Polly Peart Marketing

31/01/2023

Are you feeling the pressure to be present on every social media platform? 🤯

Facebook, Instagram, TikTok, Twitter, Pinterest, LinkedIn…these are just a few of the many, MANY channels you can market your business on. But the sheer amount of time needed to properly manage each platform and create quality content for each of them would likely be too much for any business.

Whilst it's important for businesses to have an active presence on social media, it’s also important to consider the quality of the content you’re producing versus the quantity of platforms you have a presence on. If you’re spreading yourself too thinly across too many platforms and the quality of your posts is being compromised, it’s time to rethink!

Who are your target audience, where are they hanging out? Probably NOT on all platforms! Make sure you focus your efforts where they will be most effective. Quality NOT quantity!

Found this useful? Do let me know!

25/01/2023

If you find yourself easily distracted by 'Insta-overwhelm' (yes this is a 'thing'!) then Instagram's new 'Quiet Mode' feature is for you!

It lets you pick a time when you don't want to be disturbed and will mute your notifications. In addition, it will change your profile activity status and a reply will automatically be sent if someone messages you, telling them you are not available.

Unlike simply muting notifications, when you turn 'Quiet mode' off again, you will be sent an overview of what you've missed.

Useful? Or Use-less?!

Will it stop you from scrolling when you should be working?

Instagram introduces control features to make users more focused and customize their feeds with the content they like.Along with these features, Instagram

31/12/2022

I was unusually quiet on my social media during November and December, for a whole multitude of reasons, but I'm waving goodbye to 2022 with some exciting news to make up for the absence.

When I first set myself up as Polly Peart Marketing during Covid, I cobbled my logo together in a rush with very little thought behind it. I knew I needed a website, social channels and a logo to go on them, and I was desperate to get started.

A huge amount has happened in two years and so here I am, leaving 2022 announcing my new branding for Polly Peart Marketing! A massive thank you to Kinga for taking me on this journey.

I’m also excited to say that I’m going into the new year fully booked. 18 months ago, if someone had told me I would be starting 2023 working at capacity, I wouldn’t have believed them.

And so that just leaves me to bid farewell to 2022, and to wish everyone a very Happy New Year ahead. Thank you to all the wonderful clients and inspiring partnerships and collaborations I’ve made this year.

Here’s to an exciting year ahead!

28/09/2022

October is fast approaching! (I know, say WHAAAAT?!), have you started planning your content yet?

If not, there are some fantastic national days you might want to consider marking IF they're relevant to you and your business.

Which of these do you think has my name all over it?!

21/09/2022

If you're a small business navigating your way through the world of social media, this blog post is for you! 10 social media tips for your small business 💪

You can read it by going to: https://buff.ly/3RHuzbX

15/09/2022

Did you know that in addition to supporting small businesses with their own marketing, I also work with social media managers and marketeers who are looking to outsource their client work?

I loved working with Siobhan on her clients' accounts, we were a great team & during Covid we navigated our way through a very tricky time for businesses. She was a great support to me, and hopefully I was to her too!

If you're a social media marketeer looking to build your team or outsource elements of your business, drop me a line for a chat. You can contact me on [email protected] or drop me a DM.

07/09/2022

Here are just a few of my favourite systems and processes I use for marketing my own business, and that of my clients'!

👉Trello: I only started using Trello this year and I love it! It’s a flexible work management tool where you can plan out your social media content ideas (or any ideas!), collaborate on projects and organise workflow. I honestly couldn’t work without it now! I use the free version.

👉 Canva: An essential super-user friendly design programme which is an absolute must for anyone designing social media posts. The free version is pretty good, but the ‘Pro’ version (roughly £100 a year) is well worth the cost and takes your social media design to the next level!

👉 Buffer: There are a whole load of social media schedulers out there, but Buffer is perfect for small businesses & I love how user friendly the interface is. I tend to use the desktop version, but the app is great too.

👉 Mailerlite: Forget Mailchimp, Mailerlite is THE best email marketing platform (in my opinion!) Super simple, even for the most technically challenged! It makes building an email list really simple.

👉 Unsplash: Perfect for good quality stock photography. There is also a good range of photos to use on Canva, but always check the copyright on the photos and what is ok to use where!

👉 Microsoft Teams: Free video calling for up to an hour (unlike Zoom which is now just 40 minutes). I also use the 'chat' function with my clients daily, great for avoiding overuse of emails.

What else would you include in this list? What are your favourite systems that you couldn't live without?

01/09/2022

September feels like a new start to me, does it to you too?!

What September isn't, however, is full of great national days to post about on your business social media!! 🤣 So instead, I've put together this helpful list of suggestions for what to post on your Instagram or Facebook this month. If you're feeling a bit 😖 about September, and uninspired about marketing your business, hopefully this will help.

Found this useful? Tag a friend or save it for when you're feeling inspired to start planning!

01/09/2022

September feels like a new start to me, does it to you too?!

What September isn't, however, is full of great national days to post about on your business social media!! 🤣 So instead, I've put together this (hopefully) helpful list of suggestions for what to post on your Instagram or Facebook this month. If you're feeling a bit bleurghh about September, and uninspired about marketing your business, hopefully this will help.

Found this useful? Tag a friend or save it for when you're feeling inspired to start planning!

29/07/2022

If you're struggling to plan your content for next month, August is a BUMPER month for national observance days.

I'm not a cat fan myself, so this one won't be high on my list... but National Prosecco Day, however....... !!!🙋 🥂
Oh, and I do love a good book.

Remember, if it's not relevant to YOU, ignore it, but if you see a chance to tell your followers a little about yourself, go for it.

Which one will you be celebrating?!

30/05/2022

I don't know about you, but I think it's sometimes easy to get caught up with WE want to put out on our business social media, rather than what our audience wants to see.

We're pretty quick to assume we know what our followers want to see, but things change and evolve, and we need to be sure we're posting for them, not ourselves. What do you audience want and need?

😊 What are their pain points?
😚 What are they struggling with at the moment?
😚 What do they want to see more of, and less of?

Checking your insights is a good indication of what's working and what isn't, which posts get the most comments, likes and shares. Get to know your followers, and keep creating great content that your audience want to see!

16/05/2022

Shouting about how great you are doesn't come easily does it? But sharing testimonials and reviews is a vital part of your social media marketing strategy.

It's hard to 'show off' about yourself, but sharing a testimonial lets others do it for you. Posting a testimonial....

👉 Removes the risk when your audience are considering buying from you.
👉 Gives them the confidence to think 'well if others have bought XYZ, then so can I!'
👉 Shows your potential clients or customers that they aren't they first, others have done it and it turned out just fine!
👉 Shows they can trust you. Trust is a big part of buying any product or service. By parting with their hard-earned cash, will the product turn up on time (if at all!), will you do a good job if they pay for your service?

How do you feel about sharing testimonials on social media? Does it make you feel a bit uncomfortable, or do you just accept it's a important part of building trust in your audience?

21/02/2022

If you're a business and posting to your social media regularly, then implementing a scheduler is up there with a 'must-have' tool. A good content scheduler can help you plan your social media posts in advance in a calendar, and publish them for you at a particular time and date on your social media accounts - whether that's Facebook, Twitter, LinkedIn, Instagram, Pinterest...

There are MANY options when deciding on a scheduler for your business, and one size definitely doesn't fit all. I use Buffer for my own socials, and for one of my clients... it's my favourite by far, and I've used a fair few over the years! I love the simplicity of Buffer, and the layout.

But there are a few things to consider when deciding on a content scheduler that suits you, including cost, reporting functionality, approval functions (do you need someone to approve the post before it goes out?), how far in advance do you want to plan? Do you like the look of it? Is it user-friendly?

Most systems offer a free-trial before you commit to paying for one, so take a look around and see what suits you and your business best.

Do you use a content scheduler already, and which is your favourite?

03/02/2022

It's not always easy coming up with new ideas for what to post on your social media is it? Here's some help for February!

👉 Create a weekly (or even daily) series of posts. It could be quick and helpful tips, such as a 'Top Tip Tuesday' or 'Try it out Thursdays'. Give some free advice out once a week and your followers will come to recognise the post each week, and look forward to the next.
👉 All your content doesn't need to be brand new! If you have an old blog, re-use elements of it in a social media post. Remember, not everyone will have read it, or if they have, they may not remember it.
👉 Ask a simple question of your followers, something relevant and interesting which may encourage an answer
👉 Create a reel which shows you demonstrating your product or service. Have a look through some reels other people have created for inspiration.
👉 Where do you work? I always love to see what other freelancers work set-up is. Post it to stories or grid, you choose.

17/01/2022

This year, what are your business goals?
If they include growing an engaged community on Instagram, driving more traffic to your website, or getting more enquiries for your products or services, then an Instagram Audit might just be what you're looking for.

For an affordable £100, an audit (or 'Instagram healthcheck'!), will offer an analysis of your current offering, with recommendations for change and improvement that you can make yourself to increase followers, engagement and aesthetics.

What they say:
"The audit Polly provided, showed where my strengths and weaknesses were, how I needed to view my content differently, and gave me ideas to strengthen my brand, breaking down the areas of the business for me. Just by changing a few parts that Polly recommended, I've already generated a new client"

Do drop me a line at [email protected] or click on the link in my bio for more information!

13/01/2022

I've been a member of the Inner Hub and followed for some months now, and it's been the best investment I could have made in my business. The world of social media changes constantly... (..yes Instagram, I'm talking about you!!!), and it can be difficult to keep up with it all.

I keep up with it all, so you don't have to!