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Richard Dawson -Digital Marketing Coach

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Richard Dawson -Digital Marketing Coach

Confidence Motivation Skills + RESULTS for Business Owners, Content Creators & Professionals✨
(1)

Digital Marketing Confidence Motivation Skills and RESULTS for Business Owners, Teams, Content Creators & Professionals✨COACH ADVISER JUDGE & WRITER ✅

29/08/2024

🚀The three most engaging content formats on social media today.👇

➡ It's been a while since we discussed the best social media formats for generating engagement.

➡In this video, I talk about the current top three.
✨If you'd like a chat about how to gain clarity, direction and purpose and you would like

➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,

🚀 Get in touch 👉Richard Dawson .
Clarity & Joined-Up Thinking about Digital Marketing for SME Business

22/08/2024

🚀Is using jargon a good thing?👇

➡Your content needs to be in the language that your target market market uses,

➡I see social media and website content that has lots and lots of jargon in it.I suppose a lot of people in me included,maybe think that technical talk impresses your target audience.

In this video, I talk about two types of jargon.✨If you'd like a chat about how to gain clarity, direction and purpose and you would like

➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,

🚀 Get in touch 👉Richard Dawson .
Clarity & Joined-Up Thinking about Digital Marketing for SME Business

15/08/2024

🚀Is trying different things and seeing what works a good way to get Digital marketing results ?👇

➡ For short-term results, it can be - longer-term, probably not

➡ In this video, I talk about the pros and cons of tactical marketing.
✨If you'd like a chat about how to gain clarity, direction and purpose and you would like
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,

🚀 Get in touch 👉Richard Dawson .
Clarity & Joined-Up Thinking about Digital Marketing for SME Business

08/08/2024

🚀So every business has a BRAND, whether by accident or design.👇

➡ Branding is about so much more than having a great visual identity.
Although that is very important, it's the foundation of your business.
What is good branding?

➡ In this video, I cover the four pillars of good branding

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

04/08/2024

🚀News !! I have a new role 👇

➡ I'm delighted to say I'm now on the board as a Trustee for Kelsall Wellbeing Hub

➡ It's great to give something back to my local community and fascinating to work with a great range of people.

➡ The Hub has a mission to help people in Kelsall and its surrounding villages live longer, healthier, happier lives and to help grow to be a strong, cohesive, resilient community and an outstanding place in which to:

Grow Up

Bring Up Children

Live happy and healthy lives.

Grow old

It is also a provider of 'social subscribing' services to local Medical Practices.

➡ I have been asked to advise on marketing and brand awareness. Many people locally do not know what the Hub does and how it differs from the medical centre with which it shares a building.

I'm looking forward to the challenge.

01/08/2024

🚀Three ways to measure the return on investment for your digital marketing, 👇

➡ So, for small business owners, proving a return on investment
or ‘ROI’ for their digital marketing is crucial to demonstrate the value of their efforts and, of course, to make informed decisions about what's working.

➡ In this video, I cover three things to help with that.

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

25/07/2024

🚀3 Ways to Use Your Digital Marketing to Building Customer Trust 👇

➡ So, building and maintaining trust through your digital channels is becoming increasingly difficult. We live in a crowded space now in an era of information overload, but it's crucial for the long-term success of your business.

➡ In this video, I cover three things to help with that.

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

18/07/2024

🚀3 Ways to Stand Out in a Crowded Market👇

➡ So, one of the most common concerns most business owners have is standing out in a crowded market where your competitors offer very similar things.

➡ In this video, I cover three things to help with that.

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

15/07/2024

🚀✅Six ways I have used AI this week -' Joined Up' Thinking for growth 👇

✅Like most people, I'm using AI tools (for example, ChatGPT, Microsoft Copilot, and Google Gemini ) more and more to help me do many different tasks. Initially, I used them to do what digital marketing people call 'Ideation'. Now, I'm trying to automate tasks to help my productivity.

➡The key to getting the best from AI tools is providing clear, specific, and well-organized information that helps it understand the relevant context, the purpose, and the desired outcome of the task.

Here are six things AI did to help me this week:

✅It wrote a draft promotional email to my list from the notes ( bullet points ) I gave it.

✅It wrote draft minutes/action points of a meeting from my hand written notes.

✅It generated some niche SEO keywords and metadata for a website.

✅It drafted some alternative calls to action for a social media post.

✅It gave me the exact instructions for setting up a new online account.

✅On the personal front, it helped me to find exactly the right car part to order; I uploaded a picture of the label on a car part I was researching and a picture of a table showing the likely dates of manufacture for that part. It cross-referenced the two images and told me the exact part number I needed and the date of manufacture.

How about you? What have you tried to do with AI recently?

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

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11/07/2024

🚀Wasted Time on Digital Marketing ?👇

➡ Over the last twenty-four or so years, I've worked with many business owners. I've seen plenty of examples of them burn through a lot of wasted time spent on things like social media, content creation, building new websites, and managing relationships with an agency they've engaged,
or, indeed, staff they've employed. Without much or enough to show for it.

➡ It happens very commonly because of a lack of ‘joined-up thinking’ in what they do.

➡ In this video, you need to get the amount of time you spend on Digital Marketing right.

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson -Digital Marketing Coach if you need a chat.

04/07/2024

🚀Wasted Money on Digital Marketing ?👇

➡ Over the last twenty-four or so years, I've worked with many business owners, and I've seen plenty of examples of them burning through a lot of marketing spend on ads (in particular), agency services, and staff salaries with little or no return to show for it.

➡ It happens very commonly because of a lack of ‘joined-up thinking’ in what they do.

➡ In this video, this is what you need to do to avoid wasting money on your marketing.

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

01/07/2024

🚀' I've wasted a fortune on Marketing' 👇

➡ Over the last 24+ years, I've seen Business Owners burn through a lot of Marketing spend—on Ads, Agency Services, and Salaries—without much to show for it.

➡ is often not the fault of the provider or employee(s) concerned.

➡It happens very commonly because there is a lack of 'Joined-up thinking,' a clear message, a clear plan, well-defined targets, measurement of what works, and consistent action.

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

27/06/2024

🚀WATCH -🚀321 LinkedIn Content Strategy - Part 3👇

➡ So, one of the most common questions I get asked is
‘what types of content should I post and in what proportion?’

➡ In the last two videos, I covered the 3 and the 2. This time, I covered the 1 in my ' 3-2-1 strategy.'

✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

20/06/2024

🚀WATCH -🚀321 LinkedIn Content Strategy - Part 2👇

➡ So, one of the most common questions I get asked is
‘what types of content should I post and in what proportion?’

➡ In this video, I cover the 2 in my ' 3-2-1 strategy.'

✨If you need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

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17/06/2024

🔢 Client Acquisition in Numbers 🔢 My Formula: How Professional Services Businesses Can Get One New Client Per Month; 👇

Once you have a clear strategy, a good brand, and a clear offering (That's the first thing I work on with clients ), these are the targets you need to hit. As always, it's about consistency. (This formula applies to each client-facing team member, so it is a per-person calculation.)

This is what you need to do on Linkedin.

🔗 make 15-20 targeted daily connections = 100 weekly = 400 monthly . 100 per week is the maximum the free version of Linkedin allows
✅ make time to consistently engage with your target's content daily
💼 on average, the connection acceptance rate will be 30% = 120 new connections monthly.
📊 'Interested' prospects will average 5% according to research= 6
🔄 assuming a conversion rate of 25% = >1 new client per month. Your conversion rate will vary a little. The best I have ever seen is 50%, but many people can get it to 35%. ( There is plenty of work we can do to help you improve )

✅ You must also post high-quality content that consistently targets client pain points. This will help you establish authority, build trust, and attract the right prospects.

✅You should do this using my 321 ratio and at a frequency of at least once per week. Consistency matters more than frequency, though.

✅ It's better to choose a frequency that allows you to focus on the quality of your content and engage with other people's content. Allocate your time well.

You also need a proactive, multi-channel strategy integrating LinkedIn with things like:
✉️ Email Campaigns
🤖 Automation Tools
✅ other Social Media Channels
🤝 Networking - using LinkedIn as a follow-up tool.
➡ Website Content + SEO
✨If you'd like a chat about how to do all of that and need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson .

13/06/2024

🚀WATCH -🚀321 LinkedIn Content Strategy - Part 1👇

➡ So, one of the most common questions I get asked is
‘what types of content should I post and in what proportion?’

➡ In this video, I cover the 3 in my ' 3-2-1 strategy.'

✨If you need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

06/06/2024

🚀WATCH -🚀The 321 LinkedIn Content Strategy👇

➡ So, one of the most common questions I get asked is
‘what types of content should I post and in what proportion?’

➡ In this video, I cover the ' 3-2-1 strategy '

✨If you need
➡ A guiding hand from someone with extensive Digital Marketing experience
➡ Solutions to your most pressing Digital Marketing challenges
➡ Clarity about your goals, strategy, structure and plan.
➡ A confidential, safe space to share thoughts, concerns and ideas,
🚀 Get in touch 👉Richard Dawson if you need a chat.

03/06/2024

🚀✨What value will you and your team get from my coaching ?👇🚀

➡A confidential, safe space to share thoughts, concerns and ideas
➡A guiding hand from someone with extensive Digital Marketing experience
➡Solutions to your most pressing Digital Marketing challenges
➡Clarity about your goals, strategy, structure and plan.
➡Methods for accelerating growth - personal, team and organisational
➡A way to learn how to enjoy your content creation and do it well.

✨If you need a Digital Marketing Uplift to help you feel focused and sure of your brand 🚀 Get in touch 👉Richard Dawson if you need a chat.

30/05/2024

🚀WATCH -🚀Digital Marketing & Customer Relationships👇

➡ So, as I said last time, we talk a lot about attracting new clients, but we can also use our digital marketing to improve customer/client loyalty.

➡ In this video, I cover three MORE tips to help you improve your customer relationships.

✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat.

27/05/2024

🚀 Linkedin Marketing 'Funnel' or 'Pipeline'? 🚀👇

✅ It was good to catch up with long-standing client Rogerson and the ABM Ltd team on Thursday to help them better tell their unique story on LinkedIn.

✅ This was the second workshop part 2 of building a pipeline of new projects.

✅ I don't offer training courses. All the workshops I do are bespoke to my client's needs.

✅ I don't get too hung up on calling it a 'Pipeline' or a 'Funnel', although I prefer the latter as it's wide at the top and narrow at the other end. That means it better reflects the work and patience you need to get prospects to convert.

✅ABM Ltd was established in the 1980s. They are Project management and process engineers for the liquid, process, and packaging industries. They work in Breweries, Dairy, Biotech, and other Process Industries. Bespoke software development is also a key part of their work.

➡I've set them their 'homework,' and we have agreed on the targets and measures - there is even a prize for the best team member on LinkedIn. I'm looking forward to the next workshop, where we will review the results.

➡ What about you? Are you telling your story on Linkedin?

➡ I help Business Owners and their teams uncover their strategy and feel Focused and Sure of their Brand.

✨If you want to do that, get in touch 👉Richard Dawson if you need a chat

23/05/2024

🚀WATCH -🚀Using Digital Marketing for Customer Loyalty👇

➡ So, we talk a lot about attracting new clients, but we can also use our digital marketing to improve customer/client loyalty.

➡ In this video, I cover three tips to help you do that.

✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat.

20/05/2024

✨ ✨ Working with clients like this is the best thing about what I do.👇 👇

✅ I love coaching some fantastic business owners and being part of their journey.

➡I often get asked what sectors I want to work with and whether I'm B2C or B2B focussed. The answer is simple: I like working with great people, which matters more than sector or category.

✅ So, it was so nice to get a testimonial from one of my clients.

✅ It was amazing to work with three incredible business founders, Laura Cartwright, Stefanie Meachin, and Sarah Barnes, as they launched Femme Health, their B2C e-commerce brand.

➡The brand supports women's fertility health from periods to menopause, and the founders have curated a convenient and supportive space for women to seek out the best products from exciting new brands across the UK and beyond.

➡Working with clients like them is an absolute pleasure, and being part of their journey is an honour.

✨If you need a Digital Marketing Uplift and want to be more sure of your brand 🚀 , I help business owners and their teams Feel Focused >Find Their Purpose >Be Sure of Their Brand using Uplifting Coaching, Mentoring, Training

Get in touch 👉Richard Dawson if you need a chat.

16/05/2024

🚀WATCH -🚀Your Digital Marketing ‘Tech Stack’👇

➡ Getting your ‘tech stack’ right is very important.

➡ Did you know that most businesses lack tech tools for many or, in some cases, all of their marketing tasks?

➡So, there's a great opportunity for you to have a significant competitive advantage over those businesses.

➡ In this video, I cover the basic things that I think you need to have in place

✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat.

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09/05/2024

🚀WATCH -🚀How long does Digital Marketing take to work?👇

➡So, how patient do you need to be? Well, it depends on whether you are trying tactical or strategic marketing.

➡In this video, I tell you how much patience you should have.

➡ I help Business Owners and their teams gain clarity about what they offer and explain it well to prospects and customers. I help them uncover their strategy and feel Focused and Sure of their Brand.

✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat.

02/05/2024

🚀WATCH -🚀Keeping up with Digital Marketing Trends👇

➡So, How to keep up with an ever-changing digital marketing landscape.

➡In this video, I cover three things that could help.

➡ I help Business Owners and their teams gain clarity about what they offer and explain it well to prospects and customers. I help them uncover their strategy and feel Focused and Sure of their Brand.

✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat.

01/05/2024

📉' Mayday! - or - 🚀 May Day! 👇

✅'Mayday' is an internationally recognized distress signal. 'May Day' is a spring holiday and, in some places, a celebration of working people. The terms sound similar, but they have different origins. They are not spelt the same way. 'Mayday' is an internationally recognized radio word to signal distress.

➡Owing to the difficulty of distinguishing the letter "S" by telephone, the international distress signal "S.O.S." gave way to the words 'Mayday',

✅I am in May Day mode, not 'Mayday' mode, you'll be pleased to hear. It's Spring, a time of renewal and growth.

How about you? Are you May Day or Mayday?

➡ I help Business Owners and their teams gain clarity about what they offer and explain it well to prospects and customers. I help them uncover their strategy and feel Focused and Sure of their Brand.

✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat.

29/04/2024

🚀 What is the ideal posting frequency for Linkedin, TikTok, Instagram, X, Facebook and YouTube 🚀👇

Last week, I discussed the ideal length for posts on the major networks. This week, I want to talk about frequency.

I get asked about this a lot. A recent survey from Neil Patel ( message me, and I'll send you the link to the full survey ) was based on an analysis of 2,384,083 pieces of content, and the findings were interesting.

✅ on X (Twitter ), you should post at least 3 times daily.

✅ On Instagram, Post/Reels – 1 to 2 times daily. Stories – 2 to 4 a day.
Live – at least once a week… ideally 2 or 3 times.

✅ For LinkedIn, Post – 1 a day

✅ For TikTok, ideally, 1 to 3 times a day, but closer to the 3 mark than the 1 mark.

✅ For YouTube, post 1 short-form video (YouTube shorts) and 1 long-form video daily. But make sure you don’t post them back-to-back… spread them out by at least 5 hours.

✅ With Facebook, as so often, things are different. It doesn't seem to matter !! Most content on Facebook gets low engagement and is known to be one of the worst-performing networks (for organic reach). Perhaps that's because Facebook has a very mature advertising platform. Groups are also the core of the modern-day Facebook experience.

IMPORTANT CAVEAT: These are the current benchmarks and ideals. My advice is to build up to these. Consistency and quality matter most of all.

➡What about you - how often do you post on your favourite platform?

➡ I help Business Owners and their teams gain clarity about what they offer and explain it well to prospects and customers. I help them uncover their strategy and feel Focused and Sure of their Brand.

✨If you want to uncover your strategy and strengthen your brand🚀 and would like to Feel Focused >Find your Purpose & Be Sure of your Brand using Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat

25/04/2024

🚀WATCH -🚀3 ways to achieve content consistency without compromising quality. -👇

➡Many businesses worry about keeping their content consistent whilst maintaining its quality,
➡How do you avoid that feeling of just 'churning out content'

➡In this video, I cover three things that could help.

➡I help Business Owners and their teams feel Focused and Sure of their Brand.

✨If you want to uncover your strategy and strengthen your brand🚀 and would like to Feel Focused >Find your Purpose & Be Sure of your Brand using Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat

22/04/2024

🚀 What is the ideal content length for Linkedin, TikTok, Instagram, X, Facebook and YouTube 🚀👇

It was interesting to read Neil Patel's latest thoughts on this (there is a link to his article in the first comment ). His survey, which was based on a sample size of 2,384,083 pieces of content, produced interesting findings.

✅ on X (Twitter ), if the content is motivational, you should keep your text around 14 to 21 words. But if your content is focused on entertainment, 9 to 35 words performed the best. For educational content, 173 words long on average, performed the best.

Interestingly, Text, on average, performed better than Video in the sample they analyzed.

✅ On Instagram, when publishing reels, assuming their focus is entertainment, 11 to 17-second-long videos performed the best. Users preferred educational videos that were 38—to 51 seconds long. Carousels should be 7 to 10 slides long. The key is to use a hook on slides 1 and 2. Just having a hook on slide one isn’t enough… the engagement won’t be as high.

✅ For LinkedIn, Short-form videos should be 40 to 46 seconds long and contain a sentence or two of text-based content with a hook.
Long-form videos should be 3 to 4 minutes long. You can go up to 10 minutes on LinkedIn, but videos that were 3 to 4 minutes long performed better than those that were longer.

For a text post, if the text is motivational, it should be 20 to 38 words long, but if you are focusing on educational content, 291 words long performed the best on average.

✅ For TikTok, entertaining videos 18 to 31 seconds long create the most engagement. But if your focus is educational content, videos 42 to 54 seconds long generate more engagement.

✅ For YouTube, Shorts should be 28 to 33 seconds long if entertaining. And 41 to 57 seconds long if educational. Long-form videos performed the best if they were, on average, 7 minutes and 9 seconds long

✅ With Facebook, as so often, things are different. It didn’t matter if the content was short or long. The survey couldn’t find a certain length to help drive more engagement. Most content on Facebook gets low engagement and is known to be one of the worst-performing networks (for organic reach). Perhaps that's because Facebook has a very mature advertising platform.

➡What about you - what content length works best for you on your favourite platform?

➡ I help Business Owners and their teams feel Focused and Sure of their Brand.

✨If you want to uncover your strategy and strengthen your brand🚀 and would like to Feel Focused >Find your Purpose & Be Sure of your Brand using Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat

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Videos

🚀The three most engaging content formats on social media today.👇 ➡ It's been a while since we discussed the best social media formats for generating engagement. ➡In this video, I talk about the current top three. .✨If you'd like a chat about how to gain clarity, direction and purpose and you would like ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson . Clarity & Joined-Up Thinking about Digital Marketing for SME Business #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀Is using jargon a good thing?👇 ➡Your content needs to be in the language that your target market market uses, ➡I see social media and website content that has lots and lots of jargon in it.I suppose a lot of people in me included,maybe think that technical talk impresses your target audience. In this video, I talk about two types of jargon. . .✨If you'd like a chat about how to gain clarity, direction and purpose and you would like ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson . Clarity & Joined-Up Thinking about Digital Marketing for SME Business #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀Is trying different things and seeing what works a good way to get Digital marketing results ?👇 ➡ For short-term results, it can be - longer-term, probably not ➡ In this video, I talk about the pros and cons of tactical marketing. .✨If you'd like a chat about how to gain clarity, direction and purpose and you would like ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson . Clarity & Joined-Up Thinking about Digital Marketing for SME Business #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoaching

🚀So every business has a BRAND, whether by accident or design.👇 ➡ Branding is about so much more than having a great visual identity. Although that is very important, it's the foundation of your business. What is good branding? ➡ In this video, I cover the four pillars of good branding ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach #branding

🚀Three ways to measure the return on investment for your digital marketing, 👇 ➡ So, for small business owners, proving a return on investment or ‘ROI’ for their digital marketing is crucial to demonstrate the value of their efforts and, of course, to make informed decisions about what's working. ➡ In this video, I cover three things to help with that. ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀3 Ways to Use Your Digital Marketing to Building Customer Trust 👇 ➡ So, building and maintaining trust through your digital channels is becoming increasingly difficult. We live in a crowded space now in an era of information overload, but it's crucial for the long-term success of your business. ➡ In this video, I cover three things to help with that. ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀3 Ways to Stand Out in a Crowded Market👇 ➡ So, one of the most common concerns most business owners have is standing out in a crowded market where your competitors offer very similar things. ➡ In this video, I cover three things to help with that. ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀Wasted Time on Digital Marketing ?👇 ➡ Over the last twenty-four or so years, I've worked with many business owners. I've seen plenty of examples of them burn through a lot of wasted time spent on things like social media, content creation, building new websites, and managing relationships with an agency they've engaged, or, indeed, staff they've employed. Without much or enough to show for it. ➡ It happens very commonly because of a lack of ‘joined-up thinking’ in what they do. ➡ In this video, you need to get the amount of time you spend on Digital Marketing right. ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson -Digital Marketing Coach if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀Wasted Money on Digital Marketing ?👇 ➡ Over the last twenty-four or so years, I've worked with many business owners, and I've seen plenty of examples of them burning through a lot of marketing spend on ads (in particular), agency services, and staff salaries with little or no return to show for it. ➡ It happens very commonly because of a lack of ‘joined-up thinking’ in what they do. ➡ In this video, this is what you need to do to avoid wasting money on your marketing. ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀' I've wasted a fortune on Marketing' 👇 ➡ Over the last 24+ years, I've seen Business Owners burn through a lot of Marketing spend—on Ads, Agency Services, and Salaries—without much to show for it. ➡ is often not the fault of the provider or employee(s) concerned. ➡It happens very commonly because there is a lack of 'Joined-up thinking,' a clear message, a clear plan, well-defined targets, measurement of what works, and consistent action. ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀WATCH -🚀321 LinkedIn Content Strategy - Part 3👇 ➡ So, one of the most common questions I get asked is ‘what types of content should I post and in what proportion?’ ➡ In the last two videos, I covered the 3 and the 2. This time, I covered the 1 in my ' 3-2-1 strategy.' ✨If you're a business owner looking to scale up and need some 'joined-up thinking ' about your Digital Marketing and need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #joinedupthinking #strategystructureresults #digitalmarketingcoach

🚀WATCH -🚀321 LinkedIn Content Strategy - Part 2👇 ➡ So, one of the most common questions I get asked is ‘what types of content should I post and in what proportion?’ ➡ In this video, I cover the 2 in my ' 3-2-1 strategy.' ✨If you need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. hashtag#digitalmarketingstrategy hashtag#strategystructureresults hashtag#digitalmarketingcoach

🚀WATCH -🚀321 LinkedIn Content Strategy - Part 1👇 ➡ So, one of the most common questions I get asked is ‘what types of content should I post and in what proportion?’ ➡ In this video, I cover the 3 in my ' 3-2-1 strategy.' ✨If you need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #strategystructureresults #digitalmarketingcoach

🚀WATCH -🚀The 321 LinkedIn Content Strategy👇 ➡ So, one of the most common questions I get asked is ‘what types of content should I post and in what proportion?’ ➡ In this video, I cover the ' 3-2-1 strategy ' ✨If you need ➡ A guiding hand from someone with extensive Digital Marketing experience ➡ Solutions to your most pressing Digital Marketing challenges ➡ Clarity about your goals, strategy, structure and plan. ➡ A confidential, safe space to share thoughts, concerns and ideas, 🚀 Get in touch 👉Richard Dawson if you need a chat. #digitalmarketingstrategy #strategystructureresults #digitalmarketingcoach

🚀WATCH -🚀Digital Marketing & Customer Relationships👇 ➡ So, as I said last time, we talk a lot about attracting new clients, but we can also use our digital marketing to improve customer/client loyalty. ➡ In this video, I cover three MORE tips to help you improve your customer relationships. ✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat. #digitalmarketinguplift #purposedriven #digitalmarketingcoach

🚀WATCH -🚀Using Digital Marketing for Customer Loyalty👇 ➡ So, we talk a lot about attracting new clients, but we can also use our digital marketing to improve customer/client loyalty. ➡ In this video, I cover three tips to help you do that. ✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat. #digitalmarketinguplift #purposedriven #digitalmarketingcoach

🚀WATCH -🚀Your Digital Marketing ‘Tech Stack’👇 ➡ Getting your ‘tech stack’ right is very important. ➡ Did you know that most businesses lack tech tools for many or, in some cases, all of their marketing tasks? ➡So, there's a great opportunity for you to have a significant competitive advantage over those businesses. ➡ In this video, I cover the basic things that I think you need to have in place ✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat. hashtag#digitalmarketinguplift hashtag#purposedriven hashtag#digitalmarketingcoach

🚀WATCH -🚀How long does Digital Marketing take to work?👇 ➡So, how patient do you need to be? Well, it depends on whether you are trying tactical or strategic marketing. ➡In this video, I tell you how much patience you should have. ➡ I help Business Owners and their teams gain clarity about what they offer and explain it well to prospects and customers. I help them uncover their strategy and feel Focused and Sure of their Brand. ✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat. #digitalmarketinguplift #purposedriven #digitalmarketingcoach

🚀WATCH -🚀Keeping up with Digital Marketing Trends👇 ➡So, How to keep up with an ever-changing digital marketing landscape. ➡In this video, I cover three things that could help. ➡ I help Business Owners and their teams gain clarity about what they offer and explain it well to prospects and customers. I help them uncover their strategy and feel Focused and Sure of their Brand. ✨If you want help and some Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat. #digitalmarketinguplift #purposedriven #digitalmarketingcoach

🚀WATCH -🚀3 ways to achieve content consistency without compromising quality. -👇 ➡Many businesses worry about keeping their content consistent whilst maintaining its quality, . ➡How do you avoid that feeling of just 'churning out content' ➡In this video, I cover three things that could help. ➡I help Business Owners and their teams feel Focused and Sure of their Brand. ✨If you want to uncover your strategy and strengthen your brand🚀 and would like to Feel Focused >Find your Purpose & Be Sure of your Brand using Uplifting Coaching, Mentoring, and Training. Get in touch 👉Richard Dawson if you need a chat #digitalmarketinguplift #purposedriven #digitalmarketingcoach #consistency

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These days I specialize in the strategic consulting side. I help clients develop highly effective digital marketing strategies.

I am an inbound e-marketing professional with 20 years experience helping clients in a wide range of sectors with a full range of online marketing activities including:

Digital Marketing Strategy