18/09/2025
Everyone say hey, Eva.
She’s the queen of nightlife and culture-led brands, here to make brands Popular.
To get to know Eva a little better, we asked her a few questions. When it came to her dream date in London, her answer was perfectly candid: “A walk around Portobello Market, dinner at , a boogie at .uk, then a nightcap at .” Cool, right?
Eva thrives on interactive activations. Fresh from attending the Summer Club in Mallorca, she noted: “You can already see a lot of beauty brands trying to replicate these lifestyle experiences now rather than just the product.” It’s exactly this eye for cultural shifts that she brings to her work.
When she’s not spotting brand trends, she’s building the Nightlife & Culture arm of Popular as After Hours (coming soon!), alongside working for a diverse portfolio of iconic brands.
As for her personal loves: HiFi bars, structured jackets, a cheeky cig, and Blind by Frankie Knuckles.
We’re so happy to welcome Eva to The Popular Agency as our freelance Content & Culture Manager.