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LC Social

I work with brands and businesses to help grow their online presence and make an impact online

Experienced, skilled and creative social media expert with a proven record of strategically planning, managing and executing successful social media campaigns. I have over 15 years marketing experience, an advanced diploma in social media management and I am a qualified Facebook Ads Strategist. I work with brands and businesses to help grow their online presence and make an impact online. With a r

ange of services from full ads management and training to full social media management and platform growth, LC Social can help get your business noticed. Services include Audits, Power Hours, 1-1 or group training, Social Media Management, Facebook and Instagram Ads management.

01/11/2024

Here’s some Social Media updates from October that you might have missed!

Instagram – Carousel engagement rates have now surpassed Reels, though Reels still deliver higher reach. Make sure your strategy contains a good mix of carousels, reels and stories

New Feature: You can now add music to carousel posts, making them eligible to appear in the Reels feed. This is a great chance to boost visibility and reach.

YouTube – YouTube continues to prioritise Shorts, with any video under three minutes automatically becoming a Short. Are you using YouTube Shorts for your business? I don’t use YouTube so would love to know how successful it is for you.

TikTok – Educational content is thriving, with an 18% increase in STEM-related videos and a new feed dedicated exclusively to STEM content. If your niche includes educational or STEM topics this is a great opportunity.

Facebook – In the US Facebook is rolling out new “Local” and “Explore” tabs, allowing users to toggle between content relevant to their location and curated content based on interests. This setup is similar to the differentiated feeds on Instagram and TikTok, giving users more ways to discover engaging content.

Hope this was useful! I’ll do a personal roundup of my October shortly - it’s been busy!

Let me know what you’re working on in the comments!

19/08/2024

If you enjoy your work, make it known!

Research shows that when buyers know a seller enjoys creating their products or offering their services, they are more likely to buy!

They are also willing to pay more and perceive the goods or services to be higher quality.

So what can you do?

😍Highlight your passion in your bio, product descriptions, and ads, especially for high-skill offerings.

😍Share stories or behind the scenes content that shows you enjoying what you do.

😍Tell people! In person or online - make sure people know what you love and why you love it!

You can start by telling me in the comments! Do you enjoy what you do and do you think that enthusiasm comes across in your content?

09/08/2024

You can now add up to 20 pictures in a carousel post!

Carousel posts are one of the most engaging formats on Instagram. On average they receive 154 more interactions than single image posts.

Carousels are great for sharing new products, before and afters, educational content and storytelling.

What could you share in a carousel post?

07/08/2024

Today is National Opportunity Day.

This day is geared specifically towards students in Scotland but is also meant for people who have started off in one career only to find that the choices they made as teens aren’t a good fit later in life.

Growing up I wanted to be a TV presenter (a failed audition as a weather presenter made me realise how terrible I would actually be 😂)

I then wanted to be a journalist, doing work experience at a magazine in London then going on to study journalism before realising I didn’t enjoy that as much as I thought either.

I then switched to Communication & Media which led me into a career in marketing and here we are!

What did you want to do growing up and what are you doing now?

05/08/2024

Adam Mosseri has said that while Instagram want to connect people to the content that they care about, there are reasons why your followers might not see your posts.

📍Maybe around half of them they didn’t open Instagram that day.
📍Those who did maybe didn’t spend that much time on the app or dig deep enough into content.
📍Maybe they did, but the algorithm didn’t rank the content correctly.
📍Maybe your audience are not as interested as they used to be.

So, what can you do? Test, test, test! Experiment with your content and look for patterns. Find out what types of content work best and do more of that.

What type of content performs best for you? Do you know how to check your analytics to find this info out?

14/05/2024

Hello 👋🏻

Still here, still busy with lots of fun client work and still ignoring all the advice I give to clients - be consistent and show up online 🥴

So until I get back into the swing of it (I have a few things I want to talk about this week) here’s a fun post I wanted to share - which one is your favourite and more importantly, do you know what they all mean?!

Let me know which one you’re relating to today!

26/03/2024

3 new Instagram updates…

1️⃣Instagram are launching 3 minute reels. After the success of longer videos on TikTok, Instagram are trialing the same.

2️⃣Followers from reels. You can now see how many followers you have gained from each reel. While followers aren’t necessarily the metric you should be aiming for, it will be interesting to see what type of content is driving followers.

3️⃣Carousel Updates. Instagram recently confirmed that it is testing the option to post up to 15 pictures in a single carousel. Further to this, people will be able to respond to a specific picture in the comments by typing @ followed by the corresponding picture. The pic will then show up in the comments alongside the comment. This will give clarity on what people are referring to and will help you to understand what pictures people are responding to the most.

Let me know your thoughts in the comments!

22/03/2024

How good is this campaign from SMALL?

If you’ve yet to see it, head over to their page to watch it in full 👌🏻

What’s your favourite advert or marketing campaign that you can remember?

With the exception of Christmas adverts, I cant remember the last advert I actually watched - everything is recorded or on demand.

My favourite recent marketing campaign is Norwich City FC’s check in on those around you - another one to watch if you haven’t already ❤️

Have a great weekend!

19/02/2024

Last week, Dictionary.com added or updated more than 1,700 words.

Swipe to see a small selection of what has been added, do you know the definition of these words?

When speaking to your audience, it’s important to know the terms and phrases they will understand. Jargon can create miscommunication, feelings of exclusion and a lack of clarity.

Use clear simple language to get the best results!

25/01/2024

You can now add polls to your Instagram caption 👍🏻 An additional way to encourage engagement and get feedback or opinions from your followers.

If you have the feature you’ll be able to select add poll when writing your caption. The poll will appear as a vote button at the end of your post.

Is this something you will use or have started using already?

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How good is this campaign from SMALL? If you’ve yet to see it, head over to their page to watch it in full 👌🏻 What’s your favourite advert or marketing campaign that you can remember? With the exception of Christmas adverts, I cant remember the last advert I actually watched - everything is recorded or on demand. My favourite recent marketing campaign is Norwich City FC’s check in on those around you - another one to watch if you haven’t already ❤️ Have a great weekend!