Sophie Griffiths Co

Sophie Griffiths Co 🦁Marketing strategist for bold businesses. Create joyful customer journeys that consistently convert

👻If you're in a spooky season of business right now, this one is for you 👉We all go through periods of feeling overwhelm...
31/10/2024

👻If you're in a spooky season of business right now, this one is for you 👉

We all go through periods of feeling overwhelmed or uninspired, especially when everything you read is saying how well your business 'should' being doing in Q4.

If this hits a little close to home, here's a few reminders from me that you may be in need of right now:

👀 YOU are the CEO. You get to decide how to run your business.

📝 Awareness is half the battle. Eg if you want a business with recurring revenue and you can't work out why it's not happening... Look at your offers and see if you are actually giving people a way to paying on a monthly basis!

💪 Take action. Just making a plan will make you feel lighter, but nothing really changes until you get things moving. Don't wait until 2025 - what feels fun, easy and you start doing now to move the business forward?

Let me know - what's the one thing you could change before the end of the year to go into 2025 feeling more excited about your business?

Q3 is always a bit wild... July, August and September are months with such different energy. It’s been a whirlwind... my...
04/10/2024

Q3 is always a bit wild... July, August and September are months with such different energy.

It’s been a whirlwind... my fav business moments?👇

⭐️ Relaunched the podcast and reached Number 4 in the UK Marketing charts

⭐️ Hosted 2 in person events and attended so many in person events that one carousel doesn’t feel sufficient 😂

⭐️ Was shortlisted for MULTIPLE awards - and won 2!

Home life has been more variable to be honest.

My youngest starting school. My eldest struggling with leaving her infant school and moving to a junior school where she doesn’t know anyone.

Lots of tears and anxiety. Lots of new routines for us all to adapt to and remember.

Oh and let’s not forget the broken arm and sheep bite incident 😂

Q4 is hopefully going to be more settled, although I doubt it will be much less of a whirlwind! My goal is to dial down everything in December and for the first time in the last few years, enjoy the build up to Xmas and not be burnt out!

How was your Q3?

Here’s what you can expect 👇🦁 Masterminding: Forget boring hot seats. Our bi-weekly calls are where the real magic happe...
26/09/2024

Here’s what you can expect 👇

🦁 Masterminding: Forget boring hot seats. Our bi-weekly calls are where the real magic happens. We’ll dive deep into your challenges, celebrate wins that matter, and tap into the collective genius of badass women who get it.

🦁 Funnel feedback: No more second-guessing your marketing. Get my eyes (and my team’s expertise) on your ads, emails, and sales pages. We’ll turn your funnels from meh to money-making machines.

🦁 Expert training: Quarterly deep dives into what matters NOW. Think less ‘random guru of the month’ and more ‘holy s**t, this is exactly what I needed’. We’re talking strategic, actionable insights you can implement immediately.

🦁 Community: A bulls**t-free zone where ambitious women lift each other up. Share wins, vent frustrations, and find your next collaboration partner. It’s like the best group chat ever, but for your business.

🦁 Quarterly luxury retreat: Every quarter we’ll escape the everyday hustle for 2-day strategy intensives. we’ll escape for 2-day intensive planning sessions. Think big ideas, deeper connections, and seriously good food.

Ready to join a powerhouse group of women?

Comment or DM the word MASTERMIND - we kick things off in October! 🙌

Who would have thought that a moment of audacious confidence in April would lead to... Being shortlisted for Digital Wom...
20/09/2024

Who would have thought that a moment of audacious confidence in April would lead to...

Being shortlisted for Digital Women Entrepreneur of the Year, Freelancer of the Year AND Digital Woman of the Year.

That was pretty mind blowing.

And THEN to go along to the awards in London on my own and really lean into my identity as a business owner and a bloody good digital marketers... That was a big deal.

But to WIN Freelancer of the Year AND be named as one of the TOP 5 Digital Women of the Year was, well pretty overwhelming actually!

It’s not really the winning (although obviously I now only answer to ‘award winning Sophie Griffiths’... even to my kids) it’s that Sophie of a year ago couldn’t even imagine this was possible ❤️

(and yes, this outfit is such a vibe isn’t it, I felt amazing 🤩)

I see so much advice about scaling by adding MORE...Busy with 1:1? Add a group programme.Want more revenue? Create a 6 w...
12/09/2024

I see so much advice about scaling by adding MORE...

Busy with 1:1? Add a group programme.

Want more revenue? Create a 6 week course.

Busy with high ticket? Create a suite of low ticket offers.

All perfectly great scaling strategies.

But there’s something most people miss 👀

When creating these ‘scalable’ offers, you need to remember:

👉 they are audience hungry. You need an automated, effective audience growth strategy

👉 more clients = more admin. Systems + team need to be part of the plan if you want the business to run without your endless presence.

👉 the offer structure matters. How much time do you want to be working, how much time will each offer need? Sounds simple but when you’re pushing for sales, whacking a 1:1 call into a group offer feels like an easy win that your diary won’t thank you for.

I’ve spent the last 18 months scaling my own business in a way that releases me from the day to day running whilst structuring my offers so I have 5 figure months secure, months in advance.

And next week, I’m going to be hosting a community to share the 3 core strategies I used AND how you can too 💪

Comment or DM me the word INEVITABLE to grab your spot!

As your business grows, everything seems to get more complex, right? 🤯 You’re juggling multiple clients across various o...
28/08/2024

As your business grows, everything seems to get more complex, right?

🤯 You’re juggling multiple clients across various offers, with endless admin tasks to get contracts signed, invoices sent, and calendars aligned.

💡 You have a new team member to train, plans to improve your website, and you cooked up a new offer in the shower that you’d love to bring to life—if you ever get a spare hour.

📈 You have a never-ending list of marketing improvements (like actually being consistent, refining your messaging, and starting that podcast).

🫣 The ‘on-the-business’ CEO time you dream of often gets re-prioritised for more pressing client commitments or covering for a team member.

And the problem is… everything kind of ‘needs work,’ and there are simply never enough hours in the day to improve it all.

If you’re ready to change this story and design your business to run itself so you can grow strategically without it meaning more hours of work, make sure you book a ticket to the LionHearted CEO Mastermind Day!

For all the info and to grab one of the last few tickets, comment or DM the word Mastermind 🦁

How can you get the best results from ads?👉 Really focus on understanding how your clients like to buy - build your ads ...
27/08/2024

How can you get the best results from ads?

👉 Really focus on understanding how your clients like to buy - build your ads ecosystem from there.

👉 Be prepared to test, get creative & most importantly, learn from the results.

👉 Use ads as a long term growth tool, not a golden bullet because you’re panicking that no-one has signed up to your masterclass 😉

Want more ways to get great results from your ads? The podcast is PACKED full of strategies and actions you can implement straight away!

Comment PODCAST to get the link sent to you or search LionHearted CEO on Spotify & Apple podcasts.

Swipe to find out how I’m scaling back over Summer - WITHOUT sacrificing my sales! 🤩What about you? Are you finding that...
20/08/2024

Swipe to find out how I’m scaling back over Summer - WITHOUT sacrificing my sales! 🤩

What about you? Are you finding that balance this summer, or does it still feel like a distant dream?

Drop a comment and let me know! 👇

P.S. If you’re tired of your hours not matching your income, and you’re curious about how to keep your business thriving while you enjoy more freedom, let’s chat. Your ads-powered business might be closer than you think! 😉

👀Here's the slightly harsh truth (said with love):The length of your reels, the price of your offer or how frequently yo...
29/07/2024

👀Here's the slightly harsh truth (said with love):

The length of your reels, the price of your offer or how frequently you're on Stories isn't why you feel like you're shouting into an abyss and are getting ghosted when you share your prices...

🌶️ Its your audience building strategy (or lack of it!) that needs a shake-up.

You can't keep selling to the same people over and over (and over!) again.

Growing your email list is the foundation to this but popping your lead magnet on your stories every few weeks (or months 👀) isn't going to cut it.

And I know you're ready to take action on this, because just hoping something is going to change, isn't your style.

So for 48hrs, I'm celebrating my birthday by offering a massive £157 off my Audience Builder Course Accelerator offer ( PLUS my LionHearted Lead Gen Toolkit!)

You'll get:

Here's what you'll get for just £197 +VAT (saving £157!):

🦁 The full ABC course (teaching you simple, effective ads to grow your email list & social media!)

🦁 LionHearted Lead Generation Toolkit (fancy new name, same awesome content!)

🦁 4 group coaching calls (like a pride of lions, but for Facebook ads)

Don't spend time stressing over the things that don't matter this summer. Your dream clients are out there - let's help them find you!

Click the link in my bio, select the ABC Accelerator and use the code BIRTHDAY38 to grab the discount!

Swipe, double-tap if this hits home, and drop a 🦁 in the comments 😎

P.S. This offer's got a shorter lifespan than my birthday cake. Grab it before it's gone at midnight tonight (Monday 29th July!) ⏳

I’m loving this trend...There’s something so special about hearing the deeper thoughts and raw shares from other busines...
26/07/2024

I’m loving this trend...

There’s something so special about hearing the deeper thoughts and raw shares from other business owners on here - we don’t do it enough.

So I’d love to know - what motivates you? 🧡

July always seems to be a pivotal month for me, I like to think it's because it's because it's my birthday 🎉 (next weeke...
19/07/2024

July always seems to be a pivotal month for me, I like to think it's because it's because it's my birthday 🎉 (next weekend, I'm a Leo... That should be no surprise to anyone 🤣🦁)

And I was going to share how excited I was to be nominated for (another 👀) award but instead I want to share why, for me, having a brave brand isn't just about the big bold colours or clashing patterns, it's about how I choose to run my business.

So let's recap on a few July's...

July 7 years ago I got told I was being made redundant on while on mat leave

July 6 years ago I met my business partner for my first business.

July 4 years ago I was two weeks away from having my second baby, during covid and essentially shut down my then business, never to reopen it again and had no idea what I was going to do.

July 2 years ago I applied for my first corporate role since being made redundant, convinced I was never going to be able to build a business that actually generated enough money to pay me a salary.

July 1 year ago I launched my rebrand, a new podcast and revamped services. The culmination of 3 months work, a big leap of faith and really I had no idea whether it would make a difference or not.

This July I launched the podcast (again 🤣), have totally new services (again 🤣) and have quadrupled my revenue since I almost quit to go back to a corporate career.

Creating your own business needs bravery. So much bravery sometimes you wish it was easier (especially when you're running ads 😜).

And the brand created for me has been a launchpad and an anchor to help me come back to the bravery, even when I'd rather not.

So to have a brand that does all of that, is truly special, whether I win or not.

(although obviously I'd rather win 🏆).

Sx

I'm VERY excited to share that I am adding to my small and mighty team 🤩I'm looking for an experienced Meta ads manager ...
11/07/2024

I'm VERY excited to share that I am adding to my small and mighty team 🤩

I'm looking for an experienced Meta ads manager who loves copywriting & messaging and has wider digital marketing experience, specifically with email marketing and launching digital offers.

All the info is in the job description (n the comments) and feel free to DM me with any questions or tag someone who might be interested!

🎙️ The podcast is BACK... third time's the charm, right? 😅Creating this podcast is both the thing I love most and find m...
08/07/2024

🎙️ The podcast is BACK... third time's the charm, right? 😅

Creating this podcast is both the thing I love most and find most challenging in my business. I've started, stopped, and restarted - juggling early mornings, team changes, and an ever-growing business.

But here's the thing: I keep coming back to it. Why?

Because I LOVE it. The impact it has. The guests I meet. The way it lets you dive into my world anytime, anywhere.

And honestly - Meta ads & long-form content are a match made in heaven for building trust and connection . 💖

So, drumroll please... 🥁

We're kicking off with a 5-part mini-series (because go big or go home, right? 😂):

'The Client Cure: 5 reasons your ads aren't getting you clients (and how to fix it!)'

Each 10-15 minute episode drops daily this week:

• Mon: The Simple Ad Strategy Secret
• Tues: Lead Magnet Magic
• Wed: The Warm Audience Trap
• Thurs: The Irresistible Offer Stack
• Fri: The Connected Funnel Formula

This relaunch is more than just content - it's about stepping into the CEO I want to be, creating a structure that supports growth, even when it's challenging. ❤️

Ready to turn your Meta ads into client magnets and grow together? Let's do this! 🚀

Link in bio to listen and subscribe. Can't wait to have you on this journey with me! 🎧

07/07/2024
It’s only been a 9 month ‘pause’ 😅but GUESS WHAT...The Lionhearted CEO podcast is back 🤩(yes, it was LionHearted Marketi...
05/07/2024

It’s only been a 9 month ‘pause’ 😅

but GUESS WHAT...

The Lionhearted CEO podcast is back 🤩
(yes, it was LionHearted Marketing... I’m using my creative license to tweak it!)

We’re kicking off with something VERY special - a mini-series: The Client Cure - Why your Facebook ads aren’t getting you clients ( and how to fix it)

Five short, actionable episodes (just 10-15 mins each) packed with strategies to help you use ads to get clients, not just grow your email list!

Here’s what we’re covering:

🎙️ The Ad Strategy Secret Weapon: Simple ads, big results - introducing the Superfan system

🎙️ Lead Magnet Magic: Learn why your Instagram-approved freebie might be tanking your ad results (and how to fix it!)

🎙️ The Warm Audience Trap: Uncover the content strategy mistake that’s costing you dream clients

🎙️The Irresistible Offer Stack: Create a client journey that feels like a ‘hell yes’ at every step

🎙️ The Connected Funnel Formula: Automate without losing that personal touch

Whether you’re just dipping your toe into ads or you’re ready to level up, I promise you’ll find something useful here.

New episodes are dropping daily, starting Monday (8th July). So if you haven’t already subscribed, make sure you do (link in bio) so you don’t miss an episode!

Drop a celebration emoji in the comments if you’re excited to listen!

P.S. Know someone who needs this in their life? Tag them below 😘

🤩 I am THRILLED to share that I have been shortlisted for not just one but THREE Digital Women awards! But more than jus...
03/07/2024

🤩 I am THRILLED to share that I have been shortlisted for not just one but THREE Digital Women awards! But more than just share the excitement, I wanted to share why I applied...

To be honest, I’m more of a ‘I’d like to be nominated for an award because other people have noticed what I’m doing’ than a ‘I’ll apply for a award for myself’ kinda girl. 😅

In fact, that doesn’t just apply to awards.

I’m not good at asking for what I want.

And it’s not laziness, or entitlement.

It’s fear of rejection.

And it’s why I’ll happily be on a podcast if someone asks, but I struggle to pitch myself to be on podcasts I love.

Or I wait for clients to approach me, rather than share how I can help them proactively,

So applying for these awards felt like a huge milestone in pushing myself to take action to get something I wanted.

And the application for these awards wasn’t quick and simple - it took me multiple days to do, collating information, testimonials, results - and I have to admit, it felt slightly uncomfortable really pushing that I’m good at what I do!

And so yes, I’m celebrating being shortlisted and of course, I’d love to win. But the real celebration is that I put myself forward in the first place.

I’m so excited for the awards ceremony in September - to be in a room surrounded by inspiring women and to celebrate myself for putting myself out there to be in the mix with them (whatever the outcome is!)

I’d love to know if the fear of failure resonates or are you good at asking for what you want?

Over the last 7 years, I expected business to get easier... 🫣But the truth is that every level-up for the business neede...
31/05/2024

Over the last 7 years, I expected business to get easier... 🫣

But the truth is that every level-up for the business needed ME to level-up too.

Swipe for 6 things I’ve done to step out of my chaos & in to my role as a LionHearted CEO 👉

Want to delve into what being a LionHearted CEO looks and feels like to you? 🦁

Create your own blueprint with my support at my upcoming Mastermind Day:

🗓️ Thursday 12th September (new date 🤩)
📍 The Little Boathouse - Guildford

Comment MASTERMIND below and Sophie-bot will send you all the details 💌

My client almost made me cry last week (and not because her ads were awful 😆)She said ‘I absolutely love working with yo...
13/05/2024

My client almost made me cry last week (and not because her ads were awful 😆)

She said ‘I absolutely love working with you. I thought I was signing up to get help with ads, but I feel like I’ve struck gold because you have helped me overhaul all of my marketing and I feel more aligned, motivated and connected to my business than ever’ 🥹

It made me emotional because yes, I’m an ads specialist. But my mission is SO much bigger than ads.

I want you to feel confident, safe and excited to run ads.

I want you to be able to reach your dream clients and change lives.

I want you to look forward to calls with me and them not be full of jargon, data and complex strategies you don’t understand.

I want you to make money. More money than you realise is possible through ads.

I want you to lean into the results and come to me, like a client did last month, and say - ‘the ads are flying, can we triple the budget?’

I want you to be able to take August off and come back to a thriving community of potential clients, and not feel like you have been forgotten (or that Instagram hates you!).

I want you to have multiple revenue streams and recurring revenue so that you don’t feel like you’re starting from scratch every month.

Hey, I’m Sophie and I am here to help you reach your BIG goals👋

Mum. Impatiently ambitious. Ads specialist. Marketing swiss army knife. And excited to be your marketing wing-woman.

Swipe to see what other clients have to say about working together & when you’re ready, my DMs are open 🥳

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