http://www.popularagency.co.uk/

The Popular Agency, Edinburgh (2025)

16/10/2025

In short: slow loading, not mobile-first, not engaging.

In long: if your funnel’s post-click experience is sluggish, outdated, and looks like it was built on dialup... you’ve already lost them.

If you want to fix your funnels, drop us an email, DM, or send out the signal (a slow loading funnel). We’ll sort it, streamline it, and set you up for conversion.

[email protected]
popularagency.co.uk

15/10/2025

Winter Arc.

It’s the annual trend that you have to know about.

The TikTok generation (I’m not just saying GenZ, because the app’s user average age is quickly changing) are very much focussing on self-improvement, while recording their journey.

The trend involves using the colder months to set & work towards goals, INSTEAD of waiting for New Year. It’s a proactive focus on self discipline for an intentional period. This is a trend I can see the majority of the app’s users taking part it.

Check out some of the press pieces covering “Winter Arc” on the following -

Marie Claire UK
Parade
Project Better Life

14/10/2025

If your marketing feels busy but not brilliant, this ones for you.

Refine your strategy, elevate your visuals and make your brand impossible to ignore.
👋 [email protected]

13/10/2025

Comment 'COPYCAT' and we'll DM the link.

08/10/2025

From personalised skincare to predictive booking systems and smarter project planning, AI is transforming every industry; beauty, hospitality, construction, and beyond.

The results speak for themselves - higher engagement, faster workflows, and stronger ROI.
In beauty alone, AI is forecast to hit £7.8B by 2028, proving the power of data-driven personalisation.

Leaders like Sephora, L'Oreal, and Estée Lauder are already setting new standards in customer experience and the same opportunities exist for brands in every sector ready to innovate.

Integrating AI into your digital strategy isn't optional anymore, its your competitive advantage.

01/10/2025

Popular Agency turns 2! 🪩

ok fine yes we forgot our birthday. It was in September.

25/09/2025

Women On Top 2025

We’re feeling super grateful to have been invited to host a workshop on the topic of Social Media & Confidence and Visibility by at yesterday’s Women on Top Summit.

We left feeling inspired and motivated by every single woman in that room. Thank you 💚

23/09/2025

We were recently invited down to the newly opened .london and it did not disappoint!

Think luxury, cosmopolitan dining with a sleek interior design 🍒

With its roots in Dubai and a reputation for upscale nightlife and Asian-Fusion, it attracts a fashionable and lively crowd. Panoramic views, elevated drinks and the kind of mirror selfies that every girls night looks for.

18/09/2025

Everyone say hey, Eva.

She’s the queen of nightlife and culture-led brands, here to make brands Popular.

To get to know Eva a little better, we asked her a few questions. When it came to her dream date in London, her answer was perfectly candid: “A walk around Portobello Market, dinner at , a boogie at .uk, then a nightcap at .” Cool, right?

Eva thrives on interactive activations. Fresh from attending the Summer Club in Mallorca, she noted: “You can already see a lot of beauty brands trying to replicate these lifestyle experiences now rather than just the product.” It’s exactly this eye for cultural shifts that she brings to her work.

When she’s not spotting brand trends, she’s building the Nightlife & Culture arm of Popular as After Hours (coming soon!), alongside working for a diverse portfolio of iconic brands.

As for her personal loves: HiFi bars, structured jackets, a cheeky cig, and Blind by Frankie Knuckles.

We’re so happy to welcome Eva to The Popular Agency as our freelance Content & Culture Manager.

18/09/2025

Everyone say hey, Eva.

She’s the queen of nightlife and culture-led brands, here to make brands Popular.

To get to know Eva a little better, we asked her a few questions. When it came to her dream date in London, her answer was perfectly candid: “A walk around Portobello Market, dinner at , a boogie at .uk, then a nightcap at .” Cool, right?

Eva thrives on interactive activations. Fresh from attending the Summer Club in Mallorca, she noted: “You can already see a lot of beauty brands trying to replicate these lifestyle experiences now rather than just the product.” It’s exactly this eye for cultural shifts that she brings to her work.

When she’s not spotting brand trends, she’s building the Nightlife & Culture arm of Popular as After Hours (coming soon!), alongside working for a diverse portfolio of iconic brands.

As for her personal loves: HiFi bars, structured jackets, a cheeky cig, and Blind by Frankie Knuckles.

We’re so happy to welcome Eva to The Popular Agency as our freelance Content & Culture Manager.

11/09/2025

Delighted to be a part of ‘s 2025 Women on Top summit!

On September 24th, catch us at the Assembly Rooms as we host a workshop all about how trying to look “perfectly professional” online can attract the wrong clients and how everything changes when you ditch the mask and lean into authenticity.

A limited number of tickets are available through Eventbrite, so get yours now to avoid missing out on some fantastic speakers and workshops.

💚

03/02/2025

Loved seeing the full fit out process of newest venue in Aberdeen, by

Lovely project to be involved with, look out for some before & afters, plus some venue inspo ✨

Got a project that deserves to be documented digitally?! Let’s get connected.

The Popular Agency

16/10/2025

15/10/2025

14/10/2025

13/10/2025

08/10/2025

01/10/2025

25/09/2025

23/09/2025

18/09/2025

18/09/2025

11/09/2025

03/02/2025

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