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Social Honeycomb

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Social Honeycomb

Creating greater awareness of sports or health brands using Social Media.

Strategy Development | Advice & Consulting | Training | Social Media Management. 🏅Bringing women's sport and health to a wider audience🏏 Social Honeycomb is a leading social media strategy firm dedicated to helping businesses enhance their online presence and engagement. Our approach is built on the innovative Honeycomb Model, which identifies the seven key functional building blocks of social med

ia: Identity, Conversations, Sharing, Presence, Relationships, Reputation, and Groups. By leveraging this model, we provide tailored solutions that optimise content strategies, foster meaningful interactions, and drive brand growth across various social platforms. To find out more about how Caroline McShane and her team can transform your social media strategy and help you achieve your marketing goals send a direct message. .

31/01/2025

Every single year, I promise myself I won’t do it.

I won’t leave my tax return until the very last minute. I won’t sit in a blind panic, scrambling for paperwork, swearing at my laptop, and wondering why I didn’t just get it done weeks ago.

And yet… here we are. Again.

It’s a stressful, last-minute rush. It’s not done as well as it could be. And, honestly, it’s just not the best way to do things.

And that’s exactly how so many people treat their social media.

It’s the thing that keeps getting pushed to the bottom of the to-do list. You know you should be posting, but by the time you get around to it, you’re either out of ideas, too busy, or just throwing something together for the sake of it.

The result?
❌ Posts that don’t really say what you want them to say
❌ A lack of engagement because there’s no strategy
❌ Frustration that your content isn’t working as well as it should

(Sound Familiar?)

That’s where outsourcing (a.k.a. getting someone who actually enjoys doing this stuff) makes all the difference.

Here’s why letting us take social media off your plate at Social Honeycomb is a much smarter move:

✅ No more last-minute stress – Your content is planned, scheduled, and working for you, not adding to your workload.
✅ Better posts = better results – Rushed posts won’t get the reach or engagement you want. We create content that actually connects with your audience.
✅ More time back for YOU – Focus on growing your business, looking after clients, or, you know, enjoying your evenings without social media guilt.
✅ A consistent, visible brand – Stop ghosting your audience and start showing up in a way that makes an impact.
✅ Expertise that moves the needle – We know what works (and what doesn’t). Your social media won’t just look good—it’ll get results.

If social media is always the thing you’re scrambling to do at the last minute (or not doing at all), it’s time to change that.

Drop me a message, and let’s get it sorted! 🚀 Oh and can someone recommend an accountant?😜

29/01/2025

Could you properly connect with 1000 people in one go?

No? So stop expecting your social media posts to do the same!

It was fantastic to be at the Aspire Networking meeting today—meeting new people and getting to know others better reminded me why I love these events. The energy, the conversations, and the connections were a great way to start the day!

And it got me thinking… networking, like social media, isn’t about how many people you meet or followers you have; it’s about the quality of the engagement and connections you build.

Think about it this way: if you walked into a room of 200 or even 1,000 people, it would be overwhelming, right? You couldn’t possibly meet everyone, let alone build meaningful relationships with them all in one go. Social media is no different.

Instead of chasing numbers, focus on connecting with the right people—those who truly align with your goals, values, or audience. A smaller, engaged network will always outperform a massive but disconnected one.

So let's focus on quality over quantity—in networking, in social media, and in life.

What’s your approach to networking or building connections online? I’d love to hear your thoughts! ⬇️

27/01/2025

3 ways to elevate your game by using insights and analytics.

Successful social media isn’t about beating everyone else—it’s about showing up better every time, just like athletes do when striving for a new PB.

So regardless of whether you’re running a padel club, swim school, or sports venue, social media analytics will help you improve your performance step by step.

This is why they matter:

🏟️ Track Your Social Media “PB”

Think of analytics as your stopwatch or training log. Focus on metrics like reach, engagement, website clicks, and conversion rates as these are the benchmarks that will tell you how you’re performing. By regularly checking them it will help you identify what’s working and where adjustments are needed— this enables you to turn small wins into consistent growth.

🏋️‍♂️ Fine-Tune Your Strategy

Analytics offer actionable feedback, just like the coach reviewing your form. By analysing trends in your content, you can refine your tactics—whether that means focusing on more reels, changing your style of content, engaging with followers differently, or shifting the tone of your messaging.

Experiment, measure, and repeat for continuous improvement.

🏅 Progress, Not Perfection

In sports and social media alike, it’s not always about winning but about improving, although we all love to win occasionally. Analytics show how you’re connecting with your audience and help you focus on building engagement over time. Setting goals for your “PB” in reach, likes, comments, or click-through rates gives you focus, and make sure you celebrate the progress you make along the way.

So in short:

🎯 Treat analytics as your performance tracker.
⚙️ Use the data to amplify your strengths and address any gaps you may have.
📈 Continuously adapt to trends and audience behaviour for long-term success.

By leveraging analytics your social media strategy will smarter, stronger, and enable you to achieve new milestones. 🏆

15/01/2025

Twenty Twenty Thrive - This year is all about growing Social Honeycomb, getting fit and entering some sports events.

So it was great to kick things off with the lovely members of Group at their Cirencester breakfast meeting at

The room was filled with inspiring energy as we connected, collaborated, and shared ideas. From personal growth to professional ambitions, the positive and supportive atmosphere was infectious.

It’s always amazing to be in a space with like-minded professionals who are motivated to make a difference and build genuine connections whilst supporting a great charity like Trust.

I’ve spent a long time trying to find the right group that works for me - you know the one, one that is at the right time of day, with the best people and in a location that works so I’m looking forward to joining Aspire as a permanent member and can’t wait to see where this journey takes us all and the business and friendships it brings.

Where do you find your business buddies?

14/01/2025

Why do people use social media and scroll through posts?

It’s not just about consuming content and killing time — it’s about connection to ideas, people and organisations.

Whether they’re on Facebook, Instagram, TikTok, or LinkedIn, people crave experiences that resonate emotionally.

They’re looking to:
• 𝗙𝗲𝗲𝗹 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱: Connecting with people who share similar beliefs or experiences.
• 𝗟𝗲𝗮𝗿𝗻 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗻𝗲𝘄: Gaining insights or advice that makes them better, smarter, or more informed.
• 𝗟𝗮𝘂𝗴𝗵: A moment of humour that brightens their day, an escape from the norm.
• 𝗕𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱: Stories of growth, resilience, or success that motivate them to take action.
• 𝗙𝗲𝗲𝗹 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱: Validation that they’re not alone in their challenges or triumphs.

Emotion is the bridge between your message and your audience, it’s what draws them in to you gang.

Posts that evoke a reaction—whether it’s a smile, a moment of reflection, or a deep “aha!”—are the ones people engage with, remember, and share.

If your goal is to truly connect with your audience, ask yourself:
• How will this post make them feel?
• Will it inspire, educate, or uplift them?

When you connect emotionally, you go beyond the algorithm—you create real, lasting impact so it is essential that you really understand who your audience is and their pain points.

So when you write your next post think about how you want the reader to feel and what emotion you want to evoke.

31/12/2024

Wishing you all a very Happy New Year whatever you are doing.

Looking forward to 2025 and working on some new ideas with new and existing clients.

I hope you enjoy this little song.

Love
Caroline x

09/12/2024

Are you struggling with LinkedIn or your other social media platforms? Do you feel like there has to be an easier way to create awareness of your business and attract more customers? Then I have an early Christmas Present for you!

Social media doesn’t have to be overwhelming or time-consuming. That’s why I’m so excited to announce the launch of my brand-new Social Media Mentoring Program, kicking off this February: The Social Media Game Changers!

💡 Is this you?

You’re spending too much time posting with little to show for it.

Your engagement isn’t growing, no matter how hard you try.

You’re running out of content ideas and feeling stuck.

You’re unsure if you’re even posting the right things to connect with your audience.

You are not alone and I can help.

🏆 Why Join?

Learn expert strategies to save time and boost results.

Get honest, constructive feedback on your posts to see what’s working.

Discover fresh content ideas to keep your audience engaged.

Be part of a small, supportive group of like-minded business owners (no more than six per group!).

Stay ahead with the latest social media trends and tips.

This is your chance to work smarter, not harder, on your social media—and see the results you’ve been craving!

📅 Limited Spots Available

This exclusive program is restricted entry only, and spots will fill quickly.

👉 Join the waiting list today to be the first to get all the details and secure your spot.

Let 2025 be the year your social media works for you, not the other way around! Ready to make it happen? 💻

You can register your interest on the pop up on my website here:
https://vist.ly/3mpfg6h

28/11/2024

New research has shown that many of us are shifting away from X (formerly Twitter) and Facebook and focusing more on Instagram or LinkedIn.

If you haven’t yet, now is a good time to optimise your LinkedIn Company Page! Not only is it a great way to establish credibility and connect with industry professionals, but the recent(ish) update to LinkedIn’s left-side navigation bar makes it easier than ever to manage your page from one place.

Whether you’re posting updates, engaging with followers, or analysing your page performance, something so often overlooked, all the tools you need are right at your fingertips.

Make sure you’re where your audience is, and make managing your LinkedIn Company Page a breeze.

Have a look at the images and understand what each feature enables you to do.

19/11/2024

Finish 2024 with a stronger social media presence and stand out as the expert you are. Your comments can do more than just fill space—they can spark conversations, build relationships, showcase your expertise and win business. 🏆

Here’s how to improve your commenting game over the next 90 days with these 15 simple tips: (and an extra bonus tip at the end if you are really stuck!)

1. Be early – Comment soon after a post goes live for maximum visibility.

2. Start strong – Use a hook to grab attention right from the start.

3. Ask questions – Turn your comment into a conversation starter.

4. Show appreciation – Acknowledge the author to build rapport.

5. Skip the clichés – Avoid “Great post” and generic comments.

6. Use bullet points – Organise your thoughts and make them easy to read.

7. Keep it brief – Limit your comment to 3-4 impactful lines.

8. Add numbers – Highlight key points or takeaways for emphasis.

9. Include a CTA – Encourage replies or further dialogue.

10. Add your insight – Share valuable perspectives to enrich the discussion.

11. Engage back – Reply to replies to keep the momentum going.

12. Make it personal – Show you’ve genuinely read and thought about the post.

13. Use white space – Break up your text for better readability.

14. Stay consistent – Comment regularly on posts relevant to your field.

15. Stay aligned – Ensure your comments reflect your brand and expertise.

Bonus Tip ⬇️⬇️
Use AI - stuck for a response ask ChatGPT for some ideas - for guidance not to be copied verbatim.

Focus on intentional and meaningful engagement, with peers who have a similar audience to you and potential clients, and watch your network and influence grow.

Which tip will you try first? Let me know!

08/11/2024

Spot the Difference! 👀 👀

Anyone who’s attended my workshops or had a 1:1 session with me knows I emphasise engaging with others’ content just as much as creating your own. Engaging with comments on your posts is just as vital!

Here’s why:

• Replying to comments shows appreciation and builds connections.
• It’s polite and encourages further engagement.
• But… you might miss some comments if your settings aren’t right!

🔍 Before you post, check your comment settings as there are 2 options:

• Most Relevant: Only shows select comments, so you might miss a few!
• Most Recent: Displays all comments, so nothing gets overlooked.

Engagement isn’t just about posting—it’s about being part of the conversation.

When did you last check your settings?

05/11/2024

Hip Hip Hooray!

It’s not my birthday, but I’m thrilled to share that I finally have a date for my hip replacement surgery!

If you know me, you’ll know I’ve had my fair share of complaints about my hip, often blaming it for holding back my “legendary” athletic potential! 😂 (A car accident in my younger years left me with a shattered pelvis, which has caused no end of trouble.) But now, it’s time for a fresh start and a healthier future, although I think I have missed my Olympic calling!

On the flip side, this means I’ll be out of action for all of December. So, if you’re considering working with me before the end of 2024, now’s the perfect time to get in touch.

If 2025 is your focus, maybe you’re looking to kick off the new year with an impactful Social Media Strategy or need guidance to elevate your company’s presence and attract more clients, let’s get things in motion now—so we can hit the ground running in January! (Yes, I went there! 😉)

I look forward to hearing from you.

04/11/2024

Are you an independent therapist or health practitioner and want to get in front of more clients via social media?

Then I have something for you.

I have partnered with the wonderful people at and .uk to bring you a jam packed power hour full of useful tips and hacks to get your social media in front of more potential clients.

So what will we cover?
How to grow your following,
How to create engaging content
How to increase your online presence.

When is it?
Monday November 11th 1-2pm

Grab your lunch and let's talk all things social media!

To find out more head to the link ⬇️

01/11/2024

To all my cycling friends, clients and those who've stumbled across this post.

Different clothing could save your life!

As the clocks have gone back we now find ourselves doing more in the dark.

Cycling home from school, work or out training how visible are you?

I saw this image of a child with and without hi vis clothing and it really resonated.

Last week I was driving, it was dusk - ish and a cyclist was on my side of the road. I could see him because he had a brightly coloured jacket and big lights, what I didn't see was the person 20 meters behind him (and much closer to me) who was wearing dark clothing with no lit lights until I was a few meters away from him.

You may think you are well easily visible or that you will be home before it's dark but why take the chance?

Lecture over!!!

31/10/2024

Have you ever wondered what being locked out of LinkedIn would mean for you and your business?

LinkedIn has some pretty strict rules around what it will and won't allow here are just a few

❌ logging into someone else's profile and posting on their behalf
❌ being part of a commenting pod
❌ sending too many connection requests

All are fairly easy mistakes to make. So if you were locked out what would you lose?

You would lose access to several important features and information critical for networking, job searching, and professional engagement, including:

❗️Profile Visibility and Personal Branding: Loss of access to showcase skills, experiences, recommendations, and endorsements.

❗️Professional Network: No access to existing connections or the ability to send/receive connection requests, diminishing networking opportunities.

❗️Messages and Communications: Inability to access or send direct messages, which may include vital professional communications.

❗️Content and Posts: Loss of previously posted content, articles, updates, and engagement metrics (likes, comments).

❗️Groups and Communities: Restriction from engaging in professional groups or industry-specific communities.

❗️Job Application History: Access to saved job searches, job applications, and notifications for new job postings would be restricted.

❗️Insights and Analytics: Inability to track post-performance metrics and engagement insights.

❗️Professional Development: Loss of access to LinkedIn Learning content if subscribed.

❗️Personalisation and Saved Data: Any saved searches, preferences, and other customised account data would be inaccessible.

Now the chances of you being locked out are pretty remote but it is worth keeping copies of contact details or downloading relevant information and saving it elsewhere.

And in the worst-case scenario use this link to contact LinkedIn for help.
https://vist.ly/3mk8ehe

Book mark it now just in case.......

28/10/2024

Wow! What an achievement . You should be soooo proud of yourself.

You are an Ironman!

Incase you missed it, here’s his latest post! ⤵️

A day I’ll never forget 🤯 Feeling a rollercoaster of emotions right now, but mainly just so proud to have gone on this incredible journey with so many amazing people in my corner! 🙌🏼 Feeling full of pride for never giving up on myself and my dream ❤️💪🏼

23/09/2024

A well-rounded social media feed should strike a balance like the perfect weekend I've just had in Cornwall. It was a mix of improving my padel skills, refreshing sea swimming, and quality time with friends.

Why? I hear you ask.

Well, a great LinkedIn feed is like this ideal weekend—diverse and engaging.

Here’s how:

Padel 🎾: Represents professional learning and insights. Sharing valuable content, such as industry trends or success stories, keeps your audience engaged and establishes you as a thought leader.

Sea Swimming 🌊 : Reflects health and well-being. Posts about your experiences, challenges, or even failures can add a human touch to your profile, making connections more authentic and relatable.

Crabbing 🦀 : well, it would be rude not to!

Fun with Friends 😊: Symbolises networking and community. Engage with others' content, celebrate their achievements, and be part of the community. This interaction keeps your network strong and vibrant.

Just like you wouldn’t want to spend your entire weekend doing one activity, your Instagram / LinkedIn / Facebook etc feed shouldn’t focus solely on one type of post. Diversify, engage, and enjoy turning up consistently.

Finally, like the last clip, things may not go according to plan but the clouds will pass!

Thank you Cotswold House Hunter for the best weekend!

🦀

10/09/2024

Consistency is the key.

This is something I share with my social media strategy clients and those who attend my workshops.

The theory is great but how do you put it into practice?

Create a plan, I hear you cry!

Great idea, but what if you are a bit like me and sometimes deviate from the plan because something new comes along or something else takes priority?

The answer is to get some accountability partners.

Meet Helen and Fiona Huck .design They are going to keep me on track and growing Social Honeycomb without deviating wildly or suffering imposter syndrome.

Next time we meet, at the lovely they will have a consistent approach to their social media so follow and, amongst other things, I will have gathered feedback from all my lovely clients to use on my website and in my posts.

Watch this space! We will be ending 2024 on a high!

How do you keep on track?

👀 I’m Caroline, a social media marketeer. I can help you
💥 Develop a Social Media Strategy
💪 Brainstorm a problem with a Power Hour
📈 Learn about LinkedIn through my workshops
🏊 Keep you on the straight and narrow every month with my checkin service.

🔔 Follow me for more insights!
☎️ Book a virtual coffee to find out more through the link in my profile.

Address

The Alliston Centre, Stroud Road
Cirencester
GL76JR

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Website

http://www.socialhoneycomb.co.uk/

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Contact The Business

Send a message to Social Honeycomb:

Videos

My 10 top tips to increase the levels of engagement on your social media posts. Have a listen and see which ones resonate with you, and share in the comments below which one you will be putting in to practice over the coming month to attract more eyes to your posts? If you would like further help with how to create better engagement, learn more about Instagram, LinkedIn or Bluesky, or if you’re fed up and want to outsource the whole thing to someone else send me a DM and let’s chat. #socialmediastrategy #cheltenhambusiness #cirencesterbusiness #socialmediaforsport #socialmediastrategist #socialmediatips

Padel, one of the fastest growing sports in the world, has the power to not just create new revenue streams for sports clubs and sports investors but also create social communities and encourage men and women to return to sport without having to be super fit or having deep pockets. So how can your social media help grow your business and ensure you aren't left behind? 🎾 Social media is transforming the padel industry! With platforms like Instagram and TikTok, players and fans share highlights, tips, and experiences, making Padel more accessible and engaging. This digital buzz is crucial as we see a 26% increase in courts globally! 🎾 Connecting Communities Through Padel From local tournaments to global competitions, social media fosters a community around padel. Clubs can engage with players directly, promoting events and building loyalty. As participation soars among Gen Z and Millennials, this connection is vital for the sport's growth! 🎾 Sponsorships and Brand Growth Social media isn't just for players; it's a goldmine for brands! With Padel's rising popularity, companies can leverage influencer partnerships to reach new audiences. As the market is projected to hit $2.3 billion by 2025, the potential for brand visibility is immense! 🎾 Showcasing Talent Top padel players are gaining massive followings on social media, showcasing their skills and attracting attention to the sport. This visibility not only boosts their careers but also elevates Padel as a mainstream sport. Let’s celebrate our athletes! 🎾 Driving Participation Through Inspiration As more people share their padel journeys online, the sport's appeal grows exponentially. Social media serves as a platform for inspiration and motivation, encouraging newcomers to join in on the fun. Let’s keep spreading the love for Padel! So is your social media covering all these points? If you think you need help let's have a chat. #padel #padelsponsorship #padelcommunity #socialmediaeng

A well-rounded social media feed should strike a balance like the perfect weekend I've just had in Cornwall. It was a mix of improving my padel skills, refreshing sea swimming, and quality time with friends. Why? I hear you ask. Well, a great LinkedIn feed is like this ideal weekend—diverse and engaging. Here’s how: Padel 🎾: Represents professional learning and insights. Sharing valuable content, such as industry trends or success stories, keeps your audience engaged and establishes you as a thought leader. Sea Swimming 🌊 : Reflects health and well-being. Posts about your experiences, challenges, or even failures can add a human touch to your profile, making connections more authentic and relatable. Crabbing 🦀 : well, it would be rude not to! Fun with Friends 😊: Symbolises networking and community. Engage with others' content, celebrate their achievements, and be part of the community. This interaction keeps your network strong and vibrant. Just like you wouldn’t want to spend your entire weekend doing one activity, your Instagram / LinkedIn / Facebook etc feed shouldn’t focus solely on one type of post. Diversify, engage, and enjoy turning up consistently. Finally, like the last clip, things may not go according to plan but the clouds will pass! Thank you Cotswold House Hunter for the best weekend! #socialmediaforsport #LinkedInTraining #crabbing🦀 #Cornwall #GirlsWeekend #SocialMediaStrategy #ContentPLanning

In today's sports industry, a powerful social media presence isn't just a nice-to-have, it's a game-changer. With billions of active users across platforms like LinkedIn Instagram @Facebook, and @X (formerly Twitter), the opportunities to connect with fans, build your brand, and foster engagement are limitless. Venues, athletes, teams, and sports brands have the chance to create real-time moments, share behind-the-scenes stories, and engage directly with their audience like never before and all from a phone or laptop. Whether you're showcasing your journey, promoting events, sharing product ranges or growing fan loyalty, social media is your direct line to the people who matter most: your fans. ❓But are you tapping into this incredible potential? ❓Are you creating an online following that you can convert into sales? ❓Are you expanding your own network and helping others to expand theirs? If not, you're missing out on a massive opportunity to expand your reach, boost your brand, and stay ahead of the competition and with the exceptional growth within the Padel world now is the time to start if you haven't already. Or maybe you know this but just don't know where to start or don't have the time as you are too busy building your business in other ways. If you would like to find out how I can help you reach more customers get in touch via email, [email protected] or message me on here. #SocialMedia #SportsMarketing #FanEngagement #BrandBuilding #SportsIndustry

Social Media Content Ideas for the week. My Motivational Monday Morsel for those of you working in the sports industry who struggle to think of what to post to your social media platforms. Do you have any other suggestions, why not share what works for you and your business in the comments below? Maybe it’s a training plan or testimonial, share away!! ⬇️ Nothing coming to mind? Why not send me a message and we can arrange a 1 hour power hour where we can look at the types of posts and content that will work for you and your audience.

Latest update from LinkedIn......can you guess? GAMES!!! Not necessarily something you would have expected but here are my thoughts on why they have taken this step, or maybe leap is more appropriate! 💥 Enhanced Engagement: Games like Queens, Crossclimb, and Pinpoint aim to boost user interaction on LinkedIn. 💥 Daily Fun: Each game can be played once a day—perfect for quick breaks without sacrificing productivity. No disappearing down a rabbit hole! 💥Networking through Play: Games are designed to strengthen connections within the professional network. Could this be the next Wordle boast? 💥 Strategic Move: Follows the trend of media using games to increase engagement, similar to what newspapers have done with puzzles. 💥 Balanced Approach: Limited daily play maintains LinkedIn's professional focus while adding a fun element. So will you be leaping on this new feature?

So many business owners get this wrong… Here’s the truth and we want to hear what you have to say. "I'm not an expert." "What if somebody challenges what I have to say?" "Why are people actually interested in what I've got to say?" Sound familiar? These are just some of the excuses my clients give for not turning up on social media consistently. Watch the video and give yourself permission to get involved and build your community / target audience. Will you show up more?