Makeover Marketing

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Makeover Marketing

Hi, I’m Lee, and I set up Makeover Marketing to help small and medium businesses plan, manage and
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27/09/2023

📈There’s still time to end 2023 on a high📈

If you haven’t planned your content for Q4, let’s get cracking!

💰 Are you planning sales or promotions over popular periods like Black Friday or Christmas?
🛒 Is there a product or service you offer that needs a bit of a push to increase sales?
📆 What key dates or ‘awareness days’ are coming up that are relevant to your business/ industry?*

*Pro tip: don’t RELY on awareness days for your posts - at best, it’s quite funny when a company is so out of content ideas that it tries to create a tenuous link between its business and an obscure, unrelated event.

At worst? Aligning yourself with a cause just because it’s trending is a big, fat no ❌ Remember the backlash against companies changing their logos or posting about Pride or BLM with no real substance behind it? 🤦🏼‍♀️ Deserved IMO.

But sometimes, key dates and awareness days make good prompts for content and campaign ideas.

I planned the launch of my business to coincide with Small Business Saturday, which got me featured in various magazines and websites. Without that hook, I definitely wouldn’t have got as much coverage.

➡️ Got a new or struggling product/service to promote? A (relevant!) bigger event makes a good hook.

➡️ World Kindness Day? A great time to give away a freebie.

➡️ Women’s Entrepreneurship Day? Shout out some women that inspire you or tell your own story.

➡️ Support a local charity? Tell your followers about it’s work and how they can donate/find out more on Giving Tuesday.

You get the idea! And if you don’t, I can help! 🙋🏼‍♀️
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30/08/2023

⭐️Reliving the childhood excitement of getting a badge for an achievement⭐️

🏆Move over Brownie, swimming and Cycling Proficiency badges, I’ve got a new Chartered Institute of Marketing (CIM) one to add to the collection now that I’ve got my Chartered Marketer certification 🎉

FUN FACT: Only around 3,000 in the world hold this accreditation (for context, there are around 230,000 marketers in the UK alone)🤯

So what is it?

awards Chartered Marketer status to “experienced marketing practitioners” who’ve:

🎓 Demonstrated a commitment to continuing professional development over at least the past two years

👩🏼‍🎓 Passed the CIM Chartered Marketer Assessment

Marketing is a field that’s constantly evolving and changing: when I started, social media wasn’t a thing and if you had a basic webpage you were at the cutting edge 😳

💡IMO, in marketing, it doesn’t matter how long your consultant/team has worked or how senior they are are: if they’re not staying up to speed you could be paying for a Betamax/MySpace/Blackberry (maybe even Artex 😬) service.
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06/02/2023

Can’t wait to get cracking on the Industry Pro course for social media managers which starts today 🎉

I’ve trained with the awesome and been part of her Socialista Members Squad for about three years, but Industry Pro takes things up a gear, including masterclasses from:

amy.hughes

I don’t think I’ve ever been so excited about going back to school! 🤓
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01/02/2023

I thought it about time I reintroduced myself - I’m Lee aka Makeover Marketing!

My bio and website will tell you all about marketing me, so hear are some more random facts:

🎸 Gigs and festivals are my happy place. Spotify can’t work me out as I love all kinds of genres. But if you ask my husband he’ll say I mainly listen to “angry metal”. 🙄🤘

⚓️ Until recently, I was a Navy wife and am now a pensioner’s wife (same husband!).

🤓 A proud geek, I’ll take a documentary over a Hollywood film every time. I love a pub quiz and have a knack for recalling random facts (just don’t ask me to remember what I had for dinner last night!).

✏️ My random knowledge is also down to having written millions of words of content for loads of websites, brochures, ads, press releases and social media accounts. I’ve created content and campaigns about all sorts of things, from eXtended Reality to beauty products, military charities to mental health, food allergies to festivals.

🦉I’m a night owl.

💄 I also have an award-winning bridal makeup and hair business . Makeovers are my jam, and why my marketing biz is called Makeover Marketing.

🌊 I live by the sea in Hampshire, England.

🧐 I do NOT look like this on the school run 😬

💬 Tell me a random fact about you!

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01/01/2023

🥳HAPPY NEW YEAR! 🥳

Not starting this one as I mean to go on - our household is still at the mercy of the flu we got before Christmas 🙄

But on a positive note, being forced to let go of the pressures and FOMO of the holiday season has been strangely liberating!

The start of a new year is the worst for piling on the pressure to have the Best. Year. Ever - whether personally or professionally.

But my vibe at the start of 2023 is: you already know what you need to do 💪 But you need to look after yourself while you’re doing it. Health is wealth - and when you feel good, everything else becomes soooo much easier to put into place.

So my top tips for you in 2023?
💖 Self care
🎯 Targeted, achievable goals: focus on what’s REALLY going to have an impact
😰 That means not trying to smash all-the-things all-at-once!
🏆 It feels sooo much better to be able to celebrate achieving a handful of goals that will make a difference, than
🙇‍♀️ beating yourself up for “failing” at ton of stuff that was never really feasible

One goal I’ll definitely be chasing is getting the flu jab this year 😂💉My five-year-old had it at school and she’s the only one that escaped the lurgy in our house!
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25/12/2022

When your Secret Santa nails it 🥳

Thank you - it was a pleasure working with you this year. So many talented people and such an exciting, inspiring place to be.

Merry Christmas everyone - hope you’re all having a great one🎄🥂
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07/11/2022

WFH has its benefits, but it’s nice to have a change of scenery sometimes🥱

Unfortunately, not everyone has gorgeous, friendly co-working spaces like on their doorstep (me included 😭) - so where do you go?

Well, step away from the depressing coffee shop chains - is coming to the rescue!

Launching in Spring 2023, this app will help you find and book workspaces to suit you, in a range of settings 🥳

I’ll definitely be signing up - what do my fellow WFH-ers think?

👩‍💻Where are your fave places to work when out and about? Give them a shout-out in the comments!
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31/10/2022

🎃HAPPY HALLOWEEN🎃

No, you haven’t seen a ghost - I’m back!

Well, actually, I haven’t really been ‘away’.

I’ve been so busy looking after my clients’ marketing, that my own had to take a back seat 🙈

If you’re an SME business owner, I’m sure you can relate!! It’s impossible to do all-the-things in your business, and marketing is often one of the areas that takes a hit when you’re busy, you know, actually doing your job!

So if you’re haunted by your marketing to-do list - particularly now when the economic outlook is a teeny bit like a horror film - I can help*

*No black magic necessary!
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02/06/2022

🇬🇧It’s Jubilee Weekend 🇬🇧

Whatever you’re doing - enjoy those extra days off 🎉

06/05/2022

Something BIG is happening in Portsmouth! And you may have seen it on this week 📺

The University of Portsmouth launched its new £7 million this week - The Centre for Creative & Immersive eXtended Reality.

Students from a whole range of disciplines will get first-hand experience and world-class training in the very latest virtual reality, mixed reality and augmented reality technology.

But CCIXR’s role is also to help all kinds of businesses and organisations explore the power of XR technology.

Through its eXRe Project (link in bio ⬆️), hundreds of organisations are accessing free advice and workshops about how XR could work for them. Places are still available so check it out!

It’s been a pleasure to work on the launch of such an exciting, innovative hub of creativity that’s really going to put the region on the map for XR technology.

26/04/2022

CPD: It doesn’t matter how long you’ve been doing something, there’s always more to learn 🤓

A lot has changed in my 22 years in marketing and in recent years those changes are more frequent and fast-paced than ever before🤯

Ongoing training is the only way to keep up to speed and explore all the new opportunities out there🧭

💬 What’s on your training agenda this year? Google Analytics 4 is next on my list!

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17/04/2022

🐣 HAPPY EASTER 🐣

Hope you’re all having a relaxing, treat-filled weekend!

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21/03/2022

Advertising with Facebook Ads can be a brilliant, cost-effective and targeted way to reach more people and make more sales through Facebook, Instragram and beyond.

Billions of people around the world use these platforms – and your customers are out there too!

“Can’t I just do Facebook Ads myself?”

Facebook (Meta) makes ads look soooo easy. At a basic level, it’s super-easy to boost a post or create an ad, hit publish and then wait for the amazing results to roll in…

Except it’s often the ‘amazing results’ bit that’s harder to master.

There are SO many variables when creating your ads and your audiences and so much data to interpret once your ads are running.

Not to mention making sure that all the back-end stuff like your pixel, landing page and funnel are set up correctly and optimised to get you the best results.

Throw in the added hurdle of Apple’s iOS 14 changes and it’s enough to make you go and need a lie down!

Outsourcing your ads to a specialist Facebook Ads strategist is a big leap to take. So what difference will it make? And is it really worth the extra investment?

Check out my blog to find out - https://bit.ly/37M1muW

01/03/2022

In light of current events in Ukraine, several clients have asked about what they should say, or not say on their channels, so I thought I’d share some thoughts here.

There’s no right or wrong answer to ‘what you should say’, or whether you acknowledge what’s happening overtly, but here’s some advice that I hope will help.

💙 Review any scheduled posts or ads to make sure that they’re still appropriate and aren’t likely to be misunderstood or deemed insensitive in the current climate

💛 Avoid empty gestures. Years ago everyone was adding symbols or flags to social media profiles, meant by many as a show of solidarity to a cause (and by some as a tick box exercise). But nowadays, businesses and celebs doing this with no real substance behind it are getting called out.Think about why you’re posting.

💙 Consider using your platforms to signpost followers to where they can offer practical help/support or make donations (always check the credibility of your links and sources)

💛 Ultimately though, you have to go with what you think is appropriate for your business

Happy to help anyone needing advice - just shoot me a DM x

14/02/2022

💗HAPPY VALENTINE’S DAY💗

If your relationship with your marketing is going through a rocky patch, it maybe time to give it some TLC!

A Marketing Audit will help get things back on the right track and put the spark back in your marketing and your business ✨

Don’t have time or don’t know where to start? 😩

No problem! I can help with a full Marketing Audit, or by taking a closer look at something you think isn’t working, such as:

🕵️‍♀️ Social Media Audits
🕵️‍♀️ Website Audits
🕵️‍♀️ Brand Audits
🕵️‍♀️ Email Marketing Audits
🕵️‍♀️ Copywriting/Tone of Voice Audits

Get in touch if you need to fall back in love with your marketing!

08/02/2022

Metaverse, XR, VR, AR 🤯

These are not just the domains of big brands, gaming and Mark Zuckerberg.

Want to see how you can make these exciting technologies a reality in your business?

Well, the good news is that University of Portsmouth is home to The Centre for Creative and Immersive Extended Reality, the UK’s first integrated facility to support innovation in the creative and digital technologies of virtual, augmented and extended realities.

And through their Enabling XR Enterprise (eXRe) Project, they’re giving businesses and organisations in the Solent region the opportunity to tap into a huge range of cutting edge expertise - for FREE including:

➡️ 1-2-1 support to create an XR innovation plan
➡️ Courses and workshops
➡️ Networking events

To find out more come along to the eXRe launch at The Mary Rose Museum, Portsmouth, this Thursday evening.

It’s free and you can get tickets via Eventbrite at https://bit.ly/3GCBeOC

02/02/2022

📢Use your own personal profile to set up Facebook business pages📢

Say your company is ABC Accounting and your name is Jane Doe. Use your personal Jane Doe profile to set up your Facebook Business Page. You can always add other employees in the back end to help manage your page too.

DON’T create a fake personal profile (eg Jane Accountant or Jane ABC) to set up your business page. It’s of zero benefit, against Facebook’s Terms of Service and could result in:

🚫 Your Facebook profile or page being restricted or permanently deleted (yep, all those posts and followers - p**f - gone!)
🚫 Being unable to use Facebook or Instagram to advertise

Using your real personal profile doesn’t mean that all your business followers become Facebook friends or that they can see all your personal posts (check those privacy settings!).

If you’ve already got a business page with a fake profile, don’t panic! The simplest way to fix it is:

➡️ Like your business page from your real personal profile (if you don’t already)
➡️ Then log in as your fake profile and make the real you an admin of the page.
➡️ You can then remove your fake profile as an admin and delete it altogether!

Need Facebook Business or Ads help? Get in touch!👩‍🔧

31/01/2022

Entering awards can be a time-consuming and sometimes costly business - so is it worth it? 🤔

Well, having won a The Wedding Industry Awards award last week for my beauty business Lee O'D Makeup & Hair I would’ve to say YES! ✅

But all awards are NOT equal!

Hands up who’s ever had a email telling you that your business has won an award that you never entered, or have even heard of? 🙋🏼‍♀️

It may be flattering, but chances are, if you decide to accept the ‘accolade’, you’ll have to pay for the privilege, in the form of advertising or even paying for the award itself! 😳

The best awards that could boost your business reputation are:

🏆Well-regarded by your industry and clients
🏆Require you to submit a detailed entry
🏆Judged on merit by industry leaders
🏆Well publicised
🏆Entered by other companies that you are proud to be seen alongside

You should expect to pay to enter or to go to the awards presentation, but the fees involved shouldn’t be unreasonable (no matter how great you are, few award companies are going to give you a big do for free!).

And if you win? Don’t forget to share your achievement far and wide!🥂

27/01/2022

So long, farewell, auf wiedersehen, goodbye! 👋

That’s what you need to think about unfollowers.

A smaller, engaged audience is worth so much more to your business than a zillion followers who don’t really care and won’t ever buy from you.

Plus you’ll always get bots or some accounts playing the follow/unfollow game 🙄

So unless they’re fleeing in droves, don’t worry about unfollowers. Focus on the people who stick around!

Followers are vanity, engagement is sanity 🙌🏻

18/01/2022

I’m all about anything that makes social media life easier!

💡Canva Pro
💡 InShot
💡 Mojo

are apps I use every day and I couldn’t be without them!

What are your favourites? Let me know in the comments ⬇️⬇️⬇️⬇️

10/01/2022

Monday marketing guilt?

If you marketing to-do list is always going on the back-burner because you’re, you know, busy running your business - you’re not alone!

😩 blogging
😩 email marketing
😩 social media
😩 ads
😩 new webpages
😩 figuring out how to fix things that aren’t working

It all takes tiiiime. Time away from what you do best in your business.

I can tick your marketing jobs off for you so you:

✅ have a clear strategy
✅ have a steady stream of compelling content ready to go
✅ know what’s working and, more importantly, what isn’t
✅ can kiss marketing guilt goodbye 👋

DM me to set up an free chat and let’s give your marketing guilt the boot 🥾

09/01/2022

Which Karen Brady are you today? I’m a solid 4 😂

08/01/2022

Luxurious lingerie brand Infinity Intimates was only a few months old when they hired me to set up and manage their Facebook Ads.

I was able to ensure that everything was set up correctly, find their target audiences and test to find the creative and copy that resonated and - most importantly - converted.

Need help with Facebook and/or Instagram advertising? Get in touch!

Have you ever advertised on Facebook or Instagram? How did you find it?

06/01/2022

💡When is it time to hire an expert?💡

When you realise you can’t/won’t achieve your goals on your own 🙇‍♀️

This is me, off to the gym today.

This is NOT a normal occurrence!! (And I won’t be looking so smug tomorrow when I can’t move my legs 😂)

Juggling the needs of two businesses and two small children, it’s easy to let things slide 😩

The main casualty was exercise and eating healthily. I just wasn’t prioritising either.

But I also knew that simply joining a gym or putting some “diet food” into my trolley wouldn’t be the answer.

If I actually got off my bum to go (an achievement in itself, right?), I’d faff around trying to look like I know what I’m doing in front of all the die-hard gym regulars, when I don’t have a Scooby doo.

So I enlisted the help of the amazing and now have a personalised nutrition plan and workout programme (with videos showing me how to do everything properly).

Having someone like Keris on my side gives me the best chance of getting results. It saves me time and trial and error!

It’s the same with your business. Whether you don’t have time for something, don’t enjoy it, or just don’t know where to start, it’s time to bring in the experts.

And if your marketing feels like your nemesis right now - hit me up! You can find out more about I can help you on my website - makeovermarketing.co.uk

What could you do with outsourcing in your life or business?

04/01/2022

Ever wondered what it takes to be a social media influencer?

The documentary Fake Famous lifts the lid on the world of influencers and the obsession with follows and likes.

They take three people and aim to make them influencers using bots and some “creative” photography.

Wanna look like you’re on a flight to somewhere exotic? Use a toilet seat to look like a plane window. No, really 😂

The results of the experiment were surprising! But I still wouldn’t recommend buying followers ❌

Have you seen the show?

01/01/2022

🥂 HAPPY NEW YEAR 🥂

I definitely ended 2021 on a high with the launch of Makeover Marketing at the start of December 🥳

I’ve got to work with amazing clients from diverse industries, from health and beauty to charities, ecomm brands to local trades.

I’ve written well over 1,000,000 words worth of web pages, blogs and social media ads and captions 🤯

Despite working in marketing for more than 20 years (😮), every year the industry changes and every year I learn so much.

There are already so many exciting things lined up for 2022, I can’t wait to get cracking 😆

And, who knows? Maybe I’ll work with you!

31/12/2021

🗓Coming: ready or not!🗓

Whether you’re poised like a coiled spring ready to smash 2022💪 - or you’re still catching up with 2021😩 - a new year is coming!

For me, January always feels like a good time for a fresh start and to think about working SMARTER not HARDER.

So here are some tips for marketing success in 2022:

💡Make time to reflect on what worked in 2021 - and what didn’t. You know the old saying: “If you keep doing what you’ve always done, you’ll keep getting what you’ve always got!”

💡Get clear on your business goals for the year ahead. Your goals should be a stretch, but not unrealistic. Then break them down into actionable steps. How are you going to measure success?

💡Don’t feel that you need to do all-the-things when it comes to your marketing! Focus on what’s going to make the most impact and double down. If you want to try a new strategy or channel, plan how you’re going to test that it’s working and how long you’re going to give it to work.

If you’ve identified an area of your marketing that you need support with, or just don’t know where to start - I’ve got you!

Drop me a DM or email [email protected] to get the ball rolling to makeover your marketing in 2022!

makeovermarketing.co.uk

24/12/2021

🥳 OUT OF OFFICE ON! 🥳

Merry Christmas everyone 🥂

I’ll be replying to emails and DMs after the Christmas bank hols.

Have fun!

21/12/2021

👩🏼‍💻WORKING OUT AND ABOUT👩🏼‍💻

One of the benefits of being freelance is, when you get bored of WFH, you can work, well, anywhere!

No, unfortunately I’m not on a beach in Bali - just sunny (but cold) Southampton.

While it used to be my old stomping ground, since moving away and COVID, I’m really out of touch with where to go in Southampton 🤷🏼‍♀️

Well networking isn’t just for leads you know - it can help you find you the best coffee places!

So thanks to all the people that suggested Muse - I can highly recommend the Biscoff White Mocha 😋

Feel free to shout out and tag your fave hangouts in the comments ⬇️⬇️ Bonus points for supporting local businesses 🙌🏻

Address

Fareham

Telephone

+441329738000

Website

https://makeovermarketing.co.uk/

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In light of current events in Ukraine, several clients have asked about what they should say, or not say on their channels, so I thought I’d share some thoughts here. There’s no right or wrong answer to ‘what you should say’, or whether you acknowledge what’s happening overtly, but here’s some advice that I hope will help. 💙 Review any scheduled posts or ads to make sure that they’re still appropriate and aren’t likely to be misunderstood or deemed insensitive in the current climate 💛 Avoid empty gestures. Years ago everyone was adding symbols or flags to social media profiles, meant by many as a show of solidarity to a cause (and by some as a tick box exercise). But nowadays, businesses and celebs doing this with no real substance behind it are getting called out.Think about why you’re posting. 💙 Consider using your platforms to signpost followers to where they can offer practical help/support or make donations (always check the credibility of your links and sources) 💛 Ultimately though, you have to go with what you think is appropriate for your business Happy to help anyone needing advice - just shoot me a DM x #socialmediamarketing #marketingtips #marketinghelp

So long, farewell, auf wiedersehen, goodbye! 👋 That’s what you need to think about unfollowers. A smaller, engaged audience is worth so much more to your business than a zillion followers who don’t really care and won’t ever buy from you. Plus you’ll always get bots or some accounts playing the follow/unfollow game 🙄 So unless they’re fleeing in droves, don’t worry about unfollowers. Focus on the people who stick around! Followers are vanity, engagement is sanity 🙌🏻 #socialmediatips #socialmediamarketing #socialmediamanagement

Monday marketing guilt? If you marketing to-do list is always going on the back-burner because you’re, you know, busy running your business - you’re not alone! 😩 blogging 😩 email marketing 😩 social media 😩 ads 😩 new webpages 😩 figuring out how to fix things that aren’t working It all takes tiiiime. Time away from what you do best in your business. I can tick your marketing jobs off for you so you: ✅ have a clear strategy ✅ have a steady stream of compelling content ready to go ✅ know what’s working and, more importantly, what isn’t ✅ can kiss marketing guilt goodbye 👋 DM me to set up an free chat and let’s give your marketing guilt the boot 🥾 #outsourcing #marketingstrategy #socialmediamarketing #marketingsupport

🥂 HAPPY NEW YEAR 🥂 I definitely ended 2021 on a high with the launch of Makeover Marketing at the start of December 🥳 I’ve got to work with amazing clients from diverse industries, from health and beauty to charities, ecomm brands to local trades. I’ve written well over 1,000,000 words worth of web pages, blogs and social media ads and captions 🤯 Despite working in marketing for more than 20 years (😮), every year the industry changes and every year I learn so much. There are already so many exciting things lined up for 2022, I can’t wait to get cracking 😆 And, who knows? Maybe I’ll work with you! #happynewyear2022 #2022goals #2022newyear #freelancemarketing

🥳 OUT OF OFFICE ON! 🥳 Merry Christmas everyone 🥂 I’ll be replying to emails and DMs after the Christmas bank hols. Have fun! #outofoffice #MERRYCHRISTMAS2021 #freelancemarketing

📰READ ALL ABOUT IT📰 My official launch on Small Business Saturday was featured on DefenceHQ, the official corporate news channel of Ministry of Defence. Check it out here https://defencehq.medium.com/military-spouse-and-marketer-defence-training-helps-lee-go-freelance-6b6369b52b1f I’m a military spouse and graduate of the @bfbsacademy social media course. But business owners or marketers without a military connection can do the course too. If you’d like to know more, check out the BFBS Academy website or send me a DM and I’ll send you a link 🔗 Whether you have experience or are new to social media marketing, there’s always lots to learn 🎓 Prefer one-on-one support? I offer Power Hours and bespoke training - get in touch for a chat about how I can help 😊 #SmallBizSatUK #smallbusinesssaturday2021 #newbusiness #socialmediatraining

⚡️IT’S SMALL BUSINESS SATURDAY!⚡️ Time to celebrate all the fab small businesses out there, especially after the last few years 😰 Here’s a little bit about my new small business - I’d love to hear about yours so give yourself a shout out in the comments ⬇️ To your success! 🥂 #smallbusinesssaturday #smallbizsatuk #smallbusinesssaturday2021

📣The Makeover Marketing website is now LIVE! 📣 Even if you work on websites for a living you’ll know that creating them is a labour of love! So there may be a little celebration this evening, and well it’s Friday after all! 🍾 So please go and check it out! makeovermarketing.co.uk On it you’ll find more about me, how I can help you and testimonials from some of my awesome clients. I hope you like it! 😊 #freelancemarketing #newwebsite #smallbusinesssaturday

Eeeek not long now til the unveiling of Makeover Marketing 😆 SMEs can pick n’ mix services from 20+ years of experience in: ➡️ Marketing strategy and management ➡️ Social Media ➡️ Copywriting: blogs, webpages, emails ➡️ Facebook Ads ➡️ PR ➡️ Event management Are you ready to Makeover your Marketing? #newbusiness #marketing #marketingtips #smallbusinessuk #freelancemarketer