![According to a recent Mintel report, nearly 70% of adults are modifying diet, sleep, and stress habits to complement bea...](https://img5.medioq.com/597/960/1420743115979607.jpg)
09/01/2025
According to a recent Mintel report, nearly 70% of adults are modifying diet, sleep, and stress habits to complement beauty product use.
We spoke to Carson Kitzmiller, Senior Analyst at Mintel for her thoughts on the passive beauty trend and the rise in popularity of simplified skin care routines.
As beauty routines shift toward prevention, brands must emphasize science-backed, long-term benefits, according to research from market research firm Mintel.