Thorpe Park Hyperia Launch
Our Popstars roll-ercoaster-ed out the gold carpet for THE launch event of the year securing record-breaking event attendance for Thorpe Park, welcoming over 1,200 media, celebrity and influencer VIP’s to be the first to ride Hyperia, the UK’s tallest and fastest rollercoaster. Months of meticulous planning, design + production, including exclusive hyper-personalised AR invites, supplier liaison, logistics and strategic media outreach came to full fruition as guests experienced the ultimate adrenalin-fuelled spectacle.
A phased editorial media programme drove blanket national, headline hitting news delivering over 160 pieces of coverage including LadBible, Metro, ITV News and the Mail Online whilst prime time exclusive broadcast opportunities were secured on the BBC’s The One Show, Blue Peter and BBC Radio 2 Breakfast Show, delivering over 45 minutes of branded interviews and airtime. Taking media hype and column inches to new heights, our launch PR programme has delivered to date an earned reach of over 259 million, over indexing coverage KPI’s by +69%.
Boursin Taste Of France
Last month the Popstars brought a ‘Taste of France’ to the UK after insight-driven research revealed that 76% of Brits wanted to experience a Taste of French living. The immersive, three-day Boursin culinary pop-up celebrated the joy of summer sharing, held amongst the lilac blooms of a secret lavender field.
Guests were transported through the iconic regions of France, encapsulating the idyllic scenery of rural Provence with a sensational seasonal menu designed and created by Great British Bake-Off star and French home cook & author Manon Lagrève.
Guests were also the first to experience a brand-new Boursin® Harissa Tomatoes dish, available at Côte Brasserie until the end of August, part of an exclusive new culinary partnership fostered by Popcorn. Part of a fully integrated campaign that has also seen us hit national news headlines, deliver over 200 broadcast opportunities and partner with a series of scroll-stopping content creators, our ‘Taste of France’ event was fully subscribed in less than 24 hours, delivering 316 pieces of media coverage to date with a reach of over 94.5million.
With the seasonal barometer finally starting to rise, we activated our latest campaign; ‘We’ve Got You Covered’, for London Designer Outlet, promoting sun safety and supporting LDO’s continued commitment to spearheading initiatives with a community-first approach. With thousands of visitors expected at the vibrant, outdoor shopping destination this Summer, we secured a partnership with the British Skin Foundation, the only UK charity dedicated to raising funds for research into all types of skin diseases, including skin cancer, to promote sun safety with expert advice and newly installed, free sunscreen dispensers placed all around the centre. With news of the campaign already splashing across London media, ‘We’ve Got You Covered’ will be providing guests and locals free sun protection all Summer ☀️
Our recent Pan European ‘Rest & Rehydrate’ launch event for Panasonic saw us curate and execute an immersive, exclusive two-day experience for over 45 beauty and wellness editors and influencers across seven European countries at the prestigious Lakes by Yoo in the Cotswolds. Seamlessly encapsulating the innovative hydrating technology from Panasonic’s new NA0J Hairdryer, we created bespoke, personalised itineraries for each guest that included product showcase, hair styling sessions, hydrating spa treatments, trichologist consultations and wild swimming. From creative concept and thematic ideation through to full end-to-end event delivery, the team were at the helm of Pan European market management, multi-market media asset creation, event styling, branding and design as well as on the ground run of show and stewardship across the two days. Securing top tier UK editors including Grazia and Woman&Home, the event has already generated over 280 pieces of influential social content to multi-market audiences, with over 800,000 video content views, creating a swell of pre-launch product anticipation across European markets ahead of the official launch.
Video credit: Devoted Creatives
The Popstars took column inches to soaring heights at serious speed as we unveiled the last piece of the track of THORPE PARK Official’s newest coaster, Hyperia, being craned into place to complete the installation of the UK’s tallest and fastest rollercoaster. On site capturing the highly anticipated 236ft tall record breaking moment, content ensured a visually thrilling suite of visual and video media assets resulting in the story splashing full throttle across the UK media. Within 24 hours the team had secured over 10 pieces of national coverage including Mail Online, The Guardian, Metro, Daily Express and The Sun. But the coverage-coaster didn’t stop there with almost 8 minutes of branded broadcast airtime including ITV’s Good Morning Britain, as well as online heavyweights LadBible and Digital Spy and further national headlines, taking the total so far to over 50 pieces of top target media coverage and an earnt media audience reach of over 92million.
Bursting for Boursin? The nation certainly was as we launched the new Truffle Flavour whilst continuing to keep Boursin top of the festive food must-haves. Creating a series of truffle-tastic teasers, our socially centric campaign tapped into Tik Tok trends with a grand-fromage reveal across social platforms that created a swell of demand and brand buzz. Partnering with GoodMoodFood UK, as well as creative assets developed by our in-house designer, to curate scroll-stopping content along with a focused paid strategy and influencer gifting, our Boursin Truffle Flavour launch became the ultimate recipe for success. Simultaneously driving awareness of Boursin and its versatility over the festive period, our compelling content-led campaign inspired audiences to elevate their festive dishes with a Christmas Culinary Countdown consisting of inspiring collaborations, UGC utilisation and strategic social amplification to deliver the ultimate festive fromagerie content. Exceeding every campaign KPI including a reach of over 3 million and 245%+ vs KPI on increased channel followers, there’s no doubt everyone was bursting for Boursin.
A seasonal celebration fitting of what has been another Bursting year for the agency, our ‘Popstars on Tour Festive Edition’ did not disappoint. Continuing to place huge value on our culture and rewarding our tenacious and hard-working Popstars, the team were whisked away to a secret location for a day and overnight stay filled with high-spirited, high-octane and highly glamourous fun, food and festivities. Of course, what happens on a Popcorn Tour, stays on tour, but we couldn’t resist sharing a sneak-peak…
#pragency #agencylife #christmasparty
The Popstars took to the red carpet for the final curtain of the PR led ‘BMW Filmmaking Challenge’ activity in partnership with the BFI, orchestrating a VIP, invite-only Q&A panel hosted by broadcaster Edith Bowman, with esteemed judges Ncuti Gatwa, Asif Kapadia and Terri White, along with mentor Michaela Coel.
Exclusive access to the star-studded cast, compelling content creation, and showstopping imagery executed and delivered the same day, resulted in VIP coverage with authentic message delivery.
To date, the 150 pieces of PR coverage have included a Saturday Telegraph front cover, multiple page features in ES magazine, Elle, GQ and Far Out, blanket national news and 3 TV interviews, achieving a combined reach of over 116 million, delivering +65% vs. KPI and a PR value of over £3million.
It was ‘Popstars on Tour’ this August as the team journeyed across the country for multiple client events, heading to the city for MINI’s Positivi-Tea Rooms at Westfield White City and Babybel’s ‘Goodness Bench’ at Kings Cross Station, then taking it to the coast for the Boursin Bistro in Bournemouth and GoGo SqueeZ’s Paddington partnership launch at Kent’s Port Lympne.
Bursting with creativity, commerciality and goodness, the Popstars created an immersive experience designed to engage consumers with Babybel’s new ‘Join the Goodness’ ad. Bringing the Land of Goodness into the real world, a ‘Goodness Bench’ was installed at London’s Kings Cross Station off the back of research unveiling that 83% of Brits actively avoid negative headlines. Playing positive headlines from the week while donating to Comic Relief every time someone took a seat, the experiential was designed to make participants feel good while also doing good. Compelling content creation cut through the column inches, generating blanket media coverage delivering a campaign reach of 41 million.
Bursting with positivity, last weekend saw the Popstars launch the MINI x Positivi-Tea room at Westfield London. Managing every part of the immersive experience, from concept to build, the team amplified MINI’s Big Love messaging to celebrate International Happiness Month, collaborating with illustrator and founder of The Happy News, Emily Coxhead, to create the vibrant pop-up as a place to restore and recharge, with visitors being treated to issues of Emily’s ‘The Happy Newspaper’ and complimentary tea. With our integrated approach spanning PR coverage, owned channel amplification, internal comms, and social content on Emily’s channels too, more is in store as the campaign continues.
With the objective to recruit new brand loyalists, drive footfall and destination-focussed fame amongst London and suburban audiences, the Popstars led a proactive influencer engagement campaign for London Designer Outlet (LDO) achieving an organic social reach of 6.6m in 12 months, +2,900% vs. KPI.
Securing a proactive timeline of micro and macro influencers, with a laser-focused approach centred on authenticity and real-life reactions to LDO’s activations, the team ensured LDO’s vibrant diversity and community spirits was at the heart of all activity, tapping into the motivations and cultures of the local community to bring the fashion and lifestyle outlet to life.
Spanning fashion to family, with TikTokers, wellness influencers, students and the likes of Love Island’s Lana Jenkins and Demi Jones all visiting London’s largest Designer Outlet, our influencer activations also resulted in editorial cut through, landing coverage with the likes of The Sun and Metro.
Premiering the sequel to the PR led ‘BMW Filmmaking challenge in association with the BFI’, following our official launch with Emmy-Award-winning director and actress Michaela Coel earlier this year, the team have been continuing to drive creative PR power, leading an all-star content shoot and media campaign to announce the five shortlisted filmmakers and challenge’s judges, industry figureheads actor Ncuti Gatwa, acclaimed film journalist turned screenwriter Terri White, and Oscar® award-winning director and producer Asif Kapadia. With bespoke cinematography style photo and video content, alongside exclusive press interviews, to date the campaign has already generated over 130 blockbuster headline hits including ELLE, Mirror, Variety, Mail Online, and TV features, delivering a reach of 65 million. With more media mileage over the coming weeks, the winning film is set to premiere as part of the Closing Night of the 67th BFI London Film Festival, in partnership with American Express, on October 15th.
The Popstars were out in force hosting a fab-BOO-lous VIP Launch for Thorpe Park’s brand-new Ghost Train ride-experience. Securing over 150 guests including Love Island royalty, Kem Cetinay, Chris Hughes and Zara Deniz, popstar HRVY and Stranger Things actor, Amy Beth McNutly, our VIPs were quite literally on track for the fright of their lives as the first to take a ride on the next generation of Ghost Train, a terrifying attraction like no other. With anticipation levels soaring from the get-go, the exclusive event generated over 300 pieces of social content and a total reach of 16.7 million as well as saturating the showbiz pages across the likes of The Sun Online and Mail Online.
Transporting media and influencers to the Med for the launch of the new Nurishh Greek Style Cubes, we got them dining ‘al Gresko’, driving consideration and purchase amongst target audiences. Collaborating with a mezze board specialist to incorporate complementary ingredients that showcased Nurishh’s taste and versatility, our foodie VIPs curated inspiring recipes and good-enough-to-eat user generated content, driving a swell of influential advocacy including Vegan Food rating it as the ‘best vegan feta’. Generating a plate-smashing combined reach of over 1.7million, the activation was described as ‘best in class’ by our client, with our in-house design assets rolled out across international markets.
Credit: Vegan Girlboss
Heroing Babybel’s long standing partnership with Comic Relief, this year our ‘My Hero Is…’ PR campaign powerfully celebrated real heroes with nationwide research showing a third of Brits consider kindness and being a good listener as heroic acts. Teaming up with TV and radio personality, Jordan Banjo, we hit the Capital’s streets to create a high energy and playful video that spotlighted the charity partnership and delivered engaging content celebrating the everyday heroes amongst us, including a direct fundraising call to action. With our super PR power, insight-driven news story and standout content, the campaign smashed all KPIs, driving awareness across multiple touchpoints ahead of Red Nose Day, delivering over 40 pieces of coverage including the Daily Mirror, Daily Express, The Sun, Independent and Daily Star and directly driving a 40% uplift in brand conversation.
As our first ever client since 2012, we are bursting with pride to see Walker’s Shortbread celebrate the milestone achievement of 125 years in business. We are privileged to continue to work closely with the family-run business and experience first-hand their dedication to baking the best of Scotland and their respect for their roots and heritage.
#Walkers125 #Scotlandatitsfinest #WalkersShortbread
Festive MINI
The Festive MINI is back, wrapped in 3,000 lights as Nico Martin tours the UK to raise money for charity. Bursting with drive to help Nico on his journey to raise £10,000, the Popstars have been lighting up column inches and broadcast waves, driving national coverage home for Christmas. Landing global, national, and regional hits, the Popstars have secured over 250 pieces of coverage to date, with a reach of 34.8m. Spanning the likes of Daily Telegraph, The Guardian, Independent, Daily Mail and BBC News, key broadcast features have also landed across ITV News, Sky News and BBC Radio. To find out where Nico is stopping next on his journey, sponsor a light, or donate to the inspiring charities he is supporting, visit http://www.festivemini.com/
Our Babybel Active Living campaign drove brand engagement during the key back to school period, inspiring consumers to get active by putting the ‘fun’ in functionality. Celebrity ambassador Josie Gibson lead the charge as she quite literally got bums off seats as we turned the sleepy town of Sittingbourne to ‘Standing’bourne. Creating engaging content and news grabbing insights the campaign delivered over 50 pieces of national, top-tier coverage including The Sun, Daily Express, Daily Mirror, Huffington Post and Metro as well as working with a selected crew of influencers to curate playful and message rich content. With a campaign reach of over 50million, the campaign delivered impactful brand awareness contributing to +13.9% growth.
We are bursting to tell you…it’s been 10 years since our kernels first started popping and to mark such a milestone we’ve had a refresh.
Bursting with More Imagination, Insight, Connections, Commerciality, Agility and Passion & Integrity, we create impact across multiple sectors for a breadth of household names.
Watch our new agency showreel to see how we make brands matter to people and what makes us the award-winning comms agency that’s bursting with more…
