🎄⚡📅 🚀 Many businesses worry they won't be able to recruit enough people to meet demand .👇👇
➡People often think about social media as a marketing tool, and of course it is. However, many businesses hold back from pushing too hard with their marketing because they worry they won't be able to recruit enough people to meet demand.
✅ So recently, three clients approached me for help using social media for recruitment and retention.
➡In this video, share three simple but powerful tips to help you use social media to supercharge your recruitment strategy.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 If you need help, get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses.
🚀 How AI is changing buyers' search habits🔢 👇👇
➡So recent data has shown us that there's been quite a significant shift in consumer behaviour towards using AI to assist in the buying process as an alternative to a Google search. We've just seen this happen during Black Friday.
➡In this video, I quickly look at what's happening and suggest how B2C businesses can stay ahead of the curve.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 If you need help get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses.
🚀 ChatGPT v CoPilot v Gemini v Claude🔢 👇👇
➡So you probably remember twenty-plus years ago
now, when businesses that embraced e-commerce and digital marketing grew a lot quicker than those that didn't.
➡And we're seeing history repeat itself now with Generative AI.
It's no longer an experiment or a buzzword.
➡The divide between businesses using AI and those that aren't is growing quite quickly, mainly because generative AI helps you automate your tasks/processes and do them 70-80% more quickly. That's a bottom-line improvement that is hard to ignore.
➡In this video, I do a quick high-level comparison of four main Generative AI Tools.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 If you need help making generative AI work for you, get in touch 👉 Richard Dawson for a chat.
Marketing & Generative AI Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Businesses.
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#generativeai
#chatgpt #Gemini #copilot #ClaudeAI
🚀 What's your 'Route to Market' ?🔢 👇👇
A route to market is more than just a marketing strategy.
It's a roadmap that aligns marketing, sales, and distribution so you can effectively connect with your ideal customers.
➡Many businesses I've worked with have been spreading themselves too thin, trying to be everywhere. But a clear route to market helps you focus your resources on the channels that resonate with your audience
and helps drive better results.
➡In this video, I discuss the five steps you need to build that route to market.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business
🚀 The difference between a good plan and a great result🔢 👇👇
➡So, the answer to that question is accountability.
➡In this video, I discuss how accountability with my mentoring
programme can help you transform your business.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#digitalmarketingcoach
🚀 3 Ways to Build Brand Loyalty🔢 👇👇
➡Building brand loyalty is essential for long-term business success,
and digital marketing is one of the most powerful tools you have available.
➡In this video, I discuss three ways to use it to build brand loyalty.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#digitalmarketingcoach
🚀 Have you ever defined what your 'superpower' is?🔢 👇👇
➡Your superpower is a unique strength you bring to the table that no one else or a few others can replicate.
➡Knowing your Superpower isn't just a nice thing to have. It's essential when you want to stand out in a crowded marketplace. When you understand your unique strength or superpower, you can use it to make a more significant impact and differentiate yourself from the competition.
➡In this video, I discuss three steps to find your superpower.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#digitalmarketingcoach
🚀 If you've ever struggled to explain what your business does in a way that connects with customers and prospects- you're not alone. 🔢 👇👇
➡My superpower is helping business owners understand and explain their unique offerings clearly to others, whether that's customers, clients, or partners.
➡In this video, I explain how I do that
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#digitalmarketingcoach
🚀 Every client I work with is unique, and that's what I do is bespoke to each of them 🔢 👇👇
➡In this video, I discuss four key aspects of my bespoke mentoring and coaching offering.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to bring lasting change to their business.
🚀 Get in touch 👉Richard Dawson for chat
Bespoke Digital Marketing Mentoring that delivers Wisdom, Clarity, Joined-Up Thinking & lasting change for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#digitalmarketingcoach
🚀 Learning to Say No 🔢 👇👇
➡ Part of ending the ‘feast and famine cycle’ is learning to say no effectively without harming your business. Getting new clients is important, of course, but many business owners struggle to turn down prospects when they're overwhelmed with work, or perhaps that prospect isn't the ideal client or won't be a good fit for their business.
➡The pressure to say yes could be intense, especially during slower periods. But saying no is essential and is crucial for sustainable growth. It helps protect your time, and it ensures that you work with clients who align with your business values and truly benefit from your expertise, and that's good for sales and profits, of course.
➡In this video, I discuss three strategies to help you say no without damaging your business.
✨For the last 25 years or so, I've been helping business owners and their teams gain clarity and focus in their digital marketing so that they can grow their businesses confidently.
🚀 Get in touch 👉Richard Dawson for chat
.
Clarity & Joined-Up Thinking about Digital Marketing for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#digitalmarketingcoach
🚀 Why niche marketing works so well 🔢 👇👇
➡ So many business owners worry that niche marketing,
which means focusing on a specific group of customers and products and services, rather than broader marketing, will limit their business growth. But in reality, trying to appeal to everyone means you often appeal to no one. So it's a pretty smart move.
➡In this video, I discuss three reasons why having the courage
to niche will help you grow your business faster.
✨For the last 25 years, I've been helping business owners and their teams gain clarity and focus in their digital marketing to grow their businesses confidently.
🚀 Get in touch 👉Richard Dawson for chat
.
Clarity & Joined-Up Thinking about Digital Marketing for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults
#digitalmarketingcoach
🚀 Many business owners have great products or services
but struggle to communicate what makes them unique. 🔢 👇👇
➡ Without a clear brand message, it's easy for potential clients to overlook what you do. Now, every business and everyone I work with already has a brand. They have a brand, whether that's by accident or design.
➡In this video, I discuss three ways to define and improve your brand.
✨For the last 25 years or so, I've been helping business owners and their teams gain clarity and focus in their digital marketing so that they can grow their businesses confidently.
🚀 Get in touch 👉Richard Dawson for chat
.
Clarity & Joined-Up Thinking about Digital Marketing for SME Business
#digitalmarketingstrategy
#joinedupthinking
#strategystructureresults #digitalmarketingcoach
