical channel for reaching customers in 2025.

58% of consumers use voice search to find local business information.

Voice searches are often used to research and locate local businesses because of their convenience for people who are on-the-go. So ensure your google and apple business and maps profiles are up to date with the correct information and for a top tip be sure to add in some FAQ’s.

You can also take a more conversational and natural language approach to digital content so that you’re more likely to be included in voice search results.

Keywords are becoming more focused on question-based or longer, more specific phrases that users typically ask in speech, rather than short, typed keywords.

If you don’t have a frequently asked questions page on your website… now might be a good time to get to work on this!

Come back tomorrow at 4pm for my 5th Marketing trend of 2025.

23/01/2025

22/01/2025

Are there any situations in life where quantity over quality rules apply?

I'm not sure, but what I am sure of is that in 2025, quality over quantity will rule the roost!

If you've been following along for the last few days I'm sharing some of my top trends for 2025 when it comes to marketing your business and today we're on No. 3....

3. Live by the quality over quantity rule when it comes to your digital content

With the oversaturation of content on social media, customers are craving quality content that they can connect to.

Let’s not forget that the OG platforms like Facebook and MySpace were set up to help people stay in touch with people they care about, and that urge to connect remains.

People don’t want to be constantly sold to with 7 sales posts a week, they want something genuine that they can connect to.

So, take a look at your content and ask yourself:
-Will my target audience value this content?
-Will they learn something?
-Will it make them feel something?
-Will they want to hear more of my story?

If you can answer yes to these questions, you’re on the right track. 🙌

21/01/2025

EAT, SEO, PPC - us marketers bloody love an acronym and todays 2025 Marketing Trend will feed your inner marketing nerd 🤓

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and it's an acronym that has been a cornerstone of Google's search quality rate for years. It helps marketers to remember some of the key components for producing high quality content. But this classic acronym has been given a glow up...

A new E has been thrown in – Experience ✨

Experience has joined Expertise, Authoritativeness, and Trustworthiness as a key component that search engines consider when they rank your content.

Meaning in 2025 and beyond, search engines will be prioritising content that demonstrates direct experience of the topic at hand.

Experience is a critical to providing genuine expertise when writing content, so it's no surprise this is becoming more of a factor when ranking good quality digital content.

How can you implement more of this?
- Create a website that share genuine expertise and stories from the perspective of personal experience.
- Adding author bios and highlight each persons relevant life experience to the topics they write about.
- Create an about our team pages and share more information about their qualifications and background.
- Share more authentic behind-the-scenes content on social media.

Will you be taking steps to show your experience through marketing in 2025?

20/01/2025

Time for the tea 🫖

Keeping up with trends in marketing can be super tiring and I'm not about to tell you that you need to go and jump on every trend that's out there to see great growth for your business.

However, technology moves so fast and it is important to be aware of what is making waves in marketing right now. Being informed about new developments can help you to tweak your strategy, stand out from your competitors and make sure that you don't fall behind.

I've rounded up some of the top marketing trends ahead of 2025 to help and will be sharing them with you over the next few weeks!

Without further ado here's my first prediction for marketing trends in 2025 and it's something I bang on about all the time...

1. Human connection & authenticity in marketing has never been more important

We’ve seen the AI-generated memes with the extra fingers, we’ve read the AI-written articles that use “elevate” in every other sentence. But these clangers aside, AI is here to stay and don’t get me wrong it can be INCREDIBLE for helping you to think fast and generate ideas - copying and pasting AI created content for your channels in 2025 is not the way to go. ❌

The key thing to remember is that AI content sounds the same on every account, it lacks that sense of authenticity that helps the audience really connect with your brand.

Connection is king. So, I’m telling the brands I work with to go all out to integrate more personality into their content in 2025.

Be relatable, be yourself. Be human.

It's probably one of the best things you can do to build better connections with your audience. Will you be giving it a go?

Stay tuned for no.2 tomorrow!

17/01/2025

Give a gal a hand? Small business owners, I'm looking to host some Marketing Workshops just for you this year and would love to hear your feedback on which topics you'd love to see covered.

Here are a few ideas so far...
- Increasing your local reach through Google Business
- Short form video content for social media
- Planning your social media marketing
- Increase sales by plugging gaps in your marketing funnel

Also... would you prefer training in person or online?

If you could take a few moments to DM me or comment below to let me know your thoughts for what would be most helpful that would be awesome.

Thanks so much in advance ❤️

17/01/2025

15/01/2025

Today was a big old flop 👎

I was supposed to be running a 2 day marketing strategy workshop and I had to cancel it. But you know what, it's ok! There's so many learning curves when it comes to running your own business but I'm always super keen to learn from experiences like this in order to grow and to succeed in future.

I've run multiple successful workshops over the last 12 months and have sold out most of them so it's ok that this one was a bit of a flop... what can I learn from it?

- Maybe the topic wasn't resonating with people
- Maybe 2 days was too much time for small business owners to commit
- Maybe the price was too high
- Maybe is was the wrong timing

But we don't give up, we re-group, we get feedback and we try again. 💪

I'm always sharing the positives about business and for the most part, I'm very fortunate to have plenty of successes, but it's just a reminder that EVERYONE has hurdles to overcome and improvements to make - so if you feel like you're failing it's a reminder that you've got this too!

13/01/2025

Who knew I had such an expressive face... 😅

Couldn't resist turning these shots into memes.

10/01/2025

True success isn't about a number - it's about the quality of your community and the impact you make.

In a digital age obsessed with metrics it's easy to get caught up in the race for more followers, fans and subscribers.

I challenge you to go back to your roots - think about your vision, your mission, your values and refocus on

- What it is that you want to achieve?
- How do you want to help your community?
- What value can you offer them?

Focus on the people who care about your work, your mission and your message and create something that truly makes a difference.

I'd love to know what the your businesses mission is and how you're trying to bring this into the digital world.
Let me know in the comments ⬇️

08/01/2025

Hey👋 I’m Martha, founder of Martha Wood Marketing.

I thought I'd do a little introduction for my lovely new followers - but first, thanks so much for connecting - I appreciate you!

My marketing mantra is simple: less overwhelm 🙅‍♀️ more clarity 🙌

With a decade of hands-on experience, I help small businesses and charities to amplify their impact with simple but strategic marketing.

And my results speak for themselves this is what it looks like to work with me...

In two months, I've taken one client's organic Facebook reach from 4.5K to 773K
& in two years, I’ve taken one client’s online shop sales from £24K to £204K

If you’re a small business owner wanting to get results like these, then I’d love to help.

Here are some of the ways we can work together...
✨ Marketing training & workshops
✨ One-to-one mentoring and consultancy
✨ Done for you strategy planning
✨ ADHOC cover and capture sessions for a bank of short video clips
✨ Social Media Management
✨ Google Ad Campaign Set Up and Management

I am fully booked for the next 2 months but am taking bookings from March.

Get in touch for a quote today 💌 DM me or email [email protected]