18/06/2020
Whilst we all need to support our local high streets, we can't deny the fact that online shopping for products and services has become the norm for some consumers.
With this change in the way consumers now purchase, it's worth taking time to look at your businesses online strategy.
If you sell product, an e-commerce website is key to filling the void period whilst people get back to normal, or should we say "The New Normal".
If you have a service based business then a website is also key, to offer bookable services etc.
Like so many other digital trends, has accelerated from an emerging opportunity to a necessity due to the pandemic. Even after restrictions relax, consumers will likely remain wary of physical shopping, making e-commerce a key tactic marketers may adjust toward for the long haul.
Companies that were already building up their e-commerce are experiencing a windfall from the current online shopping boom. E-commerce sales rose by up to 74% in Q1 2020 — explosive growth mirrored in the quarterly results of rivals like Amazon.
Facebook and Google have quickly rolled out new e-commerce features and services for merchants, which were on the rise prior to the pandemic but have now become a central focus. For brands, these tools can help with the sometimes bumpy transition to a full virtual marketplace. At the same time, standing out will become more difficult on an increasingly crowded channel, and a seamless experience will be critical to maintaining customer loyalty.
E-commerce is a rapidly evolving space, but retailer stories serve as a reference point for what's becoming one of the foundational business trends of the COVID-19 era.
If you are struggling to find your way in the e-commerce world or social platform shopping, contact us for more details and we will gladly point you in the right direction!
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