Athena Marketing

21/06/2023

https://www.cmlbuilding.co.uk

Check out the brilliant work from Chris at CML Building! ⭐🤩

A glowing testimonial from Stacey. ⭐️(who will have a completely new home once the project is complete!)

19/06/2023

A lovely project I've been working on for Chris Lane Gibbo 🧡

Exceptional craftmanship wit a personal touch. Let us help you bring your vision to life

17/06/2023

I enjoyed making these for Chris Lane Gibbo last week. 🧡☺️

Awesome new business cards arrived yesterday! 👍

27/03/2023

Social media is a valuable investment for any business. And, something that should be allowed the time for it to become an investment. There is so much work that goes into making marketing 'good marketing', and for that reason, it doesn't happen overnight!

A great quote from Sean Gardner that sums this up perfectly. 👌

22/03/2023

Quick Reasons To Use a Marketing Professional 🤟

3. Cost-effective

A marketing professional can help you get the most out of your marketing budget by identifying the most effective and efficient channels and tactics for your business.

21/03/2023

According to Social Media Today Meta's Advantage+ AI-guided ad campaigns have become a bigger focus since the iOS 14 update. Using machine learning, Meta has built more effective targeting systems, resulting in a 32% increase in return on ad spend for advertisers using Advantage+ shopping campaigns.

Social Media Today also reports that Meta is looking to add more AI elements and has filed a patent for a video analysis system that can predict the virality of video clips.

Read their full article below:

Meta has refined its focus on AI and automation, which is driving better results for advertisers.

20/03/2023

Why did the marketeer cross the road? To get to the other side... where the target audience is! 😅

Reality: Understanding and targeting your audience is a key aspect of marketing, but it involves more than simply crossing a road. Marketeers must conduct research to understand their audience needs and preferences, developing tailored messaging and content to reach and engage them effectively.

17/03/2023

My beautiful new business cards have arrived. 😍💙

16/03/2023

Quick Reasons To Use a Marketing Professional 🤟

2. Time-saving

By outsourcing your marketing efforts to a professional, you can save valuable time and focus on other aspects of your business.

14/03/2023

Happy National Napping Day! Today, we celebrate the power of a good power nap and its ability to boost productivity and creativity. Taking breaks and allowing ourselves to recharge is crucial for our work and our overall well-being. So, let's take a cue from nature and make time to take a nap this week. And let's get back to work with renewed energy and fresh ideas. Here's to being productive!

12/03/2023

Social media is one of the main tools we use for communication, connection, and self-expression. Tapping into our innate desire for validation and social acceptance. By understanding its complexities, it can be used to enhance and grow business results. 'Social media is about sociology and psychology more than technology.' - Brian Solis

Just take a look at the Prime drink as an example. 👀

11/03/2023

Quick Reasons To Use a Marketing Professional 🤟

1. Expertise

A marketing professional has the knowledge and expertise to create and execute effective marketing strategies tailored to your specific business needs and goals.

08/03/2023

Happy International Women's Day! 💁‍♀️‍🙋‍♀️🤱

Let's celebrate the amazing achievements of women around the world and recognise the work that still needs to be done to achieve gender equality. As a female marketer, I'm proud to support women-led businesses and help them achieve their goals through strategic marketing efforts. Let's continue to empower and uplift women in all industries and work towards a future where gender equality is the norm.

07/03/2023

'Zuckerberg Outlines New AI Initiatives at Meta, in Line with Tech Trends'

Following trends or business imperative? AI comes somewhere in-between the two, especially with hype around tools like ChatGPT on the rise.

Read the article from Social Media Today here:

Zuckerberg is re-assigning staff to a new AI push, as it looks to keep up with the latest trends.

06/03/2023

How many marketers does it take to change a lightbulb? It doesn't matter, as long as they can create a catchy slogan and hashtag for the new lightbulb! 😅

Reality: While creating catchy slogans and hashtags can be important for marketing, there is much more involved in successful marketing campaigns, such as developing a comprehensive strategy, conducting market research, and analysing data to measure results. 💪

05/03/2023

Considering social media marketing for your business? 🤔 Athena can help you achieve your marketing goals and grow your business through social media. Offering a comprehensive social media marketing package that could include some of the following services:

- Social Media Strategy Development: Working with you to develop a customised social media strategy that aligns with your business objectives, target audience, and budget. Research of your industry and competitors to identify the most effective social media platforms and content types to reach your target audience.

- Content Creation: Development of high-quality, engaging content that resonates with your target audience. This content can include graphics, videos, blog posts, and social media posts. All content will be optimised for each social media platform and will include appropriate hashtags and keywords to increase visibility.

- Community Management: Management of your social media accounts, responding to comments and messages, and engaging with your followers to build a loyal community around your brand. Monitoring of your accounts to ensure that all comments and inquiries are addressed in a timely manner and that your brand's reputation is maintained.

- Advertising Campaigns: Create and manage social media advertising campaigns to increase brand awareness, drive traffic to your website, and generate leads or sales. Monitoring the performance of each campaign and making adjustments as needed to optimise results.

- Analytics and Reporting: Provide detailed monthly reports that measure the performance of your social media accounts and advertising campaigns. Analyse this data to identify trends and opportunities for improvement and provide recommendations for future campaigns.

Find out how a marketing package can benefit your business today. 💡 With the option to tailor packages to help you achieve your goals through social media and flexible pricing options to fit your budget, please don’t hesitate to reach out for a free consultation.

02/03/2023

Happy World Book Day! Today, we celebrate the joy of reading and the power of storytelling. 📖

Great marketing starts with a great story. Whether you're promoting a product, a service, or a brand, storytelling is the key to creating a connection with your audience.

Take a moment today to appreciate the authors, the illustrators, and the storytellers who inspire us and make the world a more magical place. ✨

And remember, great marketing is all about sharing stories that resonate with your audience.

24/02/2023

Positive customer reviews and testimonials are a powerful marketing tool that can help build trust with potential customers.

Encourage your satisfied customers to leave reviews on your website or on review sites like Yelp, TrustPilot, Trip Advisor or Google My Business.

Tip: Displaying customer testimonials prominently on your website can also be an effective way to build credibility.

23/02/2023

In today's digital age, having an online presence is crucial for businesses of all sizes.

Social media marketing can help businesses to increase brand awareness, reach new audiences, and drive conversions. By creating a social media strategy that is tailored to your business goals, creating high-quality content, engaging with your audience, and analysing data, you can create a powerful social media presence that helps grow your business.

22/02/2023

Looking for a marketing partner to help take your business to the next level? Athena Marketing has got you covered! Offering a full range of services to help you build a strong brand, connect with your audience, and drive results. Here are just a few of the services I can help with:

- Social Media Marketing: As a social media expert I can help you create a winning social media strategy that engages your audience and drives growth.

- Print & Design: Whether you need business cards, headed letters, or branded uniforms, I will ensure that your brand is represented professionally and consistently across all materials.

- Logo Design: Your logo is the face of your business - creating a logo that is memorable, visually appealing, and communicates your brand message effectively is key.

- PowerPoint: Creating visually appealing PowerPoint presentations that will help you communicate your message clearly and effectively.

- Website Copy: Your website is your online storefront - let me help you create website copy that is optimised for search engines, resonates with your target audience, and drives conversions.

- Copy/Creative Writing: From blog posts to email marketing campaigns, I'm here to help you create compelling content that engages your audience and drives results.

- Leaflets/Posters: Whether you need leaflets or posters to promote a new product or service, I will work to create eye-catching materials that will help you stand out from the competition.

- Business to Consumer/Business to Business Strategies: Creating marketing strategies for both B2C and B2B businesses. I will work with you to create a customised strategy that meets your specific business needs and goals.

In summary, Athena Marketing offers a full range of services to help you build a strong brand, connect with your audience, and drive results. Let me help you take your business to the next level!

20/02/2023

Let Athena Marketing bring your brand to new audiences.

With 6+ years of marketing expertise, shaping and developing successful campaigns across numerous platforms, and the ability to help increase website traffic and see an increase in sales/leads.

If you're looking for help with your marketing, get in touch today, and let's chat about how Athena Marketing can help you!

14/05/2022

54% of all emails are classified as spam. - Statista

Are you still using email as part of your marketing strategy? Do you find it to be effective? 🧐

03/05/2022

What are you doing to influence your customers buying decisions?

26/04/2022

50% of consumers say online live chat is the most convenient way to reach a business.

Can your customers reach you via chat? 🧐

25/04/2022

Every piece of work produced, every word about your business, everything that's made its way onto paper, and into products... the list is endless! And all of this plays into your brand reputation, and should always be considered, ultimately forming a part of your marketing strategy.

20/04/2022

A great quote from Wendy Piersall!

Google continuously assesses lots and lots of user data to make an informed decision on what is deemed the best search result for you. 🤩

17/04/2022

Happy Easter from Athena Marketing!🐰🍫

16/04/2022

'The outbound selling strategy of cold calling only has a 2.5% success rate.' - Keller Center Research Report

Cold calling is something we still see happening in lots of industries. But, how successful is it really? There are lots of new ways you can generate (AND WARM) leads for your business without cold calling.

15/04/2022

'55% of buyers do research via social media.' - IBM

That's a big number to take into consideration when you think about your online presence. Which platforms are you currently using? Do you have a strategy for each one? 🧐