👇 The 2 most important Instagram Metrics for Hosts & how to combine them into a super-power 👇
Remember your Next Potential Guest’s journey:
Post > Profile > Website
———
Measure these:
1️⃣ TOTAL FOLLOWS (not Total Followers!)
⦁ Go to your Insights
⦁ Total Followers
⦁ Filter by last 30 days
⦁ Note the TOTAL Follows (not ‘overall’ follows)
2️⃣ PROFILE VISITS
⦁ Go to Accounts Reached
⦁ Filter by last 30 days
⦁ Note the Profile Visits (at the bottom)
As a percentage, divide TOTAL FOLLOWS by PROFILE VISITS.
This will give you your Profile Conversion Rate (PCR).
Your PCR will show you how aligned your Content is to your Profile (we don’t want your Next Potential Guest to see a piece of compelling content, head to your Profile & be disappointed, do we!)
_______
😔 If your PCR is < 20%, revisit your Guest Avatar & re-target them. ⤵️
Make sure:
👉 Your Bio is targeted
👉 Your Profile pic is attractive and personal
👉 Your Content is value-adding & Ideal-Guest focussed
👉 Your Highlights provide your Guest Avatar with relevant, decision-informing info, and that everything is aligned.
😎 If your PCR is > 20%, your profile is Kick-Ass!
So focus on getting MORE NEW PEOPLE to it.
To do that focus on:
👉 Different Content Types for different Purposes
👉 Hashtags (keep them hyper-relevant, no fillers)
👉 Collaborate with other local accounts
👉 Point people to your Profile with a CTA such as: 🔗 Check our Link in Bio.
I’m talking about this & soooooo much more at 17:00 BST on Tuesday 25th June
At the Boostly Book Direct Virtual Summit
It’s a FREE summit, open to all and it’s jam-packed with world-class Industry experts & wall-to-wall value bombs.
Don’t miss it, register now:
https://bookdirectsummit.com/
How many Instagram Followers do you have?
And why does it matter?
Here’s a cautionary tale for you:
One of the newest students in my InstaBooked Programme (let’s call him “Michael” to save his blushes) enrolled on the programme with an eye catching 12,500 Followers. “Oooooh...”, said everybody in the Group, “What’s he doing here? He’s smashing this!”
“Michael” had used several giveaways over the previous years and these had proved highly successful.
In growing his account.
The giveaways involved liking the post that he used to promote the giveaway, following his account and commenting on the post.
Those who did this were then entered into a draw to win a luxury weekend away at his property. It was a high value prize... So what happened?
Thousands of people did exactly that. They liked the post.
They commented on it and they followed his account. Someone then won the weekend away and “Michael” was over the moon that he had massively grown his account’s Followers.
The thing is very few people were actually interested in paying money to stay with “Michael”.
They followed his account just to be in with a chance of winning something.
They weren’t interested in the content he was publishing and so quite innocently, they ghosted him.
“Michael”’s posts now enjoy around 25 to 30 likes on average, granted 25 likes on a post was something that I dreamed of when I started out on Instagram. But “Michael”, as far as the algorithms are concerned is now effectively being ignored by his Followers.
His engagement rate is around 0.25%. that’s around a 1/10 of what can normally be expected of an account of this size.
So the algorithms see his content is low value.
Very few of his Followers are engaging with it.
So the algorithm isn’t showing it to many people.
Here endeth the tale.
I’m talking about this & soooooo much more at 17:00 BST on Tuesday 25th June
At the Boostly Book Direct Virtual Summit
It’s a FREE s
Here’s how an Instagram Booker becomes a Real-World Booker
1️⃣ The see one of our Compelling Posts (or find us through a search)
2️⃣ They visit our Targeted Profile
3️⃣ They click the Link in our Bio and give us their undivided attention
4️⃣ When they land on our Booking Page
Don’t over-complicated your Instagram Efforts.
The journey really is that simple.
Our job is to make the journey as smooth as possible by:
1️⃣ Ensuring our Content speaks directly to our Ideal Guest
2️⃣ Targeting our Profiles at our Ideal Guests with laser-sharp precision
3️⃣ Keeping our Branding cohesive from Post to Profile to Website/Booking Page
4️⃣ Giving our Ideal Guests a reason to follow this journey
Would you believe… this all starts with intimately understanding our Ideal Guests’ Personas
I’m talking about this & soooooo much more at 17:00 BST on Tuesday 25th June
At the Boostly Book Direct Virtual Summit
It’s a FREE summit, open to all and it’s jam-packed with world-class Industry experts & wall-to-wall value bombs.
Don’t miss it, register now:�https://bookdirectsummit.com/
https://thesocialmediahotelier.com/article/1140239 Tap and hold to read.You're wasting your time.If you have to jump from mini trend to mini trend to mini trend, the moment that little thing is done: you're done. You're done because there's no substance to your content. You're done because you’re relying on hacks.Hashtags are the same.If you’re interested in not wasting time: Read today’s Blog
ALL Hosts NEED these ⬇️
👌 First off: Save this post for later
✅ Content pillars help you organise your Content Marketing plan for your Short-Term Rental(s).
✅ Content pillars make coming up with Post Ideas soooo much swifter.
✅ Specific themes for Content fast track you to creating meaningful Content instead of purposeless posting.
✅ They ensure consistency in your messaging, enhance brand recognition and build familiarity.
👌 If you have successfully nailed down who your Ideal Guest is then you’ve a very good idea about what they’ll be interested in... so why post about anything else?
✌️ Do yourself a favour:
Save this Post and then design or revisit the Strategic Content Pillars for your Short-Term Rental(s)
👉 Learn how to deploy these and SO much more... there are just a few heavily discounted Early Bird spots left on InstaBooked:
🔗 https://thesocialmediahotelier.com/earlybird
Is this you? 👇
HOST=
Customer Service Rep
Book-Keeper
Bed-Maker
DIY-er
Marketing Director
Ops Director
PR Director
CONTENT CREATOR
If I missed a Role that Short Term Accommodation Business Owners/Managers have to cover… add it in the comments below ✌️
Happy Sunday
READ THIS 1st 👇
7 Top Tips:
1️⃣ Nail your Profile – it’s the gateway to your website so it’s gotta be ace if it’s gonna convert
2️⃣ Know your Audience – who are your perfect potential guests? Define and talk only to them.
3️⃣ Consistently does not mean Constantly – You DO NOT need to post every single day. You DO have a business to run.
4️⃣ Always use a Call-To-Action – we give Joe Public too much credit: Tell your audience what you want them to do and they’re MUCH more likely to do it (Save, Share, Comment, Like, etc)
5️⃣ Reach is more important than Follower Count – my guest House (@sandfieldguesthouse) has <1k Followers yet 30%+ of my website’s visits come from Insta
6️⃣ Be Social – Engagement begets engagement - it’s called SOCIAL media for a reason.
7️⃣ Done is better than perfect – Whilst consistency is King… if you’re creating & providing value to your potential guests just hit publish and get your work out there. Perfectionism = Prevarication
Learn how: https://thesocialmediahotelier.com/earlybird
👇All this could be yours
😃 Rae at @sussex_seaside_holiday_cottage takes £2,000 bookings with fewer than 400 Followers
😁 Ruth at @cinqueterrevacation more than doubled her Followers in 2 months and has just kept going
😊 Cheryl at @lucky_dreamer_lodge tripled website visits in 4 weeks.
You can, too: https://thesocialmediahotelier.com/earlybird
HOSTS! Stop using Pro Photos on the Insta…
Unless they’re taken or cropped to be portrait.
⚫️ Instagram is Mobile-First
⚫️ Almost everyone consumes Instagram Content on a mobile device
BEST RATIOS:
Single image and Carousel Posts - 4:5
Reels and Stories - 9:16
See y’all tomorrow. Stay creative ✌️
30 in 30 | Day 8
We ALL start somewhere��What are you gonna do to keep moving forward? 👇
Day 6 - "30 in 30"
You're asking for too much...
When you put links in Instagram Captions
Watch the video right through to find out why ✌️
