Richard Dawson -AI & Marketing Mentor

21/12/2025

With Mel Robbins – I just got recognised as one of their top fans! 🎉

18/12/2025

I've been thinking about Mel Robbins' "let them" theory - initially in the context of Christmas. “Let them”. Let them cancel plans, dominate the conversation, show up late, watch Call the Midwife or be upset that you’re not spending Christmas with them. ( Ever had those thoughts?.....No me neither )

And then how it perfectly applies to business planning as we move into mid-December. So here goes

Let them:

-Wait until January to "get sorted"
-Spend February working out their messaging
-Hit their stride in March (when Q1 is basically over)
-Kick themselves in April for not starting earlier

Let me:

-Lock in my 2026 roadmap this week
-Start January with absolute clarity, not confusion
-Hit the ground running during "Fresh Start Month"
-Spend Q1 capitalising on the busiest B2B period of the year.

This is a pattern I see every year :

Most business owners treat December like it's "not a real working month." They'll sort everything out in January.
Guess what actually happens in January:

-Week 1: Still in holiday recovery mode
-Week 2: Catching up on emails and putting out fires
-Week 3: Finally starting to think strategically
-Week 4: Realising February is already here

Meanwhile, your competitors who sorted out their strategy in December?
They're already opening doors, booking meetings, and filling pipelines.
Real productivity isn't clearing the to-do list at all costs. It's ensuring your "January Self" doesn't hate your "December Self." As Mel Robbins says
"It's not the big moves that change everything—it's the smallest ones in your everyday life that do."

Booking a 90-minute Strategic Clarity session this week? That's a small move.
Starting 2026 with absolute clarity, while others are still planning? That changes everything.

So my question is:

Do you want to spend Q1 figuring it out or capitalising on it?

🚨 Final spot: 1 Strategic Clarity session left before Christmas

90 minutes to create your personalised 2026 roadmap for either:
→ AI Strategy and integration
→ Marketing positioning and client acquisition

Why act today:

✅ Use your 2025 CPD training budget (before it resets)
✅ Lock in the 2025 rate of £595 (moves to £695 from Jan 1st)
✅ Start January executing, not planning

After this final spot fills, the next available sessions are in January - when you should already be executing your plan, not creating it.

Let them wait until January.

Let me start the year ready.

DM me now - Subject: "Final Spot - 2026 Roadmap"

You speak. I listen. Together, we create clarity.

04/12/2025

There's never going to be a perfect time to start. The best time to start was actually six months ago, but the second-best time is now.

When I listen to people talking about AI adoption, I hear them say things like

''We'll start properly in January."
"We'll revisit this in the new year."
"We just need a bit more time to think about it."

Usually, I'm a fan of strategic patience. But with AI, it means falling further behind while AI accelerates around you. While you're waiting, your competitors are building capability. Your staff are using Shadow AI anyway. The gap between firms with an AI strategy and those without is widening every week.

Here's the reality:
ChatGPT launched three years ago. It's now on version 5. We've got Claude, Gemini, Copilot - and they're updating weekly, sometimes daily.

By January, the tools you're evaluating now will have been updated three or four times.

In this week's video, I share three specific steps to stop waiting and start building AI capability now.

🎄 All I want for Christmas is... clarity and peace of mind. Enjoy Christmas knowing you're sorted — with a personalised 2026 AI Roadmap for your business.
🚨 Don't wait until January. You'll spend January recovering, February catching up, March finally getting clarity — and miss the busiest months.
🚨 I have space for just two more Strategic Clarity sessions before Christmas.

Who do I help?

Senior partners in legal and professional services businesses — experts and consultants who are brilliant at what they do but stuck on AI strategy.

DM me to grab one of the remaining spots.

You speak. I listen. Together, we create clarity.

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30/11/2025

"He helped me get my groove back"

It's such a pleasure to work with New Yorker -Mike Barris - The Human Guy, Speaker Mentor, Author, Rutgers Faculty and WSJ Editor - who came to me earlier this year during a branding transition.

In his words:
"I was making a branding transition and feeling like I was spinning my wheels. Fortunately, I found Richard Dawson, an expert at helping entrepreneurs find strategic clarity.
A wise and reliable guide, Richard was my trustworthy mentor and helped me get my groove back. He provided actionable advice and kept a close eye on my progress. Most importantly, he was incredibly easy to talk to and a keen listener.
Immediately after he started working with me, I landed a client who is an executive with a US multinational corporation. Soon afterwards, I discovered how I want to be known in my work.
If you're looking for a smart, reliable guide to unlock your future and open new avenues of possibility, work with Richard. You won't regret it."

The transformation we've achieved so far:

From spinning wheels → Strategic clarity
From stuck → Landed a multinational executive client
From uncertain → Discovered how he wants to be known.

This is precisely what I hear from people when I talk to them, especially at this time of year - those thoughts "living rent-free in your head" like:
💭 "I'm all over the place with my marketing"
💭 "I just want a simple marketing process that feels natural"
💭 "We've started using AI, but we are getting a bit lost"

None of these means you're broken. You're just missing strategy and structure.

🎄 All I want for Christmas is... clarity and peace of mind. Enjoy Christmas knowing you're sorted — with a personalised 2026 Roadmap for your business.
🚨 I know what some will say - "I'll wait till after Christmas so I can get all my ducks in a row." They never line up, trust me. Don't wait until January to sort this. You'll spend January recovering, February catching up, March finally getting clarity — and miss the busiest months.
🚨 I have space for just three more Strategic Clarity sessions before Christmas.

Who do I help?

Senior partners in legal and professional services businesses — experts like Mike and consultants who are brilliant at what they do but stuck on strategy.
DM me to grab one of the remaining spots.

You speak. I listen. Together, we create clarity.

14/11/2025

The questions 'living rent-free in managing partners' heads right now:

"Should we be doing more with AI?"
"Are we falling behind?"
'We've bought AI licenses but dont seem to be using them'
"What if competitors are ahead and I don't know it?"
"Will clients think we're cutting corners if we use AI?"
"How do I lead when I don't understand this myself?"
''How do we manage our team using unauthorised AI?''

Sound familiar?

Tuesday's webinar gives you what you actually need: strategic confidence to govern what's already happening.

Because the firms that govern AI wisely will win.

Not more tools. Not more demos. Strategic confidence.

Shadow AI to Strategic AI Tuesday 18th November | 12:15 PM GMT

If you want in - register at https://lnkd.in/eXpTGzMr

Limited to 30 Places
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06/11/2025

What Six Decades Have Taught Me...

Many things, most of which I've forgotten. However, from a business perspective, these principles also apply to your personal life; it's about clarity, listening, and staying curious.

In the October Edition, I cover:
- The "wow to aha" gap - why AI wow moments don't translate to strategic adoption
- What I learned from asking business leaders about their best AI moment
- Trust: The tenth pillar that holds the Human First AI framework together
- Why "What do you enjoy doing most?" reveals where your genius lies
- My response to Channel 4 Dispatches "Will AI Take My Job?"

My monthly newsletter and free monthly insights are delivered on the last day of every month - strategic guidance for navigating an AI-enhanced world while staying authentically human.

Read the October newsletter: [ https://lnkd.in/eT8xrXKT ] Sign up here: [ https://lnkd.in/e_aaV5Zk ]

29/10/2025

Helping Business make sense of where AI fits in their landscape

Business owners across Wrexham, Chester and the wider region are facing an increasingly complex challenge: how to integrate artificial intelligence

27/10/2025

Most leaders know AI matters. Few know what to actually do about it. In just over 24 hours, you can find out.

My AI Strategic Confidence webinar tomorrow ISN'T:

❌ A ChatGPT tutorial

❌ Another "10 AI tools you must try" list

❌ More AI hype and predictions

❌ Technical training

What it IS:

✅ Strategic adoption frameworks for confident AI leadership

✅ Calm, clear guidance—not overwhelm

✅ Language you can use immediately with teams, boards, and clients

✅ My 'Human First AI Framework' in action

✅ Navigating shadow AI without crushing innovation

If you're a managing partner, practice owner, or consultancy leader who wants clarity—not complexity—and to understand where AI fits in your world, this is for you.

Wednesday, October 29th | 12:15-1:15 PM GMT

Limited to 30 participants. Register: [ https://us02web.zoom.us/meeting/register/C3S4uJNnRLeb4MMxBC3w1w #/ ]

Because fear is the default emotion, trust is the antidote.

12/10/2025

Seeing 'the shift' is what I enjoy most when working with my mentoring clients on their strategic clarity.

The shift occurs as they fully step into their message, confidence, and business, achieving absolute strategic clarity.

Thats the core of the new client flow.

I provide strategic clarity for business leaders who feel overwhelmed by Marketing Advice or AI 'Noise'.

I turn confusion into confident growth.

I know I'm fortunate to work with such incredible clients.

All my clients are unique, and so is the approach I take to help them. The heart of my work is listening, guiding, and mentoring—helping business owners cut through the noise and gain intentional clarity on what they need to do, when, and how.

Here's who I work best with:
🔸 Solo professional services consultants
🔸 Creatives selling expertise who need clearer positioning
🔸 Legal and Professional Services Businesses (2–100 people) ready for strategic growth
🔸 Innovators who need message/positioning support

When the right people find proper support, things start to move. That's where mentoring changes everything.
💬 Want to be my next success story? DM me about The Intentional Clarity Reset.
You speak. I listen. Together, we create clarity.