Increase engagement with Instagram Notes! 📝
(And increase your thought leadership!)
Instagram Notes is a feature that lets you add short, temporary messages to someone else’s feed posts and Reels.
These Notes are visible only to mutual followers and last for three days.
They are a great way to share quick thoughts and engage your audience with content you find valuable.
For those building a personal brand, Instagram Notes can be a powerful tool for thought leadership.
Using Notes to highlight important content, share insights, or comment on industry trends, you can position yourself as an authority in your field.
This feature allows you to drive more meaningful interactions and keep your personal brand top of mind with your followers.
Would you like to learn how to use Instagram Notes for thought leadership and more?
Watch the video tutorial to get started and see how this feature can increase your engagement and influence on Instagram 👇
#Instagramnotes #Instagramtips #Instagramfeature
TikTok Update 🎵
Content Marketers it's here! TikTok has finally released the option to 'Upload Cover image' giving you a more creative option on how you appear in search and on your profile.
Before you could only choose a cover from the video itself but now - upload option at the ready!
#TikTokUpdate #CoverImage #Marketers #TikTok #SocialMediaUpdate
COME WITH ME ON A STRATEGY SESSION at The Bridgewood Manor Hotel with the lovely Amanda O'Reilly and Kathy Hayman from Conscious Living.
It was all about planning their new upcoming membership site! 🌟✨
Here are some of the key areas we explored. Remember a social media strategy is important when setting up a new membership platform:
↳ Goal alignment: Ensures that every social media move supports the overarching goals of the membership site.
↳ Target audience: Identifies and targets the right audience, important for building a dedicated member base.
↳ Tool integration: Discusses the best membership tools to enhance user experience and streamline management.
↳ Landing page optimisation: Focuses on creating compelling landing pages that convert visitors into members.
↳ Community engagement: Builds anticipation and engagement around the membership launch, ensuring a strong start.
I'm so pleased to be able to help Amanda and Kathy on this journey to guide them on how it's possible to bring their vision together for a vibrant membership community 💜
#MembershipSite #SocialMediaStrategy #SocialMediaTraining
🙌 Threads API is out! What does it mean for you? 🙌
The release of the Threads API is exciting.
It will allow third-party apps to integrate this platform into their scheduling tools.
While developers are busy behind the scenes integrating Threads into their platforms, now is the perfect time to revisit your social media strategy.
Why consider Threads? 🤔
↳ Immediate integration: As tools roll out integration, aligning your strategy will allow you to hit the ground running.
↳ Review your strategy: Assess whether Threads aligns with your audience and goals. Does it offer the engagement and demographic reach you need?
↳ Plan your content: Start designing content that leverages Threads' unique features. Prepare to connect and engage the platform's growing audience as soon as scheduling goes live.
If you're considering adding Threads to your social media strategy or are already experimenting with it, let's connect!
What's your Threads username?
Drop it in the comments, and let's support each other in exploring this new opportunity 👇
hashtag#SocialMediaStrategy hashtag#ThreadsAPI hashtag#ContentPlanning
It was an early start this morning attending the Guild Networking in the Crypt, Rochester Cathedral ^Zoe 💜P.s They had cake for breakfast 🤣
WE'VE LOVED WORKING WITH YOU 🧡
Come with me and Ria as we step into the offices of ellenor Charity in Gravesend.
For the past few years, we've been closely working with this incredible charity on a social media project.
Today marks a special day as we hand over the reins back to their talented internal marketing team along with a box of Krispy Kreme doughnuts too!
We've loved working with ellenor’s marketing team Emma, Kate, and Layla driving the hospice goals forward.
As we wrapped up our final meeting, ellenor surprised us with cards, beautiful flowers, and thoughtful gifts, each carrying special words of appreciation.
We've enjoyed every moment spent with ellenor and look forward to staying connected 🧡
#socialmediakent #socialmediaagency
New Premium Placement Option for Ads on YouTube! 🤩
YouTube Shorts is now offering the opportunity to strategically place ads in top content categories such as entertainment and fashion. This means as a brand you can connect with your target audiences more effectively and boost reach within these popular niches.🌟
Whether you're looking to tap into the latest trends or engage with fashion-forward viewers, this new feature is a game-changer! 💪
#YouTubeShorts #Advertising #DigitalMarketing #Fashion #Entertainment #TrendyAds #ZCSocialMediaUpdates
Facebook is 2️⃣0️⃣! 🥳 - feeling old yet? 😆
Facebook was founded in 2004 by Harvard University students Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. Little did they know what that would become!
Now over 3 billion people have a Facebook account, and 2.1 billion people use the platform daily for business and pleasure, advertising has sky rocketed and become the primary source for income for the popular platform earning billions per year!
Happy Birthday Facebook 🎉
Share your Facebook memories with us in the comments below!
#Facebook #20years #SocialMedia #MakingHistory
Are you ready to take your online presence to the next level?
At ZC Social Media, we specialise in crafting tailored strategies to make your brand shine in the digital world. ✨
📈 From strategic content creation to targeted audience engagement, our team is dedicated to helping you reach your social media goals. Whether you're a startup, small business, or established brand, we've got the tools and expertise to increase your online presence.💡
🔍 Discover the power of personalised social media solutions with ZC Social Media today! Let's turn your vision into a reality.
💬 Contact us to learn more!
#ZCSocialMedia #SocialMediaMarketing #DigitalPresence
According to Adam Mosseri (Head of Instagram) follower accounts matter less than view and like counts. He said 'followers aren't an accurate representation of how relevant an account is.'
So to boost views, and likes, your content needs to be good for your account to be successful!
⭐Keep it relevant
⭐Keep it simple
⭐Keep it engaging
#SocialMediaUpdate #ContentCreation #Content #Instagram
Why you should use a social media tool for your social media!
⭐ Efficiency: Social media management tools streamline the process of creating, scheduling, and posting content across multiple platforms, saving time and effort.
⭐ Analytics and Insights: These tools provide detailed analytics and insights into your social media performance, including engagement metrics, audience demographics, and content effectiveness, helping you make data-driven decisions.
⭐Scheduling and Automation: Social media management tools allow you to schedule posts in advance and automate repetitive tasks, ensuring consistent posting and freeing up time for other responsibilities.
⭐ Audience Engagement: With features like monitoring mentions, comments, and messages, these tools help you actively engage with your audience, fostering relationships and increasing brand loyalty.
⭐ Team Collaboration: Many social media management tools offer collaboration features, allowing multiple team members to work together on content creation, approval processes, and response management, improving coordination and communication.
If you already use a social media management tool, share your experiences with us below!
#SocialMediaMangagement #SocialMediaEffectivenss #ContentCreation #SchedulingTool
Struggling to keep up with your social media? Let’s change that! Imagine having all your posts ready to go, weeks in advance. Here’s a simple plan to make it happen:
📝Pick your main themes (Content Pillars): Think of 4-5 topics your product or service is related to. These are your guides to making sure you always have something interesting to share.
📝Brainstorm ideas: What’s happening this month? Any events, special days, awareness days, or new things you’re doing? Jot down all your ideas. Don’t forget to consider any important dates or promotions you want to highlight.
📸Get your photos and videos ready: Need images or videos? Time to gather what you’ve got or plan a quick shoot. This step is all about getting those visuals ready.
📝Set aside time to batch create copy and visuals: Block out some time to write your posts and put together your photos or videos. Doing it all at once means you’re set to save time in the long run.
💻Schedule your posts: Use a tool like @metricool to schedule your posts. This way, your social media looks after itself, and you can focus on the important things like engagement with your audience and reactive content.
💬Stay engaged every day: Even with your posts planned, remember to check in daily. Chat with your followers and share any spontaneous moments, especially in stories.
Batch creating your content is great for saving time and for staying active online enabling you to spend time working on your business.
#contentcreation #contentcreationtips
What a fantastic day we had at the ZC Social Media Academy event yesterday!
It was so great to see some new faces and catch up with our members and regular attendees.
We had great discussions and shared insights about the 2024 social media trends, along with some top tips for your social media this year.
Huge thanks to Mark Jennings from Stormchasers Digital for the updates on Google GA4 – it was super helpful!
And a big shout-out to Bridgewood Manor Hotel and Spa for hosting us in such a fabulous setting, as always.
We can’t wait to do it all again in April! If you’re keen to join us next time, check out the details and reserve your FREE place here: https://bit.ly/4b0A5AZ
#socialmediaevent #medwayevent #medway #kentevent #socialmediaforbusinesses
🚨 Are You at Risk of Being Hacked? 🚨
Keeping your social media profiles and business pages secure is crucial. With the increasing number of scams, especially through Facebook Messenger, it's essential to take steps to protect your accounts.
Here are two key actions you can take:
1️⃣ Set Up Two-Step Authentication on Facebook/Instagram: This adds an extra layer of security. Here's how:
🔹Go to your Security and Login Settings on Facebook.
🔹Scroll to 'Use two-factor authentication' and click 'Edit'.
🔹Choose the authentication method and follow the on-screen instructions.
2️⃣ Add a Trusted Person as an Admin on Your page: This ensures you're not the only one with access in case of a hack. To do this:
🔹Go to your Page and click 'Page Settings'.
🔹In the 'Page Roles' section, type a friend's name or email and select a role.
🔹Click 'Add' and enter your password to confirm.
Don't let hackers take control! Type "keep safe" in the comments for a full tutorial video on how to secure your accounts. 🔒
#CyberSecurity #SocialMediaSafety #BusinessProtection #FacebookSecurity #DigitalSafety
Are you looking to boost your Instagram engagement? Have you ever used interactive features?
Interactive features like polls, quizzes, and countdowns can increase your engagement and views on Instagram stories. Encourage your audience to participate and share their thoughts.
Experiment with interactive content on Instagram and share your experiences with us!
#InstagramEngagement #ZCSocialMedia
Are you planning your social media strategy for 2024? Looking for guidance and a roadmap?
Discover Zoe's Amazon Bestseller 'Beyond The Feed - A Social Media Success Formula', the definitive guide to mastering social media. This book offers invaluable insights, practical tips, and proven strategies to increase your social media results and achieve your goals.
Get your copy today - https://www.amazon.co.uk/dp/1739578902?ref_=cm_sw_r_cp_ud_dp_9ZSTXD47Q1D6DQXVFRW0
Whether you're a beginner or seasoned professional, this book is your roadmap to achieving results in 2024!
#BeyondTheFeed #SocialMediaBook
Can you believe it’s already been a week since our Momentum One Day Strategy Day? 🌟
Last week, we gathered with some incredible attendees to review their strategic plans for 2024. The day was amazing, with discussions on setting goals, understanding their audience, and brainstorming content ideas for the upcoming year. It wasn’t just about planning; it was about transforming visions into actionable strategies. 📈
As we reflect on the powerful insights from the day, we’re reminded of the importance of planning ahead. A solid strategy is your roadmap to success, especially as we look towards 2024. 🚀
Here’s a quick tip: Start with your audience in mind. Understand their needs, preferences, and pain points. This knowledge is key to crafting a strategy that resonates and achieves real results. Take time to analyse your past content performance - what worked, what didn’t, and why. This will guide your content creation for 2024, ensuring it’s aligned with both your brand goals and your audience’s interests.
We’d love to hear from you - how are you shaping your strategy for 2024? Let’s start a conversation in the comments below! And if you need a guiding hand, our team is here to help you map out a winning strategy. 🌟
#socialmediastrategy #strategyplanning #strategicplans #2024plans
Thinking more followers equals more sales? Let's rethink success on social media. It's time to focus on genuine engagement, not just numbers. 🤝
I'm sharing my top tip to create real connections and warm up your audience: start by interacting with your current followers. Check out this reel for a quick how-to, and stay tuned for more insights on building an engaged community that's ready to take action.
Because when it comes to business growth, quality conversations always trump quantity of followers. #EngagedAudience #QualityOverQuantity #SocialMediaStrategy
Let's make every connection count! 💼🌟
#BusinessGrowth #EngagedAudience #GrowYourAudience #FollowerGrowth #SocialMediaTips #SocialMediaSuccess #SmallBusinessOwners
🚀 Are you ready to tap into the potential of LinkedIn newsletters for your business? 🚀
If you're looking to increase your awareness, community and results on LinkedIn, then LinkedIn newsletters may be the feature your business needs.
Here are three ways they can enhance your online presence:
1. Building Awareness and Sharing Thought Leadership: Establish yourself as an industry thought leader and increase your brand's awareness.
2. Growing Your Community: Expand your reach and engage with a wider audience, all thanks to the public nature of LinkedIn newsletters.
3. Driving Traffic to Your Email Newsletter: Leverage LinkedIn newsletters as a way to grow your email list and connect directly with your audience.
Have you explored the possibilities of LinkedIn newsletters for your business yet? Share in the comments if you're already using them, and let us know your experiences!
#LinkedInNewsletters #BusinessGrowth #LinkedInTips
