Martha Wood Marketing

25/12/2024

Wishing you all a day full of cheesy grins! Merry Christmas from a cute baby Martha, because posting photos to your business page in your PJ's as an adult is probably not seen as "professional" 😅❤️ ###

24/12/2024

It’s not everyday you get to meet the big man & his mrs 🎅🤶

I’ve had a fab time at for some impromptu filming of their Winter Wonderland ❄️🎄

All the kids were having a blast, crafting, playing and meeting Mr & Mrs Claus 🎁 A great way to get into the festive spirit ready for tomorrow - it’s truly a fantastic charity 🥰

Merry Christmas Everyone! Xx

❄️

20/12/2024

There’s no place like home 🫶

Life has thrown a few major curveballs my way over the last 6 weeks and it’s fair to say it’s taken a pretty big toll on my mental health. Work at times has been a great distraction, but with the pressure and demands of marketing at Christmas it’s been even more important to take some proper time out to rest and recover in between the madness 🤪

It’s been great having helping with admin behind the scenes and enjoying my weekly Clay sessions with has been like actual therapy!

Lucky to have such a great support network around me and a special shoutout to Grace and Sam from who have been a massive support both personally and professionally.

Looking forward to some time at home with the family 🎄 starting how we mean to go on with some mulled wine and charcuterie with mum at her favourite place 🥰

16/12/2024

At this time of year I start feeling super overwhelmed. It's the run up to Christmas, end of year reporting on the horizon, and trying to forward planning for 2025 🤪

I've learnt the importance of taking some time out, going back to basics and focussing in on key priorities.

I take a little step back, to take more informed steps forwards and advise my clients to do the same!

After loads of consultancy sessions with businesses looking to gain more bookings and sales... they will all know just how much I reference the marketing funnel and (hopefully) they would all agree with how handy this little graphic can be at helping to find what you need to focus on.

Something I see a lot is when people ONLY focus their marketing efforts on "gaining more exposure". When it’s absolutely key to take the whole marketing funnel into consideration.

If you've not seen the sales and conversions you've wanted in 2024, it's not too late to review your marketing funnel and start making small focussed improvements which can make a big difference.

Head over to my website to my blog > "What is a Marketing Funnel?" for more on how to use this handy tool to grow your business!

https://marthawoodmarketing.com/what-is-a-marketing-funnel/

13/12/2024

Did you know that 96% of consumers prefer to watch short-form videos to learn about a product or service?

But why is it so powerful, and how can you use it to grow your business?

People are drawn to video because it lets them see real people, hear their voices and experience their emotions.

It's authentic in a way no other content is and that helps viewers build an emotional connection to a brand.

Check out my latest blog to read more and get 15 ideas for short form video content!
🔗 https://marthawoodmarketing.com/short-form-videos/

11/12/2024

Building a Marketing Strategy for your business is as much about answering "what not to do?" as it is "what should you do?"

If you try to be everything for all people you could end up wasting valuable time and money. 😅

Taking some time to build a marketing strategy for your business will really help you to focus on working towards your goals and decide where you need to allocate funds for maximum growth!

If you need some support with this, I have a 2-day Marketing Strategy Workshop coming up in January which will give you the tools & knowledge needed to create your own marketing action plan.

Will 2025 be the year you take control of your business marketing? Future you will thank you for it 😉

Find out more here > https://marthawoodmarketing.com/training/

10/12/2024

Check out this fantastic new business 👀

Launching in January 2025

Unlike traditional self-defence classes that emphasise combat techniques, The Safe Woman offers personal risk assessment, avoidance, de-escalation, and escape techniques designed specifically for women.

These classes are adaptable to women of all ages, body types, fitness levels, and abilities, including those with disabilities or mobility challenges. All training is designed to fit within the context of everyday life, whether at work or in social settings.

The Safe Woman will teach women personal safety techniques that are practical, non-violent, and easily accessible to all, fostering confidence, community, and a sense of control.

We aim to create a supportive movement where women feel empowered to navigate their environments safely, backed by the solidarity of other women in The Safe Woman movement.

We envision a world where every woman feels confident, capable, and prepared to take control of her personal safety without sacrificing her lifestyle, femininity, or style.

Safety for Women by Women

06/12/2024

🎁 Christmas has arrived a little early here at MWMarketing, to help you get organised ahead of the new year, I'm launching my "organisational god send" a little early this year.

Our little elves have been busy preparing the 2025 Social Media Calendar and Planner to rival all others and I'm super excited to say it is now available to download... absolutely FREE!

What's included?
✨ Social Media Planner and 2025 Calendar
✨ Key National Dates & Links
✨ BRAND NEW Events Planner
✨ Post Content Ideas
✨ Hashtag Research Examples
✨ Helpful Resources For Marketing

Just head to the link in my bio and click "Free 2025 Social Media Planner" to grab yours now!

Merry Christmas 🥰✨💝 xx

03/12/2024

Did you know today is Giving Tuesday and the start of a huge opportunity to make donations through the Big Give to double your donations to 1000's of charities?

If you're looking for a local charity to donate to in lieu of Christmas Cards or just want to give something back this Christmas please consider making a donation to the wonderful, Bendrigg Trust - I used to work here before I went freelance, but it was so much more than a "workplace" for me.

You might not know that my brother Zac has a disability. He has a rare condition called Fredrich's Ataxia, without going into detail, the condition is progressive and gets worse over time. So each day, is his best day and making memories together is precious… but it can be SO difficult finding accessible places to go and things to do.

When I started working for Bendrigg Trust it opened my eyes to just what was possible and what is out there for my brother. 100,000s of people with different abilities are all too often told “you can’t do that” or “that’s not possible” - Bendrigg truly makes anything possible!

For the net 7 days, Bendrigg are taking part in the Big Give Christmas Challenge where if you make a donation, it will be doubled, meaning more people like my brother can enjoy amazing adventures which help to build confidence and independence as well as creating memories which last a lifetime 🥰

Head over to their page to donate and support this fantastic cause 🙏 https://donate.biggive.org/campaign/a056900002TPUW4AAP

Visit Kendal Visit Lake District

02/12/2024

O'deli - Cafe Otley, Leeds were my first ever client when I first started my business and it’s a pleasure to be working with them again! 🥰

26/11/2024

It was such a lovely morning with Katie yesterday capturing some footage for her upcoming festive wreath workshops! https://made-in-flowers.co.uk/product-category/christmas/

19/11/2024

🚨 I'm at max capacity and won't be taking on any further work

Don't worry if you've already been in touch for a quote! I have factored in everyone who has already enquired with me recently, particularly about the £500 advice vouchers - so please do get in touch to book in once you hear back from the Chamber of Commerce.

Being a one woman band is great, but sometimes I wish there were 5 of me so I could help everyone! 🙈

I feel so grateful to have an amazing range of clients who I’m excited to continue working with. For now though, I’m not accepting new client work.

It’s been a tough call to share this post but the right one. I’m focussed on providing the best service to my existing clients and I’m looking to develop my training and workshops for 2025.

If you’d like to be added to my waitlist please do get in touch but if you’re looking for some support right now I’d highly recommend the following people :

Meaningful Marketing - Marketing & Social Media Agency
Littlemissocialmedia - Social Media Marketing
Shoutable - Web Designer
Jenny Jones Photography - Brand Photography
Future Fixers - Business Consultancy
Lil Creative Studio - Web Designer & Branding

07/11/2024

Will you accept the challenge?

The pressure to spend lots of money in the run up to Christmas can be huge! 🤯

It feels like everywhere we look we see adverts selling us the dream of a "perfect" Christmas.

But truth be told, most of the time, people (especially kids) are happiest when they can do something where they are using their imagination, run around in the snow or put their wellies on and splash in puddles.

You don't HAVE to go crazy spending money on decorations and gifts, so this year we're challenging you to reduce your festive footprint and think of what really matters this Christmas.

🗑️ Come and fill a basket of scrapstore goodies for just £7 and spend a weekend making DIY Christmas Decorations
🎁 Wrap gifts in creative ways using none plastic coated paper (or better yet, use recycled paper and string for a beautiful rustic feel!)
💝Create thoughtful, handmade gifts that your loved ones will treasure, using upcycled and reused materials from our scrapstore.
🧑‍🎨Teach your kids the joy of making and reusing by crafting unique christmas cards, ornaments, and decorations together.
🎄Make the season more meaningful by spending time together rather than focusing on what’s under the tree.

At the Scrapstore, we’re all about celebrating creativity, reducing waste and spreading joy - without breaking the bank.

Let’s make this Christmas less about consumption and more about connection. Who's with us?🌍🎄❤️

03/11/2024

Really enjoyed being a guest on the Cumbria Chamber of Commerce podcast! Chatting all things social media marketing and why strategy is so important 🙏 have a little listen, I’d love to hear your thoughts and feedback!

Tune in to our latest podcast with Martha Wood, founder of Chamber member Martha Wood Marketing!🎙️We discuss the role of social media in the marketing industry and how a marketing strategy can help you take advantage of the platforms available! 📈

Listen now - https://bit.ly/3AgAK3H 👈

16/10/2024

Happy Wednesday Folks!

I just wanted to let you know there is a £500 voucher currently available for all business types based in the Westmorland and Furness area through the Cumbria Chamber / Cumbria Growth Hub.

These can be used towards Marketing Consultancy, so if you've been thinking of seeking some support - it could be a great way to get started using the funding.

For the £500 I can provide 5 x 1 hour one-to-one sessions of consultancy and this could be for anything from looking at your target audience, how to build a marketing strategy, or more specific things like how to create top quality social media content.

I believe that the vouchers are only available until the end of the year and on a first come first serve basis so if you're interested please let me know and I can send you all of the information through 🥰

09/10/2024

At the start of September I had the pleasure of presenting a fab local business with their brand new marketing strategy.

The owner of Revive Kendal had just changed premises and wanted the move to mark a new start for his massage therapy business!

Having experienced several of the treatments for myself, I had an inside insight into how brilliant Mark is at his job and couldn't wait to help him reach his ambitious goals! Here's what Mark had to say after receiving his new marketing strategy.

"I engaged Martha to write a marketing strategy for my new massage therapy business. I am blown away by the quality and detail that has been given to me.

The first thing that was apparent was how excited Martha was and undertaking this having tried my therapy. Martha was instantly invested in doing this for me.

Martha's knowledge and attention to detail is incredible. I received regular updates on the progress and was extremely excited to see the finished product. Martha's dedication and drive is inspiring and her amazing personality left me feeling I was in very good hands.

I feel extremely confident that I can take my business to the next level and I certainly couldn't have taken the next steps without the strategy that Martha has given me. Thank you so very very much Martha. I can't wait to take this forward and I knew at the beginning that I had made the right choice in seeking your help.

If you want to take your business forward then I can't recommend using Martha's services highly enough. You certainly won't regret it and you'll achieve your goals. Outstanding service. Fantastic product and a wonderful lady."

🥹🥹🥹 I really do have the best job!

If you want to harness the power of purpose to meet your business goals, investing in a marketing strategy could be the first step to help you on your way!

Interested? DM me for more info!

07/10/2024

When I said I’d be floating on or in a lake during my week off, this is exactly what I had in mind 🦦

What a fab week off we’ve had in Scotland - hiking, paddle boarding & some touristing thrown in for good measure! Can’t go to Scotland without seeing a castle right?!

I’m back on it today catching up with emails and WhatsApp’s with enquiries and requests so please bear with me 🫶🙏

Big thanks to for holding the fort whilst I’ve been away, as always they’ve done a brilliant job!