Conspicuous Marketing

25/07/2022

Did you know that 56% of marketers that use blogging say its effective? ✏️

Blogging has been proven to increase engagement of your website and overall brand. Blogging not only educates your audience but also gives your brand a personable approach. It allows you to show off everything you know about your brand and related topics which may give you the edge over other competitors!

Blogging also helps boost SEO quality by positioning your website as a relevant answer to your customers questions. So, blog posts that use a variety of key words can give more opportunities for that brand to rank in search engines.🙌

Do you blog? If you don’t maybe it is worth looking into!

If you need some help with SEO or starting your blog email us at [email protected].

22/07/2022

Can emotion help you gain engagement on social media?🤔

Some people view expressing emotions as a weakness, however, it could actually enhance your engagement on social media!
Tik Tok for example has risen in popularity due to the emotive responses it receives through its video content. Video content in general has been proven to be the most engaging form of social content. It allows your brand to be relatable and personable, which isn’t a bad thing!

Audiences want to see brands that express their values, speak up about issues and educate others. Emotions no longer need to be repressed when it comes to business but used to your brands advantage!

Do you use Tik Tok? If not, you could be missing a trick!

22/07/2022

Can emotion help you gain engagement on social media?🤔

Some people view expressing emotions as a weakness, however, it could actually enhance your engagement on social media!
Tik Tok for example has risen in popularity due to the emotive responses it receives through its video content. Video content in general has been proven to be the most engaging form of social content. It allows your brand to be relatable and personable, which isn’t a bad thing!

Audiences want to see brands that express their values, speak up about issues and educate others. Emotions no longer need to be repressed when it comes to business but used to your brands advantage!

Do you use Tik Tok? If not, you could be missing a trick!

20/07/2022

Do you know who your target audience is? Do you know how best to reach them?🤔

Many brands do not know who their REAL target audience is.

This can create issues with engagement and activity from prospects as the wrong messages are being sent to the wrong audience.

Here at Conspicuous, we host brand workshops for businesses that have a desire to grow. We help identify target audiences and how best to communicate with them along with maximising your existing relationships. 🙌

Your team’s involvement is imperative. We will take great insight from their knowledge and experience to understand the ‘as is’ position for both the business and the sector.

This in turn will help us align your brand values and positioning to maximise engagement to your target audience.

So, if you are looking to grow your business and create the right foundations, find out more about the Conspicuous Brand Workshops today!

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18/07/2022

Introducing Mount Picture Framers!😀

Today we are introducing you to another one of our Umbrella companies! Mount Picture Framers!

Mount offer a range of bespoke picture framing and mount services! We pride ourselves in offering a range of products from bespoke wallpaper to framed artwork.

We partner with photographers, artists, and interior designs to make sure you have the best solution for your needs. We have done work for care homes, hotels, and of course individual orders.

For more information email us at [email protected].

15/07/2022

Have your customers’ needs changed since Covid started?

Even though Covid is slowly leaving our lives (well for most of us…), it has changed the business landscape! Therefore, your customer’s needs have probably changed as well!

The team at Conspicuous have developed a Brand and Persona workshop that identifies how and when your customers engage with your business. 🙌

This will enable us to discover how to maximise every touchpoint your audience has with your brand and to evolve their customer experience.

Covid was a difficult time for everyone, but it shouldn’t be the reason you lose your relationship with your customers. Our Brand and Persona Workshops help drive engagement and create effective problem-solving solutions, reinventing how your brand is perceived and interacts with your audience.

Contact us today to find out more and how Conspicuous can evolve your brand and business.😀

13/07/2022

What would you do first if you could read your customers’ minds?🤔

a) Figure out in what way your audience communicates?
b) What are the biggest challenges your audience faces?
c) What solutions to these challenges would be best for your audience?

All three of these are all key elements on what you need to communicate with not only your customers but with your prospects. We can help you identify all of this in our one-day Brand workshop.🙌

Our brand and persona workshops create bespoke profiles of your target audiences unveiling a complete insight into who they are and how you can maximize your relationship. This workshop can help identify your customers’ needs and pain points which we can then build on.
Knowing all this information about your customer enables you to tailor how you communicate with them across every touchpoint - from the moment they find you on Google through to the monthly account management meeting!

Once we’ve identified the personas, we’ll start to review your brand and the framework it’s built on. Whilst businesses evolve every day, brands and their values, mission and vision tend to stay the same, so it’s crucial to build your brand’s foundations.

Let’s start getting you some attention today: [email protected]😀

11/07/2022

How do you keep your audience engaged during your video presentations?

Let the Conspicuous team take over and re-capture your audience’s attention. We have a long history of empowering businesses to win tenders, promote crowdfunding campaigns, enhance sales opportunities, and inform global audiences on key topics. 🙌

Our process is simple but extremely effective: our team will interview your key stakeholders to understand the audience and their pain points. From there, we create the key messages you need to present and the brand story you need to sell in order to reaffirm that you have the right solution for them.

We create bespoke visual messages that are targeted towards unique individual audiences, tailoring your slide deck to maximise engagement and audience participation when required. We can work across mediums such as PowerPoint, Keynote, Prezi and more to design the perfect presentation for you and your message.

If you want to engage with your audience, get Conspicuous to create your next presentation. Email us at: [email protected] for more information.

08/07/2022

ROI of over 200% and conversion rates of up to 52% - how do we do it?🤔

The key to our success, and the success of any lead generation campaign, is simple: you have to understand your target audience. Only once you understand their traits, personalities, needs, and desires can you begin to craft a bespoke story for them.

We’ll make creative decisions uniquely tailored to this target audience, building campaigns across multiple types of media. Meanwhile, our Lead Generation tools will guide your prospects through your sales funnel, converting them into advocates.

If you’d like us to help build your sales funnel, get in touch today: [email protected] 😀

06/07/2022

Did you know it takes 0.05 seconds for a user to form an opinion on your website?

That means your website is a crucial tool in gaining you customers!

At Conspicuous, we pride ourselves in building websites that convert visitors to customers. We take your customers on a factfinding journey to reinforce that they have chosen the right business to invest in.

To gain all this crucial information we begin this process with one of our comprehensive Brand Workshops to extract key information from your business and understand your customers and their needs. The UX team will then use this data to build the customer journey, and then our creative team will begin creating written, video, and photographic content.

Start converting prospects into customers today. Get in touch: [email protected]

04/07/2022

Who is the most valuable member of your team? 🤔

In all honesty it should be your website! That’s right: your website works for most departments, creating awareness for Marketing, generating leads for Sales, taking orders for Operations, and delivering invoices for Accounts. And like any employee, it needs to be nurtured and guided to achieve optimal results.

That’s where we come in. With our Online Management Services, you’ll enjoy monthly site maintenance, traffic analytics, blog writing, social media management, and much, much more! 🙌

So, what are you waiting for? Get Conspicuous by getting in touch today - [email protected].

27/06/2022

Not just a one fits all approach!

Here at Conspicuous Marketing, we pride ourselves on tailoring our services for your unique needs! We feel that not only does this enhance our communication with our clients but also gains their brand the visibility and engagement they deserve!

We recently stumbled across this article where it highlighted this approach and its benefits! In this ever-changing landscape, there really isn’t any other way to market.

https://digiday.com/marketing/its-not-a-peanut-butter-spread-approach-how-advertisers-are-adapting-to-a-more-nuanced-social-landscape/

People are increasingly wary of being advertised to, meaning advertisers have to fit their creative into each platform more seamlessly to reach their audience.

16/06/2022

Have you heard about Lidl taking Tesco to court over them using the same background as their logo?🤔

It really highlights the importance of a logo to a brand.
Lidl sent out a survey on the background of their logo to see if people recognised it as Lidl. The majority came back and said the colours reminded them of the popular supermarket.

Just the colours and shapes of the background of their logo and people INSTANTLY recognised their brand! That is the sort of brand recognition we all strive for.

What do you guys think about the supermarkets fighting? Let us know in the comments below!

https://www.mirror.co.uk/news/uk-news/lidl-235million-fight-tesco-over-27223204

Lidl claim that Tesco are exploiting the background to their trademarked logo - a blue square containing a yellow circle with a thin red border - to promote Clubcard discounts to their own customers.

08/06/2022

Do you know how to use SEO?

Many companies don't or if they do they don't utilise it!

It can be tricky to learn but we found this article that explains it in simple terms.

It is a crucial part of marketing that often gets overlooked!

Let us know in the comments whether you use it? Do you fully understand it?

https://readwrite.com/how-to-use-seo-if-you-have-no-experience/

Search engine optimization (SEO) has benefits, enabling you to increase traffic to your website, improve brand visibility, and sustain growth.

06/06/2022

We LOVED this article on how to create a powerful narrative for your company.

At Conspicuous Marketing we work with a variety of brands, each with the goal of trying to stand out from the crowd.
But the most important thing is understanding your company first! This is why we offer Brand and Persona workshops where we identify your customers needs.
Learning what you can do to increase prospects interest, understanding your target audience and most of all adapting your company to make it the best it can possible be. We can help you in all these areas!

Marketing is so much more than a logo. It's identifying the story you want to tell and helping you express it.

https://www.inc.com/frank-wazeter/how-to-create-a-powerful-narrative-for-your-company.html

Combine experience with enthusiasm to tell your story

30/05/2022

Have you heard about Icelands new marketing campaign?
To try and boost tourism of the area, Iceland has trained three horses to write your out of office emails.
Yes you read that right...

Give yourself a bit of a giggle this Monday and read more in the article below. 👇👇👇

https://www.digitaltrends.com/news/icelandic-horse-write-out-of-office-emails/

If you’re keen to switch off from work during your next vacation and fancy deploying an original out-of-office email, you can get a horse to do it for you.

16/05/2022

We loved this interview with Marisa "Mars" Milisic who is an award-winning creative director, writer and self-proclaimed weirdo working at The Many.

We relate to her when she says her passion is her strength and weakness.

What would you say your strength and weaknesses were?

https://musebycl.io/2-minutes/2-minutes-mars-milisic-creative-director-many

On her work for UNICEF and eBay Watches, and why she's no longer sorry

09/05/2022

SEO is a really important part of marketing. It often gets overlooked but can be key in boosting your engagement and sales.

The article below suggests way to improve your SEO by using Competitive Link Analysis. Have a read and let us know what you think in the comments below! 👇

https://www.inc.com/peter-roesler/looking-to-boost-your-sites-seo-try-a-competitive-link-analysis.html

Learning about your competitors' strategies is a great way to improve your own site's search engine optimization. Competitive link analysis may help you get the boost you need.

05/05/2022

Have you heard about Tik Tok Pulse?
If you haven't it is a new contextual tool that enables brands to advertise alongside the top-performing content in the "For You" feed!

Does your brand use Tik Tok? If so, this could be something to think about!
Read more about it in the article below.👇

https://www.thedrum.com/news/2022/05/04/tiktok-cashes-contextual

TikTok today announced it is launching TikTok Pulse, a new contextual tool that enables brands to advertise alongside the top-performing content in the "For You" feed. The social network claims that the new product will help boost brand exposure and help advertisers drive engagement.

20/04/2022

What do you think about Instagram giving you the option to hide likes? 🤔

We understand both sides of the argument...
We think it will help influence people to post more genuine content rather than stressing about how many likes they will get. We also understand the importance of likes from a business perspective and how these are an important metric when thinking about brands and influencers.

What do you think? Have you chosen to hide your likes on Instagram?

https://buffer.com/resources/hide-instagram-likes/

Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.

05/04/2022

Social Media that you might forget!

Social Media can feel like a puzzle you just can’t solve. We find the best way to make your brand stay relevant is to gain visibility on as many platforms as possible.

One that many forget is Pinterest. The article below explores the pros of using Pinterest and why it is beneficial for your company.

Have a read and let us know what you think! Do you use Pinterest?

https://www.makeuseof.com/benefits-of-pinterest-for-bloggers/

If you’re a blogger with your own website, Pinterest could be the secret weapon you need to boost your traffic.

30/03/2022

Here at Conspicuous Marketing, we are always customer driven. To understand a brand, we have to understand the team behind it, their target audience, their values.

With digital marketing only increasing, we find the brands that generate the most engagement and visibility are the ones that are personable and relatable.

We recently read an article that explains some top tips in regards to digital marketing.
Have a read below!👇👇

https://www.inc.com/amy-balliett/in-wild-west-of-digital-marketing-this-north-star-should-guide-you.html

Navigating the world of digital marketing can often feel like you're lost in a vast unknown, but you can easily find your way if you let this one thing be your guide.

16/03/2022

We recently read an article about how to identify your companies marketing angle.

This will differ depending on who you are, what you offer and who your target audience is.

Here at Conspicuous, we can help you create bespoke profiles of your audience. We target your customer’s pain points and specifically tailor how you communicate your solutions to directly benefit them.

Communication is key. Our Brand and Persona Workshops offer you the tools and information necessary to tailor your business to your customers' individual needs.

Are you looking to learn more about your customers? Contact us for more information!😀

See below for the article -

https://www.entrepreneur.com/article/419232

How to make your business's marketing efforts perfectly match its brand.

10/03/2022

Do you have a regular newsletter you email to your clients? 🤔

Well, we believe it is really important to regularly keep in contact with your customers. One of the best and easiest ways to do this is through email!

This article explores how to re-engage with subscribers who may not be opening or reacting to emails. It happens all the time and is perfectly normal.
But what can we do to make sure what we are sending is engaging and interactive?

Here at Conspicuous Marketing, we understand the personal approach and how to implement it. Get in touch with us today for more information. 😀

👇 Below is the article with some top tips on how to re-engage.

https://www.brafton.com/blog/email-marketing/re-engagement-emails/

Learn how re-engagement emails work and how they can improve email subscriber engagement, lower e-commerce cart abandonment rates and more.

04/03/2022

Social Media can feel like a maze. However, it is so important for your brand to have a social presence.

We recently came across this article which has some top tips when it comes to social media.
We find it is best not to overcomplicate it but to post engaging content regularly!

Do you find Social Media complicated? Let us know in the comments!

https://zenfolio.com/blog/social-media-marketing-secrets-get-more-clients/

Photography Business Tips March 3, 2022 - Social media provides a huge opportunity for you to connect with potential clients, editors, and fans. Here’s how to leverage it. get more clients, photographer, social media marketing, visual artist

23/02/2022

Really important and interesting article.

We believe that communication is key between us and anyone we work with and this article highlights the importance of feedback between marketing companies and their clients!

Simply put.. we need to understand your brand in order to market for it.

Have a read of the article below and let us know what you think!

Do you believe that communication is key within marketing?

https://www.thedrum.com/opinion/2022/02/22/how-protect-brand-consistency-using-the-brand-governance-model

Consistency is crucial for all reputable brands. Customers are more willing to trust a consistent brand and use its products and services. Admind’s content marketer Szymon Dyrlaga argues that a thorough brand governance model can provide the consistency marketers seek.

14/02/2022

It is important to constantly stay up to date with the latest marketing trends and changes.
With the digital landscape changing completely due to Covid, does your brand feel like it needs some help adapting?

Here at Conspicuous Marketing, we spend time to really get to know and understand your company.

Contact us to find out more about how we can help you!

Meanwhile, have a read of this article about the changes in the digital landscape.

https://www.entrepreneur.com/article/413326

The things we thought we knew about the digital landscape have proven to be the tip of the iceberg.