Richard Dawson -Marketing & Generative AI Mentor

Richard Dawson -Marketing & Generative AI Mentor Confidence Motivation Skills + RESULTS for Business Owners, Content Creators & Professionals✨

Digital Marketing Confidence Motivation Skills and RESULTS for Business Owners, Teams, Content Creators & Professionals✨COACH ADVISER JUDGE & WRITER ✅

23/01/2025

🌟🚀 How an engagement-first strategy will boost your LinkedIn reach? 👇

➡ So many people have noticed a significant drop in the reach of their
LinkedIn posts over approximately the last twelve months or so.If you're posting on LinkedIn but are not getting much reach or all the engagement you'd like, the key isn't necessarily to post more.

➡ It's do more engagement and particularly engage first.

✅In this video, I'll share three simple tips to help you engage first and boost your reach.

➡How do you boost your reach and engagement on Social Media? I'd love to hear your thoughts.

💡 If you think it's time to up your game and get some clarity,focus , strategy structure and results or get a 'sense check' on your current strategy, get in touch and book a free strategy session at https://lnkd.in/gUtS9CQG
Digital Marketing & AI Mentoring that delivers lasting change for SME Businesses.

16/01/2025

🌟🚀 Three simple ways to create a cohesive personal business brand. 👇

➡ So, if you're a business leader, your personal business brand is vital to your business's growth. It sits alongside the business brand and shapes how people perceive you and the business.

➡It must stand out to attract the right clients, prospects, and contacts.

✅In this video, I'm going to share with you three simple tips to help you
create a cohesive personal business brand.

🌟➡What’s your plan for 2025?.🌟

🚀 I am a Digital Marketing and AI Mentor for Business Owners with 25 Years of experience Empowering Business Owners and teams to Grow by Defining Their Offer and brand and Building cutting-edge Routes to Market.I have helped more than 100 businesses grow with Strategy Structure and Results.

13/01/2025

🌟The Big Picture : How AI is Changing Marketing How artificial intelligence is changing Marketing and the Agencies and Freelancers that are in that landscape,

In this video, I cover four key ways artificial intelligence is transforming marketing.

So my question to you is, have you been incorporating AI into your marketing strategy this year?

Do you plan to do so? It would be great if you could add your thoughts in a comment.

What’s your plan for 2025?.🌟

🚀 If you need help to make lasting changes to your business in 2025, get in touch 👉 Richard Dawson for a chat.
Digital Marketing & AI Mentoring that delivers Strategy Structure Results & lasting change for SME Businesses

09/01/2025

📅 🚀 3 Simple Digital Marketing Tips for 2025 .👇👇

➡Digital marketing can feel overwhelming because the landscape is rather crowded with platforms, tools and opportunities.

✅In this video, share three simple tips to help you help you get a little bit more focus

🌟➡What’s your plan for 2025?.🌟

🚀 I am a Digital Marketing and AI Mentor for Business Owners with 25 Years of experience Empowering Business Owners and teams to Grow by Defining Their Offer and brand and Building cutting-edge Routes to Market.I have helped more than 100 businesses grow with Strategy Structure and Results.

06/01/2025

The Big Picture - The Trailer ...

So, in 2024, I spent a lot of time and a little money getting myself sorted with a new studio—that meant getting a better camera (Insta360 UK). Then with the help of the fantastic Graham Boyd, a painted backdrop,then I got better lighting (GENION) and a 'proper' microphone (Shure UK) just before Christmas.

In this video, I explain what this means for my content and why I need your suggestions.

What’s your plan for 2025?.🌟

🚀 If you need help to make lasting changes to your business in 2025, get in touch 👉 Richard Dawson for a chat.
Digital Marketing & AI Mentoring that delivers Strategy Structure Results & lasting change for SME Businesses

🎄 I hope you all have all your Christmas Presents bought and wrapped 🎄How many did you buy online this year? I hope you ...
22/12/2024

🎄 I hope you all have all your Christmas Presents bought and wrapped 🎄

How many did you buy online this year?

I hope you all have a lovely Christmas and New Year . See you on the other side.

🚀 If you need help to make lasting changes to your business in 2025, get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses

19/12/2024

🎄⚡📅 🚀 Many businesses worry they won't be able to recruit enough people to meet demand .👇👇

➡People often think about social media as a marketing tool, and of course it is. However, many businesses hold back from pushing too hard with their marketing because they worry they won't be able to recruit enough people to meet demand.

✅ So recently, three clients approached me for help using social media for recruitment and retention.

➡In this video, share three simple but powerful tips to help you use social media to supercharge your recruitment strategy.

✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.

🚀 If you need help, get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses.

🎄📅 🚀 Working with passionate business owners and helping them make lasting changes to their business 👇👇  ➡ Every client ...
17/12/2024

🎄📅 🚀 Working with passionate business owners and helping them make lasting changes to their business 👇👇


➡ Every client is unique, so every client I have has a bespoke support package that avoids templates, focuses on long-term transformations and delivers confidence and motivation.

✅Different people have different communication and learning styles. Some need Coaching or Training, and others need Mentoring. Many clients need all of those.

✅ Great to catch up with the amazing Ellie Lloyd-Jones for our monthly mentoring session.

It's inspiring to see the brand she is building.2024 has been a great year.2025 looks set to be amazing for her business.

🚀 If you need help to make lasting change to your business, get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses

12/12/2024

🚀 How AI is changing buyers' search habits🔢 👇👇

➡So recent data has shown us that there's been quite a significant shift in consumer behaviour towards using AI to assist in the buying process as an alternative to a Google search. We've just seen this happen during Black Friday.

➡In this video, I quickly look at what's happening and suggest how B2C businesses can stay ahead of the curve.

✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.

🚀 If you need help get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses.

05/12/2024

🚀 ChatGPT v CoPilot v Gemini v Claude🔢 👇👇

➡So you probably remember twenty-plus years ago
now, when businesses that embraced e-commerce and digital marketing grew a lot quicker than those that didn't.

➡And we're seeing history repeat itself now with Generative AI.
It's no longer an experiment or a buzzword.

➡The divide between businesses using AI and those that aren't is growing quite quickly, mainly because generative AI helps you automate your tasks/processes and do them 70-80% more quickly. That's a bottom-line improvement that is hard to ignore.

➡In this video, I do a quick high-level comparison of four main Generative AI Tools.

✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.

🚀 If you need help making generative AI work for you, get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses.





28/11/2024

🚀 What's your 'Route to Market' ?🔢 👇👇

A route to market is more than just a marketing strategy.
It's a roadmap that aligns marketing, sales, and distribution so you can effectively connect with your ideal customers.

➡Many businesses I've worked with have been spreading themselves too thin, trying to be everywhere. But a clear route to market helps you focus your resources on the channels that resonate with your audience
and helps drive better results.

➡In this video, I discuss the five steps you need to build that route to market.

✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.

🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business

🎓There’s always something new to discover, fresh perspectives to explore, and strategies to refine. 🔢 👇👇Today, I’ve been...
27/11/2024

🎓There’s always something new to discover, fresh perspectives to explore, and strategies to refine. 🔢 👇👇

Today, I’ve been in Manchester for a fantastic session learning at a Content Masterclass with the amazing Dean Seddon and Heather Murray.
Investing time in growth and development is inspiring—not just for myself but also to bring more excellent value to the businesses I support.

Dean's content insights and Heather's comparison of ChatGPT Gemini Claude and CoPilot provided some key takeaways. I have a lot to dig into over the next few weeks.

Generative AI has moved from being a topic people talked about and experimented with to becoming a core part of what we do in our businesses. So, it was great to benchmark my thinking as I roll it out internally to make me more productive and to help my clients do the same as part of my mentoring package.

✨ For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 If you need help simplifying your brand, get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses.
more excellent

21/11/2024

🚀 The difference between a good plan and a great result🔢 👇👇

➡So, the answer to that question is accountability.

➡In this video, I discuss how accountability with my mentoring
programme can help you transform your business.

✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.

🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business




14/11/2024

🚀 3 Ways to Build Brand Loyalty🔢 👇👇

➡Building brand loyalty is essential for long-term business success,
and digital marketing is one of the most powerful tools you have available.

➡In this video, I discuss three ways to use it to build brand loyalty.

✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.

🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business




07/11/2024

🚀 Have you ever defined what your 'superpower' is?🔢 👇👇

➡Your superpower is a unique strength you bring to the table that no one else or a few others can replicate.

➡Knowing your Superpower isn't just a nice thing to have. It's essential when you want to stand out in a crowded marketplace. When you understand your unique strength or superpower, you can use it to make a more significant impact and differentiate yourself from the competition.

➡In this video, I discuss three steps to find your superpower.

✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.

🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business




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If your digital marketing isn’t delivering results perhaps you need a second opinion

Let me help you reach your online marketing goals

These days I specialize in the strategic consulting side. I help clients develop highly effective digital marketing strategies.

I am an inbound e-marketing professional with 20 years experience helping clients in a wide range of sectors with a full range of online marketing activities including:

Digital Marketing Strategy