The Popular Agency

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📸 : Soho House X The List - Dinner at DishoomAn evening surrounded by Edinburgh’s creative crowd - culture, conversatio...
28/10/2025

📸 :

Soho House X The List - Dinner at Dishoom

An evening surrounded by Edinburgh’s creative crowd - culture, conversation, and seriously good food. Left inspired (and definitely full).

From personalised skincare to predictive booking systems and smarter project planning, AI is transforming every industry...
08/10/2025

From personalised skincare to predictive booking systems and smarter project planning, AI is transforming every industry; beauty, hospitality, construction, and beyond.

The results speak for themselves - higher engagement, faster workflows, and stronger ROI.
In beauty alone, AI is forecast to hit ÂŁ7.8B by 2028, proving the power of data-driven personalisation.

Leaders like Sephora, L'Oreal, and Estée Lauder are already setting new standards in customer experience and the same opportunities exist for brands in every sector ready to innovate.

Integrating AI into your digital strategy isn't optional anymore, its your competitive advantage.

Popular Agency turns 2! 🪩 ok fine yes we forgot our birthday. It was in September.
01/10/2025

Popular Agency turns 2! 🪩

ok fine yes we forgot our birthday. It was in September.

Women On Top 2025We’re feeling super grateful to have been invited to host a workshop on the topic of Social Media & Con...
25/09/2025

Women On Top 2025

We’re feeling super grateful to have been invited to host a workshop on the topic of Social Media & Confidence and Visibility by at yesterday’s Women on Top Summit.

We left feeling inspired and motivated by every single woman in that room. Thank you đź’š

We were recently invited down to the newly opened .london and it did not disappoint! Think luxury, cosmopolitan dining w...
23/09/2025

We were recently invited down to the newly opened .london and it did not disappoint!

Think luxury, cosmopolitan dining with a sleek interior design 🍒

With its roots in Dubai and a reputation for upscale nightlife and Asian-Fusion, it attracts a fashionable and lively crowd. Panoramic views, elevated drinks and the kind of mirror selfies that every girls night looks for.

Everyone say hey, Eva.She’s the queen of nightlife and culture-led brands, here to make brands Popular.To get to know Ev...
18/09/2025

Everyone say hey, Eva.

She’s the queen of nightlife and culture-led brands, here to make brands Popular.

To get to know Eva a little better, we asked her a few questions. When it came to her dream date in London, her answer was perfectly candid: “A walk around Portobello Market, dinner at , a boogie at .uk, then a nightcap at .” Cool, right?

Eva thrives on interactive activations. Fresh from attending the Summer Club in Mallorca, she noted: “You can already see a lot of beauty brands trying to replicate these lifestyle experiences now rather than just the product.” It’s exactly this eye for cultural shifts that she brings to her work.

When she’s not spotting brand trends, she’s building the Nightlife & Culture arm of Popular as After Hours (coming soon!), alongside working for a diverse portfolio of iconic brands.

As for her personal loves: HiFi bars, structured jackets, a cheeky cig, and Blind by Frankie Knuckles.

We’re so happy to welcome Eva to The Popular Agency as our freelance Content & Culture Manager.

Everyone say hey, Eva.She’s the queen of nightlife and culture-led brands, here to make brands Popular.To get to know Ev...
18/09/2025

Everyone say hey, Eva.

She’s the queen of nightlife and culture-led brands, here to make brands Popular.

To get to know Eva a little better, we asked her a few questions. When it came to her dream date in London, her answer was perfectly candid: “A walk around Portobello Market, dinner at , a boogie at .uk, then a nightcap at .” Cool, right?

Eva thrives on interactive activations. Fresh from attending the Summer Club in Mallorca, she noted: “You can already see a lot of beauty brands trying to replicate these lifestyle experiences now rather than just the product.” It’s exactly this eye for cultural shifts that she brings to her work.

When she’s not spotting brand trends, she’s building the Nightlife & Culture arm of Popular as After Hours (coming soon!), alongside working for a diverse portfolio of iconic brands.

As for her personal loves: HiFi bars, structured jackets, a cheeky cig, and Blind by Frankie Knuckles.

We’re so happy to welcome Eva to The Popular Agency as our freelance Content & Culture Manager.

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Edinburgh
EH23JP

Telephone

+447503494270

Website

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