Vale Digital, 30 Laurel Avenue, Evesham (2025)

14/02/2025

Right now, I'm not overly active on facebook or instagram as the algorithms are constantly changing and I find linkedin to be a better platform due to the b2b nature of my business.

Whilst I will post the odd update on here, if you'd like to see regular posts from me and find out what I'm up to, it's best to follow me on my LinkedIn personal account.

Just search for me - Gemma Edwards, and follow my page and you will see I'm more active over there.

03/02/2025

There's so much more to being a copywriter than just writing the words.

This is more of an accurate representation (in chocolate form) of what I spend my time doing.

30% brainstorming ideas
50% research
20% writing

And if those tasks were team roles this is how much Cadbury Dairy Milk chocolate each would get!

How about you? How would you divide your chocolate bar and who would get it?

29/01/2025

It's been 3 years! 3 years this month since I started my business Vale Digital UK.

The thought of starting my own business was scary and overwhelming but I was determined to make it happen so I could give up my job in the corporate world and spend more time with my family.

To beat the overwhelm, I broke down the process of starting my business into small manageable weekly steps.

Weekly steps included tasks such as:

Weeks 1&2 - Decide what my business would be and what I would do
Week 3 - Choose a business name
Week 4 - Secure Social media handles
Week 5 - Buy the domain
Week 6 - Apply for a business bank account
Week 7 - Create business logo
Week 8 - Write first draft of website homepage
Week 9 - first social media posts...

Each step brought me closer to creating an established business. There were more firsts too - my first networking breakfast, first 121, first client and most excitingly, my first payment.

My goal was to leave my corporate job by the end of June 2022 and I achieved it with a few weeks to spare.

Now don't get me wrong, I wasn't some big overnight success. It's been hard work with some very tough months and there have been more than a few moments where I found myself on a job board in the early hours of the morning.

But I'm still standing, things are still heading in the right direction, and all because I took those very first steps and kept going!!!

16/01/2025

Calling all business owners!!!

Is your New Year's Resolution to start using LinkedIn so you can get more clients?

I'm looking for 6 local business owners who want to up their LinkedIn game and stand out from the crowd.

This exclusive 6-week live group coaching course will equip you with the strategies and give you the confidence you need to succeed on LinkedIn.

What you'll learn:
👉 Profile Optimisation.
👉 Strategies for finding and connecting with dream clients
👉 What to post
👉 How to write engaging posts
👉 How to 'sell' on LinkedIn
& Much More!

This is your chance to:
🏆Increase brand awareness.
🏆Generate more leads.
🏆Convert leads into paying clients.

You’ll also be learning alongside fellow business owners for accountability and support.

But spots are limited!
Price: £99 (for 6 x 1hr online weekly sessions)

Book your spot now! https://vale-digital.co.uk/linkedin-launchpad/

P.S. Know a local business that could benefit? - tag them in this post

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11/06/2024

The doors to my LinkedIn Launchpad course are closing today so if you don't want to miss out, make sure you book your spot by 6pm.

This is also your last chance to get the course for the unbelievable introductory offer price of £99 as when I run it again in the autumn, the price will be going up to £149.

The LinkedIn Launchpad is designed for business leaders who want to increase the visibility of their organisation and show up with confidence on LinkedIn to attract more leads

How?

- I'll help you optimise your profile so you can get found by your ideal client
- I'll teach you what to post and will provide you with endless content ideas that work for any industry
- I'll show you how to write an engaging post that will make you stand out
- I'll share with you how you can make the most of LinkedIn to build brand awareness and get seen

Plus in each of our 6 live online training calls, you can get help and support in real-time.

You'll also be surrounded by a group of supportive business owners who are in the same position as you so you'll be able to share ideas and champion each other.

Interested? The first session kicks off tomorrow. Book now to secure your spot - https://lnkd.in/erNhpskB

I hope to see you there!

30/05/2024

Calling all business owners who want to get more clients (and let’s face it, who doesn’t?)

I'm looking for 6 local business owners who want to up their LinkedIn game and stand out from the crowd.

This exclusive 6-week live group coaching course will equip you with the strategies and confidence you need to succeed on LinkedIn.

What you'll learn:
👉 Profile Optimisation.
👉 Strategies for finding and connecting with your ideal client.
👉 What to post
👉 How to write engaging posts
& Much More!

This is your chance to:
🏆Increase brand awareness.
🏆Generate more leads.
🏆Convert leads into paying clients.

You’ll also be learning alongside fellow business owners for accountability and support.

But spots are limited!

Price: £99

Book your spot now! https://vale-digital.co.uk/linkedin-launchpad/

P.S. Know a local business that could benefit? - tag them in this post

07/05/2024

The office dog in her natural habitat...

Sunbathing on the rug.

When I 'go' I'm coming back as a dog or a cat.

09/04/2024

Show me your workspace.

I'll go first - here's mine 👉

20/03/2024

This morning I'm at networking with Women Who, Worcestershire in pershore.

The talk is by Helen Yandell Photography on using images in your business and we even had a selfies workshop with advice on how to take a good photo.

Been great so far!

18/03/2024

Busy day for me today!

Visited the lovely ladies (and David) at Silver Birch at BHGS to find out a bit more about the business for an upcoming article for the Evesham Noticeboard Recommended April Newsletter.

Had a lovely time meeting the team, learning about their history, and also found out about their upcoming events including a coffee morning on the 12th April for GOSH.

I particularly enjoyed watching how the team creates beautiful flower tributes for funerals like the one in the attached photo (yes it's meant to be upside down as the team were still working on it!)

The fun didn't stop there and this afternoon, I sat down with Katie from Evesham Noticeboard Recommended to discuss content for April's newsletter.

The newsletter is due to go out the first week of April - you can also check out the March edition on the Evesham noticeboard website.

The newsletter is a celebration of all the good things that happen in Evesham (no bad news allowed!), if you are a member or a charity and would like a mention - give me a shout!!

07/02/2024

Saw this today on my travels and it made me smile because it's what I'm manifesting right now.

Hope it makes your day too.

06/02/2024

Tap if you agree ♥️

Your audience doesn't buy your product or service because of its features. They buy it because they envision how it will change their lives for the better.

It might be a passive income course that will allow her to make more money and spend more time with her family.

It could be fitness coaching to help her feel more confident in herself and help her keep up with her children.

It could be therapy to put painful relationships behind her so she can move on and find the happy relationship she deserves!

Go beyond the product or service you offer and think about her needs and wants.

Speak to those and you won't go far wrong!

19/01/2024

Using just one of these story starter prompts helped me get over 27000 views on LinkedIn and if it worked for me it can work for you too.

Here's how to use these story starters ⬇️

1. Pick one

2. Write your story by explaining what happened and how it happened

3. Also include why, when and anything you learned from your story

4. And don't forget to add a call to action at the end.

Save this one for later and follow for more marketing tips

17/01/2024

You wouldn't believe the number of times I've heard this!

And it's a huge mistake that could be costing your business sales - which is the last thing you want.

As a business you should have a target audience or ideal client that you market too. They should also be at the forefront of your decision making when it comes to creating your offer or service or making changes in your business.

So who is your target audience? Here's how to find out.

Answer these questions,
👉 Are they men, women, non binary etc.
👉 Are they teens, people in 20s, 30s or oaps (millennials, gen X etc)
👉 Are they parents, single, separated?
👉 How much disposable income do they have?
👉 Where do they live?
👉 Do they work and what do they do?
👉 What are their interests?
👉 What do they want? (Needs or desires)
👉 What is stopping them from achieving it?

From these questions you can build a clearer picture of your ideal customer in your mind leading to better marketing and improved offers that they want.

Hope this helped you. Please like and follow for more.

15/01/2024

It's Blue Monday today and for a lot of people that means re-evaluating their job and career.

If you are someone who's thinking about taking the leap into a new career or starting your own business but are afraid of what might happen, this quote is for you.

No one ever achieved anything new without trying something new and no one can truly change their life if they stay as they are.

So don't be afraid, dream of the possibilities and take that leap!

05/01/2024

Planning time!

Currently working on something new which I think could really help some of you.

Watch this space for more...

19/09/2023

I love autumn. It's my favourite time of year.

My boots are out, my autumn wax burner scents are ready to go and my thoughts are starting to turn towards prep for the festive season.

I also see September as a bit of a fresh start and a chance for new opportunities - a reset if you will.

So its the perfect time to do a quick refresh of your website copy - particularly if it's been a while since you last looked at it.

The main function of a website is to persuade your ideal client to buy from you. If they aren't doing that then you may be missing something.

But analysing your own website is easier said than done so here's some guidance for you

I've put together 6 questions your website should answer - things your ideal clients will want answered when they visit your webpage.

Work through each one in turn and hopefully they'll inspire you to make some changes to increase your conversions.

Enjoyed this post?

1. Please like
2. Follow for more copywriting tips and advice to help you grow online

01/09/2023

Stuck for content ideas?

You've heard that stories are king when it comes to content creation. But if you don't know where to start, I've got you covered.

I've given you 5 storytelling prompts you can use to write content for your business.

And no these aren't about imposter syndrome, your origin story or whatever other trend is currently circulating.

These story prompts will help you stand out from your competitors, so what are you waiting for.

So save for later, then pick one and let the creativity flow!

5 Storytelling Prompts to help you stand out from the crowd

1. September is the start of the new school year. What new things are you starting or trying this month?

2. It's a great time for setting new goals. What goals have you set in the past and have you achieved them? What did you learn from the experience?

3. It's a good time to meet new people and businesses. Share a story about how a fellow business owner you met has either inspired you or collaborated with you on a project.

4. The kids are back at school (yay). Thinking back to your school days, was there a teacher who inspired you or taught you an important life lesson that you live by to this day? Share your story.

5. Oh Snozzcumbers!!! The 13th September is Roald Dahl Day who is renowned for being the world's number 1 storyteller. Fun Fact - He wrote many stories from his garden shed. Where do you work from (share pics) and share how you came to choose your workplace? Or you could share where you go to escape and why.

I can't wait to see your stories so tag me in your comments when you share and let me know how you find these.

Vale Digital