08/01/2024
๐ท AVOID P.P.P. AT ALL COSTS!โ
โ
๐ Please Share this post and help put an stop to this terrible disease running rampant through Accommodation Marketing.โ โ โ โ โ โ
The Social Media Hotelier
- Home
- United Kingdom
- Headington
- The Social Media Hotelier
๐ Instagram Marketing Expert for ACCOMMODATION
๐คฉ Owner of Sandfield Guest House, Oxford (est 2009)
๐ BOOST Brand Awareness
๐FREE Resources๐
๐ฅ MAXIMISE Impact
(2)
02/01/2024
๐ Welcome to 2024.... so who the hell am I?
I haven't introduced myself in a whileโฆ canโt be any harm in doing so again!โ
โ
๐ฅ For those of you NOT in the know:โ
I offer a FREE 20-minute Clarity Call on Zoom for anyone who wants to learn more about how Hosts can leverage the power of Instagram for their Accommodation Business. โ
โ
๐ The link to book your FREE call is in my bio.โ
โ
๐ I also have a favour to ask: โ
I'd love for you to introduce yourself in the comments below, especially if you're new here. โ
โ
Let us know what you're hoping to learn and what your Accommodation Business is all about.โ
โ
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๐ A little about me:โ
I opened my guest house in 2009 () and know what it's like to take on Instagram-Marketing, I've felt the stress of consistent content creation, I've hit the steep technical learning curves...โ
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Iโve taken all Iโve learned and now teach Instagram marketing, content creation, and marketing strategy. โ
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๐ค Did I mentionโฆ? As well as running my guest house, I have two young children, a patient wife, and I serve in the Royal Air Force Reserves.โ
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๐This community focusses on helping Accommodation Businesses and Hosts just like you leverage the power of Instagram. โ
โ
โ Not sure where to start? Like this Post, turn on Notifications, and book a FREE 20-minute call with me for personalised help. โ
๐ https://calendly.com/thesocial/free-20-min?month=2023-12
27/12/2023
๐ฅ ROI for Content Marketing? Here's a good idea โคต๏ธ
Make sure your Instagram Bio is Kick-Ass:
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๐ฃ Have you ever calculated your Profile Conversion Rate (PCR) to make sure your seeing a ROI for your Insta-Efforts? ๐คฉ โ
โ
๐ This Quarterly exercise will tell you whether your Bio/Profile is attracting your Ideal Guests and turning Insta-Lookers into Real Bookers! โ
โ
๐ Remember your Next Potential Guest's journey: โ
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Post > Profile > Websiteโ
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๐ฅท The key to funnelling your Next Potential Guest to your Book Now Button is to make this journey as smooth and seamless as possible.โ
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๐ Slide 2 above shows you the simple calculation so...โ
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โฆ Go to your Insightsโ
โฆ Total Followersโ
โฆ Filter by last 30 daysโ
โฆ Note the TOTAL Follows (not 'overall' follows)โ
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โฆ Go to Accounts Reachedโ
โฆ Filter by last 30 daysโ
โฆ Note the Profile Visits (at the bottom)โ
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โฆ Do the calculation aboveโ
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๐ If your PCR is < 20%, revisit your Guest Avatar & re-target them. โคต๏ธโ
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Make sure:โ
๐ Your Bio is targetedโ
๐ Your Profile pic is attractive and personalโ
๐ Your Content is value-adding & Ideal-Guest focussedโ
๐ Your Highlights provide your Guest Avatar with relevant, decision-informing info, and that everything is aligned. โ
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๐ If your PCR is > 20%, your profile is Kick-Ass! โ
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So focus on getting MORE NEW PEOPLE to it. โ
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To do that focus on:โ
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๐ Different Content Types for different Purposesโ
๐ Hashtags (keep them hyper-relevant, no fillers)โ
๐ Collaborate with other local accountsโ
๐ Point people to your Profile with a CTA such as: ๐ Check our Link in Bio. โ
โ
โค๏ธ Don't be shy: share your Conversion Rate with the group in the comments below
07/12/2023
BLOG DROP:
Hold me to account: my predictions for Instagram 2024
https://thesocialmediahotelier.com/article/594589
10/11/2023
BLOG DROP: Bend Instagramโs Algorithms to your Will (link at end of caption)
Leverage Instagram to the max with today's Blog:
"Maximising Reach & Brand Awareness for Short Term Rentals"
Read it here: https://thesocialmediahotelier.com/article/580063
07/11/2023
๐ซ Forget hacksโthis is a game-changer for your Marketing Strategy!โ
๐ฌ Overwhelmed with content creation on top of managing bookings, housekeeping, and guest services? You already have a treasure trove of content at your fingertips!โ
โป๏ธ Let's be real: the well of fresh content ideas can run dry. If you've been diligently crafting content for your Ideal Guest, you know the struggle.
But here's a secret: recycling, reinventing, and repurposing content can be your time-saving allies.โ
๐ Dive into your insights, unearth your top-performing posts, and breathe new life into them.โ
๐ก Need a content lifeline? Showcase a stellar guest review, transform blog posts, podcasts, or website snippets into new posts. A simple image swap, a caption refresh, and you're set!โ
๐ฏ Work smarter, not harder. Spin your content wheel again with a fresh twist!โ
๐ Like this post if you're all for smart marketing moves that make repeating content not just okay, but absolutely fundamental!โ
๐คซ And guess what? Your audience will revel in the familiar yet fresh content without ever catching on to your clever strategy.โ
๐พ 'Save' these tips to keep them at your fingertips and 'Follow' for more insider tricks to streamline your content strategy!
01/11/2023
๐ ESSENTIAL READING...โ
โ
๐ฅ The Ultimate End of Season Cleaning CheckList for Instagramโ
โ
โ๏ธ The Summer High Season is drawing to a close and Winter is nearly here!โ
โ
๐งน As we approach the end of the year it's time to get your Insta-House-Keeping done before we all get super-busy working on our establishments!โ
โ
โ
Tick off these 12 essential House-Keeping Tasks and you'll be all set.
โ
๐ SAVE this Post for Laterโ
๐ FOLLOW for more!โ
31/10/2023
๐ฅ Great content is PLANNED and TARGETED - not just thrown out there.โ
โ
๐ค What makes KILLER content, the stuff that people really engage with?โ
โ
-------โ
Follow for secrets from a Host for Hostsโ
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โ
๐ช GREAT HOOKโ
Once you know the Value you're gonna give your Next Potential Guest: write the Hook BEFORE you even THINK of writing the content.โ
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Why? Because your mind will be focussed on DELIVERING on the promise your hook makes to your Ideal Guest.โ
โ ..plus, if your hook isn't strong enough to get them reading: your post is going to be valueless anyway! You've gotta reel them in once theyโre hooked!โ
โ
๐ DESIGN AND STRUCTUREโ
No, teasing me to โvalueโ that isn't ultimately valuable is NOT a good structure. You need to plan it out, think about what the message it, how you're communicating it and take your potential guest through the story to the VALUE.โ
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Propose a problem, give it some context, delve into the detail, solve the problem, then end.โ
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That's how you structure a post.โ
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โ๏ธ SUCCINCT COPYโ
Hereโs a secret to writing good copy: use as few words as you can. ALWAYS remove words that don't add value. Fewer is always better, be succinct, sharp and impactful in your captions.โ
โ
๐ฏ CLEAR OUTCOMEโ
Lead your Next Potential Guest to your solution, specify the engagement you want from them (CTA) and get them to DO something. Help move your Ideal Guest from being a passive-bystander an action-taker; from demotivated to motivated; bored to alert and engaged... create the outcome you seek!โ
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๐ช Ultimately, keep practising! Youโll only improve by doing, so keep putting it out there: adopt, adapt and improve your value propositions and the way you deliver it to your Ideal Guest.โ
โ
๐พ Now SAVE this for Later ๐
25/10/2023
๐ Let's de-mystify the dark art of Hashtags! ๐
โ ๏ธ Spoiler Alert: CONTENTION!
Yes, Hashtags are becoming decreasingly relevant when it comes to discoverability.
Yes, using keywords throughout your content is a more effective means of enhancing this discoverability.
However, as Instagram continues to become more search-friendly, the algorithms are being fine-tuned to put our content in front of the right audience and Hashtags still have their part to play in Reaching Non-Followers (Brand Awareness)
๐ Key Points:โ
1๏ธโฃ Hashtags aren't just about reach. They're about relevance.โ
2๏ธโฃ Treat Hashtags like added-SEO. They categorise your content in Instagram's vast library... like shelf labels. Be specific and intentional!โ
3๏ธโฃ Quality over quantity. Use hyper-relevant Hashtags and only hyper-relevant Hashtags. Avoid generic, overused tags.โ
4๏ธโฃ Diversify your Hashtag choices. Don't just stick to popular ones - niche tags can be gold.โ
5๏ธโฃ For Accommodation Businesses, blend these categories:
โ
๐ก Industry-specific (e.g., , )
๐ Location-based (e.g., )
๐ฉโ๐ฉโ๐งโ๐ฆ Guest-focused (e.g., )
โน๏ธ Content descriptors (e.g., )โ
๐ Remember: Your goal is to be discoverable. Ask, "How can I simplify the search for potential followers?"โ
โค๏ธ More ideas on my page
24/10/2023
๐ Elevate your Accommodation Business's Instagram engagement with this game-changer:โ
๐ฃ Every caption needs a Call-To-Action (CTA). It's your secret weapon to drive engagement and boost interaction.โ
๐ Simple, yet powerful. A few well-chosen words can transform your post's impact.โ
๐ Whilst consistently delivering value to your Guest Avatar lays the foundations for lasting success...โ
๐ ...guiding them on the next step is crucial. Direct them with a clear CTA!โ
๐ Save this for your upcoming posts.โ
๐ Instagram's algorithm thrives on engagement. Amplify your reach and brand awareness by boosting post interactions.โ
๐ The formula is straightforward: Higher engagement = More visibility on Instagram.โ
๐ Here's how it works: we give our Ideal Guests value in our captions... and then we directly ask them for something in return: simples!
๐ค Can you guess which CTA is my all-time favourite? Drop your thoughts in the comments!โ
๐ฅ Join our community of hosts! FOLLOW for tailored Insta-Tips.โ
๐ Don't forget to save this invaluable list!
19/10/2023
Vanity Metrics do not equal Bookings.โ
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Stop chasing the intangible and pursue ROI.โ
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Attention is the new Oil.โ
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Funnel attention to your Booking Page.โ
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Review, Refine, Reiterate & Repeat.โ
โ
Leverage Instagram as a funnel to generate bookings with today's Blog "Likes ain't Greenbacks".โ
โ
The link to read is here:
https://thesocialmediahotelier.com/article/571981
11/10/2023
Unlock the Power of Instagram for your Short-Term Rental with a Free, No-Obligation Clarity Call!
Discover how to supercharge your Instagram game in just 20 minutes.
Gain valuable insights and personalised advice โ no sales pitch, just pure progress.
Book your free call today.
๐๐๐๐๐๐๐
https://calendly.com/thesocial/free-20-min?month=2023-10
10/10/2023
๐ฅ I totally understand - it blew my mind at first, too! ๐คฏ
โ
You've invested in stunning Pro-Photos for your Accommodation Business. They shine on your website, and your listings rock.
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They're amazing... you never thought a camera could capture just how awesome your Property really is.โ
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You share them on Instagram (they worked on Facebook and recycling/cross-posting is always a good idea, right?).โ
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But they're met with silence - no engagement, no visibility.
"But Why?!?" we cry.
Here's the scoop: Instagram is mobile-first!โ
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Most FB users are on desktop, while Instagram thrives on mobile.
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Instagram is designed for Portrait/Vertical content consumption.โ
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Landscape pics get cropped or blacked out.
โ โ
Check the Carousel for the 3 part solutions
โ
Save this Instagram Size Guide for:
1๏ธโฃ Pro-looking posts
2๏ธโฃ You enhance engagement by fully dominating as much screen "real-estate" as possible each & every time you post on Instagram.โ
โ
โน๏ธ By "areas to avoid", I mean parts of the screen not place important information, text, or clickable elements!โ
โ
โค๏ธ Like this post if you learned something today!
03/10/2023
๐๏ธ Find Your Short-Term Rental's One True Brand Voice๐
You're here for Laws 8 & 9, right? Don't worry: we'll dive into them shortly. First, let's set the stage to let your voice sing...
In the vast yet crowded digital ocean of Instagram, one thing is clear: standing out isn't about being the loudest or flashiest. It's about being authentically, unmistakably you.
The world is fast filling with AI-generated content, attention is the new oil and the competition is fierce. That's when your brand voice becomes your beacon, guiding your audience to the heart of your story.
Here's the kicker - your brand voice doesn't need to scream for attention. The true magic happens when your brand voice becomes a window, offering your audience a genuine glimpse into your brand's personality.
Just like my trusty orange beanie, it's about being instantly recognisable & setting yourself apart.
So, here are Laws 8 & 9. These are the final strokes on your canvas, the finishing touches to your masterpiece.
8๏ธโฃ Even with a brilliant brand voice, you can't skip the process of crafting engaging content. Your voice provides the framework, but it's the words that fill the pages.
9๏ธโฃ Your brand voice is at its best when it's subtle, like a captivating conversation at a party. It's not about drawing attention but making genuine connections with your audience.
How would you describe your Brand's Voice - let us know in the comments below ๐
Ready to unlock the magic of your brand voice? ๐ค Subscribe to this week's Newsletter and get ahead of the pack.
Join 2,000+ other Hosts on this journey to stand out in the digital landscape:
https://tinyurl.com/STRBrandVoice
19/09/2023
๐ฅ Unveil Your Uniqueness: Your Brand, Your Brilliance ๐ฅ
In the world of short-term rentals, it's easy to fall into a pattern, to follow the well-trodden path. But I've noticed a pattern in unhappy people... they care about fitting in. ๐ถโโ๏ธ๐ถ
๐ The real trick? Standing out in a crowded space, carving your own path. How do you do it? By doing your thing, your way and delivering exceptional experiences to your Guests.
๐ฃ Truth-Bomb: I'm not everyone's cup of tea. โ
I have potential potential Clients who clearly won't get along with me, Guests who don't like me or my style... yet that's kind of the point, isn't it? ๐คทโโ๏ธ
๐ซ I don't want them as Clients or Guests either: for the very same reasons!
๐กโค๏ธ Your brand, your essence, your personal touchโthat's what sets you apart. It's not just about providing a safe and comfortable place; it's about creating unforgettable moments.
๐ In the world of short-term rentals, you're not just a Host: you're a storyteller, a curator of guest experiences, and a memory-maker. Your personal brand is the compass that guides your journey.
๐ข So, don't be shy about it. Sing from the rooftops about your unique offerings, your commitment to your guests, and your dedication to excellence. Elevate your Marketing above the mediocre masses and stand out from the crowd
Take a moment to reflect:โ
๐ What makes your approach unique?โ
๐ How do you go above and beyond for your Guests?โ
๐ What's the story you want your Brand to tell?โ
๐ Tell us in the comments how do you stand out and then go create some content about itโ . Don't wait.. do it right now!
13/09/2023
๐ Turning Followers into Guests: A Reality Check! ๐
The #1 question I get? "How do I get more Followers?" ๐
But remember: ๐ It's not about how many but about who and how! ๐
It's amazing to have thousands cheering from the virtual sidelines, but if they're not booking with you & checking into your property, what's the point? ๐คท๐ปโโ๏ธ๐คท๐ปโโ๏ธ
Our true aim:
1๏ธโฃ Funnelling IG visitors to your booking pages.
2๏ธโฃ Equipping them so when they tap 'Link in Bio', they're already looking for the "Book Now" button.
More followers? Cool. More guests? GOLD. โจ
๐ Like & Follow for more Instagram gems for Hosts... from a Host
12/09/2023
๐ฒ How I funnel 30% of visits to my Guest House website from Instagram - FULL DETAILS HERE:
https://www.instagram.com/thesocialmediahotelier/
๐ If I can do it and run my Guest House almost single-handedly - so can you!
๐ For a freebie to get you started - check this Link
https://tinyurl.com/IdealGuestWorksheet
โค๏ธ If you got ANY value from this post... give it a Like!
๐ค Have yourself a great day,
Paul โ๏ธ
21/08/2023
๐ต Tune Out to Tune In! ๐ฟ
๐ Unplug to Recharge! ๐
I'm taking a 3-week digital detox & stripping everything back to nothing but the essentials.
Of course, I'll be online to manage bookings for . I'll also pop into my Stories when the mood takes me. ๐ผ
Why?
๐ฑ Mental Clarity: It's easy to forget how constant notifications and endless scrolling can cloud our minds. A detox allows space for clarity, fresh ideas & genuine relaxation.
๐ Stress Less: No matter how slight, the pressure to continually give value to our Ideal Guests builds over time. In my experience a short break renews creative energy, refocusses one's mission & allows for a total system reset.
๐โ๐จ Real Connections: Though social media brings us together, it can never match off-screen connections. I want to cherish & nurture those around me... especially when on a long-overdue family holiday!
๐ Experiment: On my return, I'll share how this break influenced Reach, Engagement & other essential Metrics. Everything will be just fine... I want the data to prove it!
Benefits of a Digital Detox:
1๏ธโฃ Improved Sleep: Screen time messes with our sleep
2๏ธโฃ Boosted Productivity: Without distractions we can focus more on what truly matters
3๏ธโฃ Enhanced Well-being: Slowing down, being present & enjoying lifeโs simple pleasures does wonders for our spirit
Taking a break isn't abandoning our online community, it's reaffirming the value of balance in our lives. It's OK to prioritise your well-being & disconnect to reconnect... in fact, it's a bloody good idea! โค๏ธ
If you've ever taken a digital detox or think you'd benefit from one: Give this post some love! ๐
I'll catch you on the flip side, refreshed and recharged! ๐๐
16/08/2023
๐ก Lightbulb moment: What if your guests could become your Sales Force? Behold the power of User-Generated Content (UGC)!
UGC, especially in the form of property reviews, is a goldmine for hosts. ๐ Why? Because it's authentic, relatable, and most importantly, it's persuasive.
Here's a strategy: Next time you receive a rave review, pick a standout quote and overlay it on a relevant image. This could be a picture of the part of your property they loved most or even a simple, eye-catching graphic. ๐ธ
โญ๏ธ You'll find some 5-Star examples showing a wide variety of approaches here:
https://www.instagram.com/thehiveat52bnb/
https://www.instagram.com/sandfieldguesthouse/
https://www.instagram.com/owlvalleyglamping/
Then, detail the rest of the review in your caption. This way, you keep your graphic clean and compelling, while still sharing the full value of the review. ๐
But don't stop there! Once published, share this review post to your Instagram Stories and add it to an Instagram Highlight titled "Reviews". This puts your reviews front and centre for anyone visiting your profile. Bonus points for adding a link sticker to direct viewers to your booking website of choice. ๐ฏ
Remember, it's not just about showcasing your property, it's about showcasing the experiences your guests have had there. That's what future guests relate to and that's what will make them hit that 'book now' button. ๐
If you found this tip helpful, please give it a like and share it so that others might benefit! ๐
14/08/2023
๐ Autumn's Arrival Means New Opportunities! ๐
As the captivating hues of the fall season approach, it's time to strategically plan your content around seasonal trends and holidays. Are you prepared for the holiday seasons ahead?
If not, these suggestions are bound to help:
1๏ธโฃ Be Responsive to Seasons: Utilise the vibrant colours of autumn in your property photos and highlight features like fireplaces and cozy corners. Start incorporating seasonal elements into your Instagram posts. ๐โ๏ธ
2๏ธโฃ Highlight Key Holidays: Remember, Thanksgiving in North America is a prime time for family get-togethers. In the UK, it's Bonfire Night; while in Australasia, they're warming up for Christmas in the summer sun. Start marketing these periods NOW for early bookings! ๐ซ๐
3๏ธโฃ Create Themed Content: Use the holiday season as an opportunity to create engaging, themed content. Showcase how your STR accommodates these holidays - be it festive decorations, local events, or special offerings. How about posting a sneak peek of your holiday decor or a time-lapse video of the transformation? ๐๐
4๏ธโฃ Engage with Your Audience: Use this time to engage with your audience. Consider running a poll or a Q&A in your Instagram Stories asking them to share their favourite autumn activities or holiday traditions. This not only promotes interaction but also provides insights into your guest's preferences.
Embrace the change of seasons and create a strategic content plan that resonates with your Ideal Guests. It's time to get your creative juices flowing and make your STR the go-to destination this holiday season! Share your plans for the upcoming season in the comments below. ๐
Remember to follow on the Insta for more practical tips and strategies to elevate your STR marketing game! ๐
https://www.instagram.com/thesocialmediahotelier/
Don't forget to save this post for easy reference as you plan your content for the upcoming holiday season! ๐
31/07/2023
๐ฐ๏ธ REVEALED: The BEST TIME to POST on Instagram! ๐
Instagram provides us with a histogram showing when our followers are most active. [Professional Dashboard>Followers> Scroll to the bottom]
It's widely accepted that for maximum impact we should be posting as these numbers begin to rise. But remember, it's not just about posting and disappearing.
Engaging with your followers is crucial. Show them some love, let them know they're seen and they're heard. โค๏ธ
The best time to post? When it suits you: the Host!
As a Guest House Owner, Father, Son, Husband, Instagram Coach and RAF Reservist, I've learned to fit Instagram into my busy schedule, not the other way around.
I've found a rhythm that works for me: I post every Monday, Wednesday, and Friday at 8:45 am. This schedule allows me to engage on the platform around the time my post goes out, also showing the algorithm I'm active and not just 'posting & ghosting.'
This rhythm might not be perfectly optimal for Reach, Likes, Comments, Saves or Shares... but it's optimal for me: as I stroll home from the school run, I can engage on the platform as my content goes out... and by the time I'm home, I'm pretty much done ๐ค
Remember, the marginal gains from selective posting times only make a significant difference when your following is huge. So, find a schedule that works for you and stick to it. Consistency is king! ๐
Do you post consistently on specific days? Drop an emoji in the comments to let us know. ๐
26/07/2023
๐ Unlock the Power of Instagram's Algorithms Today! ๐
๐ Ever felt like you're throwing posts into the void only to be met with crickets or tumbleweed? ๐ฆ
๐ฒ Instagram's mysterious algorithms are unlikely to be the culprits.
But don't worry! It's not as enigmatic as you think.
๐ Here's the deal: Instagram values engagement.
โ
The more Likes, Comments, Saves and Shares your posts get the more people they Reach. Make your content engaging, ask questions, encourage your followers to interact and watch...
๐ Instagram algorithms are actually your Content's best friend... they're constantly working to put our Content in front of those who will value it most.
๐ฅท TOP TIPS:
โ
Always aim to give your Ideal Guest/Avatar Value & over time the algorithms will figure out to put your Content in front of them.
โ
Don't ask, don't get. Always, always, always include a Call To Action (CTA)
Ready to use the Instagram algorithms to your benefit?
๐ Like this Post if you found it valuable and share with a fellow Short-Term-Rental Owner who needs to see this.
๐ Stay tuned and follow for more IG wisdom for Hosts, from a Host!
24/07/2023
๐ฅ 'Dare to be different. Dare to be extraordinary.' ๐ฅ
Way back when... I tried to follow the advice of Instagram 'gurus.' They said post every day, create 3 reels per week, share at least 5 stories daily.
๐ฏ 2 months later I had to stop.
Juggling my Guest House with such a demanding content schedule left me overwhelmed, burnt out & lying awake at night worrying that I had no content planned for the next day. ๐
Hereโs what I learned from the experience:
WHAT NOT TO DO:
๐ Don't blindly follow the 'gurus' advice.
๐ For Instagram gurus, content creation is their bread & butter. They have teams of graphic designers, copywriters, schedulers, engagement experts, content strategists, sales experts & professional marketeers behind them.
๐ Their strategies didn't fit my reality as a busy Guest House owner โ for me, they werenโt sustainable.
๐ Don't lose yourself in the pursuit of likes and follows.
So, I walked away. Over Christmas 2020, I just turned my back on it... almost for good. 6 weeks later, I came back with a PLAN:
1๏ธโฃ 3 posts/week for consistency and quality.
2๏ธโฃ Post with purposeโฆ always giving value to my ideal guest.
3๏ธโฃ Treat my Business Account as a Marketing Platform. Marketing only, not personal updates.
4๏ธโฃ Focus exclusively on my Ideal Guest/Avatar. Make them feel seen, heard, understood, and served.
5๏ธโฃ Ask for something in return for this value using a simple CTA.
Within a month, my followers had more than doubled, inquiries came in through my direct messages, and my reach grew exponentially. ๐ช
Today, with just 2 posts/week, over 30% of traffic to my Guest House website comes from Instagram.
Not in a "Oh, look at me" way. I was moving into a space that was literally extra-ordinary.
Had that shift in mindset not happened... The Social Media Hotelier simply would not exist.
Hosting is sociable. Be you. Your vibe attracts your tribe. Do your thing and tread a different path. ๐ฆ
In this new age of AI, authenticity speaks volumes. No one can replicate you. ๐
Fellow Hosts, dare to be different. If youโre feeling stuck, reach out for a free Clarity Call to discover how you can transform your Instagram strategy
(https://calendly.com/thesocial/free-20-min?month=2023-07)
๐ Like this post if this story feels familiar to you.
๐ค What's your biggest challenge when managing your Instagram account?
๐ Let's discuss in the comments or during a Clarity Call. Book your free session now!
https://calendly.com/thesocial/free-20-min?month=2023-07
19/07/2023
๐ฅ Discover how to fine-tune your Instagram profile for better conversions! ๐ฏ
๐ฃ Ready to calculate your Profile Conversion Rate (PCR) and align your bio and content to drive bookings? Let's dive in!
๐ This quarterly exercise will help you gauge if your profile is attracting your ideal guests and turning browsers into bookers! ๐
Here's your guest journey roadmap:
Post โก๏ธ Profile โก๏ธ Website
Make this journey as effortless as possible for your guests. Check out Slide 2 for a simple calculation method. ๐
๐จ Remember: this calculated metric is an INDICATOR of how well-aligned your Profile is with your Content. It's not to say either is right or wrong. The result illuminates how smooth the journey is from Post to Profile... and ultimately to your Website.
If your PCR is < 20%, your profile might need some TLC. Here's what to do:
1๏ธโฃ Refine your bio to target your ideal guest
2๏ธโฃ Personalize your profile pic
3๏ธโฃ Ensure your content adds value and speaks to your ideal guest
4๏ธโฃ Use your Highlights wisely - share valuable info to help decision-making
Now, if your PCR is > 20% - congratulations! ๐ Keep up the good work and focus on driving more traffic to your profile. Here's how:
1๏ธโฃ Experiment with different content types
2๏ธโฃ Use relevant hashtags
3๏ธโฃ Collaborate with local accounts
4๏ธโฃ Use a CTA like: "Check our link in bio"
Share your PCR % in the comments! ๐
17/07/2023
๐ Is your Instagram profile not driving enough bookings? This could be why...
๐ You might not be clear about WHO YOU'RE POSTING FOR. Need help? Here's what to do:
โโโโ
๐ฅ Save and share this post for later โ it could help a fellow host too!โ
โโโโ
๐ Step 1: Define your ideal guest/avatar. Make your content appeal to them.
๐ Step 2: Highlight what makes your accommodation unique.
๐ Step 3: Be easily discoverable and guide guests towards the next step.
๐ Ensure your potential guests see:โ
1๏ธโฃ A bio that speaks directly to them.
2๏ธโฃ A call-to-action guiding them towards your booking page.
3๏ธโฃ Highlights that provide decision-making information.
4๏ธโฃ Clear, relevant content in your feed.
๐ก Capture their attention, guide them to your link in bio, and convert them into bookings!
๐ Remember: clear and targeted messaging attracts the right guests!
โโโโ
๐ฅ Don't forget to save this post for future reference and share it with other hosts in your FB Stories!
12/07/2023
Quality Over Quantity: An Instagram Reality Check ๐ฏ
๐ฃ๏ธ Let's chat about something I encounter often: 'Follow for Follow?' DMs from fellow Hosts almost every day.
๐ Less frequently but regularly nonetheless: "Have you any advice on using a Giveaway to grow Followers?"
๐ฎ And just recently, a potential client decided not to employ my 1:1 Coaching services because they thought my follower count wasn't 'impressive' enough to justify my expertise.
โ๏ธ I need to flip the script:
In this digital era, it's easy to get swept away by the numbers game.
But let me tell you this: I'd rather have a community of 500 genuinely interested followers and >30% of website visits coming from Instagram... than 5,000 followers with no one visiting my booking website.
When you're marketing an Accommodation Business on Instagram chasing followers can lead to the creation of a disinterested audience.
Instead strive for an engaged community genuinely interested in your services.
โ
Here's the real Instagram game plan:
๐ฏ Craft content that speaks directly to your ideal guest.
๐ Entice them with value-packed & compelling captions that lead them to your profile.
๐ Persuade them to click your Link in Bio.
๐ Present them with a 'Book Now' button.
๐ Nurture your followers, but please don't let the follower count dictate your worth.
๐ The key success metric for Brand Awareness? The reach of your content amongst non-followers. Check this under Insights > Accounts Reached > Followers and Non-Followers.
๐ The key success metrics for ROI? Profile Visits & External Link Clicks (click through Accounts Reached once again)
โน๏ธ Remember: it's the quality that truly matters. So, let's embrace our small-but-mighty communities and focus on fostering meaningful connections.
๐ Like this post if you're ready to redefine Instagram success and say no to 'Follow for Follow'.
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Are you a Host with 1 - 20 Short Term Rental properties?๏ฟฝ๏ฟฝYouโre not gonna want to miss this.๏ฟฝ๏ฟฝThere's something big & special kicking off next week on Monday 27th November:The Boostly Book Direct Virtual Summit.5 days of trainings on how to reduce reliance on OTAs and push the needle towards direct Bookingsโฆ. And itโs free!DM me the word โRegisterโ for the full details.Over 5,000 Hosts have already registered & it promises to reshape how we approach our businesses for the better.Industry Heavy-Hitters who are speaking include:๏ฟฝ๐ Madi Rifkin - Co-Founder and CEO - Mount๐ Jesse Vasquez - Director of Business Development - Beyond Pricing๐ Jamie Lane - Vice President of Research - AirDNA๐ Simon Lehman - CEO - AJL Atelier๐ Daniela Derin - Manager - Skol Apartments Marbella Holidays๐ Neely Khan - Managing Director - I-PRAC๐ Tyann Marcink Hammond - Queen of Guest Experience - Touch Stay๐ Kate Stinchcombe-Gillies - Chief Marketing Officer - Touch Stay๐ Marcus Rader - CEO and Co-Founder - Hostaway๐ Ally Goltz - Head of Growth - MinoanWeโll cover a range of topics, from SEO and email marketing to social media strategies and beyondโฆ all in aid of helping you to push your dial to Direct Bookings and reduce your reliance on Third Party Booking platforms.๏ฟฝ๏ฟฝAnd then thereโs little old me! Iโm beyond privileged to be presenting alongside such awesome industry heavy-hitters & will demonstrate how to create an effective, tireless Instagram Social Media Manager using a free AI platform. I'll show attendees exactly how I built my very own cost-free employee, provide editable prompts for you to do the same and throw in a few secret freebies for those who attend.๏ฟฝ๏ฟฝJoin us for this never-been-done-before, one of a kind 5 day event and register now.Send me a Direct message with the word โregisterโ and Iโll have the details sent over to you pronto. See you next week,Paul โ๏ธ
๐ So, WTF is Organic Inbound Marketing anyway?๏ฟฝ๏ฟฝ ๐ Organic: as in not paid advertising ๏ฟฝ๐งฒ Inbound: as in not cold-calling or sending out prospective DMs ๐ Organic Inbound Instagram Marketing for Accommodation Businesses is my very, very narrow area of expertise. Itโs easier to explain by stating what itโs not. Growing Organically does not involve: ๐ซ Buying Followers or Likes ๐ซ Using Like-for-Like or Follow-for-Follow Hashtags ๐ซ Using Engagement Pods ๐ซ Paid Ads ๐ซ Post Boosting ------- โน๏ธ How it works for Accommodation Businesses on the Insta: 1๏ธโฃ Define your Ideal Guest/Avatar: if you market to everyone, you'll sell to no one 2๏ธโฃ Target your Profile & Bio: this is the first place the Algorithms will look when returning search responses. Equally important, your Profile is your opportunity to make a first impression, itโs where most Follows will happen & is the portal through which you must drive people in order to turn Insta-Lookers into Real-Bookers 3๏ธโฃ Identify your Content Pillars: topics you KNOW your Ideal Guest will always appreciate 4๏ธโฃ Set your posting frequency: how many posts per week can you create within your Content Pillars? (I post 2 per week for my guest house - @sandfieldguesthouse) 5๏ธโฃ Post with Purpose: ONLY post about your Content Pillars. Anything else is usually just fluff. Ask yourself: to what end am I posting this? 6๏ธโฃ Engage with your Followers & with accounts that share a similar Ideal Customer to your Ideal Guest... it's called Social Media for a reason ๐คช ๐ค Which of these steps are you struggling with?? ๐ Let me know in the comments below! . . . . . #teamboostly #instagramchecklist #accommodationmarketing #instagramtip #smallbusinesshelp #smallbusinesscoach #marketingcoach #instagramstrategies #organicgrowthstrategy #instagramtips101 #instagrammarketing #instagramtipsformarketers #instagramtipsforbusiness #instagramtipsfornewbies #marketingoninstagramtips
๐ง We bet you're making at least one of these fundamental Instagram mistakes as a Host. Don't miss out on crucial insights! ๐ https://lnkd.in/emiFsJWX ๐ Tap the link below for SuperHog's full Know Your Guest by Superhog's podcast video where Leo Walton delves into the wealth of experience shared by Paul Anderson (The Social Media Hotelier). ๐ฅ We reveal the top 3 mistakes hosts commonly make, share 3 valuable tips to elevate your Instagram game and more.... there's always more! ๐ Learn how to captivate your Ideal Guests within the first 3-8 seconds and effectively utilise Instagram to drive bookings to your accommodation business. ๐ Say goodbye to overwhelming your audience and hello to engaging content that converts! ๐ก Join the candid conversation where we shed light on the pitfalls hosts often stumble upon. Our shared mistakes and Paul's expert guidance will help you steer clear of common missteps and achieve success on Instagram. ๐ฃ Don't miss out on value-bomb follows value-bomb with insider insights and actionable tips. Tap the link in our bio now to enhance your Instagram presence and take your short-term rental business to new heights! ๐ก https://lnkd.in/emiFsJWX . . . . . #InstagramMistakes #InstagramTips #SocialMediaSuccess #BoostYourPresence #ShortTermRental #PodcastVideo #LearnAndGrow #DigitalMarketing #teamboostly
โ STOP! ๐ You might just be surprised by this ๐ ๐ I bang on about speaking directly to your Ideal Guest, your Guest Avatar with your Instagram Marketing. ๐ I have been known to rant about the importance of defining Content Pillars & Topics that you know your Guest Avatar will always appreciate. ๐๐ผ This isn't that post. ------- ๐ Post with purpose... if your post has no purpose then it has no place in your feed. ๐ Drop an Emoji below to show me how you feel about this full-proof theory. ๐ค Ask yourself, why am I creating this piece of content... to what end? Here are some examples: ๐ To reach a wider audience and increase brand awareness. โค To nurture my Followers and build community ๐ฅTo educate my Ideal Guest with Decision-Making Information to help them decide to book my accommodation (or not, for that matter) โน To provide helpful information to a Guest once they've arrived. ------- WHY? โก It will focus your energies on creating content that will produce something (Profile Visits, Likes, Shares, Saves, Follows, Comments) ๐ฃ It will help define the Call-To-Action (CTA) for that post ๐ It will grow your Engagement, Reach and Followers depending upon which purpose you are aiming for. ------- HOW? ๐ค Consider what you want a post to achieve. ๐ฏ Keep that over-arching aim top of mind throughout your creative workflow. ๐ฃ Use an appropriate CTA to guide your viewer into doing what it is you want from them. ๐ This Reel has been designed to gain Reach, provoke a little controversy and gather Comments... ๐ Drop an Emoji below to show me how you feel about this full-proof theory.
๐ The SOLUTION to Low Reach: ๐ Everybody... and I do mean Everybody... is experiencing much lower Reach than even 3 months ago. ------- ๐ Show me how you feel about your Reach with an emoji below ------- ๐ค So, what is a Host to do? ๐ง๐ปโโ๏ธ Just chill, keep giving your Ideal Guest VALUE and take the opportunity to test new ideas. ๐ Here are some you might wanna try: ๐ฒ Experiment with new formats - never made a Reel before, give it a go - yet to go Live, get on the mic - still ignoring Stories, use them to ask your Ideal Guest what they want to hear about. ๐ Outline 4-6 Topics you KNOW your Ideal Guest will always appreciate: for example, Local places of Interest; your Unique Selling Points; How to Book your Accommodation; Reviews; Places to Eat & Drink... and stick to them. ๐งช Test, adopt, adapt & improve: the only way to know what your Ideal Guest is responding well to... is to record your Content's performance (Likes, Comments, Saves, Shares and the all-important Profile Visits & Website Taps). Then repurpose what you can see working well for 75% of the time & use the remaining time to experiment. ๐ Show me how you feel about your Reach with an emoji below
๐ HOSTS... LOCK IT DOWN right now! ๐ It's never been more important to secure your Account. ๐ It'll take moments to do RIGHT NOW. ๐ข If you're hacked you may never get your Account or Content back. 2๏ธโฃ-Factor Authentication adds another layer of security to your Account. Here are the deets... Profile โ Settings โ Security โ Two-factor authentication
โ ๏ธ It's a BUSINESS Account not a Personal Account... ๐ ...so treat it like a Business! โ ๐ We give the algorithms too much credit when it comes to figuring things out for us. In reality, we need to help it along.โ โ ๐ฏ RECOMMENDATION: only follow accounts that are connected to your Accommodation Businesses or attract your Ideal Guest (i.e. who share an Ideal Customer/Client/Buyer Persona)... ๐ฃ This tells the Insta-Algorithms who & what you want your Accommodation Business's Account to be associated with.โ โ ๐ This, in turn, will help get your posts in front of the right people. ๐ And will give the Insta-Algorithms a strong indication of the type of content your Account is interested in (your Account, not necessarily you as an individual) ๐ That type of content will then appear on your Home Feed and you can Engage with it (this is SOCIAL media after all). โ โค๏ธ Right from Day One I have resisted the temptation to follow Friends and Family using this account (that's what my Personal Account is for).โ โ ๐ If your account is new or has <2k followers this is especially pertinent to you!!โ โ โ Be honest: who needs to clean up their Following List? Drop a ๐ emoji below if you do.
๐ฅ BACK by POPULAR DEMAND!โ โ ๐คBefore I give you the deets... Which style Tutorial do you prefer? 1๏ธโฃ My last two Tutorials were "add your photos & post" Templates 2๏ธโฃ This one is a return to editing using VN Editor for all you wannabe Reel-Ninjas out there. ๐ซต DROP a 1 or a 2 and let me know which type you prefer so I can meet your needs! ๐ค I'm thinking I might alternate each one week on week. Good idea? ------- โค๏ธ Don't forget to LIKE if you like!โ ------- The PART YOU'VE BEEN WAITING FOR: โ 8 Clips/Imagesโ โ 1 Trending Audioโ โ No Effectsโ โ -------โ โฐ TIMINGSโ 1๏ธโฃ 0.50s 2๏ธโฃ 0.97s 3๏ธโฃ 1.10s 4๏ธโฃ 1.10s 5๏ธโฃ 0.94s 6๏ธโฃ 1.00s 7๏ธโฃ 1.00s 8๏ธโฃ 1.00s -------โ ๐ No FX ๐ TRANSITIONS: Zoom 2 / Apply to All / 0.5s -------โ ๐ PAR FOR THE COURSE:โ โ ๐ Image Dimensions: 1080W x 1920Hโ โ๏ธ App: VN Editorโ ๐ต Audio: Grab from this Reelโ -------โ ๐พ SAVE this before you forget
๐ฅท LEVEL-UP your next Reel & shine a light on YOUR Property's best features ๐ Lead your Ideal Guest on a journey or tell a story as you sequence your images/shots ๐ Add some sense of context to whatever you decide to Highlight ๐ Introduce movement at the beginning to catch the eye ๐ Add something unexpected at around the 3s mark ๐ Just like this Tutorial does! ๐ HERE'S THE DETAILS TO MAKE YOUR OWN๐โ โ โฐ TIMINGSโ Screenshot Aboveโ -------โ ๐ NO Transitionsโ ๐ NO FXโ -------โ ๐ PAR FOR THE COURSE:โ โ ๐ Image Dimensions: 1080W x 1920Hโ โ๏ธ App: VN Editorโ ๐ต Audio: Grab from this Reelโ -------โ โค๏ธ LIKE if you want more of theseโ ๐พ SAVE before you forgetโ .โ .โ .โ .โ .โ ๐ค Audio selected specifically for @lecaramelledibaratti (I found a Rock track we can all use.... sort of! ๐) ๐ฌ Video courtesy of @mixkit_coโ ๐ธ All Images courtesy of @unsplash
๐ฅท 5 Ninja Skills for budding Reels Creators: ๐ Lead your Ideal Guest on a journey or tell a story as you sequence your images/shots ๐ Add some sense of context if you're highlighting your property's features ๐ Crop all your videos/images to 9 Wide by 16 High to maximise and fill the screen's "Real Estate" ๐ Introduce movement at the beginning to catch the eye ๐ Add something unexpected at around the 3s mark ๐ Here's an early preview of Friday's week's Tutorial to demonstrate what I mean. ๐ It's early because for the next two weeks I'll be focussed on recording value-packed training videos for September 5th Boostly BootCamp. ๐ซต If you've not registered for the FREE Instagram Training: do so here! https://boostly.co.uk/instagram-training-2022/
๐ซต YOU do NOT want to Miss this ๐โ โ ๐ค FREE Boost Your Bookings Bootcamp Instagram Special โ ๐ LAUNCH PARTY LIVE MONDAY 5th September @ 6pm BST ๐ฌ๐งโ โ ๐ Hosted by Mark Simpson of Boostly with expert training from The Social Media Hotelier โ ๐ฒ This Bootcamp only comes round a few times a year. โ ๐ Reserve your spot now to not miss out.โ -------โ ๐ Check the Link in Bio for Registrationโ -------โ ๐ค Can your business really afford to miss out on this free opportunity?โ โ โ How Social Media Algorithms Really Workโ โ Why you should never build your house on someone else's landโ โ The Power of Instagramโ โ What's the difference between a post and a storyโ โ How to create a reelโ โ The power of social proof and referralsโ โ Free Templates to immediately start generating bookings.
๐ THIS is TOO EASY! โ 8 Clips/Images โ 1 Trending Audio โ No Effects โ๏ธ Let me make video-marketing your Accommodation Business SUPER-SIMPLE โ โค๏ธ LIKE if you like!โ -------โ โฐ TIMINGSโ Screenshot Aboveโ -------โ ๐ No TRANSITIONS or FXโ -------โ ๐ PAR FOR THE COURSE:โ โ ๐ Image Dimensions: 1080W x 1920Hโ โ๏ธ App: VN Editorโ ๐ต Audio: Grab from this Reelโ -------โ ๐พ SAVE this before you forget
๐ซต YOU'RE GONNA NEED THIS ๐ Despite Instagram's gentle roll-back: the platform is still leaning heavily into Short-Form Video and away from static images. ๐ What better way to market your Accommodation Business than to put 8 clips or images together; time them to this trending audio and publish a Reel? โค๏ธ Like & Follow for tomorrow's Tutorial when I show you how. โ๏ธ It's super-simple!
๐ MAKE YOUR OWN ๐โ ๐ DETAILS๐ โ โฐ TIMINGSโ Screenshot Aboveโ -------โ ๐ NO Transitionsโ ๐ NO FXโ -------โ ๐ PAR FOR THE COURSE:โ โ ๐ Image Dimensions: 1080W x 1920Hโ โ๏ธ App: VN Editorโ ๐ต Audio: Grab from this Reelโ -------โ โค๏ธ LIKE if you want more of these ๐พ SAVE before you forget
๐ This is for YOU ๐โ โ ๐ค Who's looking forward to the details behind putting together a Reel like this. โค๏ธ Give this Reel a LIKE if you'd like to see the Tutorial tomorrow --------โ ๐ฎ 1 Video & 15 Imagesโ โ ๐ APP: VN Editorโ โ .โ .โ .โ .โ .โ ๐ฌ Video courtesy of @mixkit_coโ ๐ธ All Images courtesy of @unsplash
๐ MAKE YOUR OWN ๐ ๐ป DETAILS๐ป โฐ TIMINGS Screenshot Above ------- ๐ TRANSITIONS: ZOOM IN (tap Zoom to Zoom In/Out) ------- ๐ No FX ------- ๐ PAR FOR THE COURSE: ๐ Image Dimensions: 1080W x 1920H โ๏ธ App: VN Editor ๐ต Audio: Grab from this Reel ------- โค๏ธ LIKE if you want me to keep making these Tutorials ๐พ SAVE this before you forget
๐ Just for YOU ๐โ โ ๐ Learn how to make your own version Tomorrow โค๏ธ Give this Reel a LIKE if you appreciate these Tutorials -------- ๐ฎ 1 Video & 8 Images โ ๐ APP: VN Editor
๐ HOSTS: You're focussing on the wrong metrics ๐ โ Yes: Likes, Comments, Follower Numbers, Shares & Engagement in general will help get your Content & your Brand in front of more people. BUT ๐ It's essential to remember why you're creating all this Content: to get bookings. โ Focus on Profile Visits and Website Clicks and post with this singular long-term purpose. ๐ง Until Instagram allows us to directly sell our rooms and our spaces the platform remains little more than a Brand Awareness Tool. ๐ค So how do we use Instagram to leverage bookings? ๐ป Use it to funnel your Ideal Guests to your website and get that Book Now button in front of them. โจ The trick to pull off is to educate, entertain & nurture our Ideal Guests so much that they feel compelled to click the link in our Bios. ๐ The occasional "๐ Link in Bio" Call-To-Action helps, too! โค๏ธ Once you've convinced, compelled or intrigued your Ideal Guest into tapping that Link in your Bio... ๐ They're yours. You have their undivided attention. ๐ No more distracting dancing dogs, no more diverting dudes on skateboards, no more bedazzling lifestyle Reels. โ๏ธ So the next time you create content for your Accommodation Business remember your ultimate, long-term goal: to drive more bookings. โค๏ธ Give this post a Like if you learned something today.
๐ป๐ป๐ป GET THE DETAILS ๐ป๐ป๐ป โค๏ธ Don't forget to LIKE if you LIKE! ------- โฐ TIMINGS Screenshot Above ------- ๐ No TRANSITIONS or FX ------- ๐ PAR FOR THE COURSE: ๐ Image Dimensions: 1080W x 1920H โ๏ธ App: VN Editor ๐ต Audio: Grab from this Reel ------- ๐พ SAVE this before you forget . . . . . ๐ธ All Images courtesy of @unsplash
๐ Here's a sneak peak at the Reels Tutorial I have lined up for you tomorrow ๐โ โ ๐ No Transitionsโ ๐ No FXโ ๐ฎ All you need is 14 images of your beautiful property... Simples!โ โ ๐ APP: VN Editorโ โ Leave a โค๏ธ if you're gonna give it a go.โ Leave a ๐๐ผ if you're gonna pass on this oneโ .โ .โ .โ .โ .โ ๐ธ All Images courtesy of @unsplash
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