Two of my September Mastermind Day attendees sum up in the reel exactly what I’m passionate about:
Making the complicated feel simple, and showing you how it all fits together to create real, sustainable growth.
Scaling doesn’t have to feel overwhelming (even when you’re using ads!) �😉�
I’ve spent 7 years figuring out how to make marketing & ads work in a way that feels natural (you know, like reaching for that second hobnob).
And now I’m gathering a small group of brilliant women for one day to map it all out - and I’d love you to be there!
Monday 10th March, think cozy country pub vibes, strategic clarity, and a room full of women who are done with the hustle-harder approach to scaling.
(And yes, there will be tea, yummy lunch & snacks ☕️)
Perfect if you’re hitting £5-8k months and ready for your scaling to feel not just possible... but inevitable.
Drop a �🦁� below if you want to know more!
Learning the basics of ads from an online course is a brilliant place to start, it’s like swimming in the shallow end where you can always touch the floor.
But if you’re going to run the kind of brilliant ads you want for clients you’re heading to the deep end… and you need someone there with you!
It’s not that your clients want complex ad strategies or six-figure launch campaigns.
But what they do want is someone who doesn’t just understand what buttons to press, but that can look at their whole business and create an ads strategy that is going to help their business fly!
That’s exactly why I created LEAP - my 12-month ads training & implementation program for brilliant marketers whose clients are desperate for ads support, or who are already running ads for clients but are ready to go beyond the basics.
Think of it as having:
👉 Someone who’s been there (and made the mistakes) in your corner
💡 Support for those “what do I do when...” moments courses never cover
📈 Guidance on when the ads aren’t performing, do you pivot or stick
⚡️ A community of peers working with similar budgets and goals
I say no to more potential clients than I say yes to these days. Not because they wouldn’t be amazing to work with, but because they don’t actually need my level of specialist support.
What they need is YOU - with the right training and support behind you �💫�
Ready to LEAP in? Comment LEAPING below for all the details!
When clients say “I can’t believe how little we talked about ads!” in strategy calls, I know I’ve done it right 😉
Why? My whole approach is based on plugging ads in LAST.
But here’s the harsh truth - you could build the most incredible ads, but if the lead magnet doesn’t make people go “THIS IS FOR ME!”, you’re just paying Meta to show mediocre content to more people 🫣
And once someone is in your world, if you don’t create a path for them to get to know you and lead them towards and offer which is perfect for them, you’re not going to get a return on the money you invest.
This is exactly how I train my clients to think strategically about ads (and why they get results like £10k in sales from £900 ad spend).
Strategy is my superpower and it’s exactly what I’m sharing on Monday 4th (tomorrow!) in my paid masterclass IRREPLACEABLE
It’s for social media managers, VAs, OBMs, and marketers who absolutely love what they do and are ready to add “bloody brilliant at ads” to their already impressive skillset.
Just comment IRREPLACEABLE to get the link - see you there!
Almost exactly 4 years ago I hit publish on my first client ad campaign… I was so scared I thought I might have a panic attack 😅
Even after intensive training and knowing the theory, I still wasn’t prepared for:
→ The client asking “are these results good?” (um...🔮)
→ Panic-testing EVERYTHING when a campaign stopped working (spoiler: changing everything at once means you have no idea what actually fixed it 😂)
→ Letting clients define their ad strategy because I was too nervous to trust my instincts & experience
Between us? There’s a massive difference between understanding ads technically and having the confidence to make strategic decisions when real client budgets are on the line.
Ready to skip my 4-year learning curve and become the strategic ads partner your clients rave about?
Join me for the IRREPLACEABLE masterclass on Feb 4th - comment IRREPLACEABLE below to save your spot! ⚡️
Last year I was ALL IN on speaking at events to grow my audience. Made perfect sense - I love to talk! I even joined a mastermind to learn how to do it properly.
Then I actually did it.
Don’t get me wrong, I loved the speaking... but the travel, the prep, the energy drain? Not so much.
It’s as simple as: I change my mind.
So in case you need to hear this:
💫You are allowed to change your mind💫
I’m particularly talking to you if you’ve been proudly waving that “organic only” flag 👋
Maybe you’ve built your whole marketing around it. Made it a badge of honour. Told everyone who’ll listen that you “don’t need ads.”
(Between us: I hear from so many businesses who feel like using ads means they’ve failed at organic marketing somehow...)
Here’s the thing:
👉 It’s not true - ads are just a tool for amplifying what’s already working (and you’re brilliant at creating that organic content that actually converts)
👉 You’re allowed to say “organic was an incredible strategy, AND now I feel ads are important too”
Whether you are thinking of ads for your own business, or upleveling and running ads for clients: You can change your mind. No justification needed. No explanation required.
Just permission to evolve your business in whatever way feels right for YOU 💫
Spoiler: Sometimes “common sense” isn’t so common... 😅
This is my FAV story from my BA days and one that really stuck with me, not just because it was hilarious but because it reminds me that what’s obvious to YOU isn’t always obvious to others.
Like when clients come to me saying “I just need help with audience targeting!” - they’re often surprised when I say that’s actually the LAST thing we focus on 🤫
Being a brilliant ads strategist is 80% strategy, 20% dashboard. And it’s the 80% which never really gets talked about!
It’s the difference between running ads and running ads that get your clients texting ‘STOP IT these results are insane!’
Ready for that kind of magic?
I’m (over)sharing on exactly this on Monday 4th in my paid masterclass IRREPLACEABLE.
It’s for social media managers, VAs, OBMs, and marketers who absolutely love what they do and are ready to add “bloody brilliant at ads” to their already impressive skillset.
Just comment IRREPLACEABLE to get the link - see you there! 🙌
Having been underwhelmed by too many programmes that promised the world and delivered a postcard, there was no way I was adding to the noise.
But I’ll be honest - it felt pretty bloody stretchy to pitch myself as someone who could help already incredible women grow their business (& it shines a delightful little light on whether imposter syndrome is still lurking 😂)
Fast forward 3 months and these brilliant women have:
⚡️Gone from inconsistent revenue to consistent £10k months
⚡️Doubled their email lists (1000 new subscribers!)
⚡️Finally got their ads working so sales are flowing (even when we were on retreat!)
⚡️Created IP frameworks that express how they work with clients
⚡️Developed multiple revenue streams that fit together perfectly (& a plan to sell them!)
...and the best bit? Watching them talk about their businesses with total clarity and confidence rather than that constant “am I doing this right?” energy 😏
This is your sign to take that next step - whether that’s finally investing in support, launching that program you’ve been sitting on, or sending the damn email that’s been in your drafts for weeks.
Because that shift from “I want to” to “I did” is everything ✨
PS More coming soon on how we made this happen & how you can join us 😉
Confession: I have an ulterior motive for launching LEAP... 🤫
(Yes, really. And no, it’s not just because I love teaching.)
I say no to more potential ad management clients than I say yes to these days. Not because they wouldn’t be amazing to work with, but because they don’t actually need my level of specialist support.
They don’t want complex funnel strategies or fancy six-figure launch campaigns.
They just want someone to help them grow their audience using ads... without ever having to look at Ads Manager themselves. 😉
And I want to have people I trust - who know my system inside out - that I can confidently refer these clients to.
Fancy being my go-to ads person for client referrals? 😉
Your first step is the IRREPLACEABLE masterclass on Tuesday (4th) - comment GAMEPLAN to grab the link to join!
When I asked my Minimind members what they valued most about being in the group, I wasn’t expecting such emotional responses 🥹
“It’s about being in different rooms with women who are at the same stage in business...”
“I’m buzzing with so many new ideas...”
“Really creating a little community of people that you know have got your back...”
And that’s exactly what I wanted to create - not just strategic support and systems (though the Copy Coach seems to be everyone’s favourite 😉), but a group of impatiently ambitious women who:
⚡️ Get that you can be strategic AND have fun
⚡️ Understand the reality of scaling while managing real life
⚡️ Share experiences openly and honestly
⚡️ Support each other through the ups and downs
Because growing a business can feel lonely, but it doesn’t have to.
The Minimind opens again in March with limited spaces. Comment ‘INEVITABLE’ below to join the waitlist and get first access (plus maybe a cheeky founding member bonus 👀)
You know you’re missing this massive opportunity 👀
You KNOW you could help them but you can’t work out how to add ads to your existing offer suite.
And right now, you’re either outsourcing (with minimal profit), referring that revenue elsewhere or limiting yourself to boosting posts because you want to be confident before managing real client budgets.
Let’s make 2025 the year that changes, shall we?
2025 is the year I’m going to be training, supporting and mentoring VA’s, social media managers & marketers who already have thriving businesses to confidently offer ads management so they can amplify client results & scale their revenue 👋
I’ve created a FREE guide to break down how you can start harnessing the Meta Ads Advantage.
My 3 Step Framework walks you through:
🎯 The exact framework for amplifying your clients’ results with ads
💫 How to confidently add ads management to your services (& 4 figures to your monthly revenue)
🚀 How to leverage your current marketing expertise (you’re more qualified than you think!)
Comment ADVANTAGE below & Sophie-bot will send over instant access to The Ads Advantage framework right away!
My mission is so much bigger than ads ...
Yes, I want you to feel CONFIDENT when it comes to running your ads and yes, I’d love to be the one to make that happen.
But more than that, what matters to me is that your ads create an unstoppable domino effect on you & your business 👇
⚡️ I want you to be able to reach your dream clients and change lives.
⚡️ I want you to look forward to calls with me and them not be full of jargon, data and complex strategies you don’t understand.
⚡️ I want you to make money. More money than you realise is possible through ads.
⚡️ I want you to be able to take school holidays off and come back to a thriving community of potential clients, and not feel like you have been forgotten (or that Instagram hates you!)
⚡️ I want you to have the peace of mind of record-high RECURRING revenue so that you don’t feel like you’re starting from scratch every month.
And yes, ads have the power to make all of this possible. But it’s not about the ads, it’s about what they do for YOU 🧡
👀When is the 'right' time to invest in support?
In this IG live I talk to @theecommerceassistant about her experience in INEVITABLE Minimind so far.
We chat about:
🦁 resistance to group programmes and why the people in the group were so important to her decision
🦁 where she was in her business when she joined and why it was the right time for her
🦁 the impact the Minimind has had on her business in just 8 weeks (new courses, consultancy offer and lead ads live to name a few!)
🦁 her advice if you're on the fence about joining ❤️
There is one spot left to join the Minimind in January at the current 2024 price.
If you're ready to stop waiting for the perfect time and jump in, DM me 😍
🦁Marketing strategist for bold businesses. Create joyful customer journeys that consistently convert
