Charlotte Pink

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Charlotte Pink

Digital Marketing help for small business
Website design, SEO, social media💻

05/12/2025

As we approach the end of the year and head into 2026 - have a good think about your niche.

When you identify your ideal customer or client, you will find your niche. And it’s this that will keep you on track with your SEO.

Your niche will

🌟Help identify keywords
🌟Help with local SEO (if required)
🌟Help you to curate content that is tailored to your ideal client
🌟Help you to answer your ideal client’s frequently asked questions

Think about your niche as you look through your website. Is each page catered enough to your target audience?

And all of the above will help you get seen and ranked online.

Food for thought as we head into the new year!

Let me know if you have found this series useful and if you need any help with your SEO, just pop
me a message 🌟

02/12/2025

Here are your important dates for this month (excluding Christmas and New Year’s Eve of course!) Use these key dates to link to important content on your socials to encourage discussion and awareness….

1st- 7th is Anger Awareness Week - a campaign led by BAAM - British Association of Anger Management. Use the hashtag

2nd - 8th December is National Grief Awareness Week - championed by the . Use the hashtag

3rd December - International Day of Persons with Disabilities - a great opportunity to talk about inclusion. Use the hashtag

6th December - . Every small business owner should be celebrating this wonderful campaign by Use the hashtag

Winter solstice (shortest day of the year) is 20th December too!

If you need any help with your social media content , feel free to pop me a message! 💖

20/11/2025

The perfect time to be doing this as the year comes to a close…

So I’m making this your penultimate action point as the chaos of Christmas looms!

As you start to wind down for Christmas - take a moment to ask your clients and customers for a review.

Specifically, a Google Review. The more Google Reviews about your business, the more trusted your business looks to Google and the more likely you will be to rank.

Kind words from those who have used your services also provides fantastic social proof that you can turn into content for your website and socials too.

Important note: Never incentivise with ‘freebies’ or ‘money off’ vouchers in exchange for a review and always avoid ‘Fake’ reviews too.

18/11/2025

When just the thought of marketing your business online feels daunting and overwhelming…

Sometimes you just need the fundamental parts explained in a way to help you make better marketing decisions for your business.

Digital marketing is such a broad term and now covers so much. You might want to do it yourself or outsource it.

Either way, understanding is key to help your business thrive.

Who does the digital marketing in your business?

Throwback to when I spoke about the Fundamentals of SEO at the Science Museum (with my frizzy hair!) at the Event.

Thank you Rayne Small for your kind words🌟

11/11/2025

Your SEO action point for all the brick and mortar businesses - If you work from home, feel free to have a break this week.

If you have a clinic, office, therapy space, room or shop outside of your home where clients and customers are expected to visit, you need to connect your business to Google Maps.

Google Maps is your starting point to your local SEO strategy. It’s an easy way clients and customers can find you and once connected to your Google Business Profile - Google will automatically direct them to your door.

So it’s so important that your Google Pin is placed in the correct place. 📍

In some instances, this can be extremely timely as Google will need to verify your exact location. For most though, it can be done quite quickly.

And once it’s done, unless you move, it’s usually done!

Have you connected your business to Google Maps? Or is it a headache that won’t go away? If so, feel free to reach out to see if I can help. 🌟

10/11/2025

I was on a call recently with the lovely Nicole who is passionate about seeing parent and child businesses showcase ways they can support children with additional needs.

If you have a parent and child business (health or otherwise) The answer to this quote needs to be shown in your marketing - your website, your socials, your newsletter, your email signature. Everywhere!

This will help build trust with potential clients. It reassures them that you can help and have the knowledge and expertise to do so.

Where are my parent and child businesses? How do you support children with SEND?

07/11/2025

Very excited to share that I will be a Small Business Mentor for for the chosen businesses this year and as part of the campaign!

Having a small business in this current climate is hugely challenging and small businesses need all the help and tools available to them for the best chance of success.

Understanding how to market yourself in our new digital world is fundamental to survive as a small business owner now - so that you can learn to do it yourself or delegate to someone who can.

Can’t wait to meet everyone! 🌟

Note all small businesses that will be mentored by me have now been contacted. Please check your spam folders just in case. Time slots with me are now getting booked fast 💖

04/11/2025

Week 5 already!
Last week may have been a bit lengthy depending on the size of your website so for this week we’re keeping it simple again - check your Google Business Profile.

Check what your Google Business Profile says about you and make sure it is all up to date and correct.

In particular check the following:

🌟Contact information - address, telephone number, email, socials
🌟Opening hours
🌟Business description
🌟Services offered
🌟Images

The above information is key when showing up in searches.

If you don’t have a Google Business Profile, please use this week to create one or delegate to someone who can.

If you need my help, just pop me a message 💖

31/10/2025

Your important health topics to talk about for November:

November = Men’s Health Awareness Month. is a great campaign you may have heard of which raises awareness about a number of topics including mental health and prostate cancer.

10th November - Forget Me Not Day championed by and

13th November - World Kindness Day does what it says on the tin. Use hashtags

17th - 23rd November - Self Care Week is a great time to promote wellness services.

17th November - World Prematurity Day - Head to for more information on their Little Lights Walk.

19th November - International Men’s Day - Tie this in with Men’s Health Month.

If you need help creating content for your website or socials surrounding these important topics, feel free to pop me a message 💖

30/10/2025

Your Week 4 SEO action point explained….

Look through your website in the eyes of a customer.

Do the pages do as they say? Do the buttons and links work? Are the pictures clear and load well. Is the website quick? Is it easy to contact you and are your contact details up to date?

Make a list of all the things you would like to change if you could.

It’s so important that your website functions properly but also flows well so a customer or client stays on your website.

I would love to know how you get on.

Feeling overwhelmed? Pop me a message to see if I can help. 🌟

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https://www.charlottepink.co.uk/

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