Social Media Marketing Agency
C'MON SCOTLAND ⚽
We’ve had a blast over the past few weeks, getting into The Euros spirit with our client Glasgow Airport. From capturing Scotland National Team as they boarded their flight to Germany to engaging with fans at the airport’s Tartan Army Meeting Zone, it’s safe to say we’re more hyped than ever for the games to kick off.
There's celebrations all around this afternoon as we take a moment to acknowledge our achievements over the past few months, and celebrate some of our newest recruits who've passed their probation periods. 🎊
Here's to even more brilliant work (and new team members) to come in 2024 🥳
Today is 🎨
And we thought it was only right to join in on the celebrations by sharing a mini showcase of some of the creative work we’ve produced over the past few months.
Our team had a blast at 's ‘Trendspotting’ event in Scotland’s (rainy) capital yesterday, hearing from a whole host of industry pros. Couldn't make it along? Here’s some of our favourite takeaways:
🏃 When things are moving fast, think slow - this is especially applicable in times of crisis.
💭 The key to brand success? It’s embracing authenticity, simplicity and empathy. Doing so will take you far.
💰 Brands are forgetting about millennial audiences. Whilst Gen Z seems to be the topic of every conversation at the moment, Millennials are going to be the 'big spenders' for the next while, so brands need to be less focused on the upcoming generations, and more focused on the now.
Meet our employee of the month, Tilly! 🐶
Despite the rain here in Glasgow, she’s bringing all the good vibes to Hydrogen HQ
Now that we have your attention, have you heard we’re hiring? Find out more about our Social Media Content Creator role and apply today: bit.ly/Hydrogen-Apply
Come work with us! 🤝
We have two shiny new roles available here at Hydrogen.
📸 Social Content Creator - aka a short-form video genius who’ll produce stellar social-first videos for our clients
💬 Senior Account Manager - a client services superstar who’ll help us to provide first-class social strategies for some of our key client partnerships.
Click here to find out more and apply: https://bit.ly/3WIGpsg
That’s that me espresso 💁♀️
Sabrina Carpenter isn’t the only one who can’t get enough of espresso martinis, in fact, interest in the cocktail grew by over 26% over the past year, providing an excellent opportunity for brands to capitalise upon this.
And that’s exactly what Drink818 and Chamberlain Coffee did! Swipe to learn more about this perfectly mixed partnership as our Performance Executive Anna spills the (coffee) beans. ☕
Andddd action! 🤳
Are you experienced in producing stellar short-form? Bursting with creative ideas? Know your way around social editing suites? Then we want YOU!
We’re looking for a Social Content Creator to join our team to produce engaging social-first video content for our fabulous clients.
Interested in finding out more? Click right here: bit.ly/Hydrogen-Apply
Catch the Met Gala last night? 👀
As millions turned to social media to rate star’s outfits, some people (including Katy Perry’s own mother) did a double-take as snaps of deepfake AI celebrities were shared to the masses.
Check out our blog to read more about the deepfakes that shook the Met Gala’s red carpet - https://bit.ly/3UxyR8V
We had a brilliant time hosting the 3rd year digital design students from Glasgow Caledonian University for their final IP3 project presentations. What a talented bunch! 👏
We were blown away by their creative ideas and we loved delivering the briefs again this year. The future of design is here, and it’s exciting!
Pop icon Chappell Roan has taken the internet by storm with her latest release ‘Good Luck Babe’, but it's not just her catchy tracks that are hot-to-go. 🎤
Let’s take a closer look at the social strategy that’s escalated Chappell’s rise to stardom. ✨
You’ve found your dream internship, woohoo! Now what? 🤔
We know that the application process can sometimes seem a bit daunting. But fret not! In this week’s blog post, some of our talented team members have shared their top tips for acing that application.
Have a read 👇
So, you’ve found your dream internship, now what? As creative professionals ourselves, we know all too well that applying for jobs, apprenticeships and internships can sometimes be a little overwhelming. With so much to consider, like how you’ll ace your first impression or how best to showcase ...
The UNLOCKED Internship Programme is b-b-b-back for a second year! 🔓
This wonderful initiative aims to kick start careers for emerging talent looking to break into the UK’s creative industries, and we’re thrilled to be an official partner in 2024.
As an UNLOCKED intern here at Hydrogen, you’ll have the opportunity to learn the ropes from our team of experts, gain practical experience and develop your knowledge of all things social.
So what do you say? Unlock your potential and apply today: bit.ly/3VX3Opc
Know someone who would be interested? Tag them below.
We ended last week on a high as we hosted a social media training session for the wonderful team at Glasgow & Clyde RapeCrisis🧑💻
From sharing our guide to short-form video success to providing tips and advice on acing employee advocacy on LinkedIn, we had a brilliant morning, passing on our skills to this fantastic team.
Looking to brush up on your social skills? Unsure where to start with it all? We’d love to help with that, so why not pop us a message?
Last week, we were lucky enough to attend Amy Kean's ‘Good Shout’ session in collaboration with The Marketing Society Scotland (and yes, that jingle is still stuck in our heads) 📣
Jam-packed with thought-provoking tasks and oodles of practical communication tips, this ‘Couch to 5K for our voices’ left us feeling super inspired and raring to put our newly learned skills into practice.
Check out some of our key takeaways.
Team Hydrogen 🤝 any excuse to make some treats.
This week, we kicked off the bank holiday celebrations early with our first Potluck of the year. From Mini Egg cheesecakes to sausage rolls and fudge, it's safe to say our skills go way beyond whipping up social posts.
Check out some of our cracking creations.
Hey, hi, hello! 👋
We’re delighted to have welcomed three new (wonderfully talented) faces to the Hydrogen team over the past few weeks. Allow us to introduce you to (from left to right):
💡 Rhona - our shiny new insights wiz.
✍️ Giac, who’ll be delving into all things content as our latest Content Lead.
⚙️ Stef, our Operations Director who’ll be helping to keep Hydrogen’s cogs turning smoothly.
Wishing you all the warmest of welcomes to Team Hydrogen!
Could you be our next Project Delivery Manager?
If you love variety, working with clients and want a powerhouse team of experts behind you - this could be the one! We'd love to hear from our amazing network on here, so please do share with anyone you think would be interested in joining our team.
Find the full job description here: https://lnkd.in/eFzSWi_w
We're thrilled to introduce six incredible new people to our team! 🎉
Say hello to Calum Kenyon, Aaron Snood, Anna Linskell, Emma Reavey, Iona Murray, and Anna Slattery! 🌟
From content to design and client services to performance, we can't wait to see the positive impact they'll have on Hydrogen. 2024 is off to an amazing start! 🚀
Who doesn't love good news on a Friday?
Our incredible team has been shortlisted for the UK Paid Media Awards for the Travel/Leisure Campaign of the Year with our lovely client Visit Isle of Man!
We'd absolutely loved working on this campaign using stunning visuals from across the Isle of Man.
A huge congratulations to our hardworking team: Ross Arkley, Gavin McCusker, Gail Malcolm and Ishbel Macleod!
Lights, college, action!
We had visitors from the City of Glasgow College in the office today to ask our Content Executive Calum all about his journey into marketing, his advice for students and of course... our TikTok!
We loved having the team here and hope to see some of you here at Hydrogen in the future! 🚀
Our first trip of the year! 🏙️
We nipped down to London to film apprentices for an exciting campaign for Empower Her in Energy!
The aim of the campaign is to address the lack of women in the UK energy sector, from entry level right up to senior management.
A huge thank you to Arms and Legs for helping us out with filming on the day. 🎥
From all of us at Hydrogen, we want to say a massive thank you to all who've worked with us in 2023 ❤️
We celebrated as a team at our Christmas party last Friday & today, we wrap up for the holidays.
We've had the fortune of working on a range of exciting projects & are really looking forward to what next year holds.
Here's to keeping it simple, powerful & social in 2024 🚀
Calling all videographers and editors!
We want to hear from you! We're looking to expand our roster of freelance videographers and editors for a few exciting projects across the UK and Ireland in 2024.
Interested? Please email us a bit about yourself, your experience and your portfolio to [email protected]
A huge congratulations to our Head of Performance Gail and Insights Manager for making the shortlist on this year’s Digital Women awards! 🎉
🏆 Gail Malcolm, Runner-Up for Digital Woman of the Year
🏆 Megan Ellis, Runner-Up for Data Specialist of the Year
Already thinking about your 2024 content?
Set yourself up for scroll-stopping success with our upcoming social trends session!
Hosted by our very own team of digital specialists, we'll be covering topics such as ‘The TikTok Effect’, ‘Less is more’ content and ‘AI vs Authenticity’.
So, get ready to turn your socials all the way to eleven, and sign up for FREE here: https://bit.ly/3R3qkKn
Come work with us! 💻
Are you always the first to know about the latest Instagram update or to try out the newest TikTok trend? We think you’d fit in at Hydrogen, and we’re on the lookout for a talented Content Lead to come and join our team.
Leading the team on key accounts, you’ll be responsible for creating impactful content and campaigns, dipping into everything from copywriting and briefing creative to scheduling and ensuring alignment with the overall social strategy.
Sound right up your street? Find out more and apply: https://bit.ly/3FWC7nq
We know you’re out there somewhere 🚀
We have three great opportunities to join our amazing team:
🔹Operations Director
🔹Account Manager
🔹Content Coordinator
Read all about these roles here: wearehydrogen.com/jobs
Applications are now open.
Usually we don't encouraging judging in the workplace. But we'll make an exception for our Co-Founder Daniel Rae joining the 2023 judging panel for The Drum Awards!
"It's an honour to be invited back again this year to judge this year's The Drum Awards for Social Media! Looking forward to seeing some amazing work and the challenge of picking winners and commendations!"
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Today is #NationalCreativityDay 🎨 And we thought it was only right to join in on the celebrations by sharing a mini showcase of some of the creative work we’ve produced over the past few months.
Who doesn't love good news on a Friday? Our incredible team has been shortlisted for the UK Paid Media Awards for the Travel/Leisure Campaign of the Year with our lovely client Visit Isle of Man! We'd absolutely loved working on this campaign using stunning visuals from across the Isle of Man. A huge congratulations to our hardworking team: Ross Arkley, Gavin McCusker, Gail Malcolm and Ishbel Macleod!
We know you’re out there somewhere 🚀 We have three great opportunities to join our amazing team: 🔹Operations Director 🔹Account Manager 🔹Content Coordinator Read all about these roles here: wearehydrogen.com/jobs Applications are now open.
Is your business talking about green marketing the right way? Introducing Selling Your Sustainability Story. A whitepaper designed to combat greenwashing in digital marketing. As public concern for environmental issues increases alongside a demand for more conscious, thoughtful messaging, the stories we tell have changed across the board. This trend is only likely to continue. As marketers, we wield a huge amount of responsibility in guiding consumers and keeping our clients ahead of the curve. To that end, we set about creating a blueprint for a more ethical form of storytelling, and we’re pleased to share it with you now. Read our whitepaper in full here: https://bit.ly/3TW8xTP
A couple of weeks ago, we did our first ever Hydrogen AMA on Reddit. For those not familiar, an AMA (Ask Me Anything) is a chance for people to get under the skin of their favourite celebrities and thought leaders, and to get honest and genuine answers from those in the know. Thank you to all those that got involved 🗣 Naturally, we covered all things social media, but as we know, there's no one way to get great results on social. So we thought - why not ask our whole team? Want to know what our team thinks of the future of TikTok? The best approach for B2B marketing? What's better out of 7Up and Sprite? Find the answers to all of these questions and much more here: https://bit.ly/3cy5sch
Today is our day...it's #SocialMediaDay! 🙌 To celebrate, we thought we'd give you a glimpse into what life is like at Scotland's largest social media agency...
We’re excited to announce our first Reddit AMA. We love AMAs. They get straight to what people really want to know, giving the public more power than ever to shape conversations with the people and causes that they care about the most. At Hydrogen, we pride ourselves on our understanding of social media in knowledge and practice, so whether you’re looking for our hot take on a recent trend or event, our top tips or even our CEO’s top 5 flavours of crisps, now’s the time to ask over at r/Socialmedia 🤔
Hydrogen recently took to the great outdoors with Ramblers Scotland to capture content with one of their walking groups. 🎥🥾 We can't wait to see the final creative being used on their socials in the coming months!
Account Managers assemble! Hydrogen is on the hunt for a talented Account Manager to join the team. The position sits within our Client Services & Strategy team and would involve working on a number of exciting brands - ensuring that their needs are turned into effective social strategies! 🎯 You can learn more about the role here: https://indeedhi.re/3QapVmQ
Mimosas ✅ Breakfast Rolls ✅ Client Onboarding ✅ After a great couple of months of client wins, we wanted to spend this month's breakfast meeting talking through the process of what happens once a new client comes on board and how it works across our different teams. Last Friday, we did just that! 🥂
As we near the Christmas holidays, we wanted to share something special with you all as we prepare to wrap up. We present to you, a little look at our work with Magners over the last few months! Our partnership was all about showing that Magners is a drink that can be enjoyed all year round, and we did just that with upwards of 70 seasonal social and print assets created. Mulled Magners, anyone? Head on over to Magners Cider to appreciate the work in full. We’ll definitely be toasting a wee cider or two this Christmas & look forward to working together more in 2022! Merry Christmas everyone and a Happy New Year when it comes 🎅🏻✨
Join Scotland’s largest social media agency! We’re growing again ahead of exciting 2022 plans: are you who we’re looking for? https://www.wearehydrogen.com/jobs We’re currently recruiting for both our content and design teams, at various levels, so if you have the knowledge and enthusiasm, we have an amazing opportunity. From great clients (across a range of sectors) to a lovely team and a huge array of perks (including a competitive salary, a wellbeing allowance and generous holidays), Hydrogen is the perfect place to grow your career – so check out the available roles and apply today!
Hydrogen Turns 5 🥳 Can you believe it? Over the years we’ve had lots of amazing memories and exciting client wins. We’ve also welcomed lots of brilliant new faces to the team. Let’s take a look back at some of our favourite, memorable moments! 🎞️
It’s no secret that great branding is key, and #HereAtHydrogen we’re passionate about helping brands stand out from the crowd. ✍️ Our talented design team have recently been working on some exciting branding projects, including a full redesign for our client, Maple Clinics. 👇 To find out more about our design services, head to our website: bit.ly/hydrogen-services
Join Scotland’s biggest social media agency! We’re looking for an enthusiastic Paid Social Media Manager to join our team. If you have experience in planning, running, and optimising campaigns across social media, YouTube and Google, then we’d love to hear from you. Find out more about the role and apply today: bit.ly/3gK522h
It’s exciting times! We’re expanding our team and are looking to hire for the following roles: - Content Manager - Senior Content Manager - Community Manager - Videographer Find out more about each of these roles and how to apply here: bit.ly/3gK522h
Do you know your Facebook audience? 🤔 Here on Facebook, there are 2,740 million active users per month. The platform’s user base is also most broadly representative of the population as a whole. But who is using Facebook in 2021, and what do they want to see on their timeline? Contrary to popular belief, Facebook remains the dominant platform for young adults (aged 25-34). These millennial users are heavily influenced by Facebook advertising and require mobile-friendly content that’s easy to consume on the go. Interestingly, there's also been a steady rise in Facebook usage within the Baby Boomer generation. These users are all about engaging video content that they can share with friends and peers. In fact, Baby Boomers are 19% more likely to share content than any other demographic. At Hydrogen, we specialise in crafting bespoke social media strategies that help brands speak directly to their desired audiences whilst meeting their content needs. To find out more about our work, click right here 👉bit.ly/Hydrogen-Strategy
We are Hydrogen - a specialist social media marketing agency based in Glasgow and London.
We believe that a great social media approach can elevate brands above the competition and allow them to become more than the sum of the business parts. Our team has over 35 years of social media experience, and works with a range of amazing clients.
Hydrogen is the fuel that took us into space. It’s our mission to be the fuel behind your brand growth.
