Tartan Social

16/12/2024

Is Email Marketing Really Over?

Think email is outdated and ineffective? Think again. The problem isn’t email itself — it’s how businesses use it.

🚫 STOP relying on open rates. They rarely tell the whole story.

🚫 STOP buying data or selling your email lists. Trust isn’t for sale.

🚫 STOP pushing sales constantly. You’re a marketer, not a car salesman (no offence)

🚫 STOP ignoring data you already have. Use it wisely.

What Email Should Be:
✔️ Personal, data-driven, and engaging — not robotic.
✔️ A place to nurture relationships, not spam inboxes.
✔️ A tool for measurable ROI, not vanity metrics.

If email isn’t working for you, it’s not because it’s a “goner” — it’s because your approach is.

At Tartan Social, we’ve helped businesses generate thousands from email through care, creativity, and strategy — backed by the right tech and clean data.

Ready to make email your strongest channel in 2025? Let’s talk!

16/12/2024

💥 Be the Brand They Can’t Ignore

In B2B, visibility = credibility.

The reality is: 75% of decision-makers choose the business they think of first... even if there’s a better solution out there.

Why? Familiarity feels safe. People trust what they know — and that trust comes from showing up consistently with value-driven content.

After six years of running a business in the marketing world, I’ve seen how powerful organic brand-building can be. It’s not about chasing leads — it’s about becoming impossible to ignore.

Here’s how we build brands that stay top of mind organically:

✔️Show Up Consistently

We create authentic, valuable content that educates, inspires, and connects — turning cold prospects into warm leads over time.

✔️ Be Insight-Driven

By sharing real industry insights, expert tips, and behind-the-scenes moments, we keep our audience engaged and invested.

✔️Engage with Purpose

We don’t just post — we start conversations. Every comment, message, and interaction helps reinforce our brand’s presence.

Organic marketing isn’t instant — but it’s unstoppable.

When your brand becomes a familiar, trusted voice, you won’t need to chase clients — they’ll come to you.

How are you building your brand’s presence organically?

10/12/2024

Want to make a real impact on LinkedIn?

Here are a few quick tips!

✔️ Show Up Consistently: Aim for two quality posts a week to stay top-of-mind.
✔️ Start Strong: Grab attention with a killer first line – a bold statement, a question, or a personal story.
✔️ Tell People What to Do: Use a clear call to action (CTA) – ask for opinions, encourage shares, or invite them to learn more.
✔️ Share Your Unique Perspective: Offer valuable insights, industry news, or personal experiences – always with your own twist.
✔️ Connect & Engage: Comment, react, and share others' posts.
✔️ Hashtag Strategically: Use relevant hashtags to help people find your content.
✔️ Be Yourself: Authenticity is key!

Remember, LinkedIn is about building meaningful relationships, not just chasing followers. (which is actually super refreshing!!)

Which tip will you try first?

05/12/2024

If you're a bit lost or need a bit of help on whether your branding is on the right path then here are 5 steps to start you off on the right path↓

❶ Go Beyond Aesthetics
Dig deep and define your brand's core purpose, values, and mission. What problem do you solve? What makes you unique? This foundation will guide all your branding decisions and resonate with your target audience.

❷ Know Your Audience Inside and Out
Go beyond basic demographics. Understand your ideal customer's needs, desires, pain points, and aspirations. This knowledge will inform your messaging, content strategy, and overall brand positioning.

❸ Craft a Unique Brand Voice:
Develop a distinctive brand voice that reflects your brand's personality and resonates with your target audience. Are you playful or professional? Bold or understated? Consistency in your tone of voice across all platforms builds brand recognition and trust.

❹ Develop a Strong Value Proposition:
Clearly articulate the unique value your brand offers to customers. What sets you apart from the competition? Communicate this value proposition consistently in your messaging and content.

❺Build a Consistent Brand Experience:
A strong brand extends beyond your visual identity. Ensure consistency in your messaging, customer service, and overall brand experience across all touchpoints (website, social media, email, etc.).

Don't let social media be a source of frustration any longer. Our Social Media Strategy Session will give you the clarity and direction you need to achieve real results. Book your session today via the link in bio!

04/12/2024

Want to connect with your dream customers on social media? It all starts with knowing your audience inside and out.

But how do you go beyond basic demographics and really understand what makes them tick?

Here are a few easy ways to get started:

❶ Listen in on social media: Check out relevant hashtags, groups, and your competitors' pages.
❷ Create quick surveys: Use free tools like Google Forms to ask your audience questions.
❸ Dive into your analytics: What can you learn from your website and social media data?
❹ Chat with your customers: Conduct interviews or send feedback surveys.
Use social listening tools: Monitor online conversations about your brand and industry.
❺Create a buyer persona to visualise your ideal customer! - Bonus - You can download your free template now via the link in the bio to help you on your way!

03/12/2024

DREAM ⎮PLAN ⎮DO

These three simple words hold immense power. They are the foundation of every success story, the driving force behind every achievement.

Remember, DREAM. PLAN. DO. is not just a slogan, it's a way of life. It's a commitment to never give up on your dreams, no matter how big or small they may seem.

Here are some additional motivational tips that we will be implementing 100% in 2025 and hope this helps you on your journey too:

✔️Believe in yourself. You have the power to achieve anything you set your mind to.
✔️Stay positive. A positive attitude will attract positive outcomes.
✔️Don't be afraid to fail. Failure is a part of the learning process.
✔️Never give up. Keep moving forward, even when things get tough.
✔️With hard work, dedication, and a little bit of DREAM. PLAN. DO., you can achieve anything you set your mind to.

You've got this guys 💯

01/12/2024

Is Your Website Ready to Take on 2025?

Let's be honest, a basic website just won't cut it anymore. It's time to level up your online presence with a stunning, bespoke website that screams professionalism and attracts your dream clients.

Our luxury website design package includes EVERYTHING you need to build a powerful online brand:

▪️Bespoke Website Design: A unique, handcrafted website that perfectly reflects your brand and captivates your audience.
▪️Branded Graphics Kit: A collection of stunning visuals and social media templates to elevate your online presence.
▪️Branding Identity Audit: A comprehensive review to ensure your brand is cohesive and professional across all platforms.
▪️Logo & Watermarks: A distinctive logo and watermarks to strengthen your brand identity.
▪️Branded Social Media Templates: Eye-catching templates that align with your website design and elevate your social media game.
▪️Copywriting & Royalty-Free Images: Compelling website copy and stunning visuals to engage your audience.
▪️SEO Optimisation: Boost your search engine ranking and attract more organic traffic.
▪️Social Media Integration: Seamlessly connect your website with your social media channels.

It's time to stop settling for a mediocre online presence. It's time to invest in a website that reflects your brand's true value and attracts the clients you deserve.

➡️ Ready to take your business to the next level? DM us to learn more and get a personalised quote!

01/12/2024

▪️ Social Commerce is Set to Boom in 2025! ▪️

Where will your customers be shopping in 2025? On social media, of course!
Here are the top 4 platforms seeing the best growth for selling:

✔️ Instagram: Shoppable posts, in-app checkout, and engaging Stories & Reels make it a sales superstar.
✔️ Facebook: Facebook Shops let you create storefronts accessible across both Facebook & Instagram.
✔️ TikTok: Shoppable video ads & live shopping events make it a dynamic platform for social selling.
✔️ Pinterest: The Pinterest Shop tab allows users to seamlessly purchase products they discover.

Know your social media could be doing more for your business? An audit or strategy session can get you on the right track. To book yours now and take advantage of the BLACK FRIDAY weekend sale - https://stan.store/Tartansocial

30/11/2024

This Black Friday, I'm doing something different and offering exclusive deals on our Tartan Social School courses and resources to help YOU grow your business online. 🎉

Offers end on Monday! 🔗 https://stan.store/Tartansocial

29/11/2024

▪️Black Friday Deals at Tartan Social School!🔗https://stan.store/Tartansocial

We believe in the value of our services and the trust our clients place in us. That’s why you’ll never see discounts on our core management packages.

But this Black Friday, we’re doing something different! We’re offering exclusive deals on our Tartan Social School courses and resources to help YOU grow your business online. 🎉

Want to DIY your social media but need some guidance?

Head over to the Tartan Social School for affordable ways to learn from our expertise. We’ve got courses, templates, and resources to help you:

* Develop a killer social media strategy
* Create engaging content that gets results
* Master the art of social media marketing
And much more!

More offers will be added throughout the weekend and will be live until Monday.

Don’t miss out on this chance to level up your social media game!

27/11/2024

Struggling to see the impact of your social media efforts on your business? You're not alone ❌

So many business owners find it challenging to measure the return on investment (ROI) from social media. Here are two super straightforward strategies to help you overcome this hurdle:

✔️ Set Clear, Measurable Goals:

Start by defining specific objectives for your social media activities. For example, aim to increase website visits by 20% over the next three months or to acquire 50 new customer inquiries each quarter. Having clear goals provides direction and makes it easier to assess success. It also helps take away any feeling of being overwhelmed when you have a plan in place!

✔️Use Analytics Tools: Take advantage of Meta Business Suite, a free tool that consolidates your Facebook and Instagram accounts into a single dashboard. It offers access to your business activities, multiple page analytics, insights, ads, and goal tracking. This will help you understand what's working and where adjustments are needed. 🎉

By setting clear goals and using tools like Meta Business Suite, you can turn your social media into a powerful asset that helps your business grow. If you need more help, check out the link in my bio to see how we can work together.

26/11/2024

🔥 Supercharge Your Social Media with a Bespoke Audit - 50% Off! 🔥

If this sounds like you...

✔️ Frustrated with your social media results?
✔️ Ready to elevate your online presence and attract your dream audience?
➡️ Want expert guidance without the commitment of a monthly package?

Then this offer is 100% for YOU!

Here's what you'll get:

✔️ In-depth Loom video analysis: A comprehensive review of your social media presence, delivered in a personalised video.
✔️ Honest feedback and actionable recommendations: Clear, concise guidance on what's working, what's not, and how to improve.
✔️Tailored strategies: Personalised advice to achieve your specific goals and connect with your target audience.
✔️ Focus on key areas: Expert analysis of your bio, hashtags, content strategy, branding, and more.

Stop wasting time and effort on social media strategies that aren't working. This audit will provide you with the clarity and direction you need to achieve real results.

Book your audit now - https://stan.store/Tartansocial

26/11/2024

🎉🏆 OUR CLIENT DID IT AGAIN! 🏆🎉

Jameel, Adam and the incredible team at Asian Tandoori Cambuslang have been crowned Curry Takeaway of the Year at The Scottish Asian Food and Curry Awards. 🥇

🎉🏆 WE DID IT AGAIN! 🏆🎉

Jameel, Adam and the incredible team at Asian Tandoori are bursting with pride to announce that we've just been crowned Curry Takeaway of the Year at The Scottish Asian Food and Curry Awards🥇

This latest win adds to our growing collection of awards, and it wouldn't be possible without the amazing support from our loyal customers. 🙏❤️

From our mouthwatering curries to our sizzling tandoori dishes, we pour our heart and soul into every meal we create. 🔥👨‍🍳

Thank you for recognizing our passion and dedication! We're absolutely thrilled and can't wait to continue serving you the best curry in town! 😉

25/11/2024

▪️ 50% Off Our Bespoke Social Media Audit Service- Black Friday Offer! ▪️

Want to maximise your social media impact? This Black Friday, get my personalised social media audit at a 50% discount.

What you'll receive:

✔️In-depth Loom video analysis: Expert review of your social media presence.
✔️Honest feedback and actionable recommendations: Clear guidance on improvements.
✔️Personalised advice: Tailored strategies for your specific goals and audience.
✔️Focus on key areas: Bio optimisation, hashtag strategy, content strategy, branding, and more.

This offer is for you if:

▪️You want to improve your social media results.
▪️You're ready to take your online presence to the next level.
▪️You want expert advice but don't have the budget for monthly packages

Don't miss this limited-time Black Friday offer!
Click the link in bio to book your audit today!
▪️Offer valid for Black Friday week only▪️

24/11/2024

Have you ever came across an Instagram account that just seems a bit off?

Maybe it's the spammy bio or the username that's eerily similar to the one you already follow. Fake accounts are everywhere on Instagram, and even though the platform tries to crack down on them, tons still slip through.

So how can you spot these fakers? Here are five red flags to help you identify and avoid them:

▪️The "Copycat" Bio
Fake accounts often steal bios from real ones, making a few tweaks here and there. They might also overuse emojis and hashtags or have bios that sound like a robot wrote them.

▪️The DM Slider
Watch out for accounts that slide into your DMs with generic messages, pretending to be a brand or offering you something too good to be true. They'll often try to lure you to another website or ask for personal information. 🤨

▪️The Random Commenter
Is an account leaving comments that have nothing to do with your post? Or maybe just spamming emojis? That's a big red flag. Take a peek at their profile and the comments they receive - do they seem genuine?

▪️The "Get Rich Quick" Schemer
Fake accounts love to dangle the promise of easy money or free stuff. They'll try to trick you into giving up personal information or even hacking your account. Be wary of accounts posing as brands, especially during giveaways or contests.

▪️The Mass Follower

Fake accounts need to appear legitimate, so they often follow a ton of people hoping for a follow back. If an account has a tiny following but follows thousands, it's likely fake.

🚨But why should you care?🚨

Fake accounts can be harmful. They spread spam, scams, and even malicious content. They can also skew your engagement metrics and devalue your account. So, protect yourself by staying vigilant and report/block any suspicious accounts you come across.

Happy scrolling guys!

23/11/2024

⚡️ Black Friday Flash Sale! ⚡️ https://stan.store/Tartansocial

Level up your social media strategy with the Essential Guide to Reels for Business Growth – now 50% off to celebrate its launch and also good old BLACKFRIDAY!! ▪️

This is your chance to master Reels and unlock their potential for:
▪️Expanding your reach: Connect with a wider audience.
▪️ Increasing engagement: Spark conversations and build a loyal community.
▪️Showcasing your brand: Communicate your unique value and personality.
▪️Driving business growth: Generate leads, attract customers, and increase sales.

Inside this comprehensive guide, you'll learn how to:
✔️Create high-quality Reels: Master the technical aspects and optimise for success.
✔️ Develop engaging content: Generate creative ideas that resonate with your audience.
✔️ Utilise effective aesthetic techniques: Enhance your Reels with visuals
✔️Leverage the Instagram algorithm: Get your Reels seen by more people.
✔️ Drive conversions: Turn viewers into customers and achieve your business goals.

Don't miss this limited-time Black Friday offer! ➡️ https://stan.store/Tartansocial

This is the first in our "Build Your Brand" series, with more guides coming soon to help you achieve online success!

21/11/2024

✨ Level up your online presence with our comprehensive website package! ✨

Here's what you get:

▪️ Luxury WIX or Shopify Website Design: Bespoke and unique to your brand, making you stand out from the crowd.
▪️ Branded graphics kit: Multiple social media templates for a cohesive online look.
▪️ Full branding identity audit: Ensuring professional consistency across all platforms.
▪️ Logo/watermarks: Professional and memorable, capturing the essence of your brand.
▪️ Branded social media templates: Aligned with your website for a seamless brand experience.
▪️ Full copy creation: Compelling and engaging content that resonates with your audience.
▪️Royalty-free images: High-quality visuals to enhance your website and social media.
▪️ SEO optimisation: Boosting your online visibility and attracting more clients.
▪️Social Media links: Easy access for your audience to connect with you on all platforms.
▪️ Integrated contact form: Seamless communication with potential clients.
▪️ Fully bespoke and Google Optimised: Maximising your reach and online presence.
▪️ Fully mobile responsive: Perfect viewing on any device.
▪️ Easy self-management: Add and edit pages with ease.

Ready to elevate your brand? DM us to get started!